Sat.Aug 01, 2020 - Fri.Aug 07, 2020

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Digital marketing is the future

More About Advertising

Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing. Any form of marketing you see or receive through the internet, whether on your phone, laptop, or other electronic device, is part of the ever-evolving.

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There’s A New School In Ad City, It Is Free To Attend and “Unapologetically Black”

AdPulp

Access—you can’t get there without it. In the advertising agency business, access has been afforded to the few. The industry is elite by design. The people on the inside ask those on the outside to “break-in,” if they can. The entire set up is adversarial from the get-go. Yes, there’s talk of a meritocracy for […]. The post There’s A New School In Ad City, It Is Free To Attend and “Unapologetically Black” appeared first on Adpulp.

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Brand Awareness KPI: How to Measure and Optimize Campaigns Towards Them

Smarty Ads

Brand awareness KPI should be on every marketer’s agenda in 2020. Why? Brand awareness is the number one objective for 89% of companies, however, only 48% of those measure metrics related to branding. Brand awareness is a top of the mind concern because most consumers will buy from.

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The Haunting Letter

Gods of Advertising

Alas, its content must remain anonymous… for now. It’s late. You stare at one of your many aquariums. The tank light is off but you can still see the neon tetras flitting about in the darkness. Hence the name. Oh, to be one of them. Cared for. No predators. Mating with impunity. Once, when you were a boy, your brother had become terribly mad at you.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Public Health England spends £43m in just three months to combat Covid-19

More About Advertising

Public Health England, the government body supposed to be keeping us out of the clutches of Covid-19, spent a staggering £43m on advertising during the UK’s March 23 to June 30 lockdown period, according to new figures from Nielsen. This is a yearly increase of sone 5,037%. As a whole lockdown saw 48% decline in.

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Chemistry Rules the Relationship, Inside and Outside the Agency

AdPulp

What’s the most difficult part of working in the ad agency business? Nine out of 10 people say that working well with clients is the most difficult part of working in the ad agency business. Actually, I just made that up. Nevertheless, clients can and do ruin a good thing. Here’s a related question…who is […]. The post Chemistry Rules the Relationship, Inside and Outside the Agency appeared first on Adpulp.

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Fortress of Solitude

Gods of Advertising

It has always existed, been yours, alone. Soft and feminine, you adore it. It has become your companion. Palpable. Serene. Lovely. You have a long-term relationship with solitude, which almost never gets old. So many people abhor solitude, likening it to loneliness, depression and even madness. Especially women, who feel others in ways you’ll never understand.

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Nike turns its anarchic talents to Liverpool FC

More About Advertising

Liverpool are the Premier League champions for the first time in 30 years or so (although they’ve never been that far away) so kit supplier Nike is hymning the reds with another Wieden+Kennedy epic (presume it’s them anyway), flirting just the right side of civil disobedience. There’s a new kit, of course. Galling if you.

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Find A Mentor, Forge A Path: How People In Trades and Guilds Transfer Knowledge

AdPulp

Academy Award-winning director, Kathryn Bigelow, learned how to be an artist in the world from a strong mentor. Now, Rolex is doing us the favor of capturing her thoughts about her mentor (Lawrence Weiner) and mentoring’s role in the development of an artist. Rolex features a print interview with Bigelow too. She offers this gem, […]. The post Find A Mentor, Forge A Path: How People In Trades and Guilds Transfer Knowledge appeared first on Adpulp.

Marketing 101
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SSP — What Is a Supply-Side Platform? A Guide for Publishers

Admixer

Programmatic is becoming a prevailing model for monetizing media assets for digital publishers. Despite the slow adoption of programmatic in the developing markets, globally, publishers recognized the benefits of automatically selling their ad spaces through real-time auctions. This method eliminates the redundant manual process of establishing direct advertising contracts, and allow publishers to manage ad […].

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Coming Undone

Gods of Advertising

The meeting progresses like a surreal version of the telephone game. Following Jon’s lead, each person picks up the baton twirling it their own particular way, spinning stories about frustration, despair and clownish behavior. Two women were brought to tears yesterday, one by a stressful work situation the other because of melancholy. In a fit of rage, another person wrote a flaming email that he instantly regretted.

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Deepak Gupta: why cybersecurity should be a priority for data-driven ad agencies

More About Advertising

Technology has revolutionized the advertising industry. Powered by the rise of the internet, this sector has grown by leaps and bounds in the last few years. Customers have also come a long way. It is now time for advertisers to catch up with the audience by providing compelling and satisfying content. This has been borne.

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What Is Great Writing, And Where Do Great Design Ideas Come From?

AdPulp

Writing and design—these are the core skills that propel the communications industry forward. Without excellence in writing and design, we would have no great books, films, or architecture, and our advertising would be a complete waste of time and money. Thankfully, there’s a universe of talented writers and designers and many are willing to work […].

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Outbrain Review 2021: Advertiser or Publisher? Start Here and Now!

Lemonads

This Outbrain review , will not only uncover the potential of its advertising platform with tips, prices, pros, and cons, but it will blow your mind with targeted information for advertisers and publishers ! If you’re looking to raise traffic by acquiring data and tips or know-how to manage, control and monetize your content on the open web, you’re in the right place!

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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MOST VIEWED VIDEO ADS: JULY 2020

illumin

Our MVVA for July is here, these are the top video ads of the month! In this month’s chart we have campaigns from brands such as Apple, Hyundai, and State Farm! Check out the top ten list below. Dick’s Sporting Goods Dick’s Sporting Goods take first place this month. Their new “See You Out There” […]. The post MOST VIEWED VIDEO ADS: JULY 2020 appeared first on AcuityAds Inc.

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Is UK PM Boris Johnson now a prisoner of “the science” again? – the case for and against

More About Advertising

The UK is battening down the hatches again on Covid-19 after ONS figures reveal the number of cases in the UK is rising again. PM Boris Johnson has delayed a further series of lockdown relaxations (theatres etc) alongside new localised lockdowns in the north of England. This follows a dire warning from chief scientific office.

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Not Compassionate: Medical Marijuana Patients Face Pointless Barriers in Texas

AdPulp

The Texas Compassionate Use Program was first established in 2015, allowing the use of high-CBD, low-THC cannabis oil only for Texans diagnosed with intractable epilepsy. Though legal, marijuana is still classified as a Schedule 1 drug and is not covered by insurance. As a result, the cost for treatment can range from $250 to $1,000 […]. The post Not Compassionate: Medical Marijuana Patients Face Pointless Barriers in Texas appeared first on Adpulp.

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The Ultimate List of the Best Affiliate Marketing Forums in 2021

Lemonads

The affiliate marketing forums should be part of every affiliate marketer toolbox. Every tool you have at your disposal can help create a well-oiled machine that delivers on performance, as long as you maintain it properly. With that in mind, seasoned publishers and affiliates that own a popular site should learn how to get the most from the resources they have available.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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SmartyAds and Meitu: A New Mutually Beneficial Traffic Collaboration

Smarty Ads

We have amazing news for our advertisers this July — SmartyAds has recently partnered with Meitu, a global developer specializing in photo-video editing. This collaboration will provide both parties with extensive advertising opportunities, as traffic capacities will be significantly extended. The traffic exchange among partners will help our.

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Shark Awards’ Eugene Ruane : my MAA blast from the past – Cockburns Special Reserve

More About Advertising

All subjective I suppose, but when watching films and TV series, I’ve always felt more comfortable with the traditional story structure of beginning-middle-end (I was going to add theatre but that would just elicit cries from those who know me of “When have YOU ever been to the fu…” etc). It’s not to say I.

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Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P.

AdPulp

Who do you want to program your screens? Who do you want to take you for a digital ride? It’s a fundamental question for consumers of information. When you choose the social media platforms as your answer, you become the product that they monetize via your daily obsessions and rapt attention, which is now the […]. The post Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P. appeared first on Adpulp.

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What is an Affiliate Media Buyer?

Lemonads

Digital marketing is extremely versatile because it allows you to generate revenue in a huge variety of ways. Today, the easiest method for consumers to find and learn about new products is to run an online search, so the internet is the best way to connect with users who are actively looking to make a purchase. With the above in mind, there are dozens of different digital advertising models you can adopt.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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8 Absolute Best Ecommerce Website Builders

Single Grain

The ecommerce industry is booming. With $3.9 trillion in projected ecommerce sales this year, it’s no surprise that businesses small and large want a piece of the Shopify pie. As the industry has grown, tech companies and startups have expanded their offerings to meet the surge in demand. This means that new entrepreneurs and business vets alike have a large variety of ecommerce website building tools to choose from.

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More trouble at Grey London as CEO in limbo – is a WPP merger with Ogilvy coming nearer?

More About Advertising

Grey London has been anything but grey in recent years, with seemingly countless comings and goings. Not that long ago Grey in New York and London (and very possibly Poland, of which more anon) was the jewel in Grey’s creative crown with Tor Myhren stateside with global CEO Jim Heekin and Nils Leonard and Vicki.

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Dallas agency Team One launches inspiring medical cannabis crusade ‘Chasing Hope’

More About Advertising

You think you’ve got problems in this problematic age. A child with epilepsy is of a different order altogether and Dallas agency Team One is doing its bit to help with this inspiring film – ‘Chasing Hope’ – part of the agency’s annual ‘Launch an Idea’ programme. It shows the extraordinary effect of medical cannabis.

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Paul Domenet: is car giant Toyota right to drop its wordmark in Europe?

More About Advertising

Toyota made headlines by announcing it would dispense with its brand name in Europe and henceforth rely on its logo – three overlapping ovals – to let us know whose brand you’re looking at. At the same time, the symbol has been ‘flattened,’ so it no longer resembles the shiny 3D version you find stuck.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Barilla tops the post-lockdown feel-good stakes with rooftop Roger Federer

More About Advertising

Here’s a (post-ish) lockdown win-win, two young Italian girls Vittoria and Carola became a viral hit when they played rooftop tennis (across two buildings.) So We Are Social Milan for Barilla decided to surprise them with their hero, all-round good guy Roger Federer, who takes them on. Prior to a pasta lunch, naturally. Luca Barilla.

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Great British director Sir Alan Parker dies at 76

More About Advertising

Alan Parker, who began as a copywriter at CDP in the 1960s and taught himself how to direct in the agency’s basement before commencing a distinguished career in feature films, has died aged 76. Among his films were Bugsy Malone and Mississippi Burning. He directed numerous great commercials too, in early demonstrations of his power.

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WPP’s GroupM rings the changes – are its days of independence coming to an end?

More About Advertising

Nick Theakstone, arguably the most powerful executive in global media buying, is reportedly stepping down as global chief investment officer of WPP’s GroupM, which disposes of some $108bn of client money worldwide. Theakstone (below) ran GroupM in the UK for years before taking up a global role, one of a group of hard-nosed British media.

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Mark Andrews: how Alan Parker changed advertising

More About Advertising

There will be many tributes rightly paid to Alan Parker who died last week. His importance to CDP, to advertising in general and, of course, to the film industry cannot be overestimated. The effect he has had on all our careers at CDP and ever since, has been immeasurable. We last saw him when he.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.