It’s mid-November. Here come the holiday ads.
Westfield Malls, in partnership with LA-based creative agency, Pitch, rolled these “shorts” out today:
This new campaign supports Westfield’s recent evolution to its “New New Mall” platform, taking it from a collection of stores to a place where all shoppers’ needs can be met. Sounds enticing, if not impossible.
Westfield’s Century City mall in LA as the first location to open and operate under this new concept.