Sat.Jan 16, 2016 - Fri.Jan 22, 2016

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Y&R’s Mandelbaum moves up to top Europe creative job

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Y&R has named São Paulo-born Jaime Mandelbaum as CCO for Europe, overseeing the WPP-owned network’s continental European operations. Mandelbaum, who has also worked at Leo Burnett Prague, Jung von Matt Hamburg, Kaspen Jung von Matt, and TBWABerlin, has been CCO of Y&R Central and Eastern Europe since 2013. Mandelbaum (left) says: “I’m really excited to.

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“Taste the Feeling?” Coke’s new ad campaign couldn’t be more generic if it tried.

Gods of Advertising

“It’s sacrelicious!” When I first saw the headline in AdAge , I joked on Facebook that it read like something culled from The Onion or even The Simpson’s: “In major strategic shift, Coke replaces ‘Open Happiness’ with ‘Taste the Feeling.'” Quite a few people got the joke, among them some fairly heavy breathers from Adland. All of them, like me, were incredulous.

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Court Rules Settlement Offers Can’t Kill Class Actions

All About Advertising Law

In a hotly anticipated decision, the Supreme Court yesterday refrained from permitting defendants to end class action cases by offering to make named plaintiffs whole by paying their damages before plaintiffs move for class certification. In Campbell-Ewald Co. v. Gomez , 577 U.S. (2016), Jose Gomez alleged that Campbell-Ewald violated the Telephone Consumer Protection Act (TCPA) by sending him unsolicited advertisements by text message.

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Karmarama goes back to poster basics for challenging British Army recruitment campaign

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The British Army has been researching 16-24 year olds, the so-called ‘Generation Z’ (if they’re Generation Z what does that make me? Something from another alphabet perhaps) to discover that they’re “altruistic, driven, open-minded and long to stand on their own two feet.” Soldiering isn’t usually seen as a particularly altruistic activity so the army.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Now Unilever puts the squeeze on agency fees with move to ‘zero-based’ budgeting

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Everyone’s at it: reducing (or trying to) the amount they spend on agency fees. Procter & Gamble is trying to chop $500m from the amount it pays agencies (in the summer it announced it had so far saved $300m) and now Unilever says it is trying to save $1bn a year by switching to the.

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Jim Hawker of Threepipe: seven digital trends that will change marketing in 2016

More About Advertising

To say digital advertising is a fast moving landscape is an understatement. It seems to have a constant onslaught of new technologies, targeting capabilities and propositions to be understood and explored every week. This constant evolution can be hard to keep up with – yet is also one of the best things about the industry.

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WPP’s Sorrell offers a chilly perspective from Davos

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The world’s supposed great and good are gathered in Davis – as are Bono and Will.i.am, yawn – in circumstances that are hardly propitious. Shares around the world are still falling and doubts grow daily about the rate of growth in China: is it really 6.9 per cent, as claimed, or is there no growth.

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Germany’s C3 buys UK content agency Seven

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Leading German content marketing agency C3 (Creative, Code & Content) has bought the UK’s Seven to create what it claims is Europe’s biggest content agency with a turnover of €100m and clients including Porsche, Weightwatchers, Fujitsu, Sainsbury’s, VW and Hyatt. C3 is backed by Germany’s Hubert Burda Media. Germany and the UK are Europe’s two.

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Leagas Delaney signs web inventor Tim Berners-Lee for Telecom Italia relaunch

More About Advertising

Agencies sometimes get so excited when they sign up a true celeb that they forget to produce an ad, the point of the exercise after all. Leagas Delaney has persuaded worldwide web inventor Sir Tim Berners-Lee (who gave it to us, free) to appear in its latest campaign for Telecom Italia, telling us about the.

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JC Decaux launches Dynamique ‘creative hub’ as it gears up for London Underground challenge

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French out of home giant JC Decaux has launched JCDecaux Dynamic, which it describes as a ‘global creative hub.’ It’s poached BBH head of creative technology Alex Matthews and the agency’s technical lead Rick Burgess to run the new outfit in London. Last year Decaux won the massive transport for London bus shelter contract from.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Waitrose and M&S fight over food in jaded January

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Waitrose and Marks & Spencer are the two companies contesting the top end of the grocery market and they’re both back in the lists in jaded January, with new campaigns from adam&eveDDB and RKCR/Y&R respectively. Waitrose, which didn’t seem to do that much advertising during its stay at BBH, is plugging its ‘pick your own.

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Just Eat boosts marketing line-up with Carter hire

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Just Eat, which is doing a thoroughly good job of disrupting the takeaway food market (by offering a useful service – doesn’t sound so dramatic though, does it?) has hired Ben Carter as UK marketing director. He reports to global CMO Barnaby Dawe. Carter (below), who’s being hailed as an online whizz, was global CMO.

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Guardian faces dismal future without radical surgery

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The Financial Times reckons the Guardian newspaper “burnt through” more than £70m in cash last year, which will lead to an attempt to cut costs by £50m over the next three years. And its biggest cost is people. Cutting headcount in meaningful terms has been almost an impossibility for the left-leaning Guardian. Its staff would.

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101 wins Britvic’s Drench plus R. White’s

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London indie agency 101 has won Britvic’s Drench spring water account from incumbent CHI & Partners. It has also been rewarded with other Britvic brands including R. White’s lemonade, famous back in the day for its ‘Secret Lemonade Drinker’ campaign (below). !01, whose partners include former Cadbury marketing director Phil Rumbol, is carving out quite.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Andy Coulson sets up new PR firm Coulson Chappell

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Former News of the World editor and UK government communications director Andy Coulson (below) – sentenced to 18 months in jail for his part in the phone hacking scandal that saw the demise of Rupert Murdoch’s News of the World – has re-emerged as a co-founder of Coulson Chappell, a new PR firm. Henry Chappell.

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W+K unveils ‘Bud Light Party’ for US election year

More About Advertising

The most eagerly awaited new campaign of 2016 is Wieden+Kennedy’s debut for Bud Light and, as it’s an American election year, it’s going to be ‘The Bud Light Party.’ Client AB InBev has signed up joksters Seth Rogen and Amy Schumer (who seems to be everywhere at the moment) to front things. The first ad.

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Rob Hunter of Hunterlodge picks his Desert Island Ads

More About Advertising

Rob Hunter is founder and managing director of Hunterlodge Advertising based in Hertfordshire. He started the agency in 1987 with a results-focussed approach aimed at making effective advertising accessible to all clients. The agency is one of 16 in the UK awarded IPA Platinum status for continuous professional development. My ten favourite ads/campaigns of.

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WPP’s Possible Worldwide buys Germany’s Conrad Caine

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WPP’s growing Possible Worldwide network of digital agencies has bought a majority stake in Germany’s Conrad Caine, based in Munich with offices in Argentina and Brazil. Founded in 1998, Conrad Caine employs 140 people in Munich with revenues of €8.5m. WPP’s digital revenue was $6.9 billion in 2014, 36 per cent of total revenue. The.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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John Seifert overcomes past controversies to land top global Ogilvy & Mather job

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Ogilvy & Mather lifer John Seifert (left), currently North America chairman and CEO, has taken over from Brit Miles Young as CEO of WPP’s biggest agency network. Young is going off to be warden of his alma mater New College Oxford although he’ll still be advising some O&M clients. Back in 2011 Seifert found himself.

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Michael Lee: what makes the perfect brand pitchperson – is it Flo or Wendy?

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The idea of a brand pitchperson has been around since the dawn of advertising. We’ve been pitched to by Betty Crocker, Fred the Baker who needed “Time to make the donuts,” more recently Mahem, Dos Equis’ Most Interesting Man, those two guys who live in the cranberry swamp for Ocean Spray, and Hotel.com’s military Junta.

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Coca-Cola deploys mass agency line-up for one-brand global rebrand ‘Taste the Feeling’

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Coca-Cola has dropped its ‘Open Happiness’ campaign in favour of new one-brand ‘Taste the Feeling.’ This, it seems, is the first time Coke has run an umbrella campaign for all its brands. It’s using ten agencies altogether, initial work is from Mercado-McCann, Santo, Sra. Rushmore (whoever they might be) and Ogilvy. First up are six.

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VW produces a winner in reverse from Norway

More About Advertising

We’re off on our travels again, to Norway this time for a campaign for Volkswagen’s Trailer Assist from agency TRY/APT in Oslo. ‘Trailer Assist’ normally wouldn’t get its own campaign but maybe trailers are big in Norway. So it’s a cheat, using stuntmen to drive it. No reindeer were damaged in the making of this.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Can DDB’s Kassaei turn back the awards tide?

More About Advertising

There’s a fierce rivalry between WPP and Omnicom (as you may have noticed) and the most visible stage for it in recent years has been the battle for creative awards, most notably at the Cannes International Festival of Creativity. Recently the Network of the Year award has gone to WPP’s Ogilvy & Mather, unseating Omnicom’s.

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IAAF’s Lord Coe still needs to clarify role at Chime’s CSM

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Chime Communications, sold to US private equity outfit Providence for £374m last year (WPP retains a 20 per cent stake), began as ad agency Lowe Howard-Spink and Bell before morphing into a PR group, headed by Lord Bell. Now, following the departure of Bell and partner Piers Pottinger with most of the PR businesses, it’s.

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Tom Denford and David Indo of ID Comms: why more clients are going direct to media owners

More About Advertising

In their latest weekly broadcast Tom Denford and David Indo of ID Comms look at why clients are increasingly going direct to media owners, plus other major developments in the global media market. • Why clients are increasingly going direct to media owners in order to gain more control over their media investment. • The.

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