Sat.Oct 24, 2015 - Fri.Oct 30, 2015

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Bob Hoffman: The Most Provocative Man in Advertising

Fuel Lines

Bob Hoffman is one of the most sought-after speakers on advertising and marketing. He has spoken all over the U.S. and has been invited to speak at conferences throughout Europe. Bob’s “Spotlight Lecture” at Advertising Week Europe has drawn almost 50,000 views on YouTube. Bob was one of the keynote speakers at our inaugural Fuel Lines New Business Conference in Nashville, TN.

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FCB Inferno gets an A* for new teachers campaign

More About Advertising

FCB Inferno is launching the second phase of its ‘Your Future Their Future’ campaign for the National College for Teaching & Leadership (NCTL), which is actually part of the Department of Education. It features, among others, Mr Burton from TV show Educating Yorkshire. Many teachers (I’m surrounded by them at home) regard the DoE and.

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It ain’t another mission statement: The truth behind the fragile ecosystem of an agency’s creative culture.

Gods of Advertising

Is your agency like this… Or this… Creative boutique. Process driven. Sweatshop. These are some of the terms we use to describe one advertising agency or another. And while they are often accurate descriptors –delightfully or painfully so- what is less true is that the agency chose to be defined that way. Allow me a metaphor. In the fish keeping hobby, of which I am a passionate member, we are all familiar with how corals get their beautiful colors.

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Under the Influence

All About Advertising Law

As Uncle Ben once said, “With great power comes great responsibility.” But Peter Parker had to learn the hard way, and marketers and social influencers sometimes need to as well. Well-known influencers can come from anywhere – some have big screen starts, others are video game superstars, and still others are makeup geeks. Some even started out as bloggers (fingers crossed).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Future of Brand Marketing = In-App Mobile Video

InMobi

In-App mobile video streaming is exploding as highlighted in the latest App Annie Q2 2015 Index report. According to comScore, over 87% of mobile media consumption takes place now in-app, as well as a majority of all digital time spent. In terms of view specifically, nearly half of mobile video viewers can only (or mostly only) be reached in-app, according to the IAB.

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Greenpeace launches new ‘brand attack’ on Volkswagen

More About Advertising

As if Volkswagen didn’t have enough on its plate, eco warriors Greenpeace are launching a Halloween campaign ‘Trick. No Treat’ targeting the German carmaker over its use of defeat devices to chart emissions testing. Greenpeace campaigner Areeba Hamid says: “This advert is the opening shot in a new push against toxic air pollution. A few.

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Postscript to Luna v. Shac LLC: Human Intervention Still Precludes Finding That Strip Club’s Dialing Platform Constitutes an Autodialer Under the TCPA

All About Advertising Law

Last month, we blogged about the U.S. District Court for Northern District of California’s recent decision entered in Luna v. Shac, LLC , — F. Supp. 3d –, No. 14-cv-00607 (N.D. Cal. Aug. 19, 2015), which awarded summary judgment to the defendant-gentleman’s club in a Telephone Consumer Protection Act (“TCPA”) class action. You can read that post here.

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Ogilvy Paris unveils GPS safety campaign for Allianz

More About Advertising

Insurer Allianz and agency Ogilvy Paris reckon seven out of ten drivers drive more carefully (even in France) if there’s a family member present. So they’ve launched the Allianz Family GPS which gives you your driving instructions via the voice of someone who sounds like a family member. This could get out of hand of.

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Ciesco’s Colin Wheeler: the brands winning the Rugby World Cup are supporting the tournament not one team

More About Advertising

So we are finally there, or to be precise New Zealand and Australia are. After 44 days and 44 matches (45 with the bronze medal match on Friday evening) these two rugby giants, only separated by the Tasman Sea, will contest an all-Antipodean Final on Saturday at Twickenham. So the final follows the pattern of.

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Media rebate investigation could be ‘mortal threat’ to one or more of the marcoms holding companies

More About Advertising

The big holding companies would like the story to be about their range of skills, scale, mastery of the new digital media environment and ability to smooth out the troughs (if not the peaks) of a notoriously cyclical business. Unfortunately for them – for the rest of this year and well into next – it’s.

Media 86
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Why VW’s agencies are hoping it re-enters marketing arena sooner than later

More About Advertising

Volkswagen has reported a pre-tax loss of €2.5bn in the third quarter after it set aside €6.7bn to cover (it hopes) the cost of the diesel emissions scandal. This is its first quarterly loss in 15 years. Sales dropped 3.7 per cent but the German car giant still made an operating profit of £3.2bn. VW.

Agency 74
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Another boost for IPG in the global media wars as it lands $2.6bn Johnson & Johnson

More About Advertising

Who’d have thought it – the winner so far in the current round of media and (some) creative reviews looks like Interpublic, a few years back firmly ensconced in Wall Street’s sick bay. IPG’s UM, via its dedicated unit J3, has won Johnson & Johnson’s whopper $2.6bn global media account, wresting the rest of the.

Media 64
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American Airlines coup for MDC’s Crispin Porter

More About Advertising

MDC Partners’ Crispin Porter has a sprightly new feather in its cap after a turbulent past couple of years: American Airlines which has left McCann after nearly 25 years. Media moves from McCann to WPP’s MediaCom. Crispin Porter pitched against IPG’s The Martin Agency, Publicis Groupe’s BBH and Zenith (American is a member of BBH.

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BBH scores for Tesco with Halloween ‘Spookermarket’

More About Advertising

It will soon, you may have noticed, be Halloween – an occasion for groan-worthy marketing if ever there was one. But it’s big business these days it seems. Complete madness: I was in Stockholm at the weekend and there was a pop-up Halloween store with a queue round the block. Tesco seems to have discovered.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Ciesco: Mixed results for big four ad groups but US-based Omnicom and IPG set the pace in Q3 2015

More About Advertising

By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications holding companies. WPP’s top line growth for Q3 was up 5.9 per cent to £2.9bn ($4.6bn), up 4.6 per cent on a like-for-like basis. However, WPP’s net sales, the most meaningful and accurate reflection of.

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Paul Simons: three big new campaigns that lack a key ingredient – a convincing proposition

More About Advertising

There seems to be an unwritten code in adland not to offer up public criticism on creative work. It is odd really because in other creative arenas reviews are quite the norm – in theatre, music, art, TV, film, etc. Critiques can be genuinely helpful as they can be instructive, in particular to younger people.

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New biz whizz Alex Lubar replaces Zaid Al-Zaidy as head of McCann London

More About Advertising

Mark Lund, a founder of DLKW and then Now and a former boss of the Government’s COI, has been CEO of McCann Worldgroup for 15 months now and nothing much seems to have happened. McCann Worldgroup includes a gaggle of marketing services companies as well as the main McCann ad agency. Now Lund has made.

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WPP motors ahead in Q3 but data business still disappoints

More About Advertising

WPP has posted reasonably strong numbers in Q3, with like-for-like revenue up 4.6 per cent and net sales up 3.3 per cent – both slightly below target but pretty creditable given the headwinds the company has faced in its preferred growth markets of Asia and Latin America. Of the big marcoms companies to have reported.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Nike wheels out big sporting guns for Hyperwarm

More About Advertising

The fabled Nike/Wieden+Kennedy combo have had their clothes pinched by Under Armour/Droga5 recently in the sports ad wars so Nike and W+K are wheeling out the big guns in a new campaign – ‘Snow Day’ – plugging Nike’s Hyperwarm winter clothing. The campaign stars NFL’s Rob Gronkowski and Ndamukong Song plus a gaggle of other.

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Sir Martin Sorrell fronts Wall Street Journal campaign

More About Advertising

It’s not often that you get admen appearing in ads – off-hand I can’t think of another example although I’m sure some exist – but here’s WPP’s Sir Martin Sorrell on duty for The Wall Street Journal, which, I presume, is a WPP client given the close ties between it and Rupert Murdoch’s empire. And.

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“There’s a Storm Coming, Mr. Wayne” – FCC Decides to Release Robocall and Telemarketing Consumer Complaints

All About Advertising Law

By charlieanders2 [ CC BY-SA 2.0 via flickr ] In the most recent installment of the Batman movie franchise, The Dark Knight Rises , Anne Hathaway’s character, Selina Kyle, whispers ominously into Bruce Wayne’s ear, “There’s a storm coming, Mr. Wayne. You and your friends better batten down the hatches.” Hathaway was forecasting the onslaught of villains who, shortly thereafter, stormed Gotham and wreaked havoc.

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Your Social Media Policy, the FTC and the DOL

All About Advertising Law

When your employees “speak” in social media, using their personal social media accounts, what they “say” may interest at least two different federal agencies with different agendas. The Federal Trade Commission (FTC) regulates endorsements your employees may make related to their employment, while the Department of Labor (DOL) enforces the labor law that entitles employees to communicate with each other about terms and conditions of their employment.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Consensus Among FTC Commissioners on Green Claims Appears To Be Biodegrading

All About Advertising Law

On Monday, the FTC Commissioners issued an opinion and Final Order , finding that ECM BioFilms, Inc. (“ECM”) made false, misleading, and unsubstantiated environmental claims about its chemical additive product. According to the FTC’s Complaint filed in October 2013 , ECM’s advertisements and marketing materials claimed its product would cause plastics using its additive to: (i) biodegrade in a landfill within nine months to five years; and (ii) make the product biodegradable.

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Is consenting to sex like making tea? Thames Valley police thinks so

More About Advertising

Thames Valley Police isn’t usually an advertiser of note but the boys in blue are tackling the vexed issue of consenting to sex (or, more likely, not) by comparing sexual politics to making tea. All part of its consentiseverything campaign. And a rather good fist they make of it. I see that, among the parties.