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OCTOBER 19, 2015
While the vast majority of advertisers in the country bounce erratically from campaign to campaign, strategy to strategy, agency to agency, a few advertisers appear to have cracked some sort of code. A code that helps them to keep coming up with great campaigns, year after year, selling a product, building a brand, engaging an.
Gods of Advertising
OCTOBER 18, 2015
The heroin is in the charms… Ah, Lucky Charms. Like a lot of us, I grew up with ‘always after them.’ Like a lot of us, I adored the ritual of spooning out as many of the “pink hearts, yellow moons and green clovers” as I could then devour them first ahead of the actual cereal. For me, this was an integral part of enjoying the product. Not unlike twisting apart an Oreo cookie and eating the white frosting first.
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InMobi
OCTOBER 21, 2015
While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Some of these same advertisers are also tracking impressions to understand their click-through rates (CTRs) as well as adding a layer of accountability to ad-network reporting.
All About Advertising Law
OCTOBER 19, 2015
In a big win for Yahoo!, the U.S. District Court for the Southern District of California denied certification of a putative class in a suit alleging that Yahoo! violated the Telephone Consumer Protection Act (“TCPA”). The litigation arose out of claims that Yahoo! spam-texted consumers by allowing its users to send text messages from a computer to a mobile phone.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
OCTOBER 23, 2015
Is Publicis Groupe now a medium-sized digital consultancy (in global terms) with some creative and media agencies attached? Shares in Publicis tumbled yesterday as it reported little or no organic growth in Q3 even though earnings rose 33 per cent compared to the year before. This it ascribed to exchange rates and acquisitions – the.
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OCTOBER 21, 2015
New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction with The Customer Framework, found that 72 per cent of senior marketers view data as a strategic asset, although more than half are only just starting the process of giving it a central place in.
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OCTOBER 20, 2015
Something decidedly odd is happening at Mars Pedigree. The company once best known for force feeding brand managers pet products has discovered a sense of humour and it’s all getting a bit out of hand. The latest effort for Whiskas from AMV BBDO – ‘Kitten Kollege’ – features a boarding establishment, including a painfully creepy.
More About Advertising
OCTOBER 23, 2015
At this time of year you’d expect to find CHI boss Johnny Hornby happily potting pheasants in the country. But Johnny will have a couple of other things in his mind: big client Argos’ warning of a disappointing Christmas and the tsunami engulfing another client TalkTalk as a hack attack reveals the one-time Carphone Warehouse.
More About Advertising
OCTOBER 23, 2015
IPG’s Mullen Lowe seems to have settled its rather embarrassing legal problems in Brazil, closing its Brasilia office in the process. Former Borghi/Lowe executive Ricardo Hoffman has been indicted for making payments to a Brazilian congressman through shell companies owned by himself. IPG has agreed to pay a fine amounting to $13m although there may.
More About Advertising
OCTOBER 21, 2015
Within days of the mid-September launch of Apple’s iOS 9, and its promise to open up its software to adblocking, a number of adblocking apps had risen to the upper reaches of the App Store charts. Apple’s move is likely to give a further boost to a trend that is already accelerating. Just a few.
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More About Advertising
OCTOBER 23, 2015
There seems to be some pretty remarkable work coming out of Japan just now – maybe there always has – and here’s a shining example from the Shiseido beauty company. ‘High School Girl?'(the reason for the question mark becomes apparent) is set in a Japanese classroom, where all sorts of funny things seem to occur.
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OCTOBER 23, 2015
In the seminal 1989 film Back to the Future the future is October 21, 2015 so lots of advertisers have been rowing in on it this week. Toyota and agency Droga5 have zonked the lot of them with this film for Toyota’s Mirai, powered by fuel cell technology, as in the film’s famous DeLorean. And.
More About Advertising
OCTOBER 21, 2015
The US Association of National Advertisers is calling in the heavies to investigate the vexed issue of undisclosed media rebates. It’s hired auditor Ebiquity and sister company Firm decisions – fair enough, that’s what they do. But also K2 Intelligence which it describes as experts in “macro investigations, led by people who have experience in.
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OCTOBER 23, 2015
New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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OCTOBER 22, 2015
It isn’t even Halloween yet and already Christmas trees and the like are dropping into the inbox. I wonder if Ebenezer Scrooge will send us his usual dyspeptic round-up of the UK’s Christmas offerings? Interesting that Eb’s observations about Morrisons last year seem to have resulted in the ad being nixed by YouTube. First out.
More About Advertising
OCTOBER 22, 2015
Anomaly London has hired BBH head of account management Richard Lawson as managing director. Which is interesting for two reasons. It shows Anomaly’s ambition, despite the recent travails of owner MDC Partners, and its new status as the preferred home for some big Diageo brands (Johnnie Walker and Gordon’s) formerly at BBH. Lawson (left) worked.
More About Advertising
OCTOBER 20, 2015
Earlier today we suggested that the pitch list for Morrisons’ supposedly £70m ad account would be M&C Saatchi (which pitched last time three years ago), CHI and Wieden+Kennedy. With an outside bet on former Asda agency Saatch & Saatchi. Not so it seems. An insider’s carrier pigeon drops a bomb (it’d better be right) that.
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OCTOBER 20, 2015
It’s always fun to speculate who might be lining up for a big account on the loose and Morrisons is now one such, having decided to quit DLKW Lowe. Morrisons is reportedly worth £70m, which probably means a lot of work on a pretty tight fee. But maybe it was the other way round, Lowe’s.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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OCTOBER 22, 2015
Interpublic (IPG) appears to be outstripping US rival Omnicom, judging by the two companies’ Q3 results. Omnicom Group’s worldwide revenue dropped by 1.1 per cent to $3.7 billion in the third quarter of 2015, compared with the same period last year. The company claimed organic growth of 6.1 per cent but operating income fell slightly.
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OCTOBER 22, 2015
KFC and Ogilvy South Africa find themselves in choppy water over an ad that appears to spoof a shark attack on ace surfer Mick Fanning. Mercifully Fanning survived (below) but some people at client and agency may not. Here’s the ad. Should this be a hanging offence? Probably not. Just needed someone to say: “interesting.
More About Advertising
OCTOBER 19, 2015
Here’s the new Tesco campaign from BBH featuring Ruth Jones from Gavin and Stacey, playing a headmistress, and her family. It’s a new spin on the famous Dotty campaign from Lowe Howard-Spink that featured Prunella Scales as pesky shopper Dotty. Tough to judge, nobody went ‘wow’ when the first Dotty ad hove into view. The.
More About Advertising
OCTOBER 19, 2015
Virgin Money sponsors the London Marathon (we’ve had a lot of Marathons recently), for which thousands of people will be putting themselves through various degrees of agony in training. Alongside this is a bespoke ‘not for profit’ website Virgin Money Giving – for people who want to sponsor runners, one that delivers more to the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
OCTOBER 20, 2015
Has there ever been more pre-release hoopla for a film than the new James Bond effort, SPECTRE, due to premiere next Monday? Good for them I suppose, I don’t expect they’ve paid for all this stuff, but won’t we all be a bit fed up with it when it eventually arrives? I watched the last.
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OCTOBER 23, 2015
“The single biggest problem in communication is the illusion that it has taken place.” (George Bernard Shaw.) I recently came across an agency claim that they create one idea that can work anywhere, in any channel. This is, of course, the Holy Grail to many a multinational client. But does it really make sense?
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