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JANUARY 22, 2018
The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps the big consultancies more than agencies as they compete for client budgets in a period.
AdPulp
JANUARY 25, 2018
Do you happen to recall the book Lovemarks by Kevin Roberts? There is now a website where you can enter your own lovemark. Impressive, I know. I would understand if you asked, “What in the world is a lovemark?” According to Saatchi & Saatchi, “Lovemarks are the future beyond brands…” David Baldwin of Baldwin& is […].
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All About Advertising Law
JANUARY 26, 2018
As we reported a few months ago, the FTC has increased its enforcement of its “Made in USA” requirements – typically through warning letters rather than formal administrative or legal proceedings. This week’s proposed Consent Order against Bollman Hat Company and SaveAnAmericanJob, LLC demonstrates that if companies will not informally agree to corrective action to qualify or discontinue “Made in USA” claims that don’t meet the standard, the FTC will not blink
Nick Burcher
JANUARY 24, 2018
It's no Sad Songs, but it is sad news - Elton John has announced that he will be retiring from touring. Using a special Virtual Reality VR360 video, Elton John has published a video called "Elton John - Farewell Yellow Brick Road (The Legacy) VR 360": The 360 VR Elton John video is to highlight the forthcoming Elton John final tour titled "Farewell Yellow Brick Road" which will see Elton embark on a mammoth global goodbye tour.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JANUARY 23, 2018
Mondelez gum brand Stimorol is introducing the “Stimorol Ranger” in a lively new campaign from Ogilvy Paris. This gentleman pops up when people find themselves lost for words, needing the assistance of Stimorol. ? Quite Wieden-ish (US branch) but none the worse for that. MAA creative scale: 7.5.
AdPulp
JANUARY 22, 2018
How many times have you heard the term “digital transformation” in the past year? Are you feeling transformed yet? San Francisco ad man Tom Bedecarré doesn’t understand what’s taking so long. In response to a Wall Street Journal article about Publicis’ efforts to get the cool kids in a room, Bedecarré wrote this on LinkedIn: […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 26, 2018
Harbour, the agency collective formed by Red Brick Road founder Paul Hammersley, has won its first account, Mum & You, a direct to consumer range of baby and mums’ products. Initially the account will be managed by a team drawn from Harbour member agencies Hope & Glory (consumer brand PR) and Digital Natives (social and.
More About Advertising
JANUARY 24, 2018
New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is the latest form of mobile performance fraud that consumes an advertiser’s budget by generating legitimate-looking installs without any real installs occurring. This type of fraud evolved very quickly and dramatically during the course of 2017.
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JANUARY 22, 2018
Setting up an ecommerce store can be the beginning of a successful business. Nowadays, online shopping is more convenient for both the owner of the store and its customers. While it is easier to create an online shop than a regular one, there are still some things you need to take into account. This article.
More About Advertising
JANUARY 22, 2018
Volkswagen is selling truck loads of cars just a couple of years after the emissions scandal, with upscale brand Audi leading the way. One reason may be that its advertising, from BBH in the UK here, has rediscovered its mojo, putting BMW and Mercedes in the shade. Here’s an interesting spin on vroom, vroom for.
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AdPulp
JANUARY 21, 2018
The 2018 election season is upon us. Millions of people from coast to coast are energized by the potential for change. In Texas, Andrew White, the son of late Gov. Mark White, has entered the race for governor. White, 45, a Houston entrepreneur has never run for office before. His campaign commercial is certainly a […]. The post I Like Andrew White’s Lone Star State of Mind appeared first on Adpulp.
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JANUARY 22, 2018
What’s the new Publicis Groupe going to look like? A big clue came today with the poaching of R/GA heir apparent Nick Law (below) as global CCO and president of Public Communications, putting him in front of all Publicis’ creative leaders. Law, a 17-year veteran of Interpublic’s flagship R/GA network, where he was latterly vice.
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JANUARY 24, 2018
Marketing and media consultancy Ebiquity has established itself as a right old thorn in the side of media agencies as it’s grown its audit business into new areas and now it’s venturing into tech with the launch of Ebiquity Tech from a pretty high-powered team. Ebiquity Tech says it will provide an “impartial advisory service.
More About Advertising
JANUARY 23, 2018
Publicis Groupe has strongly denied allegations of wrongful accounting, received yesterday by French regulators from an anonymous source. The letter says the French marcoms giant “overvalued its organic growth for 2016 and 2017” via an “early application of IFRS 15” (an accounting standard relating to the booking of contracts).
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JANUARY 24, 2018
I see that, according to the FT, WPP hosted a table at the now notorious Presidents Club Charity Dinner the other evening. The event, in London’s Dorchester hotel, is a long-standing black tie affair for men only, with 130 nubile hostesses dressed in black also in attendance. Lots of money is raised for charity of.
More About Advertising
JANUARY 23, 2018
The nascent British Business Bank is one of the UK government’s better ideas (so long as they don’t flog it off, like everything else) and it’s appointed Engine to run a content and promotional campaign, kicking off in March. Customer engagement agency Partners Andrews Aldridge will take the lead role with Engine’s central strategy function.
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JANUARY 23, 2018
What has Rupert Murdoch done to upset the British establishment? After decades of getting his own way over just about everything – even surviving the phone hacking scandal at the now defunct News of the World – the US-based tycoon (below) has seen his second bid to acquire the 61 per cent of broadcaster Sky.
More About Advertising
JANUARY 23, 2018
It’s turning out to be a good week for Publicis Groupe CEO Arthur Sadoun (below). Yesterday he pinched Nick Law from rival Interpublic’s go-go R/GA digital agency to be the Groupe’s new creative boss and today Carrefour has announced that it’s chosen his Publicis.Sapient as its new “digital transformation” partner, tasked with expanding the French.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JANUARY 23, 2018
Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number and value was flat compared to 2016, the tectonic plates appear to be shifting with deals by agency holding groups – chiefly WPP, Dentsu, Omnicom, Interpublic and Publicis – declining 46 per cent to $1.8bn.
More About Advertising
JANUARY 22, 2018
Britvic’s Robinsons squash is now targeting adults with a new line Fruit Creations – double the fruit it seems – so agency Saatchi & Saatchi has enlisted a cutesy child for the job. Hazard warning. But the little darling succeeds with aplomb, a fine bit of old-style advertising. Saatchi seems to be on a good.
More About Advertising
JANUARY 22, 2018
Formula 1, now owned by Liberty Media in the post-Ecclestone era, is reported to have appointed WPP’s new model Wavemaker and BrainLabs to handle its global media planning and buying. Wavemaker is a combo of WPP agencies MEC and Maxus while self-styled “disrupter” Brainlabs has grown like topsy, offering a blend of media skills and.
AdPulp
JANUARY 26, 2018
Did you know that Budweiser employees have donated over 79 million cans of water to communities hit hard by natural disasters? In 2017 alone, Anheuser-Busch in partnership with the American Red Cross donated nearly 3 million cans of clean drinking water. The community service projects are the subject of the beer brand’s new Super Bowl […].
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 26, 2018
YouTube has today released its 2017 UK ads leaderboard. These are determined by an algorithm that factors in audience engagement (watch time, likes, shares), video views and audience retention (how much of a video people watched). In 2017 John Lewis was pushed out of its customary top spot with its Christmas ad by the Google.
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JANUARY 26, 2018
Life in an in-house agency is supposed to be boring but you suspect the Specsavers crew have more fun than most, certainly more fun than most multi-client agencies. Could be something to do with a good campaign idea and sticking with it. Now the optical chain team has invented a new character – hapless paparazzi.
More About Advertising
JANUARY 26, 2018
Brexit was the headline topic of the Advertising Association’s Lead 2018 conference – the trade body has taken on the tricky task of campaigning for a good deal on behalf of the industry – but the outstanding issue of the day was trust. Liam Fox, international trade secretary, was booked in June to deliver the.
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JANUARY 24, 2018
The Winter Olympics are almost upon us, to be held in South Korea, you know, that place with a missile-toting dictator across the border. Was this on the mind of agency Y&R and animators Smith and Foulkes as they produced this dark number – ‘We Are Fearless’ – for games broadcaster the BBC? ? Never.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JANUARY 24, 2018
Bet there was a fight at DDB Paris when this brief came in for Médecins du Monde (Doctors of the World). Taking medical care to these places may be an arduous and sometimes dangerous business but it’s a wonderful opportunity to demonstrate your film-making credentials, without a client muttering about digital transformation and touch points.
More About Advertising
JANUARY 24, 2018
Read the other day that the National Lottery is on the slide: maybe people have finally realised that they’re not very likely to win it or share is being taken away by the plethora of rivals who offer smaller top prizes with, presumably, more chance of winning. And whose terrible happy smiley ads, with resting.
More About Advertising
JANUARY 24, 2018
Charlie Makin, a founder of Booth Lockett Makin, and former Rapprt CEO and Saatchi regional media head Roy Jeans are heading the team launching a new media agency Pintarget focussed on local media. Pintarget says it will enable brands to capitalise on the growing importance of local marketing by integrating every available medium into a.
More About Advertising
JANUARY 24, 2018
Is another big global review of creative and media a story these days? As everyone’s doing it. It’s the business version of chairman Mao’s permanent revolution. No wonder agencies never seem to achieve that much these days, they’re too busy pitching. WPP’s JWT will be anyway. Out of the blocks today are Shell, reportedly reviewing.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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