Fuel Lines
APRIL 1, 2016
If I were the owner of an advertising, digital or media agency, to build my agency’s brand, I would WRITE! This isn’t a new discovery for me. Since the beginning, I’ve written my way into a thriving new business consultancy. My blog provides a consistent flow of inbound leads. I’ve never had to make a cold call for any new business.
More About Advertising
MARCH 30, 2016
Zound Industries, which makes designer headphone and speaker brands Urbanears, Coloud and Marshall Headphones, has appointed Perfect Fools as a global creative partner for key communications and digital projects. Zound, which describes itself as a “lifestyle technology” company has tasked Perfect Fools to review and develop its social media strategies and create experiential campaigns.
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Gods of Advertising
MARCH 28, 2016
Why are client’s so difficult? Those of us in the creative department have asked the question so many times it has become rote. Clients are difficult. Period. Especially when it comes to buying and approving work. We expect them to demand changes to the concepts, to the script, to the voiceover, to the scene, to the CTA, to the size of the logo and so on.
InMobi
MARCH 31, 2016
Originally published on Business Insider. "Creativity without strategy is called art. Creativity with strategy is called Advertising", said Professor Jef Richards. No one could possibly agree more than today's retail marketer. The dawn of the digital age has brought with it a vast array of ad format options - enough to throw any marketer's mind into a tizzy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Nick Burcher
MARCH 31, 2016
BMW have a long history of running April Fools ads (see the links at the foot of this post for BMW April Fool ads from previous years) and for 2016 the BMW April Fools ad is the 'BMW xDrive Baby Boots' which offer 'Total Stability In All Conditions.' The full text of the 2016 BMW April Fools ad reads: "Carpet. Ceramic tiles. Varnished Wood. A change of surface can change everything for a child.
More About Advertising
MARCH 30, 2016
Hogarth Worldwide, the production agency part-owned by WPP, is expanding in America with two new hires: Ruhiya Nuruddin who joins as director of broadcast operations for Hogarth North America and Louisa Gleichman who’s the new director of marketing. Both are new positions. Nuruddin (left) joins Hogarth from VH1, where she was executive producer of On-Air.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
MARCH 30, 2016
There has been a fundamental change in the way people consume media on their mobile devices. Mobile interaction can be broken up into thousands of fragmented moments i.e. checking the time, reading the news, texting friends, etc. And amongst these thousands of moments are what are called “micro-moments”. According to the American Marketing Association , a micro-moment is a mobile moment that requires only a glance to identify and delivers quick information that you can either consume or act on i
Advertising to Baby Boomers
MARCH 30, 2016
Age-Friendly Marketing Guru Dick Stroud has some great takes on a video and article – both about tackling simplicity in design and utility: Tuesday, March 29, 2016 "A lot of our technology is bad at humans" - the older the human the worse it gets … Much of the video illustrates, unintentionally, why designers get it so wrong. Terms like pretentious, elitist and self-satisfied come to mind… Why does talking about simplicity need to be so complicated and convoluted?
More About Advertising
APRIL 1, 2016
More cause stuff, this time it’s about homelessness courtesy of an initiative and execution from FCB Inferno. Magazine The Big Issue is famous for its contribution to the cause but it’s getting a bit tired – people don’t seem to want magazines these days, wherever the money goes. Our appetite for ‘barista’ coffee grows exponentially.
All About Advertising Law
MARCH 29, 2016
While we love our male colleagues, I am delighted that the women partners and associates in our adlaw group easily outnumber them. It seemed appropriate to close out Women’s History Month by taking a look at issues involving women in advertising (for the FTC’s take on Women’s History Month click here ). Gender equality was clearly absent from early advertising.
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More About Advertising
APRIL 1, 2016
The&Partnership’s Johnny Hornby is leading the charge against ad fraud – in the UK at least – and heading up Hornby’s posse is chief technology officer Ross Barnes. Here’s Barnes on the Beeb with some hair-raising tales about the evil bots and the amount of advertiser money they purloin – $10-15bn he reckons.
More About Advertising
MARCH 29, 2016
Saatchi & Saatchi produces various ’cause’ campaigns, mostly outstandingly well. Here’s its latest effort, #HowDoYouSeeMe, for last week’s World Down Syndrome Day, featuring actress Olivia Wilde as the embodiment of how AnnaRose, from New Jersey, who has Down Syndrome, sees herself. AnnaRose is pretty capable, a full-time college student who works part time and participates.
More About Advertising
MARCH 30, 2016
When the subject of healthcare agencies comes up it’s usually time to hit the pillow rather than the keyboard but WPP appears to have landed a big one with Communications Media Inc. in the US. CMI is based in the intriguing environs of King of Prussia, Pennsylvania, with offices in New York, Philadelphia and New.
More About Advertising
MARCH 29, 2016
The furore about sexism in the ad industry held centre stage at last week’s 4A’s conference in the US (probably to the relief of media agency agency execs who feared it would be all about rebates) and first intop the lists were those two rather venerable knights, Maurice Levy of Publicis Groupe (who was there).
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MARCH 31, 2016
Nike and agency Wieden+Kennedy Amsterdam are trying to warm us up for the forthcoming Euros football championship so here we have the Turkish national team with pretty fearsome captain Arda Turan dealing a few home truths at half time, in an actual match it seems. There are two versions of the launch ad in a.
More About Advertising
APRIL 1, 2016
On this week’s #MediaSnack Tom and David celebrate ID Comms’ seventh birthday – the company launched on April Fool’s Day in 2009… as Apple did in 1976. They consider the K2 intelligence assessment that is ongoing in the US as part of the ANA’s look into potential media rebate practice in the US. Tom shares.
More About Advertising
APRIL 1, 2016
Wieden+Kennedy London produced our top scoring ad in March (8.5) with this pleasingly wacky debut for TK Maxx, which cleverly points out the range of products the retailer sells. A proper campaign from an agency recovering its best form. Other goodies came in a rush at the end of the month. BETC Paris produced a.
More About Advertising
APRIL 1, 2016
VCCP Spain has won Argentinian Ver fashion brand and it’s rolling out this campaign in Latin America. Rather strangely it’s in French. There’s also a coded reference to a designer called Coco. Who has nothing to do with Ver of course. But it’s a nice film, showing a bit of realism which is unusual in.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 1, 2016
I mentioned in an earlier post that ad agencies have a dreadful record in appointing new creative leadership. Agencies proudly announce a new star hiring, that is a “great creative and cultural fit with the agency,” only to announce 18 months later that person has decided to “pursue other opportunities” but, they have uncovered another.
More About Advertising
APRIL 1, 2016
It’s a noteworthy day today and Deliveroo, which cleverly positions itself as a tech company a la Uber rather than a delivery outfit, is entering into the spirit of things with hands-free or ‘telepathic’ ordering. If you’d forgotten the above you could easily fall for this, such is the VR world we’re finding ourselves in.
More About Advertising
MARCH 31, 2016
Whatever would we do without Sir Martin Sorrell and Maurice Levy? The two septuagenarians just love a playground punch-up or three and they’re still at it following the recent 4A’s conference at which Levy said l’affaire Martinez was an isolated instance. Sorrell demurred, rather violently, accusing Levy of ignoring the facts, as was his alleged.
More About Advertising
MARCH 31, 2016
Carat has produced its first forecast for worldwide advertising expenditure in 2017, combined with its latest forecasts for 2016 and actual figures for 2015. These show a positive global outlook led by digital. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat predicts advertising spend will reach US$538 billion.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MARCH 31, 2016
The Viceroy Hotel in Miami seems to have been a lively old place on Monday and Tuesday May 18-19 this year, the fulcrum of l’affaire Martinez that led to the resignation of JWT global CEO Gustavo Martinez (below). An affidavit from a number of JWT execs including New York president Lynn Power and CCO Matt.
More About Advertising
MARCH 30, 2016
We Virgin subscribers in the UK don’t get Game of Thrones. Not entirely sure I want to after seeing this Whybin TBWA ad for Foxtel in Australia, showing a suitor trying to catch up with the programme before a date – concentrating on the numerous gory bits.
More About Advertising
MARCH 30, 2016
Neil Dawson, newly installed as global ECD of Nissan United, TBWA’s unit dedicated to Nissan, is busy getting his US visa and packing his bags. Neil had better get a move on as Nissan’s new sales and marketing boss Christian Meunier has been reviewing the agency’s work and he’s not happy. Meunier (below) told Ad.
More About Advertising
MARCH 29, 2016
We liked Wieden+Kennedy’s debut ad for TK Maxx and wondered what else it would come up with. It’s come up with these two, in double quick time. And the point of ‘Ridiculous Possibilities’ becomes clearer, you go to TK Maxx and discover goodies you didn’t know it had – so it’s not all about cheap.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Advertising to Baby Boomers
MARCH 28, 2016
Preceding Post: 21 February 2016 Published: Advertising in the Aging Society by Prieler, Kohlbacher While composing the Afterword for Advertising in the Aging Society , I had most of the chapter drafts and resource materials to work with. After turning in my 1st Draft, Florian Kohlbacher sent me this: Btw, Dave is writing the Foreword so good that you’re quoting him… That would be Dave McCaughan , Marketing Thought Leader and Storyteller based in Hong Kong.
All About Advertising Law
MARCH 28, 2016
When launching any type of marketing, advertisers should be on the lookout for potential Intellectual Property (“IP”) claims, in addition to potential exposure based on advertising-related laws. This is often referred to as “IP Rights Clearance.” Some of our previous blog posts have discussed various lawsuits and court decisions that underscore the importance of IP Rights Clearance in your sales and marketing activities.
All About Advertising Law
MARCH 30, 2016
We stopped by to share some more coffee and conversation with Commissioner Brill on EU and U.S. Data transfer issues and cross device tracking.
All About Advertising Law
APRIL 1, 2016
Image by lungstruck [ CC BY 2.0 ] via flickr C.S. Lewis once wrote that “[t]ea should be taken in solitude.” A California federal court agrees, ruling Tuesday that a consumer’s false labeling claims against tea manufacturer R.C. Bigelow could not proceed as a class action due to the lack of an acceptable classwide damages model as well as standing.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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