Sat.Sep 09, 2017 - Fri.Sep 15, 2017

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The Top 8 Reasons Why Your Facebook Campaigns Are Not Delivering

Ad Espresso

Have you ever asked yourself, “Why are my facebook ads not getting impressions?” After months of strategizing, late night copywriting, and hard work; your campaign is finally ready to go. You’ve got your target audience, you’ve checked for delivery issues, and all that’s really left is to click publish and watch the results come in.

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Unicef brings children to the fore in new migrant campaign from FCB and Rankin

More About Advertising

FCB Inferno has become the go-to UK agency for what we might call ’cause’ advertising and now it’s launching ‘A Child Is A Child’ for Unicef UK, directed by Rankin. The film highlights the plight of children uprooted by war, poverty and disaster and urges people to see past the refugee and migrant labels and.

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How To Break Into Advertising: Be Intensely Curious and Possess Multiple Skill Sets

AdPulp

Advertising is filled with characters. Rory Sutherland, vice-chairman of Ogilvy Group UK, is one such character. Sutherland is loquacious and prolific. He writes a column for The Spectator and, he seems willing to sit for an array of interviews. Hats off to One One One Advertising for capturing this lively conversation. “Try to be good […].

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Event Diary: InMobi Impressions 2017

InMobi

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020. The event was witness to an industry-first, CXO-exclusive Mobile Ad Lib session.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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For Every Action There Is an Equal and Opposite Reaction: Study Finds That TCPA Litigation Boomed Following the FCC’s July 2015 Order

All About Advertising Law

In July 2015, a divided Federal Communications Commission (FCC) issued its omnibus Telephone Consumer Protection Act (TCPA) Order, which modified and ostensibly “clarified” numerous aspects of the TCPA, such as expanding the definition of “automatic telephonic dialing system” (more commonly referred to as autodialer) and concluding that consumer consent to receive calls may be revoked when given voluntarily.

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Virgin Trains makes the most of gridlocked UK roads

More About Advertising

We don’t usually do “info posters,” out of home installations that give you information because, well, there are so many of them. But Virgin Trains, Anomaly and media agency Manning Gottlieb are running a campaign telling motorists how much quicker the train is that certainly strikes a chord as it’s becoming almost impossible to drive.

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Doing Mobile Video Right Vlog – Part 2

InMobi

Part 2 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Senior Director of Strategic Alliances, Carl CF Fredrick Martensson, talking about the in-app latest trends and emerging standards, in mobile app viewability.

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Proposed Regulations Update Advertising for Cannabis Organizations

All About Advertising Law

The New York State Department of Health recently proposed a new set of regulations that would loosen marketing and advertising laws affecting New York’s medical cannabis program. The proposed regulations were published in the New York Register on August 23, 2017, and are open for a 30-day public comment period before the new regulations are to take effect.

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Founder Lord Bell says that collapsed PR firm Bell Pottinger still owes him £300,000

More About Advertising

PR firm Bell Pottinger has finally collapsed into administration with lots of debts outstanding, including to founder Lord Bell who sold his stake in the business back to the company in a £2.5m deal when he resigned last year. Bell (below) says: “They owe me £300,000 which they won’t be able to pay. The payments.

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Leonard Fournette Collects Touchdowns. What Do You Collect?

AdPulp

Leonard Fournette ran for more than 100 yeards in his National Football League debut on Sunday. I’m sure this pleases Panini, the exclusive trading card partner of the NFL and NFLPA, as Fournette is the star of the company’s new commercial. The spot was created by Conscious Minds and shot at the 2017 NFLPA Rookie […]. The post Leonard Fournette Collects Touchdowns.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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2017 State of App Performance Marketing Survey Result: Part 1 - App Marketer Characteristics

InMobi

At InMobi, we recently conducted a quantitative survey to explore what app marketers are thinking and how they are strengthening their app’s success. The idea was to address the lack of industry level data on app performance marketing trends and strategies, giving marketing leaders a sense of peer perspective on the questions they are likely to face.

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Wrote this a few days after the attacks, sharing it again today.

Gods of Advertising

You missed. I’m still going to work in my office on the 26th floor. I’m still going to fly to Kansas City for Thanksgiving. I’m still going to write advertising for my clients. I’m still going to watch Monday Night Football regardless of who’s in the booth. I’m still going to pray, or not pray, as I see fit. I’m still going to own a ‘66 Mustang convertible one of these days.

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Gracie Page of Y&R: how the iPhone X will revolutionise the ad industry

More About Advertising

This week tech giant Apple held the first major event in their freshly finished Steve Jobs Theater on billion-dollar Apple Campus, with the iPhone X (pronounced “ten”) glistening as the jewel in their 2017 crown. One announcement stands out as an innovation with the propensity to change the face of advertising.

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Brilliant of Reckless? Nordstrom Local Is A Store With No Clothes.

AdPulp

Retail is the point of decision in consumer marketing. When a person stands before a product in the store, it’s decision time. The same holds true for people placing products in an online Shopping Cart. Will the shopper abandon or will she purchase? These are fundamental questions for the country’s greatest retailers to address on […].

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Fake App Install Problem

InMobi

When is an install not really an install? When a fraudster tricks an attribution partner into tracking an install that has not taken place on a real device, attributing it to a paid source. Fraudsters use device emulation software in virtualized environments (on server hardware) to fake installs in an effort to claim advertising revenue to great effect.

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Creative Strategies in Advertising: How to Refresh an Ad Campaign

What Runs Where

0 Flares. Filament.io. Made with Flare More Info. 0 Flares. ×.

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Now WPP restructures design agency empire

More About Advertising

More restructuring at WPP – this is fun for all the family, running into 2018 and maybe beyond – with the news in Campaign that five of its design agencies are to be rolled into one under the leadership of Brand Union’s Jim Prior (left). Prior is currently CEO of The Partners and Lambie-Nairn. The.

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Maximizing Your Programmatic Efficiency

MediaFuse

While programmatic advertising may offer publishers the opportunity for increased revenue and faster growth, not all publishers are maximizing ROI according to the Boston Consulting Group (BCG) report titled “The Programmatic Path to Profit for Publishers.” Their research may be used to evaluate why working with a programmatic consultant can help publishers strengthen their positions in the marketplace, focus on value-creating activities and improve the value of their online assets.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Kinder Beuno unveils TMW’s chocolatey spin on ‘adulting’

More About Advertising

Lots of heavyweight stuff this week – doesn’t anyone market fripperies any more? Kinder does, mercifully, in the form of its Kinder Bueno wafers. And here’s a perky number from TMW Unlimited, dramatising the everyday hassles of ‘adulting.’ Good to see some characters in ads who don’t need therapy when things go amiss.

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Mars launches Deli-Catz treats with A&E’s fatal attraction

More About Advertising

Mars is launching Dreamies Deli-Catz treats (where do they get these names from?) for pampered felines, reminding us that cats are carnivores so these things contain 80 per cent meat. Adam&eveDDB is in the chair with a global film that, at first, looks like it’s vying for the soppiest cat opus in a universe that’s.

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Hegarty bounces back with Camden Town Brewery TV debut

More About Advertising

Sir John Hegarty of BBH fame is back in the saddle, this time through his “incubator” outfit The Garage Soho. Hegarty is behind this new campaign – ‘Raise Hells’ – for Camden Town Brewery (it makes Camden Hell lager) in a partnership with ITV and Electric Glue.

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H&M raps along with Naomi Campbell in A&E fall campaign

More About Advertising

Adam&eveDDB is getting down with the kids – sort of – in its first fashion collection campaign for H&M. As is its way for the Swedish mega-retailer, there’s a big celeb following in the footsteps of David Beckham and the like, this time Naomi Campbell accompanied by a team of top totty. Set in a.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Chanel goes back to Coco’s roots with Gabrielle launch and Kirsten Stewart

More About Advertising

Chanel is launching a new fragrance – Gabrielle, quite an event in that world – with this campaign featuring Kirsten Stewart from BETC Paris. Music from Beyonce and direction from Ringan Ledwidge, so it’s the A team. So We have the foxy Ms Stewart displaying her athletic skills. Coco Chanel’s real name was Coco Bonheur.

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Giles Keeble: contrarians, digital, the many roles of advertising and ungrateful agencies

More About Advertising

I came late to Bob Hoffman, the Ad Contrarian. He writes very well in a no-b t New York accent, though I believe he now lives in California. His dismantling of the digital hype is not the railing of an old fart – he deals with that possible criticism – but based on factual analysis. It.

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Group M’s Theakstone to be named as WPP’s first UK boss

More About Advertising

GroupM CEO Nick Theakstone (below) is expected to be named as WPP’s first UK boss, in overall charge of all the 70-odd WPP companies in the UK including its creative agency networks. He will still have oversight of GroupM in the UK, WPP’s giant media buying operation. The move is a surprise as WPP CEO.

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Apple’s cornucopia of goodies fail to fly – in ads anyway

More About Advertising

A while back adam&eveDDB’s David Golding wrote a piece saying that some advertisers and agencies produced “culture,” others merely marketing “collateral,” uninspired marketing support material, often trading under content. You can guess which category he thinks A&E falls into. Well there’s a lot of the latter around for the much-hyped iPhone X launch and other.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Absolut slips up on its search for a “better tomorrow”

More About Advertising

BBH made its debut for Pernod Ricard’s Absolut in July with ‘Equal Love,’ riding the LGBT wave that dominated the early summer. Absolut apparently has a history of supporting such causes. Now they’re back with ‘One Night,’ a skip through the ages from creation via Elvis Presley and protest (careful Absolut, remember Pepsi).

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BBH wins expanded Trainline brief from Anomaly

More About Advertising

Trainline, which calls itself the world’s leading independent digital rail platform, has appointed BBH London as its AOR after a three month strategic and creative review. BBH will work across Trainline’s 24 international markets including the three biggies, the UK, France and Italy. The UK business was formerly handled by Anomaly. KKR-owned Trainline sells tickets.

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IKEA tries a new direction in Rethink’s Canadian debut

More About Advertising

Is IKEA pondering a switch ‘The Wonderful Everyday’ to ‘The Beautiful Possibilities?’ Which suggests a nudge upmarket. Here’s its first ad from newly-appointed independent Canadian agency Rethink with the new line – plus a spin on Louis Armstrong’s old standard ‘What a Wonderful World.’ Arguably What a Wonderful World would have ventured too far into.

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Zulu heads out on the highway with ‘Common Ground’ for Harley-Davidson

More About Advertising

Harley-Davidson is celebrating 100 years in Canada with a series of ad-doc travelogues by Toronto agency Zulu Alpha Kilo. Harleys do divide opinion among the motorcycle fraternity – are they ‘Born To be Wild’ or pussycats? – but Zulu seems to have captured their appeal to devotees. Here are two Kiwi fans discovering Canada and.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.