Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. But how do you know when the iron’s hot? Predicting these timelines is part art, part science. The new business insight team at Winmo’s prospecting publication WinmoEdge even has an algorithm that monitors 17 variables known to impact agency shake ups (and predict them with 80% accuracy on their Vulnerable Account

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More About Advertising

FEBRUARY 18, 2019

It’s been four months since WPP announced it would sell a majority stake in Kantar, and it looks as though a deal may be close: The Sunday Times reports that there are four suitors circling the £3.5bn research and data business. WPP CEO Mark Read has been keen to get rid of Kantar since he.

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Gods of Advertising

FEBRUARY 19, 2019

Regarding advertising and creativity, I’m exceptional at three things: copywriting, creating big ideas and presenting them. Even my detractors, bless them all, would grant me that. If pressed they might also tell you I’m efficient and have never missed a deadline; that I curate my work and put it into cohesive and winning presentations, always with options.

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Healthcare Conversion Audience Media 72

AdPulp

FEBRUARY 18, 2019

Sonic branding is catching on. Just last week, Mastercard unveiled their new sonic identity not long after their move to a new wordless logo. Mastercard, unlike so many others, recognizes the power of sound to help distinguish themselves in a crowded marketplace. Furthermore, with the explosion of smart speaker devices on the horizon, the time […].

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

All About Advertising Law

FEBRUARY 21, 2019

Last week, the Federal Communications Commission (“FCC”) issued a Public Notice seeking comment on a petition for an expedited declaratory ruling relating to how the Telephone Consumer Protection Act (“TCPA”) applies to the use of soundboard or avatar technology. Specifically, the FCC requests comment on whether “calls using recorded audio clips specifically selected and presented by a human operator in real-time, a tool generally referred to as ‘soundboard te

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Communications Conversion 40

More About Advertising

FEBRUARY 21, 2019

Havas started its Meaningful Brands report in 2008, and every two years, it tells us that the consumers of the world care even less about brands than they did the last time they were asked. The 2019 survey finds that 77 per cent of the world’s brands could disappear without so much as a second.

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Agency 81

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FEBRUARY 18, 2019

As Brexit confusion reigns, The Times and The Sunday Times are making a bold claim in its glossy new ad campaign, which promises “Politics. Tamed.” Created by in-house agency Pulse Creative (run by WPP and The & Partnership), it’s a big budget production and a big media spend – the ads will be on all.

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FEBRUARY 21, 2019

Mother and The Secret Little Agency in Shanghai first formed a strategic partnership in October 2017, partly off the back of their work together on Nokia. It must have been going well, because now the two agencies are officially coming together in a joint venture, called Mother Shanghai.

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Agency 69

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FEBRUARY 19, 2019

Audi has asked its agency BBH to team up with consultancy IBM iX in pursuit of a new “digital brand experience” for the German carmaker. The new partners will work together under one roof, collaborating closely with Audi UK’s digital manager, Antony Roberts. BBH is in charge of “re-imagining all digital touchpoints” and IBM iX.

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More About Advertising

FEBRUARY 19, 2019

It’s all too easy to forget that grandparents haven’t always been old, so this ad by CLM BBDO in Paris is a nice reminder that we were all young once. To celebrate “Grandmothers’ Day” on the first Sunday in March, Kraft Foods’ Café Grandmère has produced a documentary-style ad showcasing women pioneers and thanking them.

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Food Agency Advertising 65

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Advertising

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FEBRUARY 21, 2019

My esteemed colleague Stephen Foster felt the new work for Turkish Airlines has some flaws in as much it is a pat on the back for the new airport. Having seen the TV spot a few times now, plus the film, I can see an interesting and fresh approach emerging here. Directed by Ridley Scott.

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More About Advertising

FEBRUARY 16, 2019

The Royal Air Force and Engine won this year’s Channel 4’s Diversity in Advertising award with an ad that sends up stereotypes and challenges women to join the RAF. The soundtrack is ridden with women’s advertising clichés, set against real footage of RAF women in action. “With my busy life, I don’t have time to.

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FEBRUARY 20, 2019

Starting his creative career two decades ago at Ogilvy & Mather in New Zealand, Rob moved to London in 2002, working for AIS London, Proximity London, Partners Andrews Aldridge and more. Since becoming Oliver ECD last year, he has worked on a variety of brand campaigns for clients such as Barclaycard and 3M. Desert Island.

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Advertising 56

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FEBRUARY 22, 2019

Now they can reach consumers any time and any place, advertisers often get carried away. They can’t always contain the urge to push things to the limit. WPP has announced a new partnership with Waze, the Uber driver’s favourite navigation app, to make it easier for retailers to target people when they are behind the.

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Advertising Retail Ad Tech Media 55

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

FEBRUARY 19, 2019

Lee Clow has decided to hang up his boots after a very long and distinguished career. I met him at the TBWA/Chiat Day building in LA, out of town on the airport road.

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Agency 56

AdPulp

FEBRUARY 18, 2019

Do you need help getting motivated to show up for work each Monday? Lucky for you, the Internet is the world’s greatest gathering of self-made self-help gurus, and there are thousands working the #LoveYourMonday meme. Should you need an update on why companies are promoting Monday, Erin Griffith, a reporter in the San Francisco bureau […].

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FEBRUARY 22, 2019

Spanish agency Shackleton, whose clients include Uber, Coty, Campari, Aperol and Sony Pictures, is launching an agency that services clients via an e-commerce platform. This tech-driven approach to global expansion is a far cry from the Mad Men days of client-schmoozing and personal service. It also makes a change from selling out to a global.

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FEBRUARY 22, 2019

It’s Oscars weekend, and advertisers are gearing up for the showcase event. The declining viewing figures won’t be helped by the lack of a host on Sunday, but the three-hour show still commands $2.3 million for a 30-second spot, and brought in 27 million sets of eyeballs last year. Charlize Theron won a best actress.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

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FEBRUARY 19, 2019

If you’ve ever wondered how best to shave your balls, chest or legs, Lynx is here to help. Even if you aren’t “shave curious,” these four-minute films are worth watching for the entertainment value. The Balls A pale, ginger, almost-lovable spokesman strips off to demonstrate his shaving skills. Autonomous Sensory Meridian Response – a popular.

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Entertainment Agency Advertising 53

More About Advertising

FEBRUARY 19, 2019

Grey London finally got a new management team in place, and now one of its flagship accounts, Marks and Spencer, is on the rocks. In the last couple of months, the agency has poached Adrian Rossi from AMV BBDO to be creative chairman, and Anna Panczyk from Grey Poland as CEO. However, the agency has.

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AdPulp

FEBRUARY 20, 2019

Do you love dogs and American made spirits? This is the sales promotion you didn’t know you were waiting for. Early Times Kentucky Whisky is conducting a nationwide search for All-American Dogs to serve as the furry faces of its new hometown advertising campaign. Early Times Senior Brand Manager Dallas Cheatham, said, “When we started […].

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Advertising Food 52

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FEBRUARY 22, 2019

While the new Independent Group is busy getting its act together, design agency Williams Murray Hamm has kindly come up with some branding ideas for Chuka Umunna’s 11-strong band of anti-Brexit, centrist MPs. WMH has helpfully dreamed up two name suggestions — the Nice Party and the Open Party — and designed a couple of.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

FEBRUARY 22, 2019

Martin Sorrell’s S4 Capital is setting up in India with the help of Poran Malani, who’s been appointed director of its Indian operations. Malani will apparently lead the content side of the business in the fast-growing market. He has worked as a marketing and advertising consultant for the last couple of years, and before that.

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FEBRUARY 20, 2019

News UK’s Pulse agency, a JV with The&Partnership, has taken on the thankless task of making Brexit and the accompanying Parliamentary shenanigans amusing – the fools. By adapting Dr Doolittle. Actually it’s pretty creditable, on its own and also as an example of in-housing – sort of. MAA creative scale: 7.5.

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FEBRUARY 19, 2019

Karl Lagerfeld, superstar fashion designer and guardian of the Chanel brand since 1983, has died in Paris aged 85. Not many got to wear his clothes, but Chanel’s ads are often as precious as the designs, and accessible to all. Lagerfeld probably had some say in the really big budget productions, particularly Nicole Kidman’s three-minute.

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FEBRUARY 19, 2019

Dentsu Aegis Network is strengthening its position in the north of England with the acquisition of independent Manchester creative agency, BJL. BJL’s clients include Subaru Europe, Ronseal, The Co-operative Bank, Skipton and BASF. The agency employs 75 people. Dentsu Aegis — whose agency networks include Carat, Vizeum and McGarrybowen — is showing a commitment to.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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FEBRUARY 19, 2019

It’s the half term holiday, and Ikea is providing diversion for kids in south east London with a giant remote control bath toy which is also cleaning up the waterways. You can book sessions to captain the two “environmental protection boats,” which are replicas of Ikea’s SMAKRYP toy and clean up 20kg of rubbish at.

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FEBRUARY 19, 2019

Audi has awarded its digital account to BBH and IBM iX. Audi UK marketing director Benjamin Braun says: “We have eighty seven thousand visits every day to audi.co.uk. It is our biggest showroom by far. Our aim is to create a digital experience that will be as beautiful and intelligent as our cars to meet.

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FEBRUARY 18, 2019

Parents can be worse than their kids when it comes to playground politics, as Vauxhall has noted in its new campaign for the Crossland X. Owners of fancier SUVs shudder at the sight of their muddy children after a game of rugby, hosing them down and covering their seats before allowing them into their precious.

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FEBRUARY 18, 2019

Ogilvy’s global CEO and chairman John Seifert seems to be coming to the end of his big overhaul of the agency, which began two years ago when he took on the role, but he acknowledges that his job will never be done. In a memo to staff with the subject heading “Next Phase Next Chapter”.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.