Fuel Lines
JULY 27, 2016
How to put yourself in front of prospects so that they can’t help but find you. Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning, and differentiation easier and helps agencies to find, attract and engage their best prospects online.
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JULY 26, 2016
Apparently Marco Polo is a game of tag played in a swimming pool. Whether the fabled Venetian merchant traveller brought this back from China (along with pasta and other goodies) we know not. But Marco pops up in a watery context in a new campaign – ‘It’s Not Surprising’ – from US car insurer GEICO.
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All About Advertising Law
JULY 27, 2016
The next issue in our series of blog posts about the Olympics considers “Rule 40,” which can get both advertisers and athletes into trouble. We think Rule 40 deserves a gold medal for generating buzz in the advertising world, and a silver for generating confusion. Rule 40 restricts participants in the Olympic Games ( i.e. , competitors, coaches, trainers, and officials) from allowing their “person, name, picture or sports performances to be used for advertising during the Olympic Games.
Advertising to Baby Boomers
JULY 26, 2016
Long time Ad Guru Steve Hall isn’t really flabbergasted: OMG! The Internet STILL Hasn't Killed TV! Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results… I like it when someone else writes a post for me – and/or I’ve written the post before (in this case, loads of times) so I don’t have to start from scratch.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Gods of Advertising
JULY 29, 2016
Something’s been bothering me for a while. I want it to blow over like the non-event that it undoubtedly is. But I can’t. So I figure I’ll just do what I’ve always done when something gets caught in my head. I’ll pry it out with my laptop. These political conventions. God, I loathe them. I see an epic amount of b t being leveled at us from BOTH parties, BOTH candidates, and BOTH their get.
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JULY 25, 2016
McCann London is building up quite a head of steam – and it’s a while since you’ve been able to say that – and the agency has just been appointed by the Kew Foundation, the charitable arm of the Royal Botanical Gardens at Kew in south west London, to support the charity’s fundraising and communications.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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JULY 29, 2016
Rob Fletcher is creative partner at independent London agency Isobel. He began his career as an art director at the legendary Gold Greenlees Trott, aged 18. He has gone on to win numerous awards and serve on many creative juries. Humour is a constant in his and the agency’s work, as it is in the.
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JULY 28, 2016
Manchester United is raking in millions from shirtmaker adidas and sponsor Chevrolet (just as well as boss Ed Woodward keeps spending it all on overpriced/duff players) so agency The Corner has produced a new variation on adidas’ ‘First Never Follows’ theme hymning the famous team’s, er, shirts. Well sponsors need something for their money I.
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JULY 28, 2016
By Sacha Reeb, executive creative director of experience design agency Critical Mass London. Taking part in the Cannes creativity festival as a judge in the Cyber category was an immense privilege. Debating with some of the sharpest minds in the industry was also an extraordinarily humbling experience. Being receptive to the other judges’ opinions and.
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JULY 27, 2016
They say it’s a race for talent these days and VCCP in London seems to have stolen a march on its competitors with its latest intern tennis star Maria Sharapova. Sharapova, who’s won lots of majors, is currently serving a ban for taking a banned substance, which she’s appealing. Here’s Sharapova with her new pals.
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JULY 28, 2016
The&Partnership’s content agency AllTogetherNow has made three big new hires: Don’t Panic’s Richard Beer who joins as ECD, Flora Proudlock from Karmarama as head of strategy and Tom Sneddon from Havas as business director. The new trio will work with CEO Conor McNicholas and MD Steve Parker. ALLTogetherNow launched in December 2014.
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JULY 29, 2016
On this week’s #MediaSnack Tom and David report on a landmark Supreme Court ruling in Germany that ends a six-year legal battle. The ruling creates a new precedent on how media agencies should manage rebates and other incentives and could have implications and impact well beyond Germany. Tom and David explain how the case turned.
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JULY 29, 2016
The tidal wave of views we had for our story about Maria Sharapova’s brief spell in an agency (she was an intern for a week at VCCP) proves conclusively that she’s already the most famous person in advertising – sorry Sir Martin. Neil Christie at Wieden+Kennedy has sent me this Nike ad from ten years.
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JULY 29, 2016
PR company – or communications agency as they style themselves these days – Taylor Herring is pretty good at this content business (it made some successful films for Kwik Fit around Christmas). Now it’s back with the Pimm’s Cider Extreme Croquet Cup, playing the deceptively evil game in all sorts of unlikely locations. Why evil?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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JULY 27, 2016
Cheil London is launching a new healthcare division Cheil Health in partnership with independent agency wethepeople London It will be headed up by Cheil chief growth officer Cat Davis (left), who joined from Grey a year or so ago and wethepeople managing partner John Perkins. They will run the operation alongside their current roles at.
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JULY 27, 2016
Back at the Rugby World Cup BBH Sport produced a series of films with comedian Jack Whitehall showing he’s not very good at sport – or much else – and now he’s back in Samsung’s ‘School of Rio’ for the Olympics, plugging Samsung’s involvement as both Olympic sponsor and Team GB sponsor and the Galaxy.
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JULY 27, 2016
ITV continues to bring in the money – first half revenues up 11 per cent, profits by nine per cent – despite Brexit fears. CEO Adam Crozier (below) says he’s planning to cut costs by £25m to prepare for the worst, which may not happen. First half revenue hit £1.5bn, driven mainly by a 31.
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JULY 26, 2016
Caroline Pay, the last remaining member of BBH’s trumpeted new management team, is leaving the agency. Pay (below), who headed the Tesco account, was deputy ECD to long-serving Nick Gill. Before that she had been managing partner and head of creative development in her second stint at the agency. The other members of the not-so-fab.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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JULY 26, 2016
New figures from specialist technology M&A advisor Results International show that the global market for adtech and martech remained stable in the first half of this year. The overall volume of combined deals completed is up by 9.5 per cent on the same period in 2015, rising from 199 deals in H1 2015 to 218.
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JULY 25, 2016
Mother has been appointed by Innocent drinks as its new European communications agency after a competitive three-way pitch. The partnership will centre on the development and coordination of brand communications across innocent’s rapidly expanding pan-European business. The business moved to 101 from RKCR/Y&R in 2013. Established in 1999, Innocent has grown from a homemade smoothie.
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JULY 25, 2016
WPP’s GroupM, the world’s biggest media buyer, has appointed John Montgomery as its first executive vice president brand safety at GroupM Global. So far so good but what does it mean and why are they doing it?
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JULY 25, 2016
With the never-ending confusion amongst the practitioners and the purchasers of what used to be called advertising as to what better way to put a handle on exactly what the f**k it is they are doing, we are being constantly bombarded with new titles, descriptors and inane titles for people and procedures. In common with.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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JULY 25, 2016
Guardian Media Group’s new management of CEO David Pemsel and editor Katharine Viner (below) have clearly looked into the newspaper and website’s bottomless pit of heavy losses and are beginning to do something about it. The question is: have they left it too late? According to the FT GMG will reveal an operating full year.
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JULY 25, 2016
Yahoo’s web business is being sold to US telecoms giant for $5bn, adding to Verizon’s online pot which includes AOL. Verizon bought AOL for $4.4bn last year. Yahoo will therefore no longer be an operating company but the owner of a 35.5 per cent stake in Yahoo Japan and 15 per cent of Chinese online.
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