Massive new ARF ad study reveals some old truths about how advertising works best
More About Advertising
MARCH 15, 2016
The media dinosaurs have it: advertisers should be spending three quarters of their money on TV, backed up by other media. With the same campaign message throughout. And they should be spending more money – 16 per cent more to be precise – which would mean that US advertisers, for example, upped their collective budget.
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