Sat.Nov 11, 2017 - Fri.Nov 17, 2017

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31 Call To Action Examples (And How to Write the Perfect One)

Ad Espresso

Let’s talk about the call to action. Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action. Almost all of your marketing content should have well-crafted call to actions designed to drive action. It’s an essential part of copywriting that doesn’t always get the attention that it deserves.

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Steve Payne of Kinetic: how technology is expanding out of home’s ad horizons

More About Advertising

Hailed by aficionados as a cinematic masterpiece, the original Blade Runner set out a fascinating vision of the near future when it was released in 1982. Set in the year 2019, bounty hunter Rick Deckard, played by Harrison Ford, is tasked with pursuing human-like androids called replicants in a high-tech, dystopian world where the line.

Ad Tech 68
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The FTC Sees Red Over 1-800 Contacts’ Advertising Agreements with Competitors

All About Advertising Law

Usually this blog focuses on the FTC’s Bureau of Consumer Protection challenging unfair or deceptive advertising. Not so today. Instead, we write about the Bureau of Competition’s challenge to agreements 1-800 Contacts entered with its competitors concerning how they would advertise. The case provides useful insight into the nuts and bolts of Internet advertising as well as important reminders about how not to deal with your competitors, but it isn’t the first time the Commissi

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Shopping Can Be A Pleasurable Experience at Westfield Malls

AdPulp

It’s mid-November. Here come the holiday ads. Westfield Malls, in partnership with LA-based creative agency, Pitch, rolled these “shorts” out today: This new campaign supports Westfield’s recent evolution to its “New New Mall” platform, taking it from a collection of stores to a place where all shoppers’ needs can be met.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The November Flurries

Advertising to Baby Boomers

Wind is blowing very which way in The Great Northwest, leaves and branches swishing and diving. It seems that way on my computer screen, too. A messy swirl of stories: Dick Stroud’s blog is a good one to steal from. There’s always something there worth filching. One post mentions a Nielsen Norman Group newsletter: Horizontal Attention Leans Left by Therese Fessenden … Web users spend 80% of their time viewing the left half of the page and 20% viewing the right half… I’m moving everything on this

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George Parker remembers creative director Bill Hamilton

More About Advertising

I was devastated to hear the news that Bill Hamilton passed away last week at the age of 74. I have known and worked with Bill at Chiat, Ogilvy and J.W. Thompson over nearly thirty years. He was without doubt the best Creative Director I have ever had the pleasure of working for. I will.

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Off Madison: Blogging Is The New Busking

AdPulp

OFF MADISON—Blogging is the new busking. Talented writers are presently posted up outside the official news edifice where they’re busy bringing their readers a sharper, more personal point of view on a particular topic of interest. In a recent survey, bloggers said it now takes three hours and twenty minutes, on average, to create a […].

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Hugh Treacy of Isobel: why the World Cup in Russia is a stay at home marketing opportunity

More About Advertising

I’ve been very fortunate to have worked on the last five football World Cups – for sponsoring and (mainly) non-sponsoring brands. I managed to get to a few too. France, Japan, Germany, South Africa, Brazil. Awesome tournaments. Amazing destinations. Brilliant campaigns. Questionable outcomes (for England fans anyway). Yet the next one will be very different.

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Gocompare and Bet365 demonstrate some old truths for new-fangled advertisers

More About Advertising

Who says advertising doesn’t work? Price comparison site Gocompare has just rejected a £460m offer from ZPG, owner of property portal Zoopla and rival site uSwitch, saying it undervalues the company. A company built on ads created by the veteran husband and wife team of Chris Wilkins and Sian Vickers and mostly directed by Graham.

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CHI raids Grey for P&G breakthrough Lenor

More About Advertising

It’s that time of year when agencies should beware of hovering Hornbys. Last year Johnny Hornby, who heads The&Partnership, launched an audacious raid on Toyota Europe, snatching the £150m plus account from Saatchi & Saatchi. This year it’s Grey on the end (a WPP sibling of sorts) which finds its 50 year tenure on Procter.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Cannes Lions cuts back after criticism but is it still trying to do too much?

More About Advertising

Cannes Lions, which will have to do without Publicis Groupe next year and has also come under fire from WPP, is cutting back with the 2018 Festival reduced to five days, cheaper all-event delegate passes (down €900), no Cyber or Promo & Activation contests and all awards grouped under nine so-called “tracks” (below). The Festival.

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TK Maxx unveils an even more “ridiculous possibility” from W+K for Christmas

More About Advertising

Christmas seems to be bringing out the anarchic side of Wieden+Kennedy – never too far away – and client TK Maxx is offering “real snow” delivered by “snow experts” to a select number of customers, lucky/unlucky enough to buy a special snow globe. Make sense? It’s certainly a ‘ridiculous possibility’ as the campaign has it.

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Tom Denford and David Indo from ID Comms: China’s unique digital giants

More About Advertising

On this week’s #MediaSnack Tom and David take a look at what it takes to market successfully in China and a landscape dominated by Tencent, Alibaba and Baidu. These three giants are frequently compared to Western platforms like Google, Facebook and Amazon but that’s a small part of the story. China is a major target.

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Dale Jr., This Bud’s For You

AdPulp

Budweiser is raising a cold one to one the most popular drivers in NASCAR history, Dale Earnhardt Jr., with a new tribute video. The video showcases Dale Jr.’s famed Bud car for one last ride down memory lane, just in time for the legendary driver’s final race at Homestead-Miami Speedway on Sunday. Budweiser was the […]. The post Dale Jr., This Bud’s For You appeared first on Adpulp.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Smarten Up; Facebook and Your Mobile Phone Make You Dumb

AdPulp

Sean Parker, Facebook’s first President, gave an interesting talk recently, where he reveals the thinking behind the machine. The problem the Facebookers sought to solve: How do we consume as much of your time and conscious attention as possible? The “solution” they ended up inventing: “It’s a social-validation feedback loop … exactly the kind of […].

Media 40
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Havas stuck in the slow lane as UK media hits the buffers

More About Advertising

Is there anything worse that being a big holding company mired amid client cutbacks and a collapsing media agency business? How about being a small(ish) holding company mired… Havas has reported just 0.1 per cent organic growth in Q3 2017, an improvement on Q2’s -O.9 per cent admittedly. For the first nine months the figure.

Media 40
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It’s Christmas turkey time – a pretty long list

More About Advertising

So which ads are top (bottom) of the list of Christmas turkeys? So far, anyway, according to YouTube. Tesco’s turkey-stuffed ‘Everyone’s Welcome,’ is arguably one with just 425,000 YouTube views (John Lewis has eight million so far). Surprising, liked this one (although some hijab haters didn’t). Barbour’s overly winsome “Snowman and Snowdog’ has just 110,000.

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Kate Moss is still going strong for Saint Laurent

More About Advertising

Thanks to Adscam’s George Parker for this one, Kate Moss flashing her assets for Saint Laurent – as it now seems to want to be known – in the cause of flogging what? Faux fur coats it seems. As George says, just shows what 43 years of not behavin’ does for you. Thought it might.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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McDonald’s tucks into reindeer for Christmas

More About Advertising

McDonald’s seems to be dispensing mini reindeer this Christmas, desired by everybody it seems. A touch implausible but nicely done by Leo Burnett, as ever. MAA creative scale: 7.

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Sky Bet makes belated effort to fend off betting critics

More About Advertising

Betting has become a national scandal in the UK, an even more potent way of making the poor poorer than government policy. Some sort of crackdown is on the way, aimed particularly at betting machines in shops that empty your pockets at remarkable speed. Sky has more to lose than most (as do some of.

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What’s behind WPP’s offer to raise its ADK stake?

More About Advertising

It’s not so often that you see WPP proffer an olive branch. Is its offer to raise its stake in Japanese agency ADK (left) from 25 per cent to 33 per cent such a move? ADK’s management wants to accept a $1.3bn tender bid from Bain Capital. WPP, which has had its stake in ADK.

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WPP slows some payments in crucial fourth quarter

More About Advertising

A report in UK newspaper City AM claims that WPP, where growth has dried up this year, is deliberately delaying payments to creditors at its vast Kantar research subsidiary. An email purportedly reads: “Cash balances are one of the most important indicators there are of the health of a business and so every year WPP.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Joan revolution continues with new signing Stewart

More About Advertising

When Jaime Robinson and Lisa Clunie set up Joan Creative in New York – named after various famous Joans including Joan Jett and Joan of Arc (there’s a combo) – they probably didn’t see the #metoo explosion on the way. But fortune, if such it be, favours the brave and Joan Creative appears to have.

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FTC Cleans Up “Free” B2B Marketing

All About Advertising Law

The FTC is no stranger to cracking down on businesses offering so-called “free” products, only to charge the consumer for them later on. It wasn’t long ago that we wrote about that exact issue. But a recent FTC complaint shows that the FTC is not only cleaning up businesses selling directly to consumers, but also businesses selling to other businesses.

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Independent digital network AnalogFolk opens in China

More About Advertising

Independent digital creative agency AnalogFolk is opening a Shanghai office, the sixth in its network. The new outpost will be led by MD and partner Wayne Fan and creative director and partner Tommy Liou. Leading wine brand Jacob’s Creek, which works with AnalogFolk in Sydney, is its first client. Founded in 2008, AnalogFolk now has.

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BBDO overdoes the Christmas emotion for Macy’s

More About Advertising

Is the Christmas ad bug biting in the US too? Here’s BBDO’s debut for Macy’s, featuring two children (one of whom has recently lost her mother) getting together in the bizarre and, no doubt, symbolic environs of a lighthouse. So this of the dark Christmas genre. Nope, it’s only Christmas. MAA creative scale: 4.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Some Twitter users say everyone isn’t welcome at Christmas – whatever Tesco says

More About Advertising

Sure that most people who use Twitter as relatively normal. Maybe the problem is that most Twitter posts are so banal that only the crazy ones get picked up by the media. Tesco finds itself in a mini-Twitter conflagration over featuring three Muslim ladies in its ‘Everyone’s Welcome’ Christmas ad from BBH with some users.

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Aldi revisits one ad for BMF Aussie Christmas cracker

More About Advertising

Australian agency BMF is getting lots of press of this Christmas ad for Aldi, featuring an over-zealous backyard cricketer missing out on 40 years of Christmas festivities. Which follows another BMF Aldi ad, showing life’s too short to bother with other supermarkets. We’re all into recycling these days and it’s a lively campaign. MAA creative.

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Waitrose edges Sainsbury’s in Christmas ad stakes

More About Advertising

Waitrose is visiting the Geoffrey Boycott Appreciation Society up in’t Dales – courtesy of adam&eveDDB – and the poor souls are snowed in, it being Christmas. But Waitrose comes to the rescue, naturally (bet they’re giving the venison at £60 per kilo a miss). Nice twist at the end. Meanwhile, in what we might call.

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Droga5 looks at the world through Salvator Mundi’s eyes

More About Advertising

Christie’s in New York is to sell Salvator Mundi, Christ as ‘saviour of the world,’ recently attributed to Leonardo da Vinci, for an estimated $100m. So the last da Vinci (that we know about anyway). Droga5, which likes to zag where others zig (now who else did that?) has had the ingenious idea of focussing.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.