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SEPTEMBER 25, 2018
VML London ECD Harsh Kapadia began his career as an art director at JWT Mumbai before moving to JWT Melbourne and New York where he worked on brands including Kleenex, Smirnoff, Nestle and Rolex. He joined VML in 2012. Desert Island Ads Each time someone asks what my favourite piece of advertising is, my answer.
AdPulp
SEPTEMBER 24, 2018
Is political marketing grassroots marketing, mass marketing, direct marketing, or relationship marketing? It depends. If you are on a candidate’s email list, it’s direct marketing, straight up. Let’s have a look… I am on Beto’s list and other’s, so I receive these kinds of “sky is falling” email pitches nearly every day.
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All About Advertising Law
SEPTEMBER 28, 2018
To kick off this year’s National Advertising Division Annual Conference, Andrew Smith—the FTC’s new Director of the Consumer Protection Bureau—discussed his views on the Commission’s priorities with respect to remedies, privacy and data security, and national advertising cases. Given the backgrounds of the new Commissioners , Director Smith acknowledged that some of them may be re-thinking—or just thinking—deeply about consumer protection remedies.
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SEPTEMBER 24, 2018
Freeview and agency Anomaly would have us believe that the UK’s Freeview gives us a ride on the ‘Free Love Freeway,’ which I guess it does as you don’t have to pay for it. Vocalisation by Ricky Gervais/David Brent – which most viewers probably won’t get but a nice touch. A timely reminder from Freeview.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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SEPTEMBER 28, 2018
We’ve noted the way media agencies seem to have ridden out the 2016 US ANA report into undisclosed media rebates and the like, based on their holding company owners’ published results anyway. But now the Wall Street Journal reports that US federal prosecutors have launched a probe into such alleged practices with Havas reported to.
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SEPTEMBER 23, 2018
The ‘Smarter as Standard’ 3-part video series focuses on the launch of Talon’s ‘Smarter as Standard’ manifesto, the role of automation in smarter planning in OOH, and the use of data in smarter planning in OOH. Back in March we launched our manifesto outlining our point-of-view on the future of OOH – road mapping how.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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SEPTEMBER 24, 2018
The Wall Street Journal reckons WPP is on the way to merging Y&R, WPP’s biggest acquisition at a mind-boggling $4.7bn 18 years ago, with VML its second-biggest digital network after Wunderman. Wunderman has been playing a bigger role in big pitches – like the recent one for Shell – under new WPP CEO (and former.
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SEPTEMBER 26, 2018
The fall-out from the VML/Y&R merger to form VMLY&R has begun and former WPP boss Sir Martin Sorrell (below) has added his two penn’orth, telling MediaPost: “For what it’s worth, I would have branded it Y&R/VML, particularly as the VML management (rightly in my view) have the key positions. It would have been more sensitive.
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SEPTEMBER 26, 2018
Quite why anyone would want to shell out (relatively) big bucks for an Apple Watch is beyond many of us but the much-derided device is still with us and now embarking on its fourth iteration. “There’s a better you in you,” TBWA tells us in the launch campaign. Worryingly clonesome but makes its point. See.
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SEPTEMBER 25, 2018
A big TV campaign is always a big things for client and agency, maybe more so now as they’re no longer the staple diet of marketing in the digital age. Sometimes you can try too hard: so far this year adam&eveDDB has “earned” two Campaign turkeys of the week (for Lloyds and the National Lottery.
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SEPTEMBER 28, 2018
Three somehow seems more fun than other phone networks. It has the advantage that Kevin Bacon is elsewhere -EE – and doesn’t have to try to make another famous actor loveable, as Vodafone does with Martin Freeman. Wieden+Kennedy is in charge of fun in the UK but it’s Boys and Girls in Ireland with this.
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SEPTEMBER 28, 2018
Piers Guilar is global director of strategy for international brand agency Seven Brands. He has also worked at Saatchi & Saatchi, Interbrand and Siegel+Gale. He has led projects for Harley-Davidson, Camelot, Barclays, Orange, McLaren, Rothschild, Guinness, Statoil and Nokia. Desert Island Ads My Desert Island ads are not your run-of-the-mill, expensive LA post-production, Cannes-winning.
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SEPTEMBER 27, 2018
Wagon Wheels are a pretty venerable biscuit brand, created by Garry Weston of Associated British Foods fame way back in 1948. Originally Weston’s Wagon Wheels (thanks Wikipedia). Designed to cash in on the popularity of western films. These days they’re “epic inside” according to agency MullenLowe in a lively new campaign. You can hear the.
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SEPTEMBER 27, 2018
Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may be about to become more difficult. Despite the various scandals afflicting Facebook in particular and pressure from regulators both companies are still increasing earnings and getting even bigger. But Amazon is challenging Google’s search business.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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SEPTEMBER 26, 2018
WPP is indeed merging Y&R with digital network VML to form VMLY&R (bet there was some debate about the name order) to form what it calls a “brand experience agency.” VML’s Jon Cook will be global CEO with Y&R New York boss (and former global CEO) David Sable becoming non-executive chairman. Which presumably clears the.
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SEPTEMBER 26, 2018
How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us Association of National advertisers (ANA) produced a report into media transparency – following some whistle blowing by a former WPP exec – that purported to reveal all sorts of murky doings in media agencies, most.
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SEPTEMBER 25, 2018
TalkTalk is partnering with Bauer Media to create a four month cross platform campaign aimed at time poor, TV hungry audiences. The deal has been brokered by The&Partnership’s media agency m/SIX. Designed to alleviate ‘Netflix syndrome’ – defined as a “chronic cultural condition where one is unable to make a definitive decision when presented with.
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SEPTEMBER 24, 2018
WPP’s Y&R has been picking up a number of accounts in the US to add to its big win of Puma in China. The latest is Amtrak which will be handled through a new “Amtrak Partnership” also featuring WPP’s Wunderman, MediaCom and cross-cultural agency Culture One World. Amtrak’s Kerry McKelvey says: “Train travel is increasingly.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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SEPTEMBER 24, 2018
US cable and telecoms giant Comcast’s £30bn “win” of Sky against competition from Rupert Murdoch’s Fox is unlikely to have many major short term effects although Comcast has just acquired the most expensive customers in history (Sky has 23 million of them). Murdoch, whose Fox holds 39 per cent of Sky, was leaving the field.
AdPulp
SEPTEMBER 22, 2018
David Brill is a Democrat in Arizona. He wants to be elected to the United States Congress. Strangely, the siblings of his Republican opponent–David Gosar–also want Brill to be elected. Representative Gosar, one of President Trump’s most loyal defenders, is the eldest son of a family of 10 children who grew up in Wyoming. Many […].
AdPulp
SEPTEMBER 27, 2018
Nike is getting back to its roots and its advertising is benefiting from the shift. I wish Nike was a better corporate citizen, but for this one moment in time, I’m setting aside my complaints about how Nike fails to pay vendors on time, fails to pay their share of taxes and fails to manufacture […]. The post Primal Scream; Just Do It appeared first on Adpulp.
AdPulp
SEPTEMBER 22, 2018
A company known for its alternative fuels and commitment to sustainability has built a cabin in Finland to showcase its innovation. The Nolla (= zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for […].
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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SEPTEMBER 26, 2018
It’s VML on top London-wise in the VLMY&R merger (as if the new name didn’t tell us so) with VML’s London MD Amanda Farmer in charge of the new entity with ECD Harsh Kapadia as ECD and Andy Ortner as head of strategy. Y&R’s newish management team of CEO Paul Lawson, CCO Jon Birley and.
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SEPTEMBER 26, 2018
Does the new National Lottery ad from adam&eveDDB pour a bucket of London-originated cold effluent over the working classes? Lots of people seem to think it does. Our beef with it (which didn’t prevent a good score) was that it posited that winning the Lottery, which, by definition, not many people do, was the only.
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SEPTEMBER 26, 2018
B2B TV advertising remains mostly cringe-making (although it’s improved), especially when execs are portrayed. Businessmen are famous for their obsession with golf – although some women are too of course, a former colleague of mine became a superstar woman amateur golfer, which I’m still trying to get my head around. The Ryder Cup between the.
AdPulp
SEPTEMBER 26, 2018
Way too many Americans are bummed out, right now. The federal government is the worst soap opera ever invented. Women are reliving their traumas in public and men are in hiding. If you are black or brown, you could be in danger from the police or your fellow citizens, for no good reason. We’ve left […]. The post Aruba Is One Happy Island appeared first on Adpulp.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
SEPTEMBER 23, 2018
Perhaps the biggest legacy of the TV show “Mad Men” was how it prodded numerous ad industry veterans to write their memoirs and tell their tales of a business that’s changed immensely over the decades. But if you’re thinking, “When is the accountant going to write his book,” here you go: David C. Wiener’s From […]. The post From Brighton Beach to Madison Avenue Lets The CPA Have His Say appeared first on Adpulp.
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SEPTEMBER 24, 2018
Japanese advertising’s second biggest group, Hakuhodo, seems to have been quietly building a pretty credible collection of agencies, called Kyu, outside of its homeland. Kyu, which is mostly based in North America, has appointed AMV BBDO’s former chairman, Farah Ramzan Golant, as CEO of Europe and the Middle East. She’s been given a budget for.
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