Sat.Jul 29, 2017 - Fri.Aug 04, 2017

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The entire world’s a stage. So be devastating. A true story…

Gods of Advertising

“I’m going to tell you a true story, okay?” Colette is looking at her phone but you know she is listening. You are driving her to rehearsal. She has a big part in Les Miserables. She plays the grown-up version of Cosette. (Colette playing Cosette. How’s that for kismet?) Though you saw the movie a while ago you don’t really remember the story. Victor Hugo is not your thing.

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Ad Viewability Trends: Top Insights from the IAB Mobile Symposium

InMobi

Consumers are increasingly relying on connected mobile devices in their everyday lives. And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. In 2017, U.S. adults are expected to spend 1.5 times more media time on connected devices than on desktop computers, and on average, people are on their mobile phones over four hours a day.

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Why £500m for Neymar is a PR investment

More About Advertising

When people, and indeed whole countries, began investing mind-boggling sums in football and football players it seemed as though they’d gone mad. Maybe they had but the rest of the world of the world seems to have caught up with them. This week, of course, we’ve had the £200m transfer of Barcelona’s Brazilian star Neymar.

Finance 55
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When You’re Drinking Budweiser, America Is In Your Hands

AdPulp

Can Budweiser out hipster, PBR? The show is on. Let’s find out… Nong Poonsukwattana, Portland’s master of one dish—Khao Man Gai—has been discovered. She’s a hard working lady who makes amazing food in a humble setting. I’m happy to see her get the acclaim she clearly earns every day. Thank you @budweiser for having me. […].

Food 40
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Are You Prepared for the Legal Issues of Augmented Reality?

All About Advertising Law

Virtual reality (VR) and augmented reality (AR) are now considered mainstream technologies, and if your company is not yet using them, it will be. AR has the ability to blur the lines between reality and computer-generated information, whereas VR is further along the spectrum of computer-generated content and involves the creation of an immersive, wholly computer-generated environment.

Pop-Up 40
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Doing Mobile Video Right Vlog – Part 1 Programmatic with Kayla Wilson

InMobi

Part 1 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Director of Programmatic Partnerships, Kayla Wilson, talking about the in-app latest trends and emerging standards, in mobile programmatic video.

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NEW FEATURE: Only Show Affiliate Ads - WhatRunsWhere

What Runs Where

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Return to Sanity: Lt. Colonel Amy McGrath (Ret.) For Congress

AdPulp

Amy McGrath is a retired fighter pilot. She’s also a Democrat. Now, she’s running for Congress in Kentucky’s sixth district (a seat currently represented by Republican Andy Barr of Lexington). I like how the 2018 election is shaping up. From her campaign site: “When my country called, I proudly served to defend our nation against […].

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How to Measure Mobile Video Viewability (Without Slowing Performance)

InMobi

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. We’ve also seen major advancements in mobile advertising, from new formats to interactive capabilities and more.

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War breaks out at Bell Pottinger over Gupta campaign

More About Advertising

Britain’s biggest PR firm, Bell Pottinger, 25 per cent owned by Chime Communications in which WPP is a substantial shareholder, is embroiled in a life-threatening row over its work for the controversial South African Gupta brothers who have prospered mightily under freewheeling South African president Jacob Zuma. In particular it’s being accused of running a.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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W+K launches search for Arla’s Cravendale Moonicow

More About Advertising

Arla’s Cravendale has been giving us quirky ads for a while now – notably its sinister ‘cats with thumbs’ – courtesy of the fevered imaginations at Wieden+Kennedy and now they’re back with the ‘Moonicow,’ directed by Michael Cumming from Chris Morris’ Brass Eye series.

Agency 45
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Private equity fuels ad tech and martech deals rise

More About Advertising

The first quarter of 2017 was the busiest on record for global ad tech and martech deals according to new figures from M&A specialist Results International. The number of deals dropped in Q2, from 115 to 102. At 217 deals, the combined number is up by 24 on the previous half and is the second.

Ad Tech 45
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BT goes back to basics but is there anything there?

More About Advertising

BT and agency AMV BBDO seems to have given up on expensive celebs – Ryan Reynold and Alec Baldwin among them – to try to recreate it’s glory days of ‘it’s good to talk’ and many before that. Didn’t they have a fluffy bird at one point? They certainly had Maureen Lipman. So the new.

Agency 40
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Accenture buys marketing consultancy Brand Learning

More About Advertising

Accenture has bought London-based marketing consultancy Brand Learning to work alongside digital operation Accenture Interactive. Brand Learning employs 120 people in London, New York and Singapore, working with more than 160 companies in 60 countries worldwide. Accenture Customer & Channels head Laura Gurski says: “More than 90 percent of CMOs say marketing will undergo fundamental.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Three pillories streaming obsessives to plug streaming offer

More About Advertising

Mobile network Three is a brave client and no mistake (maybe it’s the only brave client left) unleashing Wieden+Kennedy on its ads and Gravity Road on its online films. Here’s Gravity Road displaying its comedy chops (as Ad Age might put it) for Three’s ‘Go Binge’ campaign offering (some) customers unlimited streaming. Why brave?

Agency 40
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Can WPP boss Sorrell’s pay survive market slowdown?

More About Advertising

WPP’s Sir Martin Sorrell (below) is doing his bit for the workers, leading the 17 per cent drop in FTSE100 CEO pay by receiving just £48.1m in 2016, down from £70.4m in 2015. We wait to see what his “compensation” (as they say in the US) will be for 2017. WPP reports its half-year results.

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MediaCom survey shows UK’s troubled teens

More About Advertising

Media agency MediaCom has been looking into what UK teens (‘Generation Z’) think about their (and our) future prospects and it isn’t looking good. Although 73 per cent say that they’re most concerned with getting a job they like (and only 34 per cent are in it for the money) which is presumably good, 65.

Agency 40
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Is Vodafone on the way to getting value out of ‘Mr Interruption’ Martin Freeman

More About Advertising

Vodafone and new agency Ogilvy & Mather have made a big investment in ‘hobbit’ Martin Freeman, appearing as ‘Mr Interruption’ in their debut ad (below) and now interrupting escaping robbers in an underground car park. All to show that you can get a Vodafone signal down there. We have not been fans of Vodafone advertising.

Agency 40
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Mcgarrybowen crams Honda range into 30 seconds

More About Advertising

Facebook and Fox are about to launch six-second ads (to a mostly believing ad world no doubt) meaning, among other things, that Trevor Beattie was almost right a few years ago when he predicted five-second ads would take over. Mcgarrybowen, which handles Honda’s European ads, has been charged with promoting the Japanese carmaker’s whole new.

Media 40
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Grey transformation man Heekin steps aside as Houston takes over global role

More About Advertising

Jim Heekin, in many respects the adman’s adman, is stepping down as CEO of Grey Group, to be replaced by long-serving president (and afro-American for those who care about such things) Michael Houston. Heekin remains executive chairman. James R Heekin 111 (to give him his full moniker) has effected an amazing transformation at WPP-owned Grey.

Finance 40
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FCB Hamburg wins Yamaha Europe campaign

More About Advertising

FCB Hamburg has won a pan-European campaign for Yamaha Music Europe’s audio and video products (AV) business. The mandate includes Hi-Fi Systems and components, speakers, sound bars, home theatre systems, headphones and apps. The agency’s first major work will break in September at the International Funkausstellung (IFA) trade show in Berlin (below).

Agency 40
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Now there’s another CEO in the agency C-suite

More About Advertising

I see that Publicis New York has hired John Biondi (below) from Sapient as its first “chief experience officer,” charged with merging technology and creativity for its fortunate clients. Does anyone else have one of these or is Publicis trail-blazing in its inimitable way? It’s certainly a diverting addition to the already over-populated agency C-suite.

Agency 40
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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How creativity helps VW stay ahead of Ford

More About Advertising

To be be (creative) or not to be? Now there’s an age-old dilemma, illustrated here by a new, avowedly creative effort from DDB Paris for VW, plugging a plug-in. And the alternative, from WPP’s Ford agency GTB Europe for the new Ford Fiesta, with actress Keeley Hawes extolling the virtues of a Panglossian world. The.

Agency 40
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2017’s best ads: Wieden+Kennedy, BBH and Droga5 top July

More About Advertising

Wieden+Kennedy London’s having a good year so far and its ‘Go Binge’ campaign for Three continues the rich vein, with another inimitable invention ‘dolph-a-sloth.’ W+K manages to make Three likeable, no mean achievement for a mobile provider. Come on Vodafone, you can do it – one day perhaps.

Agency 40
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Has Amazon become the holding companies’ BFF as it reviews global media account?

More About Advertising

Much excitement in media land as Amazon sets about reviewing its $1bn plus media account, currently mostly at IPG Mediabrands’ Initiative with WPP’s MEC handling digital in the US. Unlike most big global companies Amazon’s ad budget is growing like topsy as Jeff Bezos’ e-commerce giant has persuaded Wall Street that growth matters more than.

Media 40
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Tom Denford and David Indo from ID Comms: ANA media transparency report one year later

More About Advertising

In this week’s episode of #MediaSnack Tom and David talk about changes taking place on the advertiser side 12 months after the release of the ANA report. So, everyone has been curious what the ANA’s members are actually doing with these insights. Was anyone taking any action? Where was the impact being felt? Well, now.

Media 40
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Stop “giffing,” start drinking says Santo for Brahma beer

More About Advertising

Is this another sign of a backlash against gadgets/social media? Albeit a markedly good-humoured one. It’s 6pm and the time for “giffing,” making repetitive little stop frame films, is over according to Buenos Aires agency Santo for its client Brahma beer. Time to be human again. Clever, pertinent and funny – which is what lots.

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