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FEBRUARY 16, 2016
David Patton is CEO of Grey EMEA, managing 2000 people in 27 countries across the region and focussing on building a strong creative and commercial culture. He joined the WPP-owned agency seven years ago, initially as London group CEO, following 15 years at Sony. As Sony Europe’s senior vice president, marketing, he was responsible for.
InMobi
FEBRUARY 19, 2016
What the future holds and how we can stay ahead is, no doubt, the most common query amongst business decision makers and entrepreneurs. It’s that time of the year when everyone is looking at predictions, but it is equally important to look back on what worked and what didn’t. Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey.
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Gods of Advertising
FEBRUARY 15, 2016
Van Gogh’s newest bedroom. There is so much I like about this concept I don’t know where to begin. The idea: To celebrate the Art Institute of Chicago’s new exhibition bringing together all three of artist, Vincent Van Gogh’s iconic “Bedroom” paintings, the museum has joined forces with Airbnb to create a stunning real application of Van Gogh’s evocative boudoir, which people soon can actually stay in for ten dollars a night plus the price of exhibit tickets.
AdPulp
FEBRUARY 18, 2016
In the early days of your brand or business, there will be success and there will be failures. Part of establishing yourself as a marketable entity is going through the gauntlet of public opinion. It must be something instinctive in people; there seems to be a lot of people who delight in taking shots at […]. The post How to Scrub Your Online Reputation, Without Looking Like a Jerk appeared first on AdPulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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FEBRUARY 17, 2016
More big changes are afoot at FCB, although this time they probably weren’t all in CEO Carter Murray’s songbook. Lee Garfinkel (below) is stepping down as CEO of FCB Garfinkel in New York – off to be a proper writer – and Mondelez account head Karyn Rockwell is taking over as CEO. The agency will.
InMobi
FEBRUARY 18, 2016
The Mobile Web vs Mobile App dilemma is perhaps one of the most common battles fought within the silent recesses of the mobile marketer’s mind. For marketers investing in mobile advertising, the decision between mobile web and mobile app is not just one of inventory but truly a choice between reach and engagement. If effectiveness of mobile advertising is the goal, then there are five prominent axes which need to be taken into account when making this decision.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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FEBRUARY 16, 2016
Sweden’s Forsman & Bodenfors now has the global Volvo brief (even though the company’s now owned by the Chinese) and this campaign majors on Volvo’s ‘Vision 2020,’ the CEO’s intention that nobody will be killed or seriously injured in a Volvo car by then. All very praiseworthy and efficiently brought to life by F&B.
More About Advertising
FEBRUARY 17, 2016
The Cannes International Festival of Creativity, which rolls (lurches?) on to La Croisette from June 18-25, has announced the runners and riders for this year in terms of prizes and jury chairs. New on the scene is a Digital Craft award, which seems fair enough as Film gets one. We wait to see if another.
More About Advertising
FEBRUARY 18, 2016
The&Partnership and content verification specialists Adloox have joined forces to launch a new investigation into the scale and impact of ad fraud, as Adloox suggest the extent of adspend wasted globally each year on fraudulent websites and views may be larger than previously reported. The&Partnership’s Johnny Hornby (below) says: “New formats of fraudulent activity are.
More About Advertising
FEBRUARY 17, 2016
Publicis Groupe has taken another media hit below the waterline in the US, this time losing the $900m Walmart account. Mediavest is the losing individual agency and the surprise move by Walmart (which wasn’t supposed to be one of the mega accounts reviewing in ‘Mediapalooza’) comes on top of group losses of $2.
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More About Advertising
FEBRUARY 18, 2016
Global marketing consultancy R3 has produced a new report, Adtech 40, listing what it says are 40 best examples of technology in advertising, using case studies from the likes of Coca-Cola, Tesla, Samsung, Unilever and others. R3 Principal Greg Paull (left) says: “Within five years, the CMO will spend more on technology than the CIO.
More About Advertising
FEBRUARY 16, 2016
Guinness is backing up its recent campaign featuring American music pioneer John Hammond with a number of online films from LoveLive featuring contemporary acts, talking (among other things) about how Hammond’s work bringing black artists into the mainstream helped them. Here’s drum and bass band Rudimental, in the unlovely environs of London’s Somers Town, behind.
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FEBRUARY 19, 2016
Here’s a bit of Gallic fun for Yves St Laurent’s L’Homme fragrance from BETC Paris, featuring a French hunk, a rather desirable old Merc sports car and a Taylor Swift lookalike, who keeps putting clothes on while she’s waiting for fulfilment to arrive. But YSL makes clothes too. Directed by music vid ace Colin Tilley.
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FEBRUARY 19, 2016
In this week’s #MediaSnack, Tom Denford and David Indo from ID Comms reflect on the latest bad news for Publicis Groupe’s media operations in the US after Walmart, one of the world’s largest advertisers, shifted $900m worth of billings out of MediaVest. This represents another blow for Publicis Groupe as it works on a restructure.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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FEBRUARY 19, 2016
In my new role as Cassandra for the newspaper industry – Cassandra as in King Priam’s daughter who had the gift of prophecy and the curse that no-one would believe her (she was right about Troy and Greeks bearing gifts) – we’d better have a look at the Mirror’s planned cut price 40p newspaper, New.
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FEBRUARY 19, 2016
London independent 101, now gaining momentum after a slowish start in life, has been added to Heineken’s global roster. 101 will work on Amstel and Desperados, among other brands. Heineken moved most of its global business out of Wieden+Kennedy last year. W+K then promptly won Bud Light, one of the biggest brands in the AB.
More About Advertising
FEBRUARY 19, 2016
The ad blocking phenomenon just took a turn for the worse – if you’re an advertiser – or better (perhaps) – if you’re a consumer – with Three Group’s decision to partner with Israeli ad blocker Shine to cut out display ads on mobiles and apps at the network level. Unlike many ad blockers, Three.
More About Advertising
FEBRUARY 18, 2016
Interpublic PR agency Golin is buying ad agency The Brooklyn Brothers for an estimated $40m including earn-out. Brooklyn Brothers operates out of New York, London and Brazil and employs 130 people. Golin president-international Matt Neale says: “We’re not looking to create the next 60-second commercial but the majority of our clients are looking to us.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 18, 2016
New Ogilvy London CEO charlie Rudd has hired Mick Mahoney (below) – a former colleague from BBH days – as London CCO. Mahoney was ECD at RKCR/Y&R to 2015 and also creative head of Havas in London. He replaces Gerry Human who’s taking on a senior role in Ogilvy’s Global Brand Management operation. And there’s.
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FEBRUARY 18, 2016
ID Comms chairman John Billett (below) caused quite a stir a while ago when he claimed that the big media agencies – more particularly the holding companies’ media operations like WPP’s GroupM – were the real media owners now. They controlled most ad expenditure so even big media owners had to do business on their.
All About Advertising Law
FEBRUARY 17, 2016
On February 10, a bipartisan coalition of 25 state attorneys general, led by Missouri Attorney General Chris Koster and Indiana Attorney General Greg Zoeller, sent a letter to the Senate Committee on Commerce, Science and Transportation urging passage of the Help Americans Never Get Unwanted Phone Calls Act of 2015 (the HANGUP Act). The letter should be of particular interest to companies in the debt collection industry and to marketers who use debt collectors to resolve delinquent accounts.
All About Advertising Law
FEBRUARY 16, 2016
By cyclonebill (Kaffe) [ CC BY-SA 2.0 ], via Wikimedia Commons We have sometimes described finding materials that will quickly biodegrade in landfills as the Holy Grail of environmental marketing. But who would have guessed it would come in the form of a polystyrene cup? Well, not exactly, the NAD cautioned in a recent decision. New Win Cup Holdings marketed the Vio cup, which it claimed would – thanks to a special additive — biodegrade 84.37% after 1,154 days in a wetter, biologically a
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
FEBRUARY 16, 2016
ITV has taken the rather brave step of appointing Sir Peter Bazalgette (below) as its new non-executive chairman, taking over from Archie Norman who oversaw the revival of the channel alongside CEO Adam Crozier. Bazalgette is well qualified: he sits on the current ITV board and was both chairman and programme boss of Endemol, one.
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FEBRUARY 15, 2016
The latest in Ubisoft’s Far Cry game series is Far Cry Primal, set back in the Stone Age and great fun it looks too: featuring a rather cuddly (albeit fierce) sabre tooth tiger. Agency is BETC Paris, an obvious choice given its stand-out work for Canal+ and just the fact it’s BETC Paris. The middle.
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FEBRUARY 15, 2016
Norwegian adventure cruise company Hurtigruten has appointed media agency The Specialist Works to handle its £1m plus UK media planning and buying account after a competitive pitch. The agency’s remit will include traditional off-the-page media, targeting a wide range of publications, broadcast activity plus outdoor, cinema, insert and direct marketing.
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FEBRUARY 15, 2016
We’re always hearing about the dire fortunes prevailing in the milk industry – supermarkets grinding down prices, supermarkets grinding… – but giant co-operative Arla usually manages to put a brave face on things. Now it’s launching Arla ‘Best of Both,’ a fully skimmed milk that, it claims, still “tastes tasty.” An obvious enough piece of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
FEBRUARY 14, 2016
In this week’s #MediaSnack, Tom Denford and David Indo from ID Comms look ahead to what’s likely to be another busy pitch year. Fatal February could be the time when CMOs decide to kill off their current relationship, even if the agency doesn’t know it yet. They highlight the fact that many clients will already.
InMobi
FEBRUARY 19, 2016
A man in his fifty’s usually carries 3 thick files of prospective partners and comes to your house. He’s called a ‘broker’ and he’s partly responsible for nearly 90% of ‘arranged’ marriages in India. This phenomenon of marriages gradually moved online about 5 years ago, but brokers are still alive and kicking. Then came the mobile revolution. People spend several hours each day with their noses buried in their smartphones.
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