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AUGUST 24, 2017
WPP and its boss Sir Martin Sorrell had their worst day for decades yesterday; reporting dire sales growth even though profits rose yet again, chiefly due to the weak British pound. In a presentation to analysts Sorrell (below) pointed to numerous factors – some analysts reckoned 22 in all – behind the disappointment: everything from.
MediaFuse
AUGUST 21, 2017
Header bidding technology has greatly improved the online advertising world and continues to grow in popularity. Having significantly improved older processes, the benefits of header bidding are obvious. Not only does header bidding increase revenue by simplifying the bidding process, it also improves user experience by ensuring access to all available inventory.
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InMobi
AUGUST 21, 2017
Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads. Consumers are spending 90% of their time on their mobile devices in apps, which means that browser-based campaigns are going unnoticed.
AdPulp
AUGUST 21, 2017
SEATTLE—It’s Friday afternoon in August. The agency is empty but for a handful of dedicated souls working on a new business pitch. Mike Hayward, Executive Creative Director at Copacino + Fujikado, greets me warmly and shows me around the agency’s 7th-floor offices. C+F will enjoy its 20th anniversary in 2018. Hayward, a copywriter, started at […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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AUGUST 21, 2017
In pursuit of engagement, brands are increasingly attempting to tug on viewers’ heartstrings with gritty emotional narrative – as evidenced by many of this year’s Cannes Lions winners. Winners including Ariel’s #ShareTheLoad (below) and the Humanium Metal Initiative moved audiences across the world with clear social purpose and compelling, poignant narratives.
All About Advertising Law
AUGUST 24, 2017
James Bond is best known for the cars, the adventures, the spy gadgets, and the villains he (generally) defeats by the end of the movie. And, like most big-screen heroes, James Bond is only as good as the unique adversaries, from men with golden guns to odd fellows, he faces in the 26 24 all the franchise’s movies. One particular adversary however, Mary Johnson, a self-described Bond fan, may be James Bond’s biggest rival to date.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 21, 2017
Long-running campaigns are becoming a thing of the past but Kronenbourg 1664 has been employing French footballer turned actor Eric Cantona profitably for a while now although the ads, from Ogilvy & Mather, somehow seem to slip under the radar. Maybe the budget won’t stretch to too much telly. Anyway Eric’s back, this time guarding.
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AUGUST 25, 2017
Will the woes of the big agency holding companies – most spectacularly WPP – open the door to big accounts for their smaller, independent or quasi-independent rivals? Miami-based Carnival Cruises is believed to have appointed Anomaly to handle its $25m account, not a big spend (although it may rise sharply) but a big company in.
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AUGUST 22, 2017
What exactly does a chief talent officer do? Is it (yet another) new name for the head of HR (which we used to call personnel)? Is it the equivalent of a football team’s chief scout (often called director of football these days) who spots the next Leo Messi/David Droga in the local park/agency down the.
More About Advertising
AUGUST 21, 2017
WPP boss Sir Martin Sorrell (below) reports its half-year results on Wednesday but it seems pretty clear what the headline numbers will show: little or no organic growth (against expectations of 0.5 per cent) although the rather well-informed Sunday Times says revenue will rise a chunky 15.5 per cent to £6.5bn, presumably aided by the.
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AdPulp
AUGUST 22, 2017
A movement is afoot. Micro media publishers around the globe are starting to use inklpay, a new micropayments service (based in Sydney), to request financial support from readers. The beauty of inkl’s solution is one subscription provides access to a multiplicity of mainstream news sites (the core of inkl’s offering) and access to a growing […].
AdPulp
AUGUST 23, 2017
In a new ad for Wienerschnitzel, A Common Thread director Eli Green enlists a slightly unhinged German techno band to introduce the brand’s latest offering, Chicken Schnitzel Sandwiches. Conceived by California agency Amusement Park, Schnitzelbration features a group of black-clad musicians strutting their stuff on stage while singing the praises of schnitzel in faux German. […].
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AUGUST 23, 2017
Way down in the announcement of WPP’s half-year results is the following, describing its most recent trading: In July, like-for-like revenue and net sales were down 4.1% and 2.6% respectively.
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AUGUST 23, 2017
MullenLowe UK has indeed bought independent agency 101, appointing 101 founders Laurence Green (left) and Phil Rumbol as “executive partners” and Mark Elwood as ECD. The top 101 crew are on three-year earn-outs it seems, which suggests this is something of a quick fix for MullenLowe which has lost most of its senior management since.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
AUGUST 23, 2017
Tiffany & Co., a world-renowned jeweler and specialty retailer, successfully won a judgment that Costco was appropriating its Tiffany® trademark. Federal Judge Laura T. Swain ordered Costco to pay Tiffany & Co. $19.4 million for trademark infringement and trademark counterfeiting under the Lanham Act, as well as unfair competition under New York state law, in the latest round in a long-running legal battle over the sale of engagement rings bearing the mark “Tiffany” as a stan
More About Advertising
AUGUST 21, 2017
Viewers have been turning off from Sky Sports for multiple reasons: the cost, the fact that it doesn’t have all the football any more, for all I know all those bloody betting ads. Too much hype maybe. So what do you do? Send for the Bishop’s Bridge Road cavalry of course. I actually saw this.
More About Advertising
AUGUST 21, 2017
Coronation Street has been adorning ITV for a somewhat mind-boggling 57 years – still taking 40 per cent of the TV audience on some occasions – so it’s reasonable enough for the UK’s biggest commercial broadcaster (in terms of audience anyway) to celebrate it. So ITV Creative takes us behind the scenes to show how.
More About Advertising
AUGUST 21, 2017
WPP’s MEC media agency, which is merging with the holding company’s Maxus, has made a big statement of intent by hiring Amanda Richman (left) from Publicis-owned Starcom as its US CEO. Richman, currently president of investment at Starcom US, will head the as yet unnamed agency in the US once the merger is complete. MEC.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
AUGUST 21, 2017
Great minds evidently think alike: Mars is launching a new global campaign for Dolmio sauces purporting to show that proper meals bring families together even when everybody – including a somewhat over-the-top dad played by the very actorish Dominic West – is obsessed by their gadgets/devices. Much the same theme as McCain’s recent winning effort.
More About Advertising
AUGUST 21, 2017
It’s Monday and so the Havas New York purge should be well underway – a tidy office means no more silos (or rubbish) it seems – according to Adweek’s Agency Spy. Bolloré-owned Havas is being bought by dad Vincent’s Vivendi media giant (which owns Canal+ and Universal Music). The agency recently reorganised itself into so-called.
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