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APRIL 10, 2018
We all know the age-old phrase, “you have to speculate to accumulate.” When talking about building a brand, there’s a certain amount of risk involved in choosing the right direction, especially when there are seemingly endless options on the table. Talon Outdoor recently worked with dog walking app Tailster, who not only received further investment.
InMobi
APRIL 11, 2018
We, at InMobi are thrilled to announce an exciting new partnership with Airtel TV! InMobi’s exclusive partnership with Airtel TV brings premium OTT audiences to Indian brands during cricket season and beyond. With 350+ TV channels, 10000+ Movies, TV shows and originals, in addition to integrations with Hotstar, Amazon Prime, ErosNow, Hooq, Fastfilmz, Alt Balaji and more, Airtel TV was India’s most downloaded Video OTT app in the first two months of 2018.
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Gods of Advertising
APRIL 13, 2018
Your kids call it “triggered.” When someone or something sets one of them off. It happens a lot. Snap! Snap! Snap! Teenagers. Sometimes it seems they are moving through mousetraps. Yet the genius of it is that they are not caught up in any one trap. The trap goes off. They yelp. Maybe lash out. Then let go. Maybe they return the insult. Maybe they shrug it off with a benign curse.
AdPulp
APRIL 8, 2018
The Y played an integral role in my upbringing. I learned to swim at the Y, attended Y camps, played on Y baseball teams, and more. Apparently, actor Ethan Hawke had a similar experience. “One of the things I love about the Y…you learn how to play with other people,” Hawke says. Yes! Learning to […]. The post My Y Story: A Star-Studded Original Content Series by the Y appeared first on Adpulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
APRIL 12, 2018
Joint London taps heavily into the vogue for “authenticity” with an ad for Kettle Chips that celebrates the joy of “real” things: baby’s cheeks, vinyl records, photos, books, arguing over maps, and plenty of kissing. The “real” extends to the ingredients in Kettle Chips, which – in a nice touch – are not fetishised but.
All About Advertising Law
APRIL 9, 2018
On March 23, 2018, the FCC and FTC hosted a joint forum to discuss the issue of robocalls. Consisting of three panels and remarks from key leadership of both agencies, the event marked a significant step in agency cooperation to mitigate consumer frustration from unwanted calls. The panels focused on three issues: (1) challenges facing consumers and industry; (2) recent regulatory and enforcement efforts; and (3) tools and solutions for consumers.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 12, 2018
The recent finding that revenue from digital screens now account for more than half of the value of Out of Home advertising confirms what people in the industry have felt for a while – digital is quickly transforming the medium.
More About Advertising
APRIL 9, 2018
Andy Jex is chief creative officer of TBWALondon. He joined the agency last year from Saatchi & Saatchi where he was ECD working on brands including Direct Line, HSBC, Toyota and HomeAway. Highlights include the launch of EE featuring Kevin Bacon, Wall’s ‘Dog in a Box’ and Mattessons’ ‘Hank Marvin.’ Before joining Saatchi he worked.
More About Advertising
APRIL 13, 2018
The AAR (Advertising Agency Register as was) has ranked VCCP as its top new business agency for the seventh straight year. VCCP, now affiliated to the WPP empire, won 21 pieces of business from all sources in 2017 including Britvic, Burton, Cadbury and Domino’s. VCCP (left) calls itself the “challenger agency for challenger brands.” Next.
AdPulp
APRIL 10, 2018
Daniel Goleman’s seminal book Emotional Intelligence was a breakthrough in workplace dynamics. For the first time, we had to consider that intelligence alone is a poor metric for measuring or predicting career success. The thesis of the book is that an individual’s emotional intelligence quotient — their skill in innately human attributes like empathy and […].
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More About Advertising
APRIL 12, 2018
Former Starcom CEO Pippa Glucklich has resurfaced at Dentsu Aegis Network after taking a few months out to spend time with her family. In her new role as CEO of Amplifi UK, Glucklich will become DAN’s head of all things programmatic, as well as leading branded entertainment division The Story Lab. It’s a good hire.
More About Advertising
APRIL 9, 2018
Listed marketing services group the mission has bought independent London agency Krow in a deal worth up to £14.5m over three years, based on performance. Krow, which launched in September 2005, is listed as the UK’s 17th largest agency and has clients including DFS, Ferrero, Sky Vegas and Fiat, income of £8 million and a.
AdPulp
APRIL 11, 2018
Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” Minute Maid partnered with Edison Research to commission the “This is Good Parenting Survey” to better understand how […].
AdPulp
APRIL 12, 2018
Have you heard of Hootsuite Academy? I recently discovered the software company’s array of educational offerings—including both free and paid social media courses. Hootsuite Academy offers social media training for teams and individuals. The training regimens appear to be a smart brand extension and a deep dive into brand utility (that flawlessly connects back to […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
APRIL 13, 2018
UK retailers and agencies do family-centric “dramas” in their advertising, the French are a little more adventurous. Here’s Rosapark for Monoprix, hymning the benefits of hands-free delivered shopping, via “the worst song in the world.” Very good but… Are you going to listen to two and a half minutes of the above din to get.
More About Advertising
APRIL 10, 2018
Agency focussed M&A more than doubled in the first quarter of 2018 compared to 2017 (100 deals worth $4.6bn against 94 worth $2bn in 2017) according to marketing consultancy R3 – but just 14 per cent of deals were done by the usual suspects, agency holding companies. R3 principal Greg Paull says: “The consultants and.
AdPulp
APRIL 7, 2018
Citroën is a legendary car manufacturer in France about to reach its 100th year. To celebrate its Centennial, the automaker seeks to pay homage to the history, beauty and pop cultural impact of the Citroën cars. I love the soundtrack here—“Take the Long Way Home” by SUPERTRAMP—and the lyrical selection fits the unspoken narrative perfectly. […].
AdPulp
APRIL 7, 2018
One of the best things a brand can do is focus on facilitating connections between customers. At the very least, customers have the brand in common, and chances are good that they have much more in common, as well. Tim Horton’s, one of North America’s largest restaurant chains, found a way to tap into this […]. The post Tim Horton’s Has The Coffee That Brings Canadians Together appeared first on Adpulp.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 12, 2018
Adam&eveDDB’s #TrollingIsUgly campaign provides a graphic demonstration of the potential effects of cyber bullying. Body positive campaigner and social media influencer Chessie King stripped down to her underwear, put up a video on Instagram, and let the trolls do the work. In response to comments from some of her 327,000 followers, King alters her face.
More About Advertising
APRIL 12, 2018
Believe it or not, it’s spring in the UK although you wouldn’t know it as you peer through the chilly gloom. RB agency Havas London is reminding us though in this ingenious small number (ads so seem to be getting smaller in 2018, oh dear) for eye care brand Optrex. Spring is the start of.
More About Advertising
APRIL 12, 2018
They do say that a picture is worth a thousand words and it’s certainly the case in this one of WPP’s currently embattled Sir Martin Sorrell – in best Darth Vader mode – taken by Simon Dawson for Bloomberg. Simon Dawson/Bloomberg OK, we can all shut up now.
More About Advertising
APRIL 12, 2018
Another day, another epic commercial from a financial services company that avoids talking about what it actually does. This one for Australian bank Westpac celebrates moments in history when Aussies got together to help each other out. It recreates the hazardous construction of Sydney Harbor bridge and a dramatic helicopter rescue during the floods of.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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APRIL 12, 2018
Those tectonic plates in adland are indeed shifting and conclusive evidence is that The&Partnership’s Johnny Hornby won’t be partying at Cannes on a yacht this year. Many of those who’ve enjoyed JH’s hospitality in the past are still mopping their fevered brows. Rosé-fuelled fun and games are of the agenda in a #MeToo year.
More About Advertising
APRIL 11, 2018
We may find out the result of the WPP board’s investigation into CEO Sir Martin Sorrell next week according to sources – Sorrell has been accused of “personal misconduct” by someone – although that still seems pretty unlikely with a gaggle of law firms on the case for both WPP and Sorrell. Their services may.
More About Advertising
APRIL 11, 2018
Wieden+Kennedy’s back on the case for language learning app Babel, this time with an alien suffering the same fate as we Brits do when we’re trying to converse abroad. Well why can’t they all speak English? Not sure if the alien isn’t a bit too, er, alien. Gets the job done. MAA creative scale: 6.
More About Advertising
APRIL 10, 2018
Here are some supposed highlights from Faceboook founder Mark Zuckerberg’s first day of testimony before the US Congress following the Cambridge Analytica data mis-use revelations (87m users had their information hacked). Not much new here from a contrite Zuckerberg although elsewhere he did hint that a paid version of Facebook might emerge if data collection.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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APRIL 10, 2018
WPP’s MediaCom has won Kenneth Green Associates (KGA) – which distributes luxury fragrances including Abercrombie & Fitch, Alfred Dunhill, Boucheron, Bulgari, Kenzo and Paul Smith in the UK – from Havas Media. Kenneth Green (below) says: “We were impressed by MediaCom’s deep knowledge of the sector, which is a perfect match for what we want.
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APRIL 10, 2018
Lucky Generals has signed up diva-in-chief Mariah Carey for Hostelworld and, as you’d expect, they’re keen to get their money’s worth. So we have Mariah turning up at its “luxe” Barcelona outpost, complete with regulation NFL-sized team of flunkies. At first she’s not impressed. Excellent until about half way through and then there’s way too.
More About Advertising
APRIL 9, 2018
Procter & Gamble chief brand officer Marc Pritchard said he wanted to “take back control” of his marketing budget and he’s doing so; creating a dedicated full service agency from Publicis Groupe’s Saatchi & Saatchi, WPP’s Grey and Omnicom’s Hearts & Science and PR firm Marina Maher Communications to handle the CPG giant’s North America.
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APRIL 9, 2018
The Times reckons that internal candidates to succeed Sir Martin Sorrell as CEO of WPP are being interviewed by the board, a board which some reckon contains one or more directors who want rid of the WPP founder. Sorrell (below) is under investigation for “personal misconduct” and other issues. One source reckons news of the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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