Sat.Mar 03, 2018 - Fri.Mar 09, 2018

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Ogilvy Paris takes sexual harassment fight to the streets

More About Advertising

International Women’s Day (IWD) and les femmes de Paris are on the front foot, courtesy of Ogilvy Paris. Activist groups Stop Harcèlement de Rue, Les Effronté.es and Paye Ta Shnek are running a campaign to combat sexual harassment on the streets and public transport, mendacity on the Metro. Yesterday and today in France Ogilvy banners.

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Helen Mirren

Advertising to Baby Boomers

I hate it when I love someone everybody else loves. I feel like I’m just a boring, average, celebrity-obsessed dunderhead. But I do love Helen Mirren. Not just lately. I remember her in the 1970s ( Oh, Lucky Man! ), before long she hid out (from me) doing theatre in England, then popped up again in the 1990s. She was great in The Madness of King George.

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Marketing to Gen Z Takes A Broad Look At A “Pivotal” Group

AdPulp

I’ve never been a fan of painting all people of a certain age the same way. Or as I once put it, “generalizing about generations is generally a bad idea.” But, being that I don’t have kids and don’t spend much time around them, I was curious to see what I could glean from Jeff […]. The post Marketing to Gen Z Takes A Broad Look At A “Pivotal” Group appeared first on Adpulp.

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The Department of Justice’s Consumer Protection Branch Believes a Coupon-Driven Class Action Settlement Is “Unfair” and States it Is Cracking Down on “Unfair” Class Action Settlement Proposals

All About Advertising Law

Is the government about to make it harder for companies to settle consumer class actions? The Department of Justice’s Consumer Protection Branch, in a Statement of Interest (Statement), has requested that a Judge set aside a proposed class action settlement that would enrich plaintiffs’ attorneys to the tune of nearly $2 million. Specifically, the DOJ argues that the settlement, in the form of coupons, would “transfer a massive $1.7 million windfall payment to plaintiffs’

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Tom Lovegrove of Wasserman: why car marketers need to put the customer in the driving seat

More About Advertising

One of the biggest events in the automotive calendar, the Geneva International Motor Show, starts this week. Thanks to the event and a number throughout the year, 2018 will see more car launches than ever. Among other factors, this reflects the extent that the automotive industry has increased the variety of car models it sells.

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Event Diary - Ashton Media Programmatic Summit 2018

InMobi

InMobi recently participated in the Ashton Media Programmatic Summit, where we were the proud sponsors of the post-event networking drinks. Additionally, Jayesh Easwaramony - SVP & MD - Asia Pacific, Middle East and Africa participated in panel discussion along with Anna Stoyanova, VP, Head of Product - Australia & New Zealand at Essence, Amelia Ward, Head of Digital at PHD Sydney, and Aurelian Thuaud Trading Desk Manager at REA Group, to discuss how to make sense of mobile programmatic

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Marc Schader of Havas Group Media: three new things that will change mobile marketing

More About Advertising

Mobile World Congress 2018, the year’s largest mobile exhibition, saw a distinct lack of the usual flagship phone launches and without the usual distractions of handset razzmatazz, key trends for an evolving mobile era came to the fore in Barcelona. 1) Cellular IoT is the new poster child of connectivity The GSMA trade body predicts.

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New WFA survey shows clients worried by digital evaluation – Ebiquity leads the media consultants

More About Advertising

The media world is seemingly awash with auditors and consultants – and combos of the two – and the World Federation of Advertisers, which represents most big brands worldwide, has been looking into the issue. A new WFA study has found that major multinationals are now using an expanding array of services from independent media.

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OVO rattles the cages of energy giants in Nils Leonard debut

More About Advertising

Bristol-based energy supplier OVO Energy, which majors on renewable energy, is launching its biggest campaign to date -‘Power your life differently’ – promoting its 100 per cent renewable option. It’s also the first major effort from Uncommon Creative Studio, the new venture from former Grey London creative supremo Nils Leonard. OVO Energy brand director Sarah.

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Spike Jonze works his magic for Apple HomePod

More About Advertising

Spike Jonze for Apple, that should be a winning combination. Apple is late into the market with its HomePod device but, as usual, will probably munch up the competition anyway. Watch out Bezos. So we have a tale of a stressed American commuter, coming home to experience the restorative/transformative effect of HomePod and Siri. Downbeat.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Trouble at Tag as new owner Advent wields the axe

More About Advertising

We’ve noted agency cutbacks in the US but, so far, the UK has seemed to have got off relatively lightly (it was the best-performing region for most holding companies in 2017). But non-aligned production giant Tag, now owned by private equity firm Advent International, has been wielding the axe, getting rid of 45 posts at.

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Kimberly-Clark/WPP creative review is another sign of fast-changing marketing landscape

More About Advertising

The trouble with being a big service company is that, when things begin to change, lots of your clients do too and it’s often you they want to change. Such is the rather bleak outlook currently facing WPP, hammered by client cutbacks at the top of a fairly long to-worry-about list. Another such, in the.

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BBH’s Sir Nigel Bogle on then, now and what the future holds

More About Advertising

1/Bartle Bogle Hegarty was founded in 1982 and for most of the intervening period has been rightly viewed as one of the world’s few great creative agencies. What made the agency special and what provided its longevity? The three of us were very fortunate in co-founding and running TBWA London for eight years before starting.

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Roy Jeans: why GDPR is a clear and present danger for the media agency holding companies

More About Advertising

Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s Eve 1999 every computer in the world was apparently going to crash, unprepared for the year 2000 and its row of zeroes in each computer’s programming. The pre-Y2K run-in spawned a mini-industry of consultants –.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Martin Agency gets back on the horse for Geico

More About Advertising

The Martin Agency in the US has experienced a rich cocktail of travails recently but signature account Geico goes on – mercifully – and here’s another in the long-running insurance pitch series, this time blending animated McGruff with two nasty cops. Make a joke and attach an unrelated pitch. Seemple. MAA creative scale: 7.

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JWT Atlanta takes death-defying ride for Pennzoil

More About Advertising

Nice to know one part of the JWT empire is still knocking out ads, here’s one for vroom vroom fans from JWT Atlanta for Pennzoil Synthetics engine oil. Featuring their version of the Stig, vrooming around the “green hell” at Germany’s Nurburgring, on the old circuit I think which was eventually deemed too dangerous for.

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Accenture’s pitch to CMOs: we can save your job

More About Advertising

Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above), the consultancy’s managing director for Europe, Africa and Latin America, demonstrated some of the tactics that won him Fiat Chrysler’s Maserati business from under the ad agencies’ noses last November.

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Highlighting the hackers – Hiscox utilises digital OOH to display real-time cyber attacks

More About Advertising

By Talon Outdoor. In a media first, Hiscox’s ‘CyberLive’ deployed a real-time Out of Home advertising campaign to highlight the prevalence of hacking in the modern digital world. As part of a wider drive for the specialist insurance firm, Hiscox has cemented its position in the ‘cyber-risk’ marketplace for SMEs by implementing a reactive digital.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Lexus customers write its new US Team One campaign

More About Advertising

Lexus customers in the US appear to like their cars and, more particularly, the after sales service according to this new campaign from Saatchi & Saatchi’s Team One. Created around letters from Lexus customers. Letters! Now there’s a thing in this digi age. Wouldn’t be the same if it was emails somehow. Lexus does indeed.

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Surprise agency review as MoneySupermarket ditches Mother

More About Advertising

Leading UK agency and mimi-marcoms/incubator agency Mother has gone through an interesting couple of years (it was our Agency of the Year in 2016) with, notably, Boots walking to Ogilvy via a WPP deal last year. At the same time it won KFC from BBH. But it probably didn’t expect to lose MoneySupermarket.com, for whom.

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Now the7stars wins ABF’s multi-brand UK media account

More About Advertising

Seemingly unstoppable independent UK media agency the7stars has added the media planning and buying account for Associated British Foods (ABF) to its bulging portfolio. ABF owns a number of leading brands including Kingsmill, Silver Spoon, Ryvita, Jordans, Patak’s and Blue Dragon. The7stars won the account from WPP’s Wavemaker (formerly MEC and Maxus) following a benchmarking.

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FCB Inferno rigs the cards for International Women’s Day

More About Advertising

It’s International Women’s Day tomorrow (so male readers may wish to retire with a good book) and FCB inferno has come up with a good idea, a pack of cards that puts the queen above the king. Prompted by a child asking why, it seems. Well why? Could confuse poker players though. A neat wheeze.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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YouTube gets ad industry ‘brand safety’ seal of approval

More About Advertising

For those of you who’ve been asleep for the past couple of years, YouTube has received a fair amount of flak over “inappropriate content.” Readers of the Rupert Murdoch stable of newspapers are entertained on an almost daily basis with the latest infraction: at the weekend it was pop-up brothels – well everything’s pop-up these.

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Jung von Matt shows deft touch for Douglas

More About Advertising

German agency Jung von Matt’s work is always worth a look and here it is for Douglas Cosmetics, timed for International Women’s Day (Thursday). As ever with JVM there’s a twist as she meets her surprise and surprisingly elderly date. Have they been watching old Renault ads? Proper advertising. MAA creative scale: 8.

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Ciesco: WPP brings up the rear as marketing groups struggle in 2017 – UK is strongest region

More About Advertising

By Ciesco. WPP, the world’s largest marketing group, suffered its worst year since the 2009 recession in growth terms in 2017, with like for like revenue (which factors in currency and acquisitions) down 0.3 per cent, on total revenue of £15.3bn.

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David Jones’ You & Mr Jones adds UK agency Gravity Road to mar-tech line-up

More About Advertising

Former Havas CEO David Jones’ You & Mr Jones, described as a ‘brand tech’ company, has bought a controlling 51 per cent stake in UK agency Gravity Road. It will launch Gravity Road in the US. Jones (below) says: “This latest deal gives us a brilliant innovation and content engine for our technology ecosystem. We’re.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Nokia tests reliability to the limit in Mother’s new ad

More About Advertising

Even iPhone obsessed millennials know the Nokia “brick” is indestructible, so Mother’s new ad for the brand cleverly trades on this USP in an endearing way. Two boys rely on each other – and on their Nokia phones – to see them through life’s ups and downs, from bullies and breakdowns to brides and babies.

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The secret of Bud Light’s success – there isn’t one

More About Advertising

AB InBev is bringing its Bud Light ‘Dilly Dilly’ ad campaign to the UK – cue groans from Wieden+Kennedy London perhaps – so expect lots more madcap medievalism. But it’s certainly had a big impact in the US and here’s CMO Miguel Patricio explaining to Business Insider the genesis of the campaign – influenced by.

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