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MARCH 2, 2017
Lots of people think ad agencies are an endangered species but that doesn’t seem to stop lots other companies trying to eat their lunch. Now independently-owned Edelman, arguably the most successful global PR agency, is consolidating its advertising efforts through Edelman Deportivo, Deportivo being the much-awarded Swedish agency it bought in 2014.
Gods of Advertising
FEBRUARY 28, 2017
An account strategist for Ogilvy & Mather in the Philippines died at his workplace , sick from pneumonia but apparently unwilling (or unable) to leave. I don’t want to comment on this particular man or his firm. It’s a tragedy and I’m sure everyone feels bad about it. Especially the man’s family. Yet, I’m pretty sure the root behavior won’t change.
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AdPulp
FEBRUARY 26, 2017
Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […].
Nick Burcher
MARCH 1, 2017
Audi Norway have unveiled the Audi VR Sandbox virtual reality test drives. The Audi 'Enter Sandbox' project allows people to use Virtual Reality to test drive Audi Q5 on a track that they have designed! First, people are given the chance to build a track in a sand box, it is then scanned and played back in a real-time VR experience using Oculus Rift.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
FEBRUARY 27, 2017
The 2017 GSMA Mobile World Congress starts today. More than 20,000 delegates are in Barcelona to discover more about mobile content, network connectivity, enabling technologies such as Artificial Intelligence, plus the opportunities mobile has to build more sustainable businesses. In my role, I’ve got to be constantly focused on the key drivers of brand growth.
More About Advertising
MARCH 2, 2017
Everyone seems to want a Range Rover these days and now there’s a new one, the Velar (if you’ve got around £60,000 to spare). It sits between the smaller Evoque and the Range Rover Sport (a bizarre notion but everyone seems.). Agency Spark44 (it’s jointly owned by Jaguar Land Rover) has produced a number of.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MARCH 3, 2017
Sports Direct’s Mike Ashley is up there among the UK’s colourful retail entrepreneurs (founder member Arcadia’s Sir Philip Green) but to find him the owner of Soho’s “corsets and ‘cuffs” emporium Agent Provocateur is an eye-opener. Agent Provocateur (with Paloma Faith below) was founded by eccentric fashionista Dame Vivienne Westwood, sold to 3i (who cocked.
More About Advertising
MARCH 1, 2017
Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area, according to a new report from media change consultants ID Comms. The findings of the 2017 Global Media Thinking Survey reveal the poor strategic approaches currently being applied to media investment. The report, which is.
More About Advertising
MARCH 2, 2017
Yorkshire may be God’s own county but it does try things on a bit. (I was born in York so I’m allowed to say these things.) Not so long ago we had Plusnet purporting to be broadband from Yorkshire, as though that made any difference. A real Yorkshire business is Taylors of Harrogate which owns.
More About Advertising
MARCH 1, 2017
ITV has reported a 14 per cent fall in annual pre-tax profits to £553m as advertising revenues declined by three per cent. Underlying pre-tax profit was up slightly, from £843m to £847m helped by a 13 per cent increase from production arm ITV Studios, now about half the business. So, while it’s clear that CEO.
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More About Advertising
MARCH 1, 2017
February was a vintage month for London creative agencies. For the first time we had four scores of nine: Wieden+Kennedy for the new Honda Civic, FCB Inferno for the second iteration of Sport England’s ‘This Girl Can,’ McCann for L’Oreal and the Prince’s Trust and, most interestingly perhaps, Droga5 London’s blockbuster global campaign for Uniqlo.
More About Advertising
FEBRUARY 28, 2017
Professor Moriarty being Sherlock Holmes’ ancient foe (they fought a score-draw at the Reichenbach Falls). But what’s this to do with advertising? Soho remains the spiritual home of UK advertising and production although there are precious few ad agencies (BBH being the most prominent) and production companies left there.
More About Advertising
FEBRUARY 28, 2017
Flame grilling your burgers can have unintended consequences as many a barbecue fan has discovered. As has Burger King which has had more fires than any other restaurant chain for exactly that reason. So was it clever of David Miami (an Ogilvy offshoot) to use that – to some effect – in a new print.
More About Advertising
FEBRUARY 27, 2017
Are we finally becoming fed up with mobiles’ lucrative handmaidens – apps? New research from Adobe says that while smartphone traffic in Europe has doubled between 2014 and 2016 (which is probably why we can’t get a signal) new and repeat use of apps is stalling with installations down five per cent in the period.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MARCH 3, 2017
At the other end of the female spectrum to Agent Provocateur – perhaps – is Unilever’s Dove. But Dove subjects – real women, no models etc – are getting the glam treatment from photographer Mario Testino and has agency Mariotestino+ (everybody has their own agency today darlings). Testino, as I recall, first really hit the.
More About Advertising
MARCH 3, 2017
Shows how much we know – we suggested yesterday that London agency VCCP had gone of the boil recently, in part due to its unfortunate experience with Asda which moved there and then back to Saatchi & Saatchi in double quick time. Well now it’s won one of the most intriguing pitches of the year.
More About Advertising
MARCH 3, 2017
In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population Media Center is a non-profit organisation that uses media to change lives of people around the world. It works to educate people about health, social norms and environment by creating entertaining serial dramas. It works.
More About Advertising
MARCH 3, 2017
Who’d be WPP’s Sir Martin Sorrell? No sooner has he declared 2016 a record year for WPP with revenues of £14.39bn and operating profit over £2bn for the first time (£2.06bn with post-tax profit of £1.5bn) than the shares tumble six per cent on the UK stock market. The reasons being, one, that WPP’s 2016.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MARCH 2, 2017
Telecom firm 02’s decision to adopt Peter Mandelson’s seemingly benighted Millenium Dome (now known as the 02) must be a contender for marketing idea of the past 20 years. Now it’s it’s trying to capitalise on its live event platform with a big new experiential campaign in all sorts of media called #FollowTheRabbit. As you.
More About Advertising
FEBRUARY 28, 2017
Unusually I saw this ad on TV before the press release pinged in which told me that the mountain young Imogen Horrocks is scaling is made of the same clay used in the design process for the new Honda Civic (clue: there are car shapes on the mountain.) So presumably it’s clever CGI from production.
More About Advertising
FEBRUARY 28, 2017
The American Association of Advertising Agencies (4A’s) is in the firing line as never before as clients rage about a supposed lack of “transparency” in media billings, notably the alleged widespread existence of undisclosed media rebates. So it makes sense, in some ways anyway, to appoint MEC North America boss Marla Kaplowitz as its new.
More About Advertising
FEBRUARY 27, 2017
Talk about shutting the stable door after the horse has bolted… Samsung blitzed the Oscars ceremony (you know, the one where they gave the Best Film to the wrong film initially*) with a series of ads purporting to show how its phones are tested to distraction. Without mentioning once that its last one, the Galaxy.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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