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APRIL 25, 2016
It was bound to happen after the appointment of Brit Steve Easterbrook to head McDonald’s but the fast food giant, now showing some signs of revival after a moribund few years, is finally reviewing its creative account. In North America for starters but likely to be the rest of the world too. McDonald’s, as is.
InMobi
APRIL 27, 2016
Game Developers Conference 2016 took place recently in San Francisco, and boy was it a great one! InMobi hosted and moderated a panel with some of the top gaming publishers in the world, including Michael McHale , General Manager of Glu Games, Henry Lowenfels , VP of Biz Dev at Scopely, and Amit Khanduja , CEO of Reliance Games. The panelists represented some of the largest publishers in the industry, while the majority of the audience was made up of indie developers and representatives from sma
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All About Advertising Law
APRIL 28, 2016
The Federal Trade Commission (FTC) is seeking comment on the disclosure, recordkeeping, and reporting requirements of its Telemarketing Sales Rule (TSR). The deadline for public comment is June 13, 2016. The FTC’s recent notice invites public comments on four issues: Whether the TSR’s disclosure, recordkeeping, and reporting requirements are necessary, and whether the resulting information is useful; The accuracy of the FTC’s estimates regarding the burden that such information
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APRIL 28, 2016
It’s not that often that an independent London agency creates an international campaign (Leagas Delaney makes a speciality of it) but Will London is launching one such – ‘AfriCAN’ – for African telecoms company Liquid Telecom. The campaign will run in a number of African countries on large outdoor formats, in print and the internet.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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APRIL 26, 2016
Adam&eveDDB is launching its first global campaign – ‘Every Last Child’ – for charity Save The Children. The agency has worked with STC in the UK since 2010. Media for the three-year campaign is by the7Stars. The campaign, shot in numerous hotspots including Jordan, Mexico, Bangladesh, Kenya and an emergency treatment centre for ebola in.
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APRIL 26, 2016
Danone is launching its first global campaign for kids’ brand Danonino through Y&R and it’s following in the footsteps of other brands – like Persil’s ‘Dirt is Good,’ – by empowering the little blighters. Other WPP agencies are also involved.
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APRIL 26, 2016
Is the BHS fiasco – the store chain formerly owned by Arcadia’s Sir Philip Green has gone into administration – a marketing story? Actually it’s a story of no marketing. Green, who’ll do well to hang on to his knighthood, is a rag trader and property wizard. Marketing really doesn’t come into it. Yes, his.
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APRIL 28, 2016
Maynards Bassetts is launching its first big TV campaign in 20 years, ‘Tasty Intermissions’ from Wieden+Kennedy. There’s a series of 20-second spots rolling out over six months, The first being ‘Chunky’ for wine gums. ‘Squidgy’ for jelly babies: And ‘Chewy’ for Bertie’s Jelly Mix. You have to hand it to W+K, they don’t take the.
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APRIL 26, 2016
Google is monetising YouTube with a vengeance and it’s introduced six-second ‘Bumper’ ads to grab the half of 18-49 year olds it says prefer to watch videos on their smartphone, even when there’s a bigger screen available. Which proves, if nothing else, that half the world has the attention span of a gnat. Early users.
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APRIL 27, 2016
Another goody from Mother, at its best recently with campaigns for Moneysupermarket.com and IKEA. This time it’s for Boots No7 Lift and Luminate Triple Action Serum, which sounds like something Dorian Gray could have used to advantage. The campaign, ‘Ready,’ features 52 year-old ballet dancer Alessandra Ferri who was the youngest principal dancer at the.
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APRIL 29, 2016
On this week’s #MediaSnack David is joined by Mark Finney, the newly appointed director of media and advertising at ISBA. Mark explains why advertisers need to take control back and join the conversation about industry issues that keep them awake at night. David and Mark also discuss the new media contract template produced by ISBA.
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APRIL 29, 2016
So much of BETC Paris’ output seems effortlessly brilliant, although I’m sure a lot of blood, sweat and tears goes into it. But the agency almost can’t help being stylish.
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APRIL 29, 2016
UK advertiser body ISBA has taken media agencies by surprise by circulating a standard contract to its 450 members – most of the UK’s big advertisers who spend £10bn annually – aimed at achieving that rather hoary objective, ‘transparency.’ In some ways the move echoes the current US Association of National Advertisers investigation into undisclosed.
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APRIL 29, 2016
International production agency Oliver Group is expanding in the UK by opening a Manchester office. Oliver says the new office, in Salford Quays, home to the BBC and numerous production businesses and led by MD Nic Morris, will act as a “specialist hub in SEO and digital.” Oliver places creative and production teams in client.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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APRIL 29, 2016
Fashion bible Vogue – still stuffed full of ads – is 100 this year so Harvey Nichols, a Vogue soulmate if ever there was one, is celebrating with a campaign by adam&eveDDB featuring a rather elegant 100 year-old lady called Bo Gilbert. She was born in 1916; if she’d been born in the south east.
All About Advertising Law
APRIL 28, 2016
The Office of the New York Attorney General entered into a $500,000 settlement with Walgreens last week over false pricing information in its Walgreens and Duane Reade stores in New York. By kolijoriverhouse [ CC BY-SA 4.0 ], via Wikimedia Commons The New York Attorney General began investigating Walgreens’ advertising and pricing practices in early 2014.
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APRIL 28, 2016
Once upon a time a time Martini ads were everywhere. ‘The Right One’ was one of the biggest brands on TV and cinema. In the UK at least you could have forgotten it existed but now the Bacardi-owned vermouth and fizzy wine brand is back with a vengeance, launching a new global campaign by AMV.
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APRIL 28, 2016
WPP has produced its Q1 2016 numbers and they’re much as expected with decent revenue growth and an increase in net sales – its version of organic growth – of 3.2 per cent, in line with last year. Billings were up 8.3 per cent at £11.9bn (6.7 per cent in constant currency); revenue up 10.5.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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APRIL 27, 2016
Telegraph Hill has been appointed by Picturehouse Entertainment and Altitude Film Distribution to the digital marketing of new horror film Green Room, starring Patrick Stewart of Star Trek fame. Stewart plays a neo-Nazi hunting a punk band. Telegraph Hill, whose founders have a background in TV and other content distribution, has built a niche handling.
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APRIL 27, 2016
Transport for London, whose remit includes the the various transport services run in the capital by the Greater London Authority and various Met Police and Fire Service initiatives, is believed to have appointed VCCP to handle its ad account. The substantial business left M&C Saatchi last year after 15 years. The review was open to.
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APRIL 27, 2016
Carphone Warehouse has its own mobile network, iD, which I must confess is a new one on me. Let’s hope it’s better than the associated TalkTalk broadband service. CHI&Partners, which has seen some of its Carphone business escape to Brothers and Sisters recently, is on the case and is launching iD’s first brand campaign, a.
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APRIL 26, 2016
Yet another big new campaign – this is getting too much. I recall my early days at Campaign magazine (I had naively thought it to be a media magazine rather than about something called advertising, should have read it before going to the interview) and being charged with a story about someone or other “launching.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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APRIL 25, 2016
There are some weird and (often) wonderful things coming out of Mother these days. Its ‘Beds’ commercial for IKEA’s ‘Wonderful Everyday’ campaign last year was indeed wonderful; here’s the latest instalment.
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APRIL 25, 2016
No wonder Interpublic CEO Michael Roth (below) is looking pleased. The McCann and FCB owner has posted organic revenue growth of 6.7 per cent in the first quarter of 2016 – 8.3 per cent in the US – ahead of rivals Omnicom (3.8 per cent) and Publicis Groupe (2.9 per cent). We’re still waiting for.
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APRIL 25, 2016
Mondelez’s Philadelphia reappointed JWT to its account last year, rekindling a 50 year relationship after a brief flirtation with BBH in 2013. Philadelphia was a big Kraft brand before the Kraft/Mondelez split. JWT’s previous campaign featured two ‘angels’ and they’re back, this time with a spin for the mobile-obsessed world.
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