Sat.Dec 19, 2015 - Fri.Dec 25, 2015

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Death & real life: Johnnie Walker “spec” spot gamely walks through advertising’s biggest taboo.

Gods of Advertising

I keep ruminating over this film for Johnnie Walker the way one might ponder a glass of scotch itself. It’s that good, completely deserving of Adweek’s hyperbolic praise. Maybe it’s even better than the Cannes winning “Keep Walking” film done a few years ago by advertising giant, BBH London -attached below. Pitting the two is perhaps insulting to both.

Fashion 74
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Sainsbury’s wins Christmas battle of YouTube views

More About Advertising

Sainsbury’s looks like it’s won Christmas in the UK, thanks in part to the antics of AMV BBDO’s Mog in ‘Mog’s Christmas Calamity’ (we shouldn’t forget author Judith Kerr either). This ad, our choice as Ad of the Year, is closing on 27m YouTube views, displacing last year’s John Lewis effort ‘Monty the Penguin’ with.

Media 69
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A day in the life of a female developer

InMobi

InMobi data architect Amareshwari Sriramadasu shares her experiences I love coding and debugging. There’s a sentence I never thought I’d say. When I was a kid, I never sought out to become a developer, but with my Bachelor’s degree in computer science and engineering, and a Masters in engineering, specialising in Internet sciences, I guess I chose my own career path without knowing.

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The FTC Awakens: Native Advertising Enforcement Statement Out Just in Time for the Holidays

All About Advertising Law

Photo by Roland Tanglao [ CC BY 2.0 ] via Flikr It’s been a big week for premieres. The FTC just released their endorsed Enforcement Policy Statement on Deceptively Formatted Advertisements and business guidance on Native Advertising. So if you thought you sensed a disturbance in the Force, then the Force is indeed strong with you. A long time ago, in a conference room far, far away, the FTC held a workshop on Native Advertising with a promise that some form of industry guidance would follow.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Best ads of 2015: Droga5 for Under Armor, JWT New York for Wilkinson Sword

More About Advertising

Under Armor is making big waves in the US and now the global sports market. One reason is agency Droga5, which found itself un-employed by Puma and was gratefully snapped up by UA. It can’t be a coincidence that, since its deal with the WME Hollywood talent agency, D5’s ads feature an array of global.

Agency 65
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Cancer Research UK launches documentary epic in debut campaign from Anomaly

More About Advertising

We haven’t always been kind about charities and charity advertising – in particular the guilt-inducing ‘text £3 now (and be pestered for the rest of your life)’ staple of daytime television. My media agency friends tell me this stuff works but even so. Cancer Research UK is a big charity with a big budget even.

Agency 53

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Will 2016 see pressure from investors to break up the giant marcoms holding companies?

More About Advertising

WPP’s Sir Martin Sorrell (below) has been giving his predictions for 2016 to The Drum (he expects to see Hillary Clinton in the White House). On WPP itself he says: “From a functional point of view, advertising and media investment management continue to be extremely strong, along with digital. Public relations and public affairs has.

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Office party rules from Davidson Pearce and Mad Men

More About Advertising

Do people have office parties in offices any more? Neil Christie of Wieden+Kennedy reminds us of a BBC ‘Man Alive’ documentary from 1969 – Mad Men era here as well as there – featuring the in-office party of ad agency Davidson Pearce Berry and Tuck (later just Davidson Pearce and bought by BMP, now DDB).

Agency 40
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Was Dick Whittington the first Shoreditch hipster?

More About Advertising

We don’t usually cover Christmas cards/greetings – in our curmudgeonly way. We are a serious publication you know – well sometimes. However Hamish Thompson of Houston PR sent me (and doubtless thousands of other close acquaintances) these thoughts on Dick Whittington, suggesting he was the first Shoreditch-based hipster. Living near the A1/Archway I’m surrounded by.

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Will Saatchi’s ‘Stoner Sloth’ drive teenies to drugs?

More About Advertising

Saatchi & Saatchi in Australia is on the receiving end of a good kicking for this campaign, ‘Stoner Sloth,’ trying to wean the nation’s teenies off cannabis. It’s so uncool it drives you to drugs seems to be the theme. Maybe the critics feel it’s hard on sloths. It’s not that bad. Actually the name.

Agency 40
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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John Billett: how agencies ended up owning the media

More About Advertising

A few weeks ago we reported a lecture given by media agency veteran John Billett, now chairman of consultancy ID Comms, to the Worshipful Company of Marketors. In his address to this august body – it had better be august with a name like that – Billett revealed the nature of today’s media landscape (as.

Agency 40
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NAD Ups the Ante on “Up To” Claims

All About Advertising Law

A couple of years ago it felt like we were blogging about developments in cases involving “up to” claims up to 3x more often than just about any other topic. To summarize the upheaval, for many years there were cases allowing an up to claim if an “appreciable number” of consumers could enjoy the claimed maximum benefits. There are also state and local pricing laws requiring for sales claims that 10-15% of the sale goods be available at the highest advertised discount.

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Bank of America moves to IPG’s Hill Holliday

More About Advertising

Interpublic has scored another big creative review win with Hill Holliday winning Bank of America’s whopper $1.6bn creative account, displacing a dedicated WPP team – or ‘agency’ – which won the creative business in 2012. Hill Holliday already handled business for BoA’s Merrill Lynch and US Trust. Publicis keeps the banking giant’s media and digital.

Agency 40
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Will Comcast/NBC spark a bidding war for ITV?

More About Advertising

ITV shareholders may be in for a 2016 bonanza if the Mail on Sunday’s report that US giant Comcast, the biggest cable operator, is planning an £11bn bid for the British broadcaster via its NBC Universal film and television offshoot is to be believed. ITV’s biggest shareholder is rival cable operator Liberty Media with 9.9.

Media 40
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.