Fuel Lines

NOVEMBER 5, 2015

Win more ad agency new business pitches. It’s easier than you think. Peter Levitan has been described as a serial new business pitcher. He has delivered global, regional, and very local new business pitches for over 30 years. He has a Hall Of Fame pitch batting average. Peter ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus).

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NOVEMBER 2, 2015

Barry Pilling is creative director and a founder of Telegraph Hill. He started his career in TV development on projects for BBC Three, Sky and Channel 5 as well as producing YouTube music videos and comedy shorts. After moving into online content for broadcasters he launched Telegraph Hill with Garret Keogh and Jack Simcock. Telegraph.

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AdPulp

NOVEMBER 3, 2015

What makes a great advertisement? Simple. Ads that drive customers to purchase the item or the service being advertised. Isn’t that right? Certainly, the answer to that is ‘yes.’ Great ads prompt sales. But they also do much, much more, as professionals know. Advertisements also help establish a brand, which means trust, recognition and company […].

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Advertising 69

InMobi

NOVEMBER 5, 2015

Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. Likewise, mobile video advertising is growing and researchers expect it to cross $6 billion by 2018.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

All About Advertising Law

NOVEMBER 6, 2015

On October 27, 2015, the Missouri Attorney General filed a lawsuit against two telemarketing companies that solicit donations on behalf of charitable organizations in the state, and against the companies’ co-owners. Regular readers of this blog know that these have been very eventful times for telemarketers, as the U.S. Supreme Court considers the breadth of relief to which a plaintiff is entitled under the Telephone Consumer Protection Act (“TCPA”), other federal courts opine on the definition

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NOVEMBER 5, 2015

For those of you already wearying of the relentless Christmas gloop we move to France for a diverting number by Embalada Paris for Carte Noire coffee’s support for a breast cancer charity. Why can’t we have charity ads in the UK with a bit more cheer? You’re aiming for a happy result after all. MAA.

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NOVEMBER 4, 2015

Vincent Bolloré’s machinations usually conclude with the Bolloré coffers even more full than before but the French magnate (below), owner of Havas and the biggest shareholder in and chairman of French media giant Vivendi, has suffered a reverse at the hands of French video game publisher Ubisoft. Ubisoft moved its media account from WPP agencies.

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NOVEMBER 2, 2015

That well-known Santa’s Grotto of adland – otherwise known as adam&eveDDB – is quick out of the blocks this year. First up is struggling bag maker Mulberry, hoping for a Mulberry Miracle. It’s a somewhat brave nativity spin – bound to provoke a few complaints – with a bright red bag as the centre of.

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NOVEMBER 5, 2015

Eric Gill (below) was an interesting cove: printmaker, sculptor, stonecutter and typeface designer for Monotype – with a more than colourful private life to match. His sculptures are dotted over pre-war buildings across London. There’s an excellent Wiki piece here.

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Media 78

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NOVEMBER 5, 2015

A while back Jeff Goldblum appeared in some funny online films for GE and BBDO New York. Do stars – Golblum presumably still counts as one – have their favourite agencies? Here he is performing for the UK’s AMV BBDO and Currys PC in a series of five Christmas ads called, rather bemusingly,’Spare the Act.

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Agency Advertising 73

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Advertising

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NOVEMBER 3, 2015

What happens to the staff when there’s no growth among the agency-based holding companies? There is some growth, of course, as we’ve reported extensively in covering the Q3 results from WPP, Omnicom, Publcis Groupe and Interpublic. But not enough to make anyone very optimistic that spending more on people is going to be returned in.

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NOVEMBER 4, 2015

Continuing our noble tradition of ‘you read it here first (almost)’ we can reveal that the much-anticipated John Lewis Christmas ad from adam&eveDDB – which debuts on the JL YouTube channel on Friday – features a boy visiting the man on the moon, to the tune of Oasis’ half the world away (below). Other sources.

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NOVEMBER 2, 2015

We’ve had much here recently about ads lacking a convincing proposition so it’s good of Asda to underline the point with its new Christmas campaign from VCCP. In which ‘#Becauseitschristmas’ is the excuse for much pointless merriment. Asda still seems to think that tapping your rear end – signifying saving money – resonates with the.

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NOVEMBER 5, 2015

Wieden+Kennedy has won the TK Maxx retail account, supposedly worth £20m, beating Grey in the final shoot-out. W+K London has bounced back well this year from the trauma of handling Tesco (which moved to BBH without a pitch in January), picking up Neurofen from RB and extra stuff from Mondelez. But it’s lost out on.

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Retail Agency Advertising 65

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

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NOVEMBER 6, 2015

We wondered if Kelly Clark’s departure as global CEO of WPP’s GroupM might signal closer ties between WPP’s media holding company and newly-minted programmatic gold mine Xaxis and – it does. Xaxis CEO Brian Lesser (left) is moving up to be CEO of GroupM North America with GroupM digital supremo (or supremo of the other.

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NOVEMBER 6, 2015

Has John Lewis smashed Christmas again? It does have the man on the moon, a girl who befriends him and Oasis’ ‘Half The World Away’ by Norwegian warbler Aurora Aksnes. And most of the ingredients that have created a whole new ad genre, not always to the industry’s advantage. Emotionally uplifting or lachrymose nonsense? The.

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NOVEMBER 4, 2015

We observed earlier that there was often a bit of dark in adam&eveDDB’s Christmas ads. There isn’t much of that here in its second offering for Waitrose (although winter looks satisfyingly cold), following hard on the heels of its autumn debut. Waitrose seems hyperactive on the marketing front just now. Has its share been taking.

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NOVEMBER 4, 2015

The most hyped Christmas ad of the year is undoubtedly Burberry’s latest opus, paying tribute to British musical Billy Elliott with a host of stars – Elton John, Naomi Campbell, James Corden and little Romeo Beckham among them – leaping about Billy Elliott-style. You can see the film, directed by Burberry CEO, creative director (and.

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Agency Advertising 61

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

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NOVEMBER 3, 2015

Online women’s fashion fashion outfit Net-A-Porter and its male spin-off Mr Porter are joining forces for a Christmas prezzie blitz, with a new multimedia campaign from directing duo Us (Christopher Barrett and Luke Taylor), ‘All For You.’ Alison Loehnis, President of The Net-a-Porter Group president Alison Loehnis says: “Our first joint campaign, ‘All For You,’.

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NOVEMBER 2, 2015

Sometimes it’s easier to say what WPP doesn’t do rather than list all the things it does – don’t think it’s entered the laundry market yet.

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NOVEMBER 6, 2015

Argos is a pretty odd kind of high street retailer, you place your order in the store or online and they find the product for you then or later. In a way it’s what a lot of such retailers would like to do as it dispenses, to a point, with people. But it means that.

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NOVEMBER 4, 2015

Some years ago my friend George Parker of Adscam fame spoke at the US 4A’s conference in San Fancisco on, among other matters, his favoured themes of Big Dumb Agencies and, his blackest of bête noires, Big Dumb Holding Companies. A film of this modern day Gettysburg Address has resurfaced (that one didn’t take very.

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Agency Finance Advertising 60

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

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NOVEMBER 2, 2015

VW has exited the advertising stakes – temporarily, presumably – but VW-owned Audi and agency BBH are back with this new campaign for the ‘all new’ Audi R8, its (relatively) modestly priced supercar. Presumably it doesn’t come with a diesel option. It’s ‘running footage,’ as my friend Jeremy Judge calls it, but made much more.

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NOVEMBER 4, 2015

As widely flagged, WPP is buying a majority stake in Essence Digital, described as a leading global digital agency and the world’s biggest independent buyer of digital media. Essence will continue as a separate brand in WPP’s GroupM media monolith (GroupM is, presumably, the world’s biggest non-independent buyer of digital media). Essence was founded in.

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NOVEMBER 2, 2015

When I was a kid I grew up on Factory Lane, Manchester, yes, Factory f **g Lane, ‘cos at the bottom of the road was the ICI Dyestuffs Division sitting on the banks of the River Irk, which was a different colour every day when they dumped all their waste in it. Didn’t stop the fishermen.

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Finance Media Advertising 58

InMobi

NOVEMBER 1, 2015

All You Need to Know About G-STAR 2015 Once again, it’s that time of the year when excitement is in the air as we approach G-STAR, South Korea’s largest gaming trade show. The symbolic event which attracts some 200 thousand game enthusiasts and industry professionals, happens during the end of each year, and Busan, the second-largest city and the largest port town in the peninsula has been hosting it for the past 5 consecutive years.

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Ad network Marketing Agency Advertising 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

NOVEMBER 3, 2015

Who wants to be CEO of the world’s biggest media buying Company?

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All About Advertising Law

NOVEMBER 2, 2015

The Supreme Court wrestled with a thorny question on October 14, 2015 when it heard oral argument in Campbell-Ewald Co. v. Gomez , a case that we previewed previously. The transcript of the oral argument is available here. The facts in Campbell-Ewald are straightforward. The plaintiff sued Campbell-Ewald, a U.S. Navy contractor hired to provide “multimedia recruiting campaign” services, under the Telephone Consumer Protection Act (“TCPA”) after he received an unsolicited text message from Camp

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