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MAY 22, 2017
David Patton is the new global president of Y&R, overseeing all the WPP agency’s operations outside the US. Prior to joining Y&R he was president and CEO EMEA of WPP sibling Grey. 1/You joined Grey ten years ago and now it’s one of WPP’s strongest assets. How does Grey then and now compare with Y&R?
All About Advertising Law
MAY 24, 2017
Some marketers move to Florida believing that the state’s constitutional Homestead Act protects their house from the Federal Trade Commission’s (FTC) grasp. A recent case shows that the FTC may not share that belief, and a federal judge recently agreed with the FTC. Sam J. Goldman tried looking for gold, but it didn’t pan out. In 2011, the FTC charged Goldman and others with violating the FTC Act and the FTC’s Telemarketing Sales Rule in connection with selling precious m
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AdPulp
MAY 20, 2017
Although I’ve done some copywriting for a couple of different cruise lines, I’d never actually taken a cruise until my recent trip to Alaska on Carnival Cruise Lines. And I have to say, it was quite an experience, both as passenger and someone endlessly fascinated with travel marketing. Allow me to share some random observations: […]. The post Carnival Steers Its Brand Nicely Through Choppy Marketing Waters appeared first on AdPulp.
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MAY 25, 2017
Laura Rogers is a creative director at CHI&Partners. My Top Tips for Cannes My top tip for Cannes is to go to the festival. Yes, drink rosé until dawn, but then turn up at the Palais in the morning. It’s cool and dark in there, which is heaven for a hangover, and you’ll learn things.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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MAY 22, 2017
Kurt Novack is vice-president and director of creation at Leo Burnett France My Top Tips for Cannes State Street Global Advisors – Fearless Girl A daring way to create PR news that will help break the glass ceiling hopefully. A campaign that made the world talk and debate. Great idea with a daring client.
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MAY 23, 2017
Wieden+Kennedy’s mid-season efforts for Three are usually noteworthy – often featuring cutesy animals, cats and ponies in recent iterations. Now, however, Three and W+K have invented their very own animal kingdom, with help from post production wizards The Mill. First up, plugging Three’s holiday time roaming deal, is the “giraffe-amingo.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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MAY 26, 2017
Trainer brand New Balance is banking on cricket this summer, a wise move because there’s lots of it and (fingers crossed) the sun seems to be shining. There’s no finer exponent of the old game (and its newer variants) than Yorkshire batsman and now England captain Joe Root and here he is in a new.
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MAY 26, 2017
We haven’t always been kind about Vodafone’s UK advertising efforts – so why start now? Here’s its big new campaign from new agency Ogilvy & Mather, starring Martin Freeman of Hobbit and Sherlock fame, who’s apparently signed up for the duration. Freeman is Mr Interruption, putting his foot in it at a cheesy wedding somewhere.
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MAY 26, 2017
Shnoosee Bailey is creative director of HeyHuman: Prior to HeyHuman she was executive creative director at Saatchi & Saatchi X and creative director at Publicis Dialog. My Top Tips for Cannes My predictions although perhaps a slam-dunk, are also without a doubt absolutely brilliant, highly original, thought-provoking ideas that made the world sit up and.
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MAY 25, 2017
Why do they do it? Champions League sponsor Walkers Invited fans to post selfies on Twitter with its front man Gary Lineker, who’s also BT’s lead presenter in its Champions League coverage, ahead of the June 3 final in Cardiff featuring Juventus and Real Madrid. The campaign was called ‘Walkers Wave,’ the notion being to.
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MAY 25, 2017
Mars’ Whiskas is launching a new global campaign – ‘Feed their Curiosity’ – with a true story about autistic girl Iris and her new kitten Thula (cats are notoriously curious, of course). Iris was locked in her own world until Thula arrived. By AlmapBBDO. We’ve been here lots of times and, among other things, such.
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MAY 23, 2017
Why do agencies knacker themselves over pitches? Why does the work for them always seem to take place at weekends. Is everybody really so busy? Here’s the Sterling Cooper Draper Pryce spin on it with unappealing and flawed (even by Mad Men standards) Englishman Lane Pryce* with †he bad news (a client has stopped spending).
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MAY 22, 2017
Against all the odds the British General Election is getting interesting: what looked like a shoo-in for Tory Theresa May against a divided and seemingly incompetent Labour Party suddenly isn’t so clear cut after all. One of the hardest things to do in politics as well as sport is protecting a lead over a long.
AdPulp
MAY 24, 2017
Not too long ago, people used to “break in” to advertising. That’s how hard it was to land a job at a top creative agency. Today, even the best agencies need to make an effort to recruit talent. Witness Brunner’s self-promotional efforts on Twitter: We offer careers where you’re not holed up over a laptop […]. The post Make Room For HR In Your Company’s Social Feeds appeared first on AdPulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
MAY 21, 2017
Hear Ye, Hear Ye. 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. According to Digiday, “Ad agencies have caught podcast fever.” Digiday highlights and […]. The post Easy Listening for Advertising Addicts appeared first on AdPulp.
AdPulp
MAY 25, 2017
Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. When this is your task list, you […]. The post Droga5 Pulls MailChimp from Email Marketing’s Black Hole appeared first on AdPulp.
All About Advertising Law
MAY 26, 2017
In the most recent edition of Digital Media Link , we explore the legal issues surrounding new technologies, with a particular focus on augmented and virtual reality. As we have seen time and again, new technologies do not necessarily mean new statutes or case law, which usually are slow to catch up. What is a lawyer to do, then, when advising on the legal issues associated with these new technologies?
All About Advertising Law
MAY 25, 2017
The answer is that it may depend on where your case is filed. Some courts have said one may be enough. But, according to two recent decisions from New Jersey, one is not enough (sometimes) and neither is three, at least under the factual scenarios alleged in those cases. In Zemel v. CSC Holdings LLC, the District of New Jersey held that three text messages allegedly sent to the plaintiff using an autodialer without his prior express consent were insufficient to establish standing under the Telep
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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MAY 25, 2017
Sir Roger Moore, who’s died at 89, was best known for his rather unconvincing outings as James Bond (to my mind anyway) started as a knitwear model and went on to play Ivanhoe and The Saint on TV before Bond beckoned. His acting efforts always had something of the knitwear model about them but the.
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MAY 25, 2017
VisitSweden’s advertising has redefined tourism marketing (Its ‘Swedish Number’ has picked up loads of gongs at Cannes) and now the whole country has been listed on Airbnb, as there’s a “freedom to roam” on public land. This one’s from Forsman & Bodenfors. Actually it’s quite a hard sell travelogue with a twist.
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MAY 23, 2017
Golin and MullenLowe have combined for this new Magnum Double/Moschino campaign – ‘release the beast’ – featuring the world’s most valuable eyebrows and some promising cartoon beasts. The beasts will feature on some Moschino bags, no doubt at a beastly price. It’s nice enough but nothing happens. Is that a time constraint?
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MAY 23, 2017
Isobel’s debut campaign for Kelly’s of Cornwall ice cream last year went back to basics by being partly in Cornish. So this year it’s back with some more tuition on this strange tongue – Kernewek it seems, voiced by Dawn French. R&R Ice Cream UK head of marketing Charlotte Hambling says: “Last year’s campaign delivered.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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MAY 23, 2017
The UK’s D&AD awards is an international affair these days and for the first time this year the UK was displaced as best performing country by the US. As such it may be a useful guide to Cannes for those who care about these things, which the holding companies do. Network of the Year went.
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MAY 23, 2017
Publicis Media’s Starcom has retained Procter & Gamble’s £210m media account with an expanded brief, winning press buying among other tasks from WPP/GroupM’s MediaCom. P&G is the UK’s second biggest media account after Sky. Aegis’ Carat and new Omnicom media agency Hearts & Science (which launched with P&G’s giant US media business, won from Publicis).
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MAY 22, 2017
Beans Meanz Heinz often tops informal polls of the best ad line so it’s clever of BBH to bring it back as it sets to work on what should be a big account. And you need all the help you can get when you’re confined to 20 seconds, which it seems to be in this.
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MAY 23, 2017
The US Association of National Advertisers has given agencies, especially media agencies, a fair old kicking over the past couple of years with its report into media transparency in particular (a new one is due out this week) but there’s a bit of good news at last. According to a new “compensation” study by the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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MAY 22, 2017
On this week’s #MediaSnack, Tom and David continue our countdown to the one year anniversary of the ANA’s Media Transparency Report by looking at key areas of significant change, this week they look at Media Talent. One of the key findings of the ANA report was that too many clients didn’t have the media knowledge.
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MAY 22, 2017
Much chatter in UK adland about how exactly Sainsbury’s will follow its ‘Food Dancing’ debut campaign from Wieden+Kennedy. We’ve still got ‘Living Well,’ this time triggered by getting messy for summer. Sainsbury’s says: “Messy hands celebrates the uninhibited pleasures of eating with our hands and embraces the mess that comes with really digging into delicious.
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