Fuel Lines
FEBRUARY 23, 2016
Too often good agencies succumb to bad writing. When it’s in high-stakes documents like proposals and client briefs, you put revenue at risk. Emails, proposals, website copy, case studies – they’re all responsible for making a crucial first impression. Yet too easily agencies fall back on jargon, generalizations and wordiness when trying to get their message across.
More About Advertising
FEBRUARY 25, 2016
I think you’ll enjoy this, a mini-documentary from Vice about legendary New York adman and designer George Lois (below), one of the founders of Papert Koenig Lois, the first agency to go public in the US back in 1962. Vice’s supposition is that Lois was the model for Mad Men’s Don Draper. He may have.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Gods of Advertising
FEBRUARY 22, 2016
“I know – Let’s put this s**t in a can!” A while back I was tasked with developing campaigns for a caffeinated malt liquor. It shall go nameless. The idea for this heinous concoction could only come from the minds of a large brewery desperate to appeal to young people. Very young people. Probably south of legal drinking age. After all, who else would drink it besides kids who a) want to get really drunk and b) want to stay upright?
All About Advertising Law
FEBRUARY 24, 2016
On February 11, 2016, New York Attorney General Eric T. Schneiderman announced four independent settlements related to the use of allegedly deceptive online testimonials and reviews. These cases reflect continuing concern by the New York Attorney General’s office over “astroturfing” (the posting of fake or otherwise biased reviews). We wrote about theses enforcement actions previously here.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Advertising to Baby Boomers
FEBRUARY 21, 2016
In 2007 I was recruited to pen a chapter for The Silver Market Phenomenon Edited By Florian Kohlbacher and Cornelius Herstatt: 04 September 2008 Published: The Silver Market Phenomenon 28 June 2010 The Silver Market Phenomenon 2010: Update … The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike.
More About Advertising
FEBRUARY 25, 2016
RKCR/Y&R has won the UK Premier League account, probably the most high profile new account to come on the market in years. Almost as sweet for the WPP-owned agency is the fact that it beat adam&eveDDB in the final round. A&E had been a cloud looming over Y&R in the UK ever since three senior.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
FEBRUARY 23, 2016
MullenLowe London has unveiled its first work for charity Samaritans since winning the account in the summer. The campaign, funded by Network Rail, is called ‘We Listen’ and features images by photographer Nadav Kander. This follows Samaritans research showing that most people think they’re good listeners but find it hard to talk when there’s something.
More About Advertising
FEBRUARY 22, 2016
The Mercedes-Benz Vito is an odd contraption, a van that doubles up as a taxi (on airport runs and the like) and people mover. Now Mercedes is launching a ‘Sport’ version (car manufacturers think we need a sport version of everything – so they can charge more, presumably) so what’s more obvious than pitching a.
More About Advertising
FEBRUARY 23, 2016
It’s the Brit Awards tonight (let’s hope for some traditional bad behaviour – but they’re better behaved these days) and sponsor MasterCard and agency McCann London have produced a live performance for their ‘Priceless Surprises’ campaign. This features two London University students who think they’re recording Ellie Goulding’s Army in a studio only to find.
More About Advertising
FEBRUARY 25, 2016
I think we’re going to have to start a section on MAA called “better mousetraps,” to accommodate all the new programmes, algorithms and other magical remedies the industry keep coming up with. Many come into Ad Tech of course, but not all. Anyway, here’s a new one from Kinetic Worlwide, WPP’s giant out of home.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
FEBRUARY 25, 2016
The marketing industry has discovered vloggers and these smart young folk are cashing in with a vengeance. Next up is Alfie Deyes, of PointlessBlogVlogs fame, for Direct Line’s new ‘telematics’ campaign (what on earth are telematics?) featuring its ‘Drive Plus Plug In’ device which monitors journeys, records scores and suggests improvements on cornering, accelerating and.
More About Advertising
FEBRUARY 24, 2016
The wonderful world of Facebook is introducing new additions to its ‘Like’ button, to wit: Love, Haha, Wow, Sad and Angry, under the tag of Reactions (below). Apparently brands won’t be able to disconnect them, which should make life on Facebook more interesting. Here’s the first ad, from Chevrolet, featuring Love. Not Haha, Sad or.
More About Advertising
FEBRUARY 23, 2016
UK TV advertising blasted through the £5bn barrier for the first time in 2015, a 7.4 per cent increase on 2014 according to new figures from TV marketing body Thinkbox. What will make Thinkbox’s TV company members just as happy is that online businesses are now the second biggest TV advertising category, spending over £500m.
More About Advertising
FEBRUARY 26, 2016
On this week’s #MediaSnack, David Indo talks about his recent presentation to the World Federation of Advertisers Sourcing Forum on the subject of marketing operational structures. The talk, to some of the world’s most influential marketing procurement leaders, follows research conducted jointly by ID Comms and the WFA. A white paper will be published by.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
FEBRUARY 26, 2016
Everybody seems to be picking on Burger King these days: its campaign to launch its new ‘grilled (hot) dogs’ in the US by wrapping newspapers across the country has aroused some ire, although you have to say it’s been noticed. Burger King makes the ‘Whopper’ burger you’ll note. Atlanta agency Fitzgerald & Co fought back.
More About Advertising
FEBRUARY 26, 2016
CHI&Partners is launching the new RC Coupe for Lexus Europe in cinemas, on TV and all the other bits. We didn’t much like the agency’s last effort for the Lexus RX SUV, featuring that man about ads Jude Law. Jude seems to be an irony-free zone. Here’s the RC cinema ad. And the cut-down TV.
More About Advertising
FEBRUARY 26, 2016
Havas seems to be motoring nicely under Yannick Bolloré, reporting organic growth of 5.1 per cent and revenue of €2.2bn for 2015, the first time it’s topped the €2bn mark. Profit was €315m, up 20 per cent on 2014, while net cash improved from €43m to €88m, despite spending €100m on acquisitions, up from €34m.
More About Advertising
FEBRUARY 26, 2016
My thanks to Business Insider, via George Parker’s Adscam, for this one. Camilla Kemp (left) newly-ensconced as COO of M&C Saatchi, speaking about an “artificially intelligent” billboard the agency has installed in London’s Oxford Street, says: “God, if the sophistication behind that really takes off, you might not need copywriters any more.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 26, 2016
It’s Mother’s Day on Sunday in the UK and Body Shop has released a funny film for its ‘British Roses’ collection, starring, it seems, the Royal Family. From Mr President, directed by Alison Jackson. A nice change from the dollops of saccharine usually attendant on this important occasion. MAA creative scale: 7.5.
More About Advertising
FEBRUARY 26, 2016
The Mirror’s New Day launches on Monday – initially free, thereafter 50p – and here’s the launch campaign from Quiet Storm. Hmm. Might work for Monday of course – as it’s free – and you can see who they’re aiming at – middle class and would-be middle class younger women. But it’s all rather stock.
More About Advertising
FEBRUARY 26, 2016
Premier Inn is reviewing its ad account out of RKCR/Y&R, the eight-year incumbent. Y&R produces the highly successful Lenny Henry campaign that has propelled Premier Inn to top spot in the UK’s budget hotel sector. The AAR is handling the pitch and the contenders are being finalised this week. It’s not known if Y&R will.
More About Advertising
FEBRUARY 24, 2016
Anomaly has been named lead agency for the new Top Gear, the popular BBC and BBC Worldwide TV show, following a competitive pitch. As part of a new long-term partnership Anomaly will create a global, integrated campaign to build excitement for the programme’s highly-anticipated and much-publicised relaunch this summer when Top Gear returns with a.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
FEBRUARY 23, 2016
One of the duties that falls to agencies is picking the celebs for a new campaign, should they be required. There are lots of factors of course – cost, availability etc. It’s particularly hazardous with sportsmen who may lose form, get arrested, be found to be an alien in disguise etc. Especially when it’s a.
More About Advertising
FEBRUARY 24, 2016
Neil Boorman (below), who established the content operation at Grey London, is joining rival Mother as content strategy director. Boorman, a former Guardian columnist and Channel 4 producer, worked on Volvo’s Cannes Grand Prix winner ‘Life Paint’ as well as GSK corporate and The Times at Grey. Mother says Boorman’s new role will focus on.
More About Advertising
FEBRUARY 23, 2016
Latterly running a big supermarket chain hasn’t been the piece of cake it was before German interlopers Aldi and Lidl made life difficult. Asda has had a particularly torrid time, in terms of market share anyway although it says profits are holding up. Like its rivals, Tesco in particular, it finds itself with an enormous.
More About Advertising
FEBRUARY 23, 2016
Doing the dishes is a task many blokes are happy to skip but Publicis Communications boss Arthur Sadoun (below) will be tackling the task with glee as it emerges that Publicis Communications, his new creative agency empire, has won all of Procter & Gamble’s dishwashing business, not just Fairy as reported.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
FEBRUARY 23, 2016
“Boris moves in for the kill” bellowed the Daily Mail’s front page earlier this week, as the bumbling mayor of London, shirt hanging out no doubt, announced, after days of procrastinating, that he was to back the ‘Brexit’ camp in the UK’s In/Out referendum on EU membership. Some tiger.
More About Advertising
FEBRUARY 22, 2016
FCB Inferno is handling the launch campaign for Project Literacy, an initiative by education company Pearson to tackle illiteracy, which it sees as one of the world’s biggest problems, affecting one in ten people globally. Not all in the developing world either – 32 million Americans can’t read more than 70 per cent of inmates.
More About Advertising
FEBRUARY 22, 2016
Publicis Worlwide seems to have won Procter & Gamble’s Fairy washing-up liquid account, beating Grey. Publicis handled the business in the US, Grey outside. This seems to be part of P&G’s drive to reduce agency fees by $500m (it claims to have saved $375m already). Presumably having one agency worldwide is cheaper. According to some.
More About Advertising
FEBRUARY 22, 2016
The holy grail for any agency is what we used to call ‘full service.’ From their point of view media, alas, has moved out (although that doesn’t stop some of them trying to bring the planning and other clever bits back inside). But customer marketing/experience, call it what you will, seems to what many clients.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
259 
Let's personalize your content