AdPulp
OCTOBER 16, 2020
Stan Richards, 88, never intended to retire or resign from the job he loves. Now, amid a firestorm of controversy over comments he made in an internal agency meeting—and the mass exodus of clients that resulted—Richards decided to resign last night from the agency he spent his life building. Dan Goldgeier and I discuss the […]. The post Ad Chatter, Episode 7: The Motel 6 Incident appeared first on Adpulp.
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OCTOBER 12, 2020
Leagas Delaney has won lots of awards in its time but contributing to a Nobel Prize is something special. Longstanding client the World Food Programme (WFP) has won this year’s Nobel Peace Prize for its contribution to bettering conditions for peace in conflict-affected areas and for acting as a driving force in efforts to prevent.
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InMobi
OCTOBER 16, 2020
In this latest edition of our podcast series Mobile Insights with InMobi , Navin Madhavan, VP, Growth Platforms at InMobi talks about the current state of growth marketing, top trends in growth marketing in North America and APAC, how small businesses can get ahead, and what the future holds for growth marketers. We bring a sneak peek into the highlights of the podcast in this blog.
Admixer
OCTOBER 16, 2020
A network and ad exchange are two crucial components of the programmatic marketplace. In large part, they share a similar objective, gathering publishers’ inventory to sell it programmatically to advertisers. Those two terms are frequently used interchangeably, which confuse their distinct roles in media buying. Despite the apparent similarities, ad networks and ad exchanges have […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
OCTOBER 14, 2020
Stan Richards said something he wishes he had not said. It’s personally embarrassing and it’s costing his agency money. According to The Dallas Morning News, Richards described a new ad pitch for long-time client, Motel 6, as being “too black” for the motel operator’s “white supremacist audience.” According to Ad Age, the remarks were heard […].
More About Advertising
OCTOBER 13, 2020
Brace yourself for this one: the launch of a new, virtual reality, gamified workout system called FITXR is heralded with a loud, brash ad campaign from Uncommon Creative Studios. The work is running in the US and the UK. FITXR is a virtual reality-based workout program, brought to life in a high-octane ad set to.
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Lemonads
OCTOBER 11, 2020
Instagram marketing strategy is no longer the stuff we make, but it’s all about the stories we tell! Since Instagram got launched in 2010, not only it scaled in becoming what it is today, but it has brought the world to its attention by driving not only people, but also their pets on the platform! It’s insane if we think that over 800 million monthly users are active on the site and more than 60 million photos are posted each day , with 1.6 billion daily “likes”!
AdPulp
OCTOBER 13, 2020
S. Todd Anthony kindly requested a Zoom meeting with me last month. During the meeting, he asked me a lot of great questions about advertising, copywriting, clients, mentoring, and more. The full interview is available on his LinkedIn page, right now. It will also be published on Pinwheel’s blog. For a taste, scroll down to […]. The post A Conversation Between Copywriters appeared first on Adpulp.
More About Advertising
OCTOBER 15, 2020
Here’s another gritty slice of life from gloomy Britain from McDonald’s (London’s going into virtual lockdown following most of the north of England and Scotland) and Leo Burnett – ‘The gift’ with a teenager getting a not entirely welcome (initially) surprise from his mum. The tag line is “A little means a lot.” Marketing and.
InMobi
OCTOBER 13, 2020
In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. To get a better sense of what potential buyers are looking for from retail stores, InMobi recently commissioned a survey using InMobi Pulse , InMobi’s mobile market research solution.
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Spoton Digital Media
OCTOBER 12, 2020
There’s a lot of marketing advice that tells you what to do to succeed. There are endless lists of things you can do to improve your strategies and boost your marketing effectiveness. But, you can still struggle to succeed even while following all the best marketing advice. That’s because even when you do all the right things, you can still fail at marketing if you also do all the wrong things.
AdPulp
OCTOBER 14, 2020
Haters are having a hard time pumping the socials full of hate, right now. No, their venomous fangs have not gone dry. Social media platforms are starting to enforce their own codes of conduct. Accountability—it’s not just for breakfast anymore. F to the B Finally Tells Holocaust Deniers to Shove Off Monika Bickert, VP of […]. The post No “Country” for Holocaust Deniers or Other Factless Conspirators appeared first on Adpulp.
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OCTOBER 13, 2020
Beijing is the setting for the 2022 Winter Olympics and Paralympics – which should cause the odd ruction if they happen – and London agency BMB has been appointed to handle strategy and creative for the UK’s effort via GB Snowsport. The UK isn’t exactly an Alpine powerhouse but two million people from the UK.
All About Advertising Law
OCTOBER 12, 2020
Venable attorneys Eric Berman and Dan Blynn hosted a virtual fireside chat with attorney advisors to four current Federal Trade Commission (FTC) commissioners. Touching on each commissioner’s background and enforcement priorities, the FTC attorney advisors offered insights into best practices and insider perspectives on interacting with the FTC through a series of questions and answers, posed by the Venable team and submitted by audience members.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
OCTOBER 13, 2020
The e-commerce space is expanding at an astounding pace. In the first quarter of 2020, e-commerce accounted for 11.5% of all U.S. retail sales — a 14.5% increase over Q1 2019. For any business that is interested in this relatively new form of commerce and wants to expand its horizons into the digital sphere, the first step is to ask a simple question: How exactly do I create an e-commerce website?
AdPulp
OCTOBER 10, 2020
Oh, how we sometimes long for the good old analog days. That is until we recall how cumbersome and annoying the car buying experience used to be. Thankfully, with the help of 72andsunny, Autotrader is finally making “car buying is easy.” It clearly wasn’t easy to get a good price on a vehicle in ancient […]. The post Car Buying Was Largely “Greek To Me,” Until Autotrader Made It Simple appeared first on Adpulp.
More About Advertising
OCTOBER 15, 2020
Mindshare global CEO Nick Emery (below) is the latest senior adland figure to fall foul of changing mores, fired by GroupM owner WPP for an unspecified “clear breach of conduct.” GroupM CEO Christian Juhl, who’s taking over as interim boss of Mindshare, said that “inappropriate and offensive behavior” is not tolerated in the company.
Lemonads
OCTOBER 14, 2020
Our Instapage Review is a tailor-made article to deliver the best information you could ever find on Instapage and see if they are the right landing page builder for your online marketing and campaigns promotion ! When it comes to promoting yourself in such a crowded place such as on the internet, it has become more difficult than ever to stand up through competition, and the only way to make it possible is by knowing how to promote our business efficiently as for our landing pages!
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 14, 2020
S4 Capital’s MediaMonks has launched an audacious raid on the management of Omnicom’s Wednesday fashion and luxury agency with four senior figures moving over. The team is led by former Wednesday Agency group business director Liam Osbourne with executive creative director Alix Pennycuick, head of experience design Ben Lunt and head of strategy Duncan Gowers.
More About Advertising
OCTOBER 12, 2020
The latest Media and Marketing Podcast, hosted by John Reynolds, features newly-appointed Newsworks MD Jo Allan. Allan is a former senior executive at Dentsu Aegis Network. Newsworks is the marketing agency for British national newspapers. Listen to the podcast here.
More About Advertising
OCTOBER 16, 2020
Independent international creative network Leagas Delaney is celebrating 40 years in business with a collection of favourite ads from over the years. Here are two: the first with Anthony Hopkins for Barclays, a period when bankers were surprisingly glamorous figures and the second for Pontins way back in 1982, when UK advertising was enjoying a.
More About Advertising
OCTOBER 16, 2020
What we might call institutional ‘wokeness’ has claimed another victim, Richards Group founder and creative director Stan Richards, 87, has, in his own words, “fired himself” after being clocked saying a Motel 6 ad was “too black.” He’s said he meant it wasn’t inclusive enough. Actually his further comment that it would be too much.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
OCTOBER 15, 2020
If anything is defining the impact of Covid it is uncertainty. Not knowing how the pandemic will develop in terms of further restrictions and economic impact nationally and locally, is making brand media planning infinitely more difficult and the advertising and media industry continues to be buffeted as a result. But innovation and investment continue.
More About Advertising
OCTOBER 15, 2020
Much hoopla about this: Accenture’s new platform (they’re everywhere these days) ‘Let there be change’ and its debut ad campaign from Accenture-owned agency Droga5. Accenture’s biggest brand move in a decade, we’re told, with a trumpeted tripling of its ad budget to $90m. Which, actually, isn’t all that much.
More About Advertising
OCTOBER 14, 2020
Burger King Switzerland has removed all preservatives, artificial colouring and fragrance from its Whoppers (I’ll have Chanel No 5 with mine.) Agency Buzzman decided to time customers of the chunky comestible to show that you hardly need preservatives for a meal that takes under ten minutes to eat. Timed to the last nano-second. Signed “Real.
More About Advertising
OCTOBER 13, 2020
Publicis Groupe’s Starcom has won the E.ON energy business across Europe, and now handles the account in the UK, Germany, Sweden, Czech Republic, Hungary and the Netherlands – as well as retaining its existing relationship in Italy and Romania. Dentsu, the global incumbent on the business, is thought to have repitched for the account, alongside.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 12, 2020
5.20pm. Ten minutes ‘til showtime and I’m nervous. I always am at these IPA Awards, even when I don’t have a dog in the fight. They’re the advertising Olympics for me, you see, thanks to the extraordinary scrutiny of its client judges and its absolute insistence on proven payback. Two hurdles that only the very.
More About Advertising
OCTOBER 12, 2020
Jack Daniels, claimed to be the world’s most valuable spirits brand, may have another ‘Wassup’ on its hands with “I always wanted to do that,” the centrepiece of its first global campaign ‘Make it Count.’ From energy BBDO. The campaign breaks in the UK today with ‘First Timers’ fulfilling their (modest) fantasies.
More About Advertising
OCTOBER 12, 2020
More upheavals in the increasingly busy world of media consulting: former FirmDecisions boss Stephen Broderick (below) and colleagues Fiona Foy, Tony Whittingstall and David Reid are joining rival MediaPath Compliance. Firm Decisions is the auditing and compliance division of listed media consultancy Ebiquity. MediaPath was founded in London by Elliot Sherrington, also from FirmDecisions, last.
More About Advertising
OCTOBER 12, 2020
Max Klymenko is an economics and technology researcher at Accenture. He’s also a TikTok “edutainer” with two million followers, all eager to try out his “simple persuasion tricks to help you get exactly what you want.” Klymenko knows a lot of consultant’s tricks, and has won fans by offering mini-tutorials on techniques like “pre-emptive gratitude,”.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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