Ad Espresso
SEPTEMBER 19, 2017
It’s no secret that Facebook’s organic reach- to put it delicately- sucks. Thanks to the ever-changing algorithm, it’s been becoming increasingly difficult for Pages to have their content showing up in newsfeeds for the past few years. As a result, businesses and marketers are looking for every hack and strategy they can think of to Read more.
InMobi
SEPTEMBER 18, 2017
Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Nowadays, adults are spending over 1.5 times more media time on mobile devices than on their desktops. Specifically, around 90% of the time spent on smartphones occurs within apps , not on the mobile browser.
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SEPTEMBER 22, 2017
The Martin Agency in Richmond – and its client Geico – are the undisputed masters of YouTube ads and here’s a new, uncharacteristically in your face iteration. Making an impact though. See the YouTube comments from percussionists everywhere. MAA creative scale: 7.
AdPulp
SEPTEMBER 22, 2017
“Hipsters, tripsters, real cool chicks, sir, everyone’s doin’ that rag…” -Robert Hunter Fifty years ago in San Francisco, LSD-fueled rock-and-roll parties raged deep into the night at The Longshoreman’s Hall, The Avalon Ballroom, and The Fillmore. A new culture was born from this artistic Renaisance—a culture which continues to feed people’s spirits and bank accounts […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Ad Espresso
SEPTEMBER 20, 2017
Summer is (almost) over
All About Advertising Law
SEPTEMBER 20, 2017
We love to eat! Maybe this is why we blog about taste claims and substantiation a lot! See here and here. And since at least one of us is always on a diet, when we indulge we like to pick the best tasting options. A competitive taste superiority message is incredibly powerful, and as such developing the necessary substantiation is exacting and expensive.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
SEPTEMBER 16, 2017
Matthew McConaughey drives a Lincoln and drinks Wild Turkey (not at the same time). He’s easy to relate to, for a Hollywood star. “Bringing Matthew into the Wild Turkey family was the best decision we could have made,” said Bob Kunze-Concewitz, CEO at Gruppo Campari. “He embodies the spirit of the brand and has introduced […]. The post Real Bourbon.
Gods of Advertising
SEPTEMBER 21, 2017
I’ve been thinking a lot about “identity politics.” The whole country has. Or should I say the whole country is , because I don’t know that a lot of us are thinking at all. We have become so reactionary it is terrifying. In America, who or what you stand for has taken precedent over measured consideration, empathy, seeing an issue from both sides. There is no more happy medium.
All About Advertising Law
SEPTEMBER 18, 2017
I love a good mascara case. And it’s been too long. The last time NAD looked at mascara, it was monitoring challenges over whether celebrities in mascara ads were merely spokesmodels or product demonstrations and concluded the latter. (See here and here and an earlier blog I wrote on this topic.) NAD recommended clear disclosure if the model used lash inserts or other enhancements beyond the mascara to plump and lengthen her lashes.
More About Advertising
SEPTEMBER 18, 2017
Here’s Sir Martin Sorrell entering the ring (again – in a hoodie this time) against the report by K2 and Ebiquity (not top of his Christmas card list, ever) on “media transparency” for the US National Association of National Advertisers last year. This time it’s at digital talkfest Demexco in Cologne. Sorrell says the report.
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AdPulp
SEPTEMBER 18, 2017
Big news from Cape Town. Art and architecture lovers will be able to explore Zeitz Museum of Contemporary African Art, which opens to the public for the first time this weekend. The museum’s pro bono advertising agency, M&C Saatchi Abel developed the new logo and brand identity to reflect the iconic status and symbolic importance […]. The post Opening The Doors To Contemporary African Art appeared first on Adpulp.
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SEPTEMBER 22, 2017
A while back BMB won the Campaign To End Loneliness charity account – which we noted was a somewhat ambitious undertaking – and here’s its first effort, with John, a young man, cut off from all contact for a week. As, the charity reckons, are over a million old people in the UK. Unsurprisingly John.
More About Advertising
SEPTEMBER 20, 2017
Almost every brand says they put their customer at the heart of what they do, but almost all struggle to actually do it. There are too many silos, legacy systems, processes and company structures that get in the way. Yet, if businesses were to take a step back and look at every consumer engagement through.
More About Advertising
SEPTEMBER 18, 2017
Havas Group has bought New York based digital agency The 88, a digital/social boutique agency that provides strategy, creative services, influence, event coverage, content creation and social media management to fashion, lifestyle and consumer brands. Founded in 2010 by Harry Bernstein, The 88 has two offices in New York. The agency will become an extension.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
SEPTEMBER 21, 2017
Most buyers of BMW-owned Minis seem to plump for the revved up Cooper these days and now, in Mini’s burgeoning product line-up (some of them are as big as first generation SUVs) there’s the Mini Cooper Works. Which no doubt baffles many customers. So it’s timely to show what this used to be, a racing.
More About Advertising
SEPTEMBER 18, 2017
Knew that this – AMV BBDO’s new ‘Compton Cowboys’ ad – for Guinness reminded me of something but couldn’t place it. It was this from CHI for iD in 2016. The iD ad has had nearly 290,000 YouTube views so it hardly slipped under the radar. No-one’s trying to deprive these estimable urban cowboys of.
AdPulp
SEPTEMBER 19, 2017
Minnesota is different. For once, many of the people have Canadian-like accents and they ALL love hockey. When your state is endowed with 10,000 lakes and eight months of winter, it makes sense. Like this new commercial from ICF Olson makes sense. The Minneapolis agency partnered with NHL team, the Minnesota Wild, to create a […]. The post Minnesota Wild Fans Claim Their Ice appeared first on Adpulp.
More About Advertising
SEPTEMBER 22, 2017
Grey London (or Valenstein & Fatt as it’s currently styling itself to celebrate its centenary/founders) has won Carlsberg-owned Tuborg’s global creative account. Grey has been tasked with launching a new global, multi-platform campaign continuing Tuborg’s music-related pitch. Last year Tuborg partnered with music trio Major Lazor and local artists to point drinkers at global music.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
SEPTEMBER 22, 2017
From when Mike Cozens gave me my first job at Y&R, to working with Robert Campbell and Mark Roalfe at RKCR then joining Tony Grainger and Kate Stanners at Saatchi & Saatchi London, I‘ve been lucky to work with a series of true creative heroes. “So how many am I allowed?” I ask More About.
More About Advertising
SEPTEMBER 22, 2017
Google’s promoting the joys of search – yes, really – with this film from BBH and its in-house Black Sheep Studios featuring “influencer” stuntman Colin Furze. Influencers are all the rage these days, Samsung’s Marc Mathieu observing recently that he’s spending more on them as they provide direct connections between advertisers and audiences.
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SEPTEMBER 21, 2017
Lucky Generals partner Sara Tate, a former managing director at Mother, is to be the new CEO of TBWA London. At the same time Lucky Generals co-founder Helen Calcraft is to become CEO of TBWA Group in the UK. TBWA bought a majority stake in Lucky Generals in February. Tate worked with newly-appointed TBWA CCO.
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SEPTEMBER 21, 2017
Did you know there’s one town in Scotland called Dull and one in the US called Boring (they do, the two are now twinned). So it’s a clever wheeze by Jaguar agency Spark44 to give the inhabitants thereof the opportunity to drive the F-Type R sports car (R seems to means extra quick in car.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
SEPTEMBER 21, 2017
Every week seems to bring a new disaster for Facebook – not one that seems to affect its money-hoovering activities mind – and now it’s the discovery by ProPublica that you can target the news feeds of over 2,000 people whose interests include “Jew hater” “How to burn jews” or “History of ‘why jews ruin.
More About Advertising
SEPTEMBER 21, 2017
Upscale beauty retailer Crabtree & Evelyn has hired London advertising agency The Corner as its new global creative agency as it rings the marketing changes. The appointment follows a competitive pitch. The Corner will lead Crabtree’s global creative campaign strategy, creation and social and will start by making a number of films to support the.
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SEPTEMBER 20, 2017
New York’s relationship with bagels is a wonder to behold so, for the New York Bakery Co., London agency Now has tracked down formidable 82-year old Edna, the woman who, it seems, “runs New York.” Edna doesn’t believe in any of that putting the customer first nonsense, it’s the bagels, stupid. Edna has views on.
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SEPTEMBER 20, 2017
Think adam&eveDDB and it’s John Lewis, Halifax, Lloyds, Unilever and all the rest. These blue chips have now been joined by Bear Nibbles, which makes cold-pressed fruit snacks aimed at children including Yoyos, Alphabites and Paws & Claws.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 20, 2017
Paris has won the race to handle the 2024 Olympics, for the third time after 1900 and 1924 (Chariots of Fire and all that). Hosting the Olympics is not necessarily a benefit: London 2012 arguably was (not least for West Ham United who got a spanking new stadium courtesy of Boris Johnson); the last one.
More About Advertising
SEPTEMBER 19, 2017
Fetch Media, the digital and mobile specialist owned by Dentsu, is being sued for $40m by Uber for “click fraud,” allegedly billing the ride-hailing giant for fake online ads and downloads it had nothing to do with. Fetch, based in San Francisco with an office in London, has billed Uber $7m for ad placements. Uber.
More About Advertising
SEPTEMBER 19, 2017
The senior agency executive recoiled in horror when I suggested that creative and media agencies were tiptoeing back to full service. “Clients will just say they want the creative or media for nothing!” And there’s something to be said for sending two invoices. But the two parties, often with the same ultimate owner, have been.
More About Advertising
SEPTEMBER 19, 2017
Challenger mobile network iD Mobile is sending up the hype around tech launches – think Apple’s bewildering new line-up – with an online and social campaign through The&Partnership’s AllTogetherNow for its SIM-only offer. Is one reason people are prepared to pay $1k for a new iPhone the orgasmic experience of taking it out of the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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