Fuel Lines
JUNE 29, 2017
Here’s a challenge for advertising, digital, media and PR agencies. Let’s take it one step further … Can you describe your agency in six words “without” using these 10 Things Ad Agencies “usually” Say About Themselves? Ten things agencies are most likely to say about themselves: Full service. Comprehensive solutions. Great ideas. Results oriented.
More About Advertising
JUNE 29, 2017
How reassuring to see the Cannes juries last week recognize and reward the antithesis to the vacuity of perfume advertising. Kenzo’s playful ‘Mutant Brain’ campaign picked up ten Lions across a number of categories, having successfully stuck two fingers up to its peers. Perhaps this could be the beginning of a new shtick for advertising.
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Gods of Advertising
JUNE 29, 2017
A story of Lions and Excess… The Cannes International Festival of Advertising is finis. All over Adland people are back at their shops tweaking layouts, creating and debating Power Points and churning out banners. The business of marketing continues. Yet the hangover persists. Not from the overpriced rose’ in Cannes but from its overwrought festival.
InMobi
JUNE 27, 2017
InMobi regularly participates in and contributes to a series of events, meetups, and webinars across the globe, sharing best practices with partners and thought leaders. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s participation in the 2017 IAB Mobile Symposium, where InMobi was the premier sponsor.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Fuel Lines
JUNE 26, 2017
A plan is just a plan until it’s executed. Execution is the battleground that determines success or failure. According to the RSW/US survey report , 66% of agency execs stated their new business hire was unsuccessful because the person lacked a methodology. How many annual planning meetings has your agency gone through to create a strategic new business plan only to have it fail in its implementation?
More About Advertising
JUNE 26, 2017
Clemenger BBDO Melbourne and the BBDO network have strongly denied claims by some Cannes jurors that its multi-awarded ‘Meet Graham’ road safety film copied a British anti-smoking ad made 32 years ago (both are here). Clemenger BBO creative chairman James McGrath says: “Clemenger BBDO Melbourne has built its reputation on originality.
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AdPulp
JUNE 24, 2017
Most advertising award shows are expensive navel-gazing affairs that miss the mark badly, which is particularly woeful news for an industry that prides itself on driving results from targeted marketing. Given the problem, I was encouraged to learn that Wieden + Kennedy had recently considered giving up award shows. That would have been a brave […].
All About Advertising Law
JUNE 26, 2017
Can a seller contractually prohibit a customer from revoking his or her consent to receive autodialed and/or pre-recorded message calls under the Telephone Consumer Protection Act (TCPA)? According to the U.S. Court of Appeals for the Second Circuit, the answer is “yes.” On June 22, 2017, in Reyes v. Lincoln Automotive Financial Services , No. 16-2104 (2d Cir.
More About Advertising
JUNE 30, 2017
David Droga may be an Aussie but Droga5 certainly knows how to connect with Americans via Americana and here it goes again, this time in the agency’s debut campaign for Ancestry.com, timed for the fourth of July. Ancestry has researched the descendants of the signees of the American Declaration of Independence and here they are.
More About Advertising
JUNE 25, 2017
Is this big Cannes Lions winner: Too similar to this, from all of 32 years ago: The Cannes Lions Integrated* and Titanium jurors thought so even though Clemenger BBDO Melbourne’s ‘Meet Graham’ for the Transport Accident Commission of Victoria won loads of Lions elsewhere, including the Cyber and Health & Wellness Grand Prix, so they.
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More About Advertising
JUNE 29, 2017
Publicis Groupe is releasing its first half figures on July 20 when, amongst other things, we might discover if it needs to save the money it’s not spending next year on awards – whatever happens to A1 assistant Marcel. In some ways Publicis has been the boldest of the holding companies, spending $3.2bn on IT.
More About Advertising
JUNE 30, 2017
Back in 2012 most of the world thought Facebook’s Mark Zuckerberg had lost his marbles when he agreed to pay $1bn for Instagram, which then had no revenue. Facebook shareholders did too because the actual price was $715m as the stock fell. Now Instagram is a big leg of Zuckerberg’s bid to control the online.
More About Advertising
JUNE 30, 2017
Apropos Cannes, who said creativity was dead? Here’s a Silver Lion winner from Asatsu-DK for Tsuruya roofing tiles which undeniably has a certain impact (even it owes more than something to McCann’s ‘Survival Billboard’ for Xbox.) We won’t give it a score because it’s bagged a Silver already. But you do wonder about those jurors.
More About Advertising
JUNE 27, 2017
Are Cannes Lions an accurate guide to the health of an agency, even a whole industry? Not everyone enters of course and some enter more than others. Publicis agencies won’t be entering any next year. There’s also the point that lots of top awards go to things that aren’t really advertising, like MRM/McCann’s ‘Fearless Girl.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
JUNE 29, 2017
Appearing online, on social media and in swim clubs and organizations across the country, these posters are part of the USA Swimming’s “Swim Today” campaign from Colle McVoy in Minneapolis. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages kids to join their local swim teams.
AdPulp
JUNE 30, 2017
Seattle agency, Copacino+Fujikado, has created a light-hearted content series for Columbia Crest that aims to demystify wine. The series features Juan Munoz-Oca, head winemaker, and Juan Uribe, estate vineyard manager. I like the down-to-Earth approach here. Wine is an agricultural product. There’s nothing for anyone to get snooty about. Plus, Columbia Crest is often on […].
More About Advertising
JUNE 29, 2017
Here’s a load of balls for the BBC’s Wimbledon coverage from Y&R London. Balls have had their moments in commercials, for Sony for example, which may have been on someone at Y&R’s mind. A punchy 40 seconds – and a mercifully sweat free sports number. MAA creative scale: 7.
More About Advertising
JUNE 29, 2017
Would-be inspirational ads featuring sportsmen and women are becoming a genre of their own: notable recent examples include Droga5’s ‘Phelps’ for Under Armour and Wieden+Kennedy ‘Da Da Ding,” featuring what seems to be most of the women in India for Nike. We’re back off to the sub-continent again in Adidas’ ‘#FanTheFire’ from Cheil featuring a.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JUNE 29, 2017
Uber is one of the pioneers of the so-called gig economy – self-employed whether you like it or not – and it seems determined to take on its many critics in this new campaign from BBH. It’s ostensibly aimed at recruiting Uber drivers attracted by being able to work when they want to but it’s.
AdPulp
JUNE 28, 2017
Photojournalism is a beautiful documentary art and a much-needed pursuit in today’s mixed up world of lies and propaganda. Thankfully, The New York Times employs some of the world’s best photojournalists. The newspaper’s ad agency, Droga5, wisely saw this truth and placed it at the center of this Cannes Lion-winning ad campaign. The combination of […].
AdPulp
JUNE 28, 2017
With no more interesting man to lean on, Dos Equis has lost its mojo. Corona never had much mojo to begin with. Which brings us to the Mexican beer of the moment—Modelo Especial. The brand’s new made-for-America ad campaign hits many of the right notes. For instance, the line, “It doesn’t matter where you come […]. The post Here’s To Modelo’s Fighting Spirit appeared first on AdPulp.
More About Advertising
JUNE 28, 2017
One of adland’s big beasts Nick Brien, a one-time CEO of Interpublic’s McCann, is rejoining the media mainstream, teaming up with old colleague Jerry Buhlmann, now CEO of Dentsu Aegis Network, as DAN CEO in the US and Americas. Brien (below) moves from Hearst’s digital agency iCrossing where he will be replaced by McCann’s Mike.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JUNE 28, 2017
At the time I started to write this review, the world’s third largest holding company, Publicis, announced that they would not be entering anything in next year’s Cannes “Festival of Creativity,” nor indeed in any other awards show. The world’s biggest holding company, WPP, quickly came on board as Sir Martin Sorrell said at a.
More About Advertising
JUNE 28, 2017
Blaming tech companies for the current soul searching being undertaken by the Cannes festival owner Ascential has become a fashionable thing to do. But I think it’s rather unfair. While the oft-quoted Snapchat ferris wheel might well be an example of the hubris of some of these companies that crowded the cabanas of the Croisette.
More About Advertising
JUNE 27, 2017
What to make of the WPP hackattack? One person in London today said that Ogilvy & Mather’s spanking new South Bank HQ had imploded and was last seen floating down the Thames towards Tilbury but I’m not sure I believe them. WPP isn’t the only big company or institution to be be targeted by this.
More About Advertising
JUNE 27, 2017
The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year. Whether the week is a flagbearer for inspiration and creativity or an excuse for a p**s-up and an ego-trip I’ll leave up to you.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
JUNE 26, 2017
After a 14-year ad-sponsored run, AdPulp.com stopped running ads this year. You’re welcome. Now, please sign up for Inkl—the micropayments platform that has the potential to change the score for thousands of indie journalists and publishers like AdPulp.com. The post This Is An Ad-Free Reading Experience appeared first on AdPulp.
More About Advertising
JUNE 26, 2017
Campaign’s Gideon Spanier reckons that Sainsbury’s is reversing its decision to move its amalgamated £115m media account (Sainsbury’s and Argos) into The&Partnership’s m/Six Media and sticking with long-time incumbent PHD. The business moved to m/Six at the start of the year but Omnicom-owned PHD appealed, using a Sainsbury’s supplier appeals channel, and seems to have.
More About Advertising
JUNE 26, 2017
Mondelez-owned Cadbury is as famous for its advertising as its chocolate but it’s been a long time since we’ve seen much of the former, not since Fallon’s famous ‘Gorilla.’ Things may be about to change as it’s appointed VCCP as the global agency for flagship brand Dairy Milk and the rest of its portfolio in.
More About Advertising
JUNE 25, 2017
Tom Dery is stepping down as worldwide chairman of M&C Saatchi Network after nine years. He will stay as chairman of M&C Saatchi Australia. Dery, a former client at Quantas and Ansett, founded the M&C business in Australia, Asia and the US West coast. He was also a founder of Australia’s Campaign Palace and Whybin.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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