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JUNE 2, 2017
Today’s influencer landscape seems a far cry from the early days of blogging. But lessons learned over the years since – by influencers, their audiences and brand owners, alike – have created a fast-growing area of marketing which is little short of super-charged. Back in the early and mid-Noughties, original thinkers and creators began blogging.
Gods of Advertising
MAY 30, 2017
Crazy good…. For the past few days, even longer, I have been working on a manifesto for one of our clients. Actually, I’ve been working on two. Even more actually, I’ve been working on manifestos for 25 years, since becoming a copywriter. Nothing suits me more. Like many a creative soul, I am by nature a show off. And this is the way I can do it. I know I am not alone.
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AdPulp
MAY 30, 2017
Historically, the red in Columbia’s flag is reminds Columbians of the blood spilled to create and defend their nation. McCann Colombia decided it was time to endow the nation’s flag with new meaning. Using Colombia’s flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a […]. The post Blood Red in Bogotá appeared first on AdPulp.
All About Advertising Law
MAY 31, 2017
Lots of folks were wondering whether at the Federal Trade Commission (FTC) it was “ School’s Out ” with a shortage of Commissioners and a new administration in the White House. A recent case involving the telemarketing of student loan debt relief services makes clear that, at least in certain areas, school is still in session. The case also highlights the growing regulatory scrutiny on the student loan space.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MAY 31, 2017
Logan Wilmont is executive creative director of Doner, part of MDC Partners. Doner clients include Huawei, Geox, Meridian, Nikon, Invisalign and Fiat Chrysler. During his career he has won over 150 advertising awards including three Gold Lions. My Top Tips for Cannes TV2 – All that we share This was a brilliantly timed.
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MAY 31, 2017
Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and consultancy services to improve media performance. There is no hotter topic right now in our industry than programmatic transparency. It has become the focus of debate this year following last year’s ANA media transparency initiative.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JUNE 2, 2017
Here’a perky new number for the AA from adam&eveDDB. Car breaks down, AA man fixes it, it probably said on the brief. Amazing what a cute child (some of you may think cute anyway) and a rousing tune can do. MAA creative scale: 7.
More About Advertising
JUNE 2, 2017
This is a bit more like it from Audi and BBH: yet another “connected” car but this time it’s got something to do with driving. Not that difficult is it? Show a clear product benefit in a nice film, with a clever music track. It’s how Audi got motoring in the first place. MAA creative.
More About Advertising
JUNE 1, 2017
Have the big holding company media agencies reached their high water mark? Not so long ago they were ruling the marketing and media roost; grabbing strategy from their creative rivals and pushing media owners around. Then last year the US Association of National Advertisers released its controversial report into “transparency” – with which the big.
More About Advertising
JUNE 1, 2017
We often hear about agencies hiring creative teams. Y&R’s new CCO Jon Birley has gone a big step further by hiring a whole team of creatives, 12 in all. A creative department “renaissance” it seems. Top of the list is Jim Bolton, Birley’s former deputy at CHI and before that Leo Burnett who joins as.
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More About Advertising
JUNE 1, 2017
Who’d have thought it? A good ad for a mobile phone camera featuring a footballer. Here’s one, for Huawei from French hotshots Buzzman. Should be played to every UK creative team working on a mobile account – until they scream for mercy. MAA creative scale: 9.
More About Advertising
JUNE 1, 2017
What’s Whiskas got to do with autism? Not much on the face of it but Pedigree’s Whiskas is sponsoring a series of uplifting tales and this one from AlmapBBDO tells the story of Iris, locked in her own world, and new kitten Thula It could have been awful and a straw poll among autism professionals.
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JUNE 1, 2017
Jen Smith is global creative director of media agency Maxus. She is a juror on this year’s Cannes Lions media awards. My Top Tips for Cannes State Street Global Advisors -Fearless Girl The ‘Charging Bull’ is one of the great symbols of Wall Street. So when ‘Fearless Girl’ appeared overnight on International Women’s.
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JUNE 1, 2017
We’ve all grown used to Maurice Levy’s fireside chats to the Publicis troops (and clients) over the years. Maurice is stepping down (a bit) and here’s new CEO Arthur Sadoun’s debut facing the camera (with profuse apologies for his rather winning French accent). The key point seems to be “cultural change,” whereby the three buzz.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MAY 31, 2017
UEFA is trying to do its bit for women’s football so has a big new campaign from FCB Inferno launching for the women’s Champions League final in advance of the men’s version at the weekend. Both in Cardiff. Juventus versus Real Madrid should be good game; will the all-French affair twixt Lyon and PSG be.
More About Advertising
MAY 31, 2017
One of London’s new style agencies Above+Beyond – which aims to bring together diverse talents from film, music, branding and advertising – has made two senior creative hires: Ben Da Costa as creative director from CHI and senior creative Nathalie Gordon from Sunshine. Da Costa worked on Lexus’ award-winning ‘Slide’ at CHI.
More About Advertising
MAY 31, 2017
New business is coming in a torrent at Ogilvy & Mather London at the moment – and this one doesn’t seem to be a present from owner WPP. Now it’s won the Halls Europe account, part of Mondelez International. Halls is handled globally by Wieden+Kennedy and it’s unclear if this will affect that relationship. Apparently.
More About Advertising
MAY 31, 2017
This digital revolution in TV is all very well but how do you choose the best package when a new one seems to come along every day? One such is Charter Communications’ Spectrum in the US and it’s taking aim squarely at DirecTV in this new campaign from Something Different. Admirably direct. Although DirecTV might.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 30, 2017
How time flies: here’s BBH’s last big campaign for British Airways, all of six years ago. Computer problems were one of the things these intrepid aviators didn’t need to face, the cause of the disastrous BA meltdown at Heathrow and Gatwick over the weekend. But even back in 2011 ‘To fly to serve’ seemed like.
More About Advertising
MAY 30, 2017
Macmillan Cancer Support fills a valuable gap the NHS either can’t or won’t and it’s launching a new campaign ‘Life with cancer is still life’ through VCCP, based on a finding that the vast majority of cancer sufferers don’t wish to have their remaining life defined by cancer. A fitting campaign for a fine institution.
More About Advertising
MAY 30, 2017
On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA’s findings, this week is looking at Media Terms of Business. Tom is in San Diego this.
More About Advertising
JUNE 2, 2017
The party’s over at Cannes, at least for the Daily Mail. Cannes organiser Ascential is cracking down on “inappropriate” behaviour at this month’s Festival and has singled out the Daily Mail/Mail Online for its raucous parties on yacht alley. The Mail says it’s not going anyway this year – so there. Last year those of.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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