More About Advertising
NOVEMBER 19, 2018
Waitrose & Partners/John Lewis & Partners are giving it both barrels this Christmas – or is it one big barrel? Following the summer ad announcing the relaunch of both and individual efforts this Christmas – JL featuring Elton john of course – we now have a new campaign from adam&eveDDB for both. Waitrose in the.
AdPulp
NOVEMBER 18, 2018
When a big consumer brand has an even larger media budget, and the will to use it, viewers hope that the company’s ads do not annoy the living hell out of them. It’s a hope that is often unfulfilled. Did you know that American television viewers are asked to endure approximately three hours of advertisements […]. The post Ads That Try Too Hard Leave A Stain; Why Can’t More Ads Simply Entertain?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
NOVEMBER 21, 2018
Is there a problem with second price auctions? While it has some good things going for it, it can - and has been - manipulated. In this latest Whiteboard Wednesday video, Ryan Gauss, the Platform Product Manager here at InMobi, explains how the highest bid can be secretly tweaked, alternatives to the second price auctioning model and what demand-side platforms (DSPs) need to know before selecting a supply-side platform (SSP) to work with.
AdGlow
NOVEMBER 21, 2018
Black Friday and Cyber Monday represent a unique opportunity for brands to increase their sales in the run up to Christmas. We decided to analyze the impact of social platforms on Black Friday and Cyber Monday.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
NOVEMBER 19, 2018
How Talon has invested in a proprietary data platform to deliver more effective planning and measurement of OOH campaigns. By Jonathan Conway. Automation technologies are beginning to transform how Out of Home (OOH) media is transacted, but alone they don’t answer advertiser needs for more targeted and measurable campaigns. As more advertisers begin to take.
AdPulp
NOVEMBER 20, 2018
Media literacy is one of the most important factors in our ability to remain free. When news is “fake” and science is junk, only the supreme leader has the truth. It sounds like dystopian fiction, but fiction has a funny way of showing us the truth. Before we dive into an examination of the widespread […]. The post How Do You Sell the National Right-Wing Agenda?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 21, 2018
Who’d be an ad executive these days? Your clients don’t like you (even the ones who think you’re OK think you’re charging to much), you’re accused of sexism and harassment on a regular basis and if you’re a really unlucky male there may be a female creative director with a chip on both shoulders who.
More About Advertising
NOVEMBER 20, 2018
For most of this decade, the interest around Christmas ads has centred on John Lewis and whether any of its retail rivals can match it. 2018 looked like it was going to be more of the same. Then came Rang-Tan. Greenpeace and Iceland’s passionate ad about a cartoon Orang-Utan losing its habitat to palm oil.
More About Advertising
NOVEMBER 22, 2018
At one of the increasingly popular “fireside chat” events to lure big names on stage, John Hegarty, founder of Bartle Bogle Hegarty, was in typically opinionated mood as he talked to the audience at Connect London. “People go on about AI writing books and painting but it’s just bollocks,” he said. I was at Cannes.
More About Advertising
NOVEMBER 23, 2018
When Wendy Clark left Coca-Cola for DDB she probably expected a more topsy turvy life and she’s certainly found it. First up DDB won McDonald’s with its new We Are Unlimited offer – also involving other bits and pieces from Omnicom – but then DDB failed to make it to the last round of VW’s.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
NOVEMBER 22, 2018
Top ranking AMV BBDO creative teams Mike Crowe and Rob Messeter and Caio Giannella and Diego de Oliveira are joining the creative brain drain to Apple in California. Crowe and Messeter are joining as creative directors on iPhone and Giannella and de Oliveira, who devised IKEA’s celebrated ‘Beds’ commercial at Mother, as associate creative directors.
More About Advertising
NOVEMBER 20, 2018
WPP may have imposed a hiring freeze but it doesn’t seem to have affected Grey New York. The WPP-owned agency has hired four new ECDs (executive creative directors) in a rather startling reversal of industry trends. The four are Jeff Anderson, who joins from McCann; Qian Qian from R/GA, Hannah Fishman from DDB New York.
More About Advertising
NOVEMBER 23, 2018
Will 2019 be the year that artificial intelligence (A1) takes over the ad world? We’ve already had the new Lexus campaign from The&Partnership, scripted by A1 after analysing a multitude of Cannes award winners, and now Wieden+Kennedy London has worked with an outfit called Tool to creative two opposing A1s, embarking on a propaganda war.
More About Advertising
NOVEMBER 23, 2018
The&Partnership’s Matt Deacon and Ben Fallows (below), the team behind Argos’ ‘Christmas Fool’ campaign, are keeping an eye on the Christmas ads for us. This week’s pick is Vodafone. Tim from the office, Bilbo Baggins, Doctor Watson…and now the muppet in the Vodafone ads. We can’t help feeling like Martin Freeman has given up acting.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
NOVEMBER 22, 2018
I see that Madison Avenue pioneer – and pithy commentator on its Mad Men doings – Jane Maas has died at 86. We’ve reported on her various books and observations here and the New York Times gives her the obit she deserves. According to Jane Ogilvy and Y&R were pretty lively back in those days.
More About Advertising
NOVEMBER 22, 2018
Hope springs eternal among agencies, spending months and lots of money pitching for business that may become business – but often does not. A handful of agencies plugged away at House of Fraser right up to the wire, even though the world (or anyone who read the papers) knew that it was on its last.
More About Advertising
NOVEMBER 22, 2018
Sir Martin Sorrell’s new S4 Capital has raided his old firm WPP for its new Asia Pacific region boss, Michel de Rijk, who joins from WPP media operation GroupM. De Rijk (left) was global chief growth officer at GroupM’s Performance Media Group and before that APAC president where he led the expansion of GroupM’s (m)Platform.
More About Advertising
NOVEMBER 21, 2018
How many times should you expect someone to watch a commercial, to get the point over? Here’s Apple’s Christmas effort from TBWA’s Media Arts Lab – ‘Share Your Gifts’ – plugging (I think) Macbooks – pretty expensive Christmas prezzie. Then it all goes pear-shaped and heroine loses something – but what?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 21, 2018
Holding company MDC Partners may be in a permanent state of seeming crisis but Anomaly, the agency founded by the UK’s Carl johnson, seems to sail serenely on, oblivious to the burning timbers and falling masonry. Now CEO Johnson is stepping up to be group chairman – Anomaly now includes Emmy-winning long form content company.
More About Advertising
NOVEMBER 21, 2018
Author Michael Fehr has been 95 per cent blind since birth – so has never driven – but here he is driving a new BMW 8 Series Coupé at speeds of up to 180 kmh on a test track in Switzerland. Directed by Shining Pictures’ Marco Lutz for Serviceplan Suisse. An eye-opener in lots of.
More About Advertising
NOVEMBER 20, 2018
Experiential is supposed to be where it’s at these days – well one of the places anyway – but you have to be there, don’t you? But London’s embattled commuters can undoubtedly do with some diversion as they battle an increasing overcrowded and under-serviced transport system (when was the last time all the escalators worked.
More About Advertising
NOVEMBER 20, 2018
If you’re a keen tweeter named John Lewis you may be enveloped in the tweet storm that follows each John Lewis Christmas ad. Even if you live in Blacksburg, Virginia. This John Lewis enters the department store tweet fray so it’s clever of Twitter to feature him in its UK Christmas ad, from The Romans.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 19, 2018
Been a bit short of Santas and reindeers this Christmas (and we still miss Marks & Spencer’s Mrs Claus) but McDonald’s and Leo Burnett ride to the rescue with “reindeer treats” (no, not a reindeer burger), a welcome break from all those mince pies for Santa’s helpers. Apparently they essayed the same theme last year.
More About Advertising
NOVEMBER 19, 2018
Media agency Zenith has just published its latest Advertising Expenditure Forecast and, to no-one’s great surprise, it underlines the phenomenal growth of programmatic media buying. It predicts that 65 per cent of global digital media buying will be programmatic in 2019, rising to 68 per cent or $98bn in 2020. Programmatic varies depending on where.
AdPulp
NOVEMBER 19, 2018
The Web is the new Wild West — lawless, full of overly eager trespassers and hyped to a point of absurdity. Yet, there is always the potential for human empowerment and business growth waiting patiently around the digital corner. To cut back on the lawless and overly eager part, millions of people are increasingly turning […]. The post For Better Advertising Conversations, Join Adpulp’s Closed Group on Facebook appeared first on Adpulp.
AdPulp
NOVEMBER 20, 2018
“The wild places are where we began. When they end, so do we.” -David Brower Instagram has a downside. No, not the increase of narcissism. Geotagging! The photo site’s popularity has caused a lot of fragile, rarely visited areas to become overcrowded, and in turn, at risk of degradation and destruction. To mitigate this threat […].
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Expert insights. Personalized for you.
79 
Let's personalize your content