More About Advertising
FEBRUARY 12, 2016
Should we be concerned about the so-called ‘gender pay gap’ and the UK government’s new plans to publish league tables of such among UK companies employing over 250 people?
Gods of Advertising
FEBRUARY 10, 2016
With great passion comes great responsibility. Recently, I was asked about my creative philosophy. Namely, do I have one? Seems like a reasonable question. Seems like something an Executive Creative Director ought to have. Well, I’ve had many. Which, if you think about it, is as it should be. As creative professionals, we must remain open-minded and forever teachable.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
All About Advertising Law
FEBRUARY 11, 2016
By V4711 (Own work) [ CC BY-SA 3.0 ], via Wikimedia Commons On February 1, 2016, the Federal Trade Commission (FTC) filed an action against Chemence, Inc., an Ohio-based manufacturer, advertiser, and distributor of cyanoacrylate glues (often referred to as “superglues”). In its complaint , filed in the United States District Court for the Northern District of Ohio, the FTC alleges that Chemence is deceiving consumers by claiming that all, or virtually all, of its glue products are American-made.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
FEBRUARY 11, 2016
The&Partnership’s content agency AllTogetherNow has won the European creative, media planning and buying and social activation accounts for youth travel brand Ibiza Rocks following a competitive pitch. AllTogetherNow, headed by former NME Editor Conor McNicholas, has been tasked with rethinking how Ibiza Rocks approaches its creative content and media strategies, using new technologies and disruptive.
Gods of Advertising
FEBRUARY 7, 2016
Gaga did good… Outside of picture-perfect weather and a truly beautiful performance of our National Anthem by Lady Gaga, little about the Super Bowl was amazing. Unless you’re a fan of crushing defense (which is something), everything about the game was… okay. It was a sloppy, penalty-ridden affair, periodically fun to watch and technically competitive.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fuel Lines
FEBRUARY 8, 2016
Agency new business is a very tough job. There’s often a lot of rejection associated with the position. It’s difficult to stay optimistic. One thing that helps to inspire me are quotes that I pick up from my reading and from conferences and seminars. They condense wisdom into bite-sized memorable sentences that provide needed inspiration and motivation.
More About Advertising
FEBRUARY 11, 2016
Sky is launching Sky Q, which enables what it calls “fluid viewing,” the ability to connect various wireless devices so you can watch the same programme, seamlessly, on any device wherever you are. The launch campaign by agency Brothers and Sisters breaks tomorrow (February 12). Sky chief marketing, sales and digital officer Stephen van Rooyen.
More About Advertising
FEBRUARY 12, 2016
We’re all bake off barmy these days following the worldwide success of the hit BBC show but Unilever brand Becel (Flora in the UK) and agency Mullen Lowe are mining the baking seam in an unexpected and rather dramatic way here. Mullen Lowe London has created an online series for Becel, ‘Baking with Heart,’ and.
More About Advertising
FEBRUARY 12, 2016
Surveys of businesses and business leaders generally state the bleedin’ obvious; sometimes lionising examples of both who turn out some time later to have feet of clay. But Brand Learning has produced an interesting spin on it, majoring on people and companies who drive growth. Brand Learning describes itself as a “capability development consultancy.” It.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
FEBRUARY 11, 2016
This digitally-enabled world never ceases to amaze and today we receive the following missive from online pet store Fetch (as in ‘fetch that bloody ball’ presumably): Fetch to develop the UK’s first canine translation device Fetch takes the next major step in consumer technology following the public’s vote for ‘WhatsYapp’- a device that lets you.
More About Advertising
FEBRUARY 9, 2016
Asda, which seems to have taken more of a kicking in the supermarket price wars than its rivals, has replaced long-serving marketing boss Barry Williams with Andy Murray (not that one), who joins from owner Walmart. Williams spent eight years with the retailer although he was only recently appointed chief customer officer, the top marketing.
More About Advertising
FEBRUARY 12, 2016
Life doesn’t get any better for the UK’s dear old quality newspaper segment (‘dear departed’ might be the expression soon). We’ve had the Guardian owning up to burning cash recently and now there is growing speculation about both the Independent and the Telegraph.
More About Advertising
FEBRUARY 11, 2016
One of the agencies I’ve always admired is Albion. It’s a bit more interesting than your traditional advertising shop. A lot of that is because of the company it keeps. It’s always operated comfortably in both the tech world and what we like to call ‘adland’. And because of this, some of the work that’s.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
FEBRUARY 11, 2016
Publicis Groupe CEO Maurice Levy (below) pulled a large and very welcome rabbit out of the hat this morning, revealing 2.8 per cent organic growth in the fourth quarter. This confounded expectations – including Publicis’ own forecasts. For the year organic growth was 1.5 per cent, ahead of forecasts of one per cent. For 2015.
More About Advertising
FEBRUARY 11, 2016
French-owned out of home giant JC Decaux has tightened its grip on the London market (about half the UK total) with the award of Kensington and Chelsea’s bus shelter advertising contract. The 15-year contract was previously held by Clear Channel which also lost the Transport for London (TfL) bus shelter contract to Decaux. The new.
More About Advertising
FEBRUARY 10, 2016
I’ve never sat in on a pitch to a client but often wondered what wheezes successful agencies come up with. Back in the day there were some masters of the art (if such it be), one being Peter Marsh of rumbustious agency Allen Brady & Marsh. Marsh, a former thespian, liked to put on a.
More About Advertising
FEBRUARY 10, 2016
BBH has beaten Hometown, J. Walter Thompson and Saatchi Masius to win Experian’s CreditExpert account, which lets consumers access their credit scores. As such it’s hardly the world’s most cuddly product (most people hate the idea that some computer or algorithm is deciding their financial present and future) but business is business.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 10, 2016
Melbourne agency Hunter has joined Worldwide Partners Inc. (WPI), a large network of agencies across the world headquartered in Colorado. Hunter was founded in Melbourne in 2010 by Simon Hakim and Matthew Gibbins. It positions itself a a creative agency for entrepreneurs, challenger brands and clients seeking to change. Clients includes Australian Bitters Co., Beam.
More About Advertising
FEBRUARY 10, 2016
Back in 1986 I was at Gold Greenlees Trott and one client at the time was ITV. The GGT head of planning was Damian O’Malley and we both worked on the ITV business. We were asked to present a forward view of the TV market to the marketing committee, a powerful group of individuals who.
All About Advertising Law
FEBRUARY 9, 2016
We had several reactions to the game on Sunday. What were yours? As two people both of whom are looking at their thirties in the rear view mirror, it was hard not to root for the old guy, as much as we also love Cam Newton. And as advertising lawyers it sometimes seems like we are more excited about the ads than the game itself. This year was no exception.
More About Advertising
FEBRUARY 9, 2016
The UK’s Premier League is awash with cash, thanks to competition between Sky and newcomer BT Sport for broadcast rights. To the extent that even so-called minnows like Leicester City can challenge for top spot, partly as they, too, can now afford to pay their players squillions. It’s so rich it doesn’t need a sponsor.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
FEBRUARY 9, 2016
By Andrew Fairclough, head of social media insight at Carat. #SB50 saw the 50th anniversary of Super Bowl, and with it one of the biggest tent pole events in global advertising. As many brands continue to use it as an opportunity to create a buzz across social media and word of mouth, Carat took the.
More About Advertising
FEBRUARY 9, 2016
WPP-owned media agency Maxus is launching Maxus Technology Consulting, a new division advising businesses on the most effective use of technology in their marketing. MTC will be led by worldwide chief information officer David Kaganovsky with director of technology Gary Revenson and CSO Damian Blackden. MTC will use its own proprietary framework and methodology to.
More About Advertising
FEBRUARY 8, 2016
One of the enduring mysteries of ad agencies is that they don’t advertise – themselves. In the old days they could argue that cost was prohibitive – not something they told their clients of course – but, in the digital era, it isn’t. But it’s still quite brave for BBH to present its wares direct.
More About Advertising
FEBRUARY 8, 2016
The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary). Here’s.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
FEBRUARY 7, 2016
In this week’s #mediasnack, Tom Denford and David Indo from ID Comms look at the key issues in media, including the release of transparency guidelines by America’s 4As, the Sony media review and Facebook’s advertising appeal. Tom and David address the fallout from the 4As’ release of new transparency guidelines. They highlight the elements of.
More About Advertising
FEBRUARY 8, 2016
Valentine’ Day is almost upon us (sorry, I’m programmed never to remember exactly when it is) and BBH is back on the Tesco case for this season of romance.
Expert insights. Personalized for you.
75 
Let's personalize your content