This Agency's ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI

It all started when creatives at the independent agency 22Squared wondered if AI could replace them

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Recruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren’t interested in interviewing him. Instead, they want to reach an art director named Alex Irving.

The caveat? Irving isn’t human. They’re the pseudonym behind the AI-produced creative portfolio Anglin created with his co-worker, 22Squared senior copywriter Emma Murf.

Using ChatGPT and Midjourney AI tools, the creatives dreamed up Irving (who they’ve deemed the first AI art director), built a portfolio for the digital entity and applied to real job listings using AI-generated work.

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