Fuel Lines

OCTOBER 21, 2016

Only 26% of agency new business directors are viewed as successful. According to the same agency-marketer report , the tenure of a new business director is 2 years or less To help better understand why agency new business executives are struggling and what they can do about it, I wanted to share a recent Webinar, “ Selling Less to Win More Agency New Business. ” You’ll discover the proven new business strategy and tools that the top 5% of agencies use to win new clients.

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OCTOBER 20, 2016

Finally data is emerging that should put the fear of God into adland and the the UK a whole. Omnicom UK (below) managed organic growth of five per cent in Q3. Deduct the currency bounce as the money is converted to dollars for the US holding company and you get an horrific minus ten per.

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Gods of Advertising

OCTOBER 17, 2016

First things first. I love the song. Though recorded before I was born, Lesley Gore’s “You Don’t Own Me” is one of those rare tunes that transcends time. If the song came out tomorrow, sung by Adelle, it would be a smash hit. It’s that good. And it’s certainly the best thing about Toyota’s big budget, 60-second anthem for Corolla, which debuted recently.

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All About Advertising Law

OCTOBER 18, 2016

We have written several times about the FTC’s effort to rein in what it sees as unsubstantiated cognitive improvement claims (see prior blogs: Brain Training , Lumosity , Word Smart , and Your Baby Can Read ). Well, the states appear focused on this segment, too. On October 7, 2016, after two years of litigation and a trial, Judge Beth Andrus of the Superior Court of King’s County Washington issued a 59 page opinion resolving claims the Washington State AG had made against the makers

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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OCTOBER 21, 2016

A lot has been written, debated and vented on what the successful ad agency of the future is going to need to offer clients and employees. What type of work it is going to need to produce, how it might go about it and what a future agency might look and feel like. I think.

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OCTOBER 16, 2016

On this week’s #MediaSnack David is joined by ID Comms Client Services Director Carly Bedford to look at the way media is changing. The big news of the week is that Danish AI media agency Blackwood 7 is coming to London and partnering with the7stars, a UK independent media agency with a good reputation. Blackwood.

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OCTOBER 18, 2016

Thought it might be fun to view this new Ford Edge epic (Ford’s Edge seems to be a new crossover) without reading the press release. Which is how 99.99 per cent of the population will view it. Lavishly directed by Jake Scott (he’s credited on the film) it seems to feature a weirdly time-travelling Day.

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OCTOBER 18, 2016

Out of home airport market leader Primesight has bought rival Airport Media to add Airport’s Gatwick and Luton holdings to its own portfolio which includes Manchester, Stansted and East Midlands. Primesight says it can now reach over 100 million passenger journeys a year, covering four of the top five airports in the UK (Heathrow being.

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OCTOBER 18, 2016

Wieden+Kennedy, now 35 years old and still independent, is changing from a nine partner structure to a shareholder one, with 24 people as what it calls rather vaguely “stakeholders.” This is not a legal term the agency says firmly. Among other changes are the appointment of Colleen DeCourcy as global CCO, up from global ECD.

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OCTOBER 21, 2016

On this week’s #MediaSnack David Indo is joined by Miriam Jordan Keane, Head of Marketing at British Gas, to discuss the company’s marketing transformation, recent media pitch and the role of the in-house media leader. David and Miriam discuss the incredible transformation that British Gas is going through as a brand and Miriam shares her.

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OCTOBER 20, 2016

Grey EMEA boss David Patton is joining sister WPP agency Y&R as global president in what looks like an important step up the WPP ladder. Patton will run Grey outside the US which, for now, remains in the hands of global CEO David Sable. While Grey EMEA has prospered under Patton, Y&R has performed in.

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OCTOBER 20, 2016

Publicis Groupe spluttered to a halt in the third quarter of 2016, reporting organic growth of just 0.2 per cent (sales of $2.55bn), down from 0.7 per cent in the second quarter. The company has been hammered in the US, losing a string of big media accounts including P&G and Walmart. It did, though, win.

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OCTOBER 19, 2016

AMV BBDO managing director Richard Arscott is leaving to join South African social media company Names & Faces, which produces an app giving basic info about people in an organisation or other community. Arscott (left), who joined AMV in 2005 and became MD in 2012, is one of the pillars of what remains the UK’s.

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OCTOBER 17, 2016

Adrian Burton is ECD of international branding agency Lambie-Nairn. He has over 20 years of experience in design, starting at Sedley Place (UK and Berlin) where his clients included Volkswagen Group and The Royal Mail. Since moving to Lambie-Nairn in 1997 he has been at the helm of many high profile branding projects including the.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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OCTOBER 17, 2016

Companies all over the place are trying to show us they’re our friend – not easy when, among other things, they’re trying to whack up prices as the once-great GBP plumbs new post-Brexit vote depths. This is a bigger ask for energy companies than most as they’ve been ripping us off for years. Adam&eveDDB, in.

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OCTOBER 21, 2016

Alfred Hitchcock once remarked that no movie should be longer than the endurance of the human bladder. Advertisers are now providing the public with ad breaks of such endurance that they allow the human bladder to be relieved with ease – and with plenty of time to spare. Until a few years ago, ad breaks.

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OCTOBER 21, 2016

Boots has signed Nigerian novelist Chimamanda Adichie as the “new face” of its venerable No 7 cosmetic range – which is a pretty dramatic move up the market – and here she is explaining what an intellectual thinks of make-up in the latest instalment of the ‘Ready’ campaign from Mother. Ticks all the boxes and.

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OCTOBER 21, 2016

The&Partnership’s New York outpost has won the creative and media business for New York’s Whitney Museum of American Art. Media will be handled by T&P’s in-house operation m/SIX. The Whitney has a huge collection of past and contemporary American art and has moved to a bigger space in New York’s trendy Meatpacking district.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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OCTOBER 21, 2016

Boots No 7 doesn’t play on the same pitch as Dior but it’s instructive to compare its new from Mother, featuring “new face” Nigerian novelist Chimamanda Adichie with the new campaign from Dior featuring long-serving face Charlize Theron. Theron has an intellectual side too, of course, but here she’s doing the glam number, frolicking in.

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OCTOBER 21, 2016

Maurice Levy has offered some more enticing clues about his future at Publicis Groupe when he steps down as CEO next year. Speaking about Publicis’ underwhelming third quarter results in New York he said: “I will do whatever it is [the board] would like me to do except running the company. At a Goldman Sachs.

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OCTOBER 19, 2016

The post-Brexit vote fall in the pound must be worrying in the extreme for employees of the big foreign-owned marcoms companies – that’s all of them apart from from WPP. It might not be very good for the shareholders in adam&eveDDB, currently in the last stage of their earn-out from American-owned Omnicom. UK earnings are.

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OCTOBER 17, 2016

A perspicacious Pot Pouri! To paraphrase my old school mate, Winston Churchill, “Generation Creation” is a riddle, wrapped in a mystery, inside an enigma. Now do not get me wrong here. It is a splendid book, but unlike many of the books on advertising and marketing that I have been asked to review over my.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

All About Advertising Law

OCTOBER 17, 2016

Thursday, October 27, 2016. 2:00 p.m. – 3:00 p.m. ET. A Venable LLP Webinar. Since opening its doors, the Consumer Financial Protection Bureau has conducted dozens of examinations of banks and, for the first time for a federal regulator, non-bank financial services providers. As a result of this supervisory activity, the CFPB has ordered more than $350 million in consumer relief and, in some cases, brought follow-up public enforcement actions.

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OCTOBER 19, 2016

Is there a better bellwether of public opinion that what they wish to shred? And so this week and on an ongoing basis we will peer into the highly sophisticated data feed that is provided by Snapfax, a Fax Machine fed from the internet and attached to a single shredder, to discover who are this.

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OCTOBER 19, 2016

It never rains but it pours, especially at Dentsu in Japan it seems. Hard on the heels of the agency admitting to overbilling hundreds of clients, most notably its biggest, Toyota, has been the suicide of Matsuri Takahashi (below) who allegedly worked 105 hours of overtime in a single month. Dentsu has now said that.

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