Sat.Jun 10, 2017 - Fri.Jun 16, 2017

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The Martin Agency’s Daniel Fisher: my Top Tips for Cannes

More About Advertising

Daniel Fisher is executive creative director of The Martin Agency London. Before joining Martin he was deputy ECD at adam&eveDDB. My Top tips for Cannes Every few years, a piece of work comes out of industry that makes you proud just to be a tiny cog in it, regardless of whether or not.

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Dos Equis’ famously “interesting” ad campaign retired, along with its agency. Is anyone to blame?

Gods of Advertising

Adios amigo. Dos Equis’ “The Most Interesting Man in the World” is a thing of the past. For whatever reason (one provocative theory is here ), last year its agency replaced the iconic character with a younger yet sadly cruder version of TMIMITW, who quickly bombed. Then Dos Equis replaced its agency with another agency, Droga 5. And that’s that.

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Case Study: Trainman Grows Revenues by 2x Leveraging InMobi's Monetization Platform

InMobi

Available in 7 Indian languages namely Hindi, Marathi, Kannada, Tamil, Telugu, Bengali and Gujarati, Trainman is the highest rated train app for Indian Railways. Trainman is the fastest app for PNR status prediction and a one-stop shop for all information and intelligence about Indian Railways. Having reached a million installs, Trainman turned to InMobi to address their biggest challenge - monetization.

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Ad People Can’t Kick The Cannes

AdPulp

I don’t know who goes to Cannes for the panels, but some of the featured panels do look promising. Given the high cost to attend the industry’s marquis event, perhaps agency principals could demand attendance at X number of panels, plus a full debriefing for the team upon return. According to a memo reviewed by […]. The post Ad People Can’t Kick The Cannes appeared first on AdPulp.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Do Amex and Dos Equis account moves signal an end to agency pitch mentality?

More About Advertising

It’s all change in adland, as we know, and maybe another change is happening: big accounts moving without all the rigmarole of a pitch. American Express has hired Mcgarrybowen as its new global creative agency, replacing Ogilvy & Mather which has handled the business since 1962. Ogilvy penned “don’t leave home without it” for Amex.

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It’s Not a Small World, After All, for Sweepstakes: Lessons Learned from International Sweepstakes

All About Advertising Law

And the big “winner” is (drumroll) … the Italian Competition Authority. A multinational electronics company was a most recent victim of the stringent Italian prize promotion regulations — to the tune of € 3.1 million (or roughly US$3.37 million). The costly sanctions were imposed on the company by Italian authorities for, among other issues, unfair commercial practices.

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Havas Media flies on with Emirates global

More About Advertising

Dubai-based airline Emirates, which flies to 150 destinations worldwide, has signed up with Havas Media for another three years. Havas handles Emirates’ global media strategy, planning, social, traditional and digital media work. Emirates Group’s VP for corporate communications, market and brand Boutros Boutros says: “As our industry is driven by change and opportunity, it’s essential.

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Paul Wright of iotec: what the ANA code means for adtech

More About Advertising

The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The report provides insights into the problems with programmatic ad buying, specifically the fact that there is no measurable way to tell if buyers or brands are getting what they pay for. Initiated by the Association.

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Sorrell warns of massive media agency upheaval

More About Advertising

WPP boss Sir Martin Sorrell (below) has been telling Campaign (which is going monthly from weekly on the eve of its 50th birthday, interestingly) that media agencies are facing a dramatic structural shift as clients decide they want “the best solution” rather than working with one agency.

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Mike Nicholson of Brave: my Top Tips for Cannes

More About Advertising

Mike Nicholson is executive creative director of independent London agency Brave. My Top Tips for Cannes My first pick is Meet Graham, the only person designed to survive on our roads. Part interactive sculpture, part educational tool and ultimately a catalyst for conversation, Graham shows us how the human body would need to change to.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Will YouTube’s top ad scorers win at Cannes?

More About Advertising

With Cannes Lions 2017 on the horizon, YouTube has released its special edition Cannes YouTube Ads Leaderboard of highest scoring ads. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads include: Heartstring numbers from Knorr, Hyundai and Budweiser. Star power including John Cena for Cricket Wireless, Jennifer Hudson and various.

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Dodge Flexes Its Muscle Cars On Social

AdPulp

Content and social media marketing get beaten up by old school ad men for focusing on “the conversation,” instead of the sales pitch. I think the reality is a bit different than the reported complaints. Car companies, real estate companies, clothing companies, restaurants, and hotels all use social media to share their assets with the […].

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For Father’s Day, Will It Be A&W or Buffalo Wild Wings?

AdPulp

This coming Sunday, you have the opportunity to bring home the root beer. Nevermind that dad prefers real beer. A&W Root Beer "Caught On Snap" from Lucky Post on Vimeo. I must admit, I don’t care for the Richards Group-made commercial. I don’t care for it because the ideas behind it are corrosive and don’t […]. The post For Father’s Day, Will It Be A&W or Buffalo Wild Wings?

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Ties Collect Dust. Mowers Perfect Lawns.

AdPulp

In honor of Father’s Day, Cub Cadet is highlighting what dad really wants. And what dad really wants is to shred things that make no sense to him. Dad also wants a deal. From June 14-21, Cub Cadet is offering a $200 mail-in rebate on select lap bar zero-turn mowers. Agency: Colle McVoy. The post Ties Collect Dust. Mowers Perfect Lawns. appeared first on AdPulp.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Tom Denford and David Indo from ID Comms: media strategy is what drives business advantage

More About Advertising

On this week’s #MediaSnack Tom and David consider how strategy has become more important than media buying in determining success and giving marketers an edge. The increasing role of media thinking also fits into their on-going analysis of key changes a year after the ANA’s Media Transparency Report. For the last decade, they argue, the.

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Leo Burnett’s Mark Tuttsel: sure-fire winners at Cannes

More About Advertising

We’ve had lots of Top Tips for Cannes – Channel 4’s ‘We’re the Superhumans,’ road safety campaign Meet Graham and State Street Advisors’ ‘Fearless Girl’ have appeared most often here, you must have seen them by now – but Leo Burnett in Chicago has been doing it even longer than we have, with, it says,

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Senior Maxus leaders ship out to WPP’s new Essence

More About Advertising

WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as something or other) and four senior Maxus executives have found a place in the lifeboat. Maxus Americas CEO Steve Williams will become North America CEO at Essence. Maxus UK CEO Nick Baughan (left) will become.

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AMV boss Pearman leaves for top TBWA Asia post

More About Advertising

Long-serving AMV BBDO CEO Ian Pearman is leaving in August to join fellow Omnicom-owned agency TBWA as regional president of Asia. Pearman (left), who took over as CEO of the UK’s biggest agency in 2010, will be replaced by group chairman and his predecessor as CEO, Cilla Snowball. In some ways London adland has been.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Partners’ Matt Williams: my Top Tips for Cannes (and what women really want)

More About Advertising

Will the 21st Century Woman be represented at Cannes? This is the first year in eight that I’ve not made the June pilgrimage to Cannes. Will I miss it? I tell people I won’t – and in a way, that’s correct. My liver will be better off for it. The general ego and bluster around.

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Honda’s Odyssey tries the big and little monster approach

More About Advertising

Long-serving US Honda agency RPA is back with a blockbuster for Honda’s new Odyssey minivan, showing two big monsters fighting over a school bus to introduce its ability to keep little monsters apart in the back of the car. Great stuff in some ways but is it a leap too far to the wholesome (if.

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ASA shouldn’t just ban BT’s duplicitous ads after the event it should pre-vet them

More About Advertising

The Advertising Standards Authority (ASA) has retrospectively banned a gaggle of ads by BT featuring the expensive talents of Ryan Reynolds, for making misleading broadband speed claims. Now there’s a thing. One of them featured Reynolds dangling in the air from a helicopter, claiming he still had a broadband connection. It’s good to see BT.

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New ID Comms survey: advertisers and media agencies still miles apart on non-fee income

More About Advertising

Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can be constructed to ensure they are mutually beneficial, according to a new report from media change consultants ID Comms. The findings of the 2017 Global Media Terms Survey reveal that agencies are still regarded with.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Does Virgin Trains reach its destination in Anomaly debut?

More About Advertising

Anomaly is making its debut for important new client Virgin Trains, asking us if we prefer “Spandau or speedcore.” Speedcore, it seems, is loud, aggressive music (you can also have thrashcore should you be especially brave) while Spandau refers not to a prison in Germany but smoochers Spandau Ballet. Point being that travelling by Virgin.

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Giles Keeble: blinkered economics, personalisation and those betting ads that drive you nuts

More About Advertising

1. CLR James in ‘Beyond a Boundary’ wrote: “What does he of cricket know who only knows of cricket?” I used to substitute ‘advertising’ for ‘cricket’ – a point Jeremy Bullmore has made in the past with particular reference to James Webb Young’s ‘How to become an Advertising Man’ (written in the days when there.

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BBH creates new leisure activity – Ubering the night away

More About Advertising

BBH is making its debut for Uber and, no, it isn’t set in an employment tribunal or penitentiary but shows Miles and Grace on a groovy night out courtesy of Uber: ‘Anywhere. Effortlessly.” It actually starts out in what we used to call a disco. Has there ever been a good ad set in a.

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Romeyko takes key creative role at ambitious Serviceplan

More About Advertising

Jason Romeyko (below) has been appointed to the newly created role of worldwide executive creative director at German-based Serviceplan International. Serviceplan has 34 agencies across the world. Global CCO is Alexander Schill. Romeyko says: “My dream is to take the diversity of international cultures and agency profiles to transform Serviceplan into an industry and household.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Mother misfires at the Stella Artois party

More About Advertising

Mother has patented wacky in its various ads for Stella Artois and here’s another weirdo, the ones you only seem to get in beer commercials. ‘Host One To Remember’ it’s called with a cavalier disregard for grammar. The cheesy approach – this is supposedly a singularly naff summer party – is tricky to pull off.

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Sky’s departing viewers mean vexed outlook for big-spending Premier League

More About Advertising

Is the great TV-fuelled football gravy train hitting the buffers? Figures from Sky and broadcast measurement body BARB, collated by the FT, show that Premier League football viewing figures on Sky last year dropped 14 per cent despite the broadcaster – currently the subject of a bid from Rupert Murdoch’s Fox – coughing up £10m.

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Tom Denford and David Indo from ID Comms: the great year of media transparency

More About Advertising

On this week’s #MediaSnack Tom and David mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016. This week they focus on changes in the use of media technology and consider what’s happened in the previous 12 months and what are likely to be.

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