Meta Limits Options for Targeted Advertising to Teenagers
VideoWeek
JANUARY 11, 2023
Advertisers will no longer be able to use gender to target ads to teenagers on Facebook and Instagram, under Meta’s new guidelines due to come into effect in February. The social media giant is overhauling its advertising policy for young users, following concerns over online child safety in the US and Europe. “We recognise that teens aren’t necessarily as equipped as adults to make decisions about how their online data is used for advertising, particularly when it comes to showing t
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