McDonald’s review $1.5bn US creative – UK consultancy Flock wins prime pitch job
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APRIL 25, 2016
It was bound to happen after the appointment of Brit Steve Easterbrook to head McDonald’s but the fast food giant, now showing some signs of revival after a moribund few years, is finally reviewing its creative account. In North America for starters but likely to be the rest of the world too. McDonald’s, as is.
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