More About Advertising
MAY 21, 2018
Cannes Lions brings to town an amazing cast of people and ideas from all the industries of the world. It’s the belly button of global creativity. Here’s why… Clients Every year, the number of top marketers and big brands making the trip to the French Riviera is increasing and the good thing is that they.
AdGlow
MAY 25, 2018
Earlier this month, Adglow Brazil sponsored the Facebook League , an event organized by Facebook in São Paulo, which sought participation and interaction from agencies, customers and the Facebook team. The event was centered around the upcoming World Cup , a sport which is a national passion in Brazil. The Facebook league created teams which were made up of agencies and clients and each team wore football shirts.
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InMobi
MAY 24, 2018
As mobile devices and apps occupy more of our time, how do you as a brand effectively reach the right people in all instances? How do you find, attract and retain customers through mobile channels? To find out, we recently co-hosted a panel with Leanplum featuring IMVU and SmartNews at The Sequoia in San Francisco. It was a fun and insightful event, bringing together some of the brightest minds in the mobile advertising and marketing space.
Gods of Advertising
MAY 21, 2018
Recently, I read an essay from an anonymous copywriter that struck a chord. I did not save the link (my bad) but the gist of his/her argument was that within marketing services companies far too many big talkers are achieving way more success than they deserve and, moreover, they are effectively degrading the profession (even more so). The author observed how smooth talking, jargon-dropping, critical thinkers have become so prevalent and dominant in our industry that we’ve become a business of t
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MAY 22, 2018
Nike: Nothing beats a Londoner The undisputed winner in the big three minute show-stopping pieces category. It has become increasingly more difficult to dazzle, but this piece does it effortlessly, reinventing the entire genre of big blockbuster stream of consciousness pieces. Almost made me want to move to London. Almost. Project 84 for Calm plus.
AdPulp
MAY 25, 2018
Are you a media or marketing communications professional? Are you currently looking for your next big opportunity? It can be an exhausting process to find the best openings and get your credentials in front of the right people. Adpulp wants to help. We’re going to start rounding up a few juicy J-O-Bs and presenting them […]. The post In the Spotlight: Interesting Marketing and Media Jobs appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdGlow
MAY 23, 2018
Adglow Spain & Twitter recently co-hosted an ADITUDE breakfast event, held at Twitter's offices in Madrid.
More About Advertising
MAY 24, 2018
‘Symphony of Violence’ from creative collective Unlockers is part of a project to break Brazil’s apparent inertia about violent crime, with someone murdered every ten minutes, 850,000 over the past 15 years. So the film replicates the shots fired for the actual murders of old and young. Drums by Guns N’ Roses and Velvet Revolver’s.
AdPulp
MAY 24, 2018
Fear sells and right now Americans fear their shadows. Some fear the government, while others fear another civil war. Parents from coast to coast fear for the lives of their children every time they attend public school, church, or enter a movie theater. All this fear-based negativity is a disgusting and deeply unAmerican trend. To […]. The post #ThrowbackThursday: DDB’s Ads Kept President Johnson in The White House appeared first on Adpulp.
InMobi
MAY 22, 2018
Over the past six years, CNBC has announced the Disruptor 50 , an annual list of private companies that are shaking up the landscape and threatening the status quo in their respective industries. Many of these companies have continued to innovate in and change their industries. This year, the CNBC Disruptor 50 list for 2018 includes InMobi. Now in its 10th year, InMobi has continued its investment and commitment towards innovation and quality with a mission to deliver next-generation technology
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All About Advertising Law
MAY 23, 2018
On May 16, 2018, the Consumer Product Safety Commission held a public hearing to receive testimony on the Internet of Things (IoT) and issues related to product safety (IoT Hearing). Thirteen diverse stakeholders presented at the IoT Hearing. Of the thirteen presenters, there were three representatives of consumer organizations, one academic, one security expert and researcher, one representative from a testing lab coalition, one representative from a testing and voluntary consensus standards or
More About Advertising
MAY 22, 2018
The UK agency trade body the IPA has “published” its much-trumpeted Code of Best Practice on Dignity at Work, which came to pass following a spate of so-called ‘top five emails,’ ranking women on looks etc at agencies. Embarrassingly the first one of these was at The&Partnership London, helmed by IPA president Sarah Golding (below).
AdPulp
MAY 24, 2018
There was a time when ad agencies were cool and clients were boring and that was all there was too it. Well, in case you haven’t been inside an ad agency for a while (or you sit in one of the few offices left in North America with a door on it), things today are […]. The post Greetings From The Client Side appeared first on Adpulp.
InMobi
MAY 24, 2018
Every industry is (unfortunately) full of jargon, and adtech is no different. Mediation, header bidding , monetization , waterfalls and open auctions have become hot terms of late, but what do they really mean? As new technologies and related terms emerge, lots of players have jumped into the fray with their own definitions. To help clarify matters, we’ve developed this handy list of metaphors to clear things up once and for all.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
MAY 21, 2018
The FCC is going back to the drawing board—and it wants some help. Earlier this week, the Commission announced that it is seeking comments “on several issues related to interpretation and implementation of the Telephone Consumer Protection Act (TCPA), following the recent decision” of the U.S. Court of Appeals for the D.C. Circuit in ACA International v.
More About Advertising
MAY 21, 2018
We sang the praises of craft in ads in a piece on creativity in the post-Sorrell world a while back and BBC Creative has shown it’s not a lost art in its epic trailer for the 2018 World Cup in Russia with creatives Xander Hart and Edward Usher crafting a wall hanging (due to go.
AdPulp
MAY 19, 2018
Communication Arts is “The Bible” for the creative side of the business. To be featured in the advertising or design annual, or to appear in a feature article in one of the quarterly editions, is a form of acceptance into the club. To have an Adpulp article land on CA’s digital front page this week […]. The post Migrating to Client-Side Opportunities: A Rich Topic To Mine appeared first on Adpulp.
InMobi
MAY 21, 2018
Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. No wonder advertisers are spending more on these ad formats year over year. But, how can you make sure people are actually watching and interacting with your in-app ads?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 22, 2018
Omnicom’s PHD is reported to have won HSBC’s $400m global media account, displacing long-term incumbent WPP’s Mindshare. If so it’s a new headache for acting WPP COOs Mark Read and Andrew Scott, already dealing with numerous reviews including parts of $4bn biggest client Ford. Is there a Sorrell factor in such a move? The now.
AdPulp
MAY 23, 2018
“Data excite advertisers.” What a great line from Ken Auletta in The New Yorker. Auletta argues: In the advertising world, Big Data is the Holy Grail, because it enables marketers to target messages to individuals rather than general groups, creating what’s called addressable advertising. “Addressable advertising.” Help us, Lord.
AdPulp
MAY 20, 2018
Tapestries have been used by royal courts for thousands of years to depict important events in the lives of the citizenry. Today, the tapestries are mostly museum pieces, but a creative team in England discovered a new and improved use for the textile storyboard. BBC Creative, the broadcaster’s in-house agency, painstakingly created a film that […].
AdPulp
MAY 22, 2018
The Toyota Tacoma is built for the endless weekend. In other words, the Japanese manufacturer has decided this truck is playful. This positioning decision opened the door for the agency, Saatchi & Saatchi in this case, to have fun. The new adventure campaign features adventure seeking personalities like legendary off-road racer Ivan Stewart and Motorcross […].
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
MAY 21, 2018
Women in advertising are fighting for fairness. Did you know that 70% of young female creatives say they have never worked with a female creative director or executive creative director? With so few mentors within the business, young female creatives don’t receive the right skills, advice or tools to help them succeed. Nicola Kemp, the […]. The post The Wider the Pay Gap, The Less Respect the Men In Charge Have appeared first on Adpulp.
AdPulp
MAY 20, 2018
Gerald Daugherty* is a Travis County, Texas Commissioner. He represents the people of the 3rd precinct, where my wife and I reside. Austin, the state’s capital city, is located in Travis County. Thanks to an award-winning idea from Austin firm, KC Strategies, Daugherty was re-elected in 2016 and his campaign commercial was viewed by constituents […].
More About Advertising
MAY 25, 2018
By Sarah Saker There are so many ecommerce sites out there, yours needs to stand out from the rest for you to make money using it. However, you don’t want it to stand out for the wrong reasons. Many ecommerce retailers are killing their web traffic and their sales, and have no idea how they.
More About Advertising
MAY 25, 2018
KFC in the US is moving its $230million media-planning and buying business to its creative agency Wieden+Kennedy. W+K will now handle media planning and buying (including social and digital) as well as creative and other marketing functions. This is perhaps the most notable case to date of big clients “re-bundling,” bringing creative and media back.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MAY 25, 2018
The Effie Awards and Global Index purport to rank the most effective brands, marketing companies and agencies by their performance in effectiveness awards and in 2017 Pepsi displaced Coca-Cola at the top of its rankings, even though the only Pepsi ad anyone can remember is Kendall Jenner’s terrible in-house effort as a supposed “protester.
AdPulp
MAY 24, 2018
Nonfiction filmmaker Henry Corra, and the Corra Films team orchestrated a motivational, branded content campaign for Mercedes-Benz USA, entitled ?”We Play to Win.” The work has relevancy for legions of luxury automobile drivers, but it appears to be directed specifically at the carmaker’s internal audiences. Corra and the Corra Films team have been collaborating with […].
More About Advertising
MAY 24, 2018
Is this an attempt by Havas to steal the thunder from French rival Publicis Groupe? On the very same day that Arthur Sadoun launched his much-vaunted new AI platform, Marcel, Havas has opened an AI innovation centre in Montreal called Havas X.
More About Advertising
MAY 24, 2018
We live our lives via mobile apps these days it seems and now we’ve got a big agency group that’s going to do business that way. Publicis Groupe has unveiled a beta version of its AI-powered Marcel gizmo which gives all 80,000 employees access to everything (well probably not everything but most of the stuff.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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