Fuel Lines
OCTOBER 5, 2017
Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business decisions.
More About Advertising
OCTOBER 3, 2017
Who Wot Why, making a name for itself in London with its work for Giffgaff and the new agency for SkyBet, has hired Charles Faircloth from Crispin Porter+Bogusky as its first client partner. FairCloth was head of client service at CP+B. Faircloth’s move reunites the team that worked on Paddy Power and Turkish airlines at.
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InMobi
OCTOBER 6, 2017
In continuation to our previous post , this post will focus on the results of the survey. While last time, we discussed what the marketers think about themselves, their teams, and the key issue in marketing and in-app advertising; this time around, we will focus on user acquisition trends. If you haven't had a chance to read this comprehensive report yet, download it now to learn what 800+ app marketers had to say about their strategy, priorities and innovative solutions to the biggest app marke
AdPulp
OCTOBER 5, 2017
“We have lost our way. Machinery that gives abundance has left us in want.” -Charlie Chaplin Minneapolis agency, Colle McVoy, tapped one of film history’s most famous speeches (from Charlie Chaplin’s 1940 film The Great Dictator) to help win the hearts and minds of the Jackson Hole Travel and Tourism Board. But will the commercial […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adacado
OCTOBER 6, 2017
About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. So every week we will be doing one ad review of a non-Adacado ad we see online, and provide our critique on the creative execution, targeting, personalization and user experience.
More About Advertising
OCTOBER 2, 2017
One of the things that makes for outstanding ads is agency status: a client is more likely to risk a big budget and a new approach if the creative agency in question has a track record and therefore clout. So it’s good to see London independent agency Now joining adam&eveDDB and Jung von Matt (who.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
OCTOBER 4, 2017
Wieden+Kennedy is continuing its high octane advertising for Sainsbury’s, this time with “What’s for dinner,’ expressed via emojis. Aagh! I think we’ll institute an award for the best ad – or maybe any ad – that doesn’t include smartphones, gadgets or connectivity. You know, like ‘You’re never alone with a Strand.’ But the agency cleverly.
More About Advertising
OCTOBER 2, 2017
On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, more than 30 forms have been identified so far. Some companies, most notably P&G, have made their.
More About Advertising
OCTOBER 6, 2017
Here’s charming little film from Paris agency Rosapark for Decathlon sports brand Kalenji’s athletics bras – ‘Jealous Boobs.’ Such bras apparently rank fourth in women’s apparel priorities in a list headed, inevitably, by shoes (Kalenji also makes trainers). MAA creative scale: 8.
More About Advertising
OCTOBER 4, 2017
News stories often espouse doomsday scenarios in the field of AI. The likes of Elon Musk and Stephen Hawking believe increased automation could annihilate jobs, worsen inequality, cause political upheaval and potentially even spell the end of the human race. No-one knows, or agrees on, what ‘the singularity’ could look like, but we do know.
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More About Advertising
OCTOBER 3, 2017
Mentos is introducing Say Hello, instructions/recommendations on its mints to give you a better, friendlier day. Like ‘fist bump’ and ‘air guitar.’ Hmm. BBH is in the saddle with a docu-ad showing people doing all sorts of daft things. Suppose mints had, eventually, to take their place in a connected world. MAA creative scale: 6.
More About Advertising
OCTOBER 6, 2017
The UK government is reviewing its £140m or so media account after four years with Dentsu Aegis’ Carat. And the statutory review has Alex Aiken (below), director of communications at the Cabinet Office (which replaced the old COI as client under the Cameron government) promising to follow in Procter & Gamble CMO Marc Pritchard’s footsteps.
More About Advertising
OCTOBER 5, 2017
Well there we are then: Paul Lawson (left), CEO of Leo Burnett London for the past six years, is indeed upping sticks to Y&R London in the same role, as we suggested yesterday. Current Y&R London CEO Jon Sharpe, former innovation director of the WPP agency, is moving to European head of WPP digital agency.
More About Advertising
OCTOBER 4, 2017
There’s something funny going on at McCann: all of a sudden the old lady of ad networks is winning awards by the bucket load (thanks in large part to that controversial ‘Fearless Girl’) and now the IPG network has poached Sean Lackey from Droga5, no less, as its new chief growth officer. For those of.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
OCTOBER 4, 2017
Ford’s Fiesta seems to have been around for ever but it remains Ford’s best seller in Europe and now it’s being relaunched with a £40m campaign from WPP’s GTB. Majoring on music, as car campaigns seem to do these days, bewilderingly. It’s a real biggie – 384 campaign “assets” no less – from social posts.
More About Advertising
OCTOBER 6, 2017
A new ad from Warburtons is one to look forward to after last year’s Muppets epic and the evergreen WCRS is back with a new ‘trailer,’ featuring Jonathan Warburton once more, this time with Peter Kay. ‘Pride and Breadjudice’ is indeed an epic, three minutes and more. Teeters on the brink of sagging here and.
More About Advertising
OCTOBER 6, 2017
Missed this one but it’s worth noting all the same: the Swedes are back in town. Boulder, Colorado to be precise. High profile creative Linus Karlsson (below) has joined former Forsman & Bodenfors CEO Erik Sollenberg at the helm of Crispin Porter+Bogusky, one of the key MDC Partners agencies even if it is halfway up.
More About Advertising
OCTOBER 6, 2017
Publicis has named its third country boss, Emanuele Saffirio (left) who becomes president of Publicis Groupe in Italy. Saffirio joins from STV DDB having sold STV to Omnicom in 2011. The Italy appointment follows that of Agathe Bousquet in France and Annette King, poached from WPP’s Ogilvy & Mather, in the UK. So that’s two.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 4, 2017
Ogilvy & Mather in the UK is streets ahead in the new biz stakes, winning Vodafone and Boots and goodness knows what else. So credit to new CEO Charlie Rudd and CCO Mick Mahoney. And fairy godmother WPP’s Sir Martin Sorrell, of course. A few weeks back it produced another nice Kronenbourg ad, featuring Eric.
More About Advertising
OCTOBER 4, 2017
Musical chairs are a constant factor in London’s adland – the latest big move was Ogilvy Group boss Annette King upping sticks to be the new boss of all the Publicis agencies in the UK. Ms King will doubtless set a new record for extensive gardening leave – someone suggested 99 years. We suggested a.
More About Advertising
OCTOBER 4, 2017
Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered, in a survey of 500 marketers, that 41 per cent are (its words) “intimidated” by them. Even more so than desktop. In 2016, mobile activity accounted for over half of the UK’s digital advertising, amounting.
More About Advertising
OCTOBER 3, 2017
WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has taken another big hit: losing brewing giant Ab InBev’s near $1bn US account to Dentsu Aegis’ Vizeum. Dentsu Aegis has also won AB InBev in Europe, including the UK, and Africa. MediaCom stays on the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
OCTOBER 3, 2017
What’s in a fart? Methane according to this new ad from Buzzman for Ubisoft’s new South Park video game The Fractured But Whole. It’s a competition to find the best farter and you can enter at Iamthefart.com. The ad’s a satirical take on talent shows. Could have been awful but if there was ever a.
More About Advertising
OCTOBER 3, 2017
US snack brand Popchips has appointed London’s 18 Feet & Rising to handle a campaign on both sides of the Atlantic, the first such assignment for 18 Feet. Popchips landed itself in hot water in the US back in 2012 with its last major effort which featured Ashton Kutcher as an Indian. There shouldn’t be.
More About Advertising
OCTOBER 2, 2017
Bain Capital is lining up a $1.3bn deal to buy quoted Asatsu-DK, Japan’s third biggest agency after the mighty Dentsu and Hakuhodo. WPP owns a stake in ADK. Bain Capital though is a private equity operation – it part owns the iHeart radio and outdoor business – and not connected with Bain & Co, the.
More About Advertising
OCTOBER 2, 2017
Analyst Brian Wieser’s musings for Pivotal Research are exhaustively followed in the ad and media businesses and he came out with a winner the other day, on agency holding companies’ ability to evolve and reinvent themselves. “They are more like cockroaches than dinosaurs,” he said. Cockroaches have been defined as resilient pests. Resilience is a.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
OCTOBER 6, 2017
San Francisco found itself in a sticky situation after the Ninth Circuit struck down a city ordinance that would have required soda companies and other makers of sugar-sweetened beverages to place the following warning on their ads: WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay. This is a message from the City and County of San Francisco.
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