More About Advertising
APRIL 25, 2017
It’s the D&AD Awards on Thursday and the charity has released the top performing countries and agencies so far (judging is still going on) although not the nature of the Pencils it’s awarded (the somewhat absurd wooden ones used to be a mention in the D&AD Annual, much more stylish). D&AD is international these days.
InMobi
APRIL 26, 2017
LYKE is a great new fashion app for people to discover and shop for the latest trends and styles - combining 100,000’s of products from a huge array of the most popular e-commerce stores in Indonesia. Aiming to become the preferred fashion app among female shopping enthusiasts, LYKE partnered with InMobi to acquire high-quality users across Indonesia.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
APRIL 26, 2017
Portland client. Portland agency. This is how good things grow. Portland, Oregon’s multi-tool pioneer, Leatherman, has a lot of fans, also known as brand loyalists eager to share their testimonials of how their Leatherman saved the day – and sometimes even their lives. Over 34 years, Leatherman has received more than 4,000 such stories from […].
All About Advertising Law
APRIL 28, 2017
Despite facing significant legal challenges and a shifting political landscape, the Consumer Financial Protection Bureau (CFPB) is virtually unrestrained in its ability to launch investigations and threaten enforcement actions. We’ve obtained through a Freedom of Information Act (FOIA) request the most recent official CFPB Enforcement Policies and Procedures Manual Version 2.0.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
APRIL 25, 2017
The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves online programmatic buys. Google is partnering with TV ad tech platforms Wideorbit and Clypd, using.
Adacado
APRIL 22, 2017
Google recently announced that on February 15, 2018, Chrome will stop showing all ads on websites that display “non-compliant” ads through their built-in ad-blocker. We’re happy to assure you that this announcement will have no impact on Adacado provided creative. Based on Google’s better ads standards, Adacado ads will be considered compliant and thus not susceptible to Chrome’s ad blocking.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
APRIL 25, 2017
If you attended our successful advertising law symposium last week, you may recall that we talked through a series of mobile app designs – including dos and don’ts – for creating enforceable terms of use. Recall this slide in particular: If you weren’t able to join us, let me catch you up. I suggested that a mobile app design that allowed the user to interface with the application without viewing the relevant consent language ( i.e. , “I consent to the terms of use”) woul
More About Advertising
APRIL 25, 2017
BBH is launching its first campaign for Deloitte since picking up the accountancy and consulting giant’s business at the end of last year. The print, outdoor and social media campaign focuses on the word Do to try to show the positive impact Deloitte has on its clients’ businesses. Featured are blockchain technology, carrying out simulated.
Gods of Advertising
APRIL 24, 2017
Back when I first started out as a copywriter for the Leo Burnett Company in Chicago, I had been on the job only a few months when a new copywriter was hired into our creative group. Tom Coleman came to us from a small agency in Washington DC, along with his art director partner Bob Wyatt. Tom and Bob would go on to create wonderful award-winning work for Dewar’s White Label, among other campaigns.
AdPulp
APRIL 27, 2017
What exactly does “digital transformation” mean and why should we care? It means that people are discovering and interacting with brands in new ways, putting an onus on agencies and clients to evolve. Specifically, the data-driven digital world is challenging marketers to find more effective engagement strategies throughout the marketing funnel. It demands new skill […].
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
All About Advertising Law
APRIL 24, 2017
The President’s recent Executive Order on reducing regulation and controlling regulatory costs represents the greatest potential change in federal regulatory policy since President Reagan’s 1981 Executive Order on federal regulation first provided for White House oversight of the regulatory process. The Order requires three main things, with certain exceptions: whenever a federal agency proposes a new rule, it will need to identify two existing rules to be eliminated in order to offs
More About Advertising
APRIL 24, 2017
Heineken describes its new film from Publicis London, ‘Worlds Apart,’ as an “experiment.” Well it wouldn’t be an ad these days would it? In it four people reveal and discuss their different world views (feminism, climate change, LGBT rights) only to decide to agree, sort of, over a beer. You might see it as a.
More About Advertising
APRIL 26, 2017
New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the Machines’ agenda in her inaugural IPA speech. Golding said: “We are not all doomed to.
More About Advertising
APRIL 28, 2017
WPP boss (and founder) Sir Martin Sorrell’s pay this year is to be £48m (down from £70m in total last year) and under new rules will not be more than £15m next. He also collects another fortune from WPP dividends as he’s the largest individual shareholder. It’s pretty obvious why WPP has done this: new.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
APRIL 25, 2017
Dementia is set to become the UK’s biggest killer it seems, not so surprising when many of us are living longer. There’s no cure as yet, would throwing more money at it help matters? Maybe it would. So the Alzheimer’s Society is teaming with ITV and Channel 4 to run this campaign from McCann London.
More About Advertising
APRIL 25, 2017
It’s been a while since we’ve seen a really good Volkswagen ad – the German behemoth has had other things on its mind perhaps – but DDB Paris has stepped into the breach with this diverting examination of ‘Nothing.’ It’s a minimalist version of “If everything in life was as reliable as a Volkswagen.’ It’s.
More About Advertising
APRIL 28, 2017
BBH has won Whitbread’s global Costa coffee account following a pitch. BBH seems to be getting its mojo back and this is potentially a big win. It’s tough on UK indie 101 which produced a decent campaign for then new client Costa in the UK but BBH’s new campaign is intended for 33 markets worldwide.
More About Advertising
APRIL 28, 2017
Engine is launching NuFu – not a chain of sushi restaurants but a new challenger to Oliver in the on-site agency stakes. NuFu is short for Nuclear Fusion, it seems. Transport operator TransPennine Express in Manchester is its founding client and Engine has poached Sam Broster from Oliver as NuFu MD. Engine CEO Debbie Klein.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 28, 2017
The UK’s premier awards show – and a growing international force – D&AD has made its choices and the highest awards, Black Pencils, have been awarded to ‘We’re the Superhumans’ by 4Creative for Channel 4/Paralympics (Film Advertising) – United Kingdom; ‘We’re the Superhumans’ by production company Blink for Channel 4/Paralympics (Film Advertising Craft) – UK,
More About Advertising
APRIL 26, 2017
Adam&eveDDB has gained a formidable worldwide reputation for sprinkling stardust over various brands but it may have its biggest challenge to date with new client Sky Sports. The Omnicom-owned shop began with Sky handling digital and social for Sky Mobile and has now extended the relationship, beating WCRS and another Sky newbie Wieden+Kennedy to the.
More About Advertising
APRIL 26, 2017
Karmarama has been wielding its cheque book on staff recently – or rather Accenture Interactive’s since it sold to the consultancy-owned digital giant last year – and now Will Collin (left), one of the founders of ‘clever media’ agency Naked, is teaming up again with his old mucker from Naked Jon Wilkins. The duo founded.
More About Advertising
APRIL 26, 2017
The David agency, part of Ogilvy (it’s named after founder David), certainly grabs attention for its clients, not always happily as in a recent Burger King social media stunt. And its Buenos Aires HQ no doubt will with this ‘Everybody loves boobs’ number for breast cancer awareness charity MACMA. This isn’t in Portuguese which rather.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
APRIL 26, 2017
By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland. Marketers could be forgiven for feeling overwhelmed. New challenges appear to emerge every day – new platforms, new concerns about brand safety, new issues with our agency partners. Reading the trade press at the moment, you might be.
More About Advertising
APRIL 25, 2017
Them thar machines are taking over the world, gadgets that control our life and, as this new StubHub film from Goodby Silverstein & Partners surmises, maybe our deaths. It’s a prevailing anxiety that’s starting to appear in ads. This is one of the best featuring, of all things, a Sia concert. Are we sleepwalking to.
More About Advertising
APRIL 24, 2017
Interpublic, which owns McCann, FCB and Mediabrands among others – unveiled a solid Q1 2017 with earnings (profit) of $21.5m, an impressive increase on the previous year’s $5.4m. Somehow or other IPG managed to reduce its quarterly costs by 58 per cent. But revenue rose just 0.7 per cent, to $1.75bn with a 2.7 per.
More About Advertising
APRIL 24, 2017
The global mergers and acquisitions market in marcoms seems to be slowing somewhat according to new research from M&A specialist Results International. 219 deals were completed in Q1 2017 against 238 in Q4 last year. Several new buyers entered the scene. Top of the pops was WPP with nine deals – mainly small involving subsidiaries.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
APRIL 24, 2017
How do you make print relevant in a digital world? The New York Times – the celebrated “old gray lady” – is about as distinguished a newspaper brand as there is but even it’s struggling to find new sources of revenue as print advertising dries up. It’s enlisted Droga5 to help (sensible move) and here’s.
More About Advertising
APRIL 27, 2017
What’s happening in North America? Trump, obviously, but the Donald was supposed to boost business including advertising, marketing and media. But WPP’s Q1 2017 results, behind target with like-for-like revenue up 0.2 per cent on the same period in 2016 and net sales (its preferred measure of organic growth) up 0.8 per cent indicate, as.
All About Advertising Law
APRIL 27, 2017
Earlier this month, Venable reported on the Trump administration’s intent to make the federal government’s procurement preference for domestic products (i.e., the body of “Buy American” laws that have been around in some form or another since 1933) even “more muscular” by moving forward with a “new policy” that is “based on the twin pillars of maximizing Made in America content and minimizing waivers and exceptions to Buy American laws.&#
Expert insights. Personalized for you.
89 
Let's personalize your content