Sat.Jan 07, 2023 - Fri.Jan 13, 2023

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Meta Limits Options for Targeted Advertising to Teenagers

VideoWeek

Advertisers will no longer be able to use gender to target ads to teenagers on Facebook and Instagram, under Meta’s new guidelines due to come into effect in February. The social media giant is overhauling its advertising policy for young users, following concerns over online child safety in the US and Europe. “We recognise that teens aren’t necessarily as equipped as adults to make decisions about how their online data is used for advertising, particularly when it comes to showing t

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Netflix Joins Upfront Week, Nabbing Paramount’s Vacated Spot

Adweek

It's official: Netflix is joining upfront week. The streaming giant exclusively told Adweek that it will host its first-ever upfront week event on Wednesday, May 17, at New York's Paris Theater. The company's event for advertisers will likely start with a presentation at 5 p.m., followed by a reception. For its first year at upfront.

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How can I use ChatGPT for marketing?

Smart Insights

My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’ I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends to make … The post How can I use ChatGPT for marketing? appeared first on Smart Insights.

Marketing 139
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IAB Europe Wins Belgian DPA Approval, But The TCF’S Fate Still Hangs In The Balance

AdExchanger

Belgium’s data protection authority announced on Thursday that it has approved IAB Europe’s action plan, a six-month overhaul of the TCF, which was deemed illegal by the Belgian agency in. The post IAB Europe Wins Belgian DPA Approval, But The TCF’S Fate Still Hangs In The Balance appeared first on AdExchanger.

Agency 138
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 strategies B2B marketing and sales teams can bank on as markets tighten

Martech

“Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. .

Marketing 134
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The Forces That Will Reshape B-to-B Marketing in 2023

Adweek

For many b-to-b chief marketing officers and their marketing organizations, 2023 will be a crucible year. After three pandemic years, marketers are facing not only budget cuts and hiring freezes but also pressure from their C-suite to do more and do better. Much like their b-to-c counterparts, b-to-b CMOs are being asked to take the.

Marketing 311

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This Verification Startup Is Ranking Publishers Based On Their Approach To Privacy

AdExchanger

When it comes to privacy compliance, who you work with matters. Verification startup Neutronian just released a new score for ranking whether a company – and potential partner – has a kosher. The post This Verification Startup Is Ranking Publishers Based On Their Approach To Privacy appeared first on AdExchanger.

Ad Tech 127
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What is marketing automation and how can it help B2B marketers?

Martech

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing 133
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The Biggest Tech Trends at CES 2023, According to Marketers

Adweek

Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow bottom lines in the near term at the tech industry's annual premiere event. The Consumer Electronics Show, or CES, drew about 115,000 industry attendees to Las Vegas last week in the conference's first full-scale return.

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What Instagram’s Shop tab removal means for social media

Marketing Dive

Ditching the shopping shortcut sees the platform questioning its social commerce strategy as its ByteDance competitor irons out end-to-end operations.

Media 125
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Microsoft Advertising Sets Its Sights On Retail Media

AdExchanger

Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and kicked off a testing phase for in-store activations. The post Microsoft Advertising Sets Its Sights On Retail Media appeared first on AdExchanger.

Retail 123
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3 Google Analytics 4 features to make up for lost data

Martech

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Google Analytics now has the ability to combine observed data and unobserved data.

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These Agencies Are Welcoming Fyre Fest Fraudster Billy McFarland Home From Prison

Adweek

After serving four years in prison for promising a luxury island experience and delivering tents and cold cheese sandwiches in a Sandals parking lot, Billy McFarland is convinced he can rehabilitate his reputation by building another business on the same island where he is still a wanted man. McFarland is the architect of the notorious.

Agency 281
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Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

Marketing Dive

The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How Programmatic OOH Can Reignite The Cross-Channel Customer Journey

AdExchanger

Programmatic OOH – paired with new cross-channel management capabilities – means prospects can now be served OOH ads on their actual journey to the store as part of a more holistic. The post How Programmatic OOH Can Reignite The Cross-Channel Customer Journey appeared first on AdExchanger.

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5 steps to reducing martech bloat through API integration

Martech

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. This results in increased complexity , cost overruns, data silos and inefficient usage patterns. Ultimately, it becomes hard to realize expected returns on investment. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization.

MarTech 121
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How Hyundai Aims to Correct the Way People Say Its Name

Adweek

With the growing demand in electric vehicles the Hyundai Motor Company, the third largest car manufacturer by volume in the world, has been on a transformation journey in recent years. But in the U.K., consumers still mispronounce the name--something the brand has chosen to correct with a humorous campaign ahead of an important year. In.

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DAZN Scores Over $2 Billion in 2022 Revenues

VideoWeek

Sports streaming company DAZN Group became the highest-grossing sports app in 2022, according to its Annual Review published today. DAZN revenues totalled $2.3 billion last year, representing 70 percent growth YoY. The service claims to reach 15 million paying subscribers, on more than 130 million connected devices. As well as its own dedicated app, 100 million users watch DAZN on YouTube, the report noted.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Publicis Media On What Has To Happen Before In-Game Ads Can Take Off

AdExchanger

Ahead of her appearance at AdExchanger's Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the. The post Publicis Media On What Has To Happen Before In-Game Ads Can Take Off appeared first on AdExchanger.

Media 113
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How Coca-Cola activated their enterprise CDP

Martech

This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola is better positioned to match customers with over 250 products in the company’s portfolio. Another goal was to use the data to have more engaging conversations with customers. “It all started with our objective as an organization to become a total beverages company,” said Keith Bartig, director, precision marketing technologies at the Coca-Co

eCommerce 113
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Beyond Free Wi-Fi, How Delta CMO Tim Mapes Is Marketing the Travel Experience

Adweek

For Delta Air Lines, having an outsized presence at a technology trade show makes perfect sense. The world's third largest airline by revenue, which flies 200 million passengers a year, made several tech-focused announcements at CES, built an activation with Starbucks and used the four-day conference to strengthen brand partnerships. "[There's] 345 of the Fortune.

Marketing 300
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Will BeReal Break Through in Social Media Marketing?

EGC Group

When a new year begins, theories and predictions as to innovations that will disrupt current trends and become a game changer abound. Consider the social media platform BeReal. Created in 2022, where is BeReal going in 2023? Specifically, will it join TikTok, Instagram, Facebook, and other social media sites as an effective marketing tool?

Media 105
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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In Consumer Tech, Privacy Is A Distant Concern; Netflix Guns For Net-New Subs

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Vegas, The American Way Ad tech can no longer avoid privacy scrutiny, from platform changes to privacy regulations. The post In Consumer Tech, Privacy Is A Distant Concern; Netflix Guns For Net-New Subs appeared first on AdExchanger.

Ad Tech 116
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How Is Real-time Optimization Transforming Retail Media?

Ad Monsters

With the average person encountering thousands of ads daily, consumers cannot possibly process the volume of messages they receive. Brands and advertisers must invest in the most effective advertising channels available to cut through the clutter. . High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big box retailers are ideal for targeting consumers.

Retail 106
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As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging

Adweek

As brands and agencies dig into the work of meeting climate goals and emission-reduction targets, many are turning to outside experts for help. As such, over a third of businesses are hiring consultants to aid in ESG reporting processes, according to a 2022 report by GreenBiz. In response, a new crop of businesses are springing.

Agency 294
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How will Web3 develop in 2023?

Exchange Wire

Declared “the next chapter of the internet overall” by Meta boss Mark Zuckerberg, Web3 has proven a divisive area of ad tech. While decentralisation is touted by some as a silver bullet to the monopoly of big tech companies, others [.]. The post How will Web3 develop in 2023? appeared first on ExchangeWire.com.

Ad Tech 143
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Why Bit.ly Is Betting Big On QR Codes

AdExchanger

QR codes went from zero to hero during the pandemic. But are people still using QR codes as much now that the pandemic is under control? Bit.ly CEO Toby Gabriner. The post Why Bit.ly Is Betting Big On QR Codes appeared first on AdExchanger.

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Here’s What I Learned at CES: 2023 Will Be All About Hybrid AdTech Domains. Here Are the Top Three.

Ad Monsters

I got back from CES on Friday evening (in time for my kids’ bedtime!) after a packed and thrilling couple of days of meetings with leaders from across the adtech, martech, and digital advertising worlds. Reflecting on everyone I spoke with, here’s what jumped out at me: Every discussion I had was focused on new hybrid domains where adtech is bumping up against some other ecosystem.

Cookies 105
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Dentsu Names Paolo Stucchi as New EMEA Media CEO

Adweek

Dentsu has named Paolo Stucchi, a 12-year veteran of the agency network, to head up its EMEA media division. He takes over from Thomas Le Thierry, who will transition to become its client adviser for the region. Stucchi steps up from CEO of Southern Europe, a role he took on in 2017. In overseeing the.

Media 288
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2023 predictions: How marketers will approach web3, virtual experiences and gaming this year

Martech

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Digital media and advertising. Retail media networks. How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future.

Marketing 106
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.