Sat.Aug 07, 2021 - Fri.Aug 13, 2021

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Marketing ops today: Who are these people?

Martech

A new report packed with data describes the state of MOPs today — who they are, where they sit in their respective organizations, the technology and tools they use, and the future of MOPs. Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” But that doesn’t mean the outlook is gloomy:

Marketing 145
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There Is No Ad Industry ‘War For Talent’ And There Never Has Been

AdPulp

I admit I’m a sucker for Digiday’s “The Confessions” series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can’t talk freely. Like this “holding company agency exec” who complains about the lack of […]. The post There Is No Ad Industry ‘War For Talent’ And There Never Has Been appeared first on Adpulp.

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Cadbury Twirl turns psychic in new campaign by VCCP for Australia and New Zealand

More About Advertising

Australian’s love abrasive humour, and VCCP’s ad serves as a suitably droll introduction to a new campaign that plays into the millennials’ love of astrology and fortune-telling. There’s an app to go with it, which promises to tell your fortune from the intricate pattern inside your Twirl, claiming that that “your future’s in the swirls.

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Facebook Ad Library Guide (Update 2022)

Lemonads

Facebook ads are one of the most effective marketing tactics. In this article we will explain what Facebook ads are, what can you advertise on Facebook and we will focus on what the Facebook ad library is, and how to leverage the tool for your future campaigns. What are Facebook ads? Facebook ads are paid content from businesses that are written in their voice and help reach the people in their target audience who have a Facebook account.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top social media monitoring capabilities for brands

Martech

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide.

Media 135
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Billie Eilish and Adobe Do the Celebrity Endorsement Dance

AdPulp

Billie Eilish is a superstar with a shelf full of Grammys. She’s also a maker and like so many modern-day makers, she uses Adobe software (to create visual worlds to accompany her music). Before we get to the new Adobe commercial in which she stars—the purpose of this article—let’s tune in to Ms. Eilish’s pop […]. The post Billie Eilish and Adobe Do the Celebrity Endorsement Dance appeared first on Adpulp.

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Most Viewed Video Ads: 2021 Tokyo Olympics

illumin

The Most Viewed Video Ads for the 2021 Tokyo Olympics showcase the familiar themes the Games are known for — dreams, ambition, and the inspiration that anything is possible with a little grit. But other themes also emerged — feminism and mental health, as brands used their platform to show support and solidarity for topical […]. The post Most Viewed Video Ads: 2021 Tokyo Olympics appeared first on AcuityAds Inc.

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CTV growth continues and 30-second ads remain dominant

Martech

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. For instance, fuboTV hit records in revenue and new subscribers in Q2. Ad revenue grew 281% YoY, and they now have close to 700,000 total subscribers who pay for the service.

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When You Fail to Reward Talent and You Run from Conflict, You Lose

AdPulp

Why are advertising agencies having a hard time finding talented people to work for them? Once upon a time, ad agencies had people beating down their doors. Many of the industry-famous shops still do. Yet, according to Campaign US, the talent crunch is pushing agencies to lean on staffing and recruitment firms and, in some […]. The post When You Fail to Reward Talent and You Run from Conflict, You Lose appeared first on Adpulp.

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Zac Efron & Jessica Alba in Mother’s Dubai Tourism RomCom

More About Advertising

For anyone who didn’t get enough of Zac Efron and Jessica Alba in the all-action first instalment of Mother’s campaign for Dubai Tourism, here’s the next film in the series. This one takes on the romantic comedy genre, helped along by beautiful people and a beautiful backdrop. There are still four more of these to. The post Zac Efron & Jessica Alba in Mother's Dubai Tourism RomCom first appeared on More About Advertising.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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10 Best DSPs That Define Programmatic Buying in 2021

Smarty Ads

Demand side platforms in 2021 aren’t what they used to be just a couple of years ago - the evolution of digital advertising constantly brings in new functionalities, ad formats, and capacities to the table. These are the drivers that DSP demand side platforms are using in order to.

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Dare to be less-same: Marketoon of the Week

Martech

In today’s Marketoon, we put differentiation to the test. Fishburne’s take: When I worked on the Method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.” Like many aisles in the grocery story, household cleaning was dominated by brands that looked and sounded alike — same stock bottle packaging, same messaging, same product benefits, same designs, same claims.

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How to Improve Your ‘Digital Body Language’ and Be Understood

AdPulp

Reading messages carefully is the new listening and writing clearly is the new empathy. Erica Dhawan is an internationally recognized leading authority, author, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional […].

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Why is Bob Hoffman so unimpressed by VMLY&R?

More About Advertising

The estimable Ad Contrarian Bob Hoffman is away for a while on vacation so he’s left us with some parting thoughts about the ad business. One item to catch his attention is WPP agency VMLY&R’s new schtick “human-centered design.” Obvious enough surely but this variant depends on A1. Here’s what Bob has to say: Agency.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Integration with Voluum DSP Brings Premium Demand to SmartyAds SSP

Smarty Ads

Voluum DSP, a self-serve programmatic media buying platform, has just entered a mutually beneficial collaboration with SmartyAds SSP. This collaboration will provide advertisers of Voluum DSP with access to the finest quality inventory offered by SmartyAds SSP. It will also provide a unique opportunity for the publishers of SmartyAds SSP.

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Is FLoC switching from cohorts to topics?: Friday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are your customers and prospects thinking about content? Certainly, they consume it.

Retail 125
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The Richards Group and Tommy Lee Jones Make A Short Western

AdPulp

Beef is the top-selling meat in the U.S., with sales in 2020 increasing to $30.3 billion, a 23.7% jump year-over-year. In Texas—the nation’s top beef-producing state—17,500 beef cattle producers, ranching families, and businesses are members of the Texas and Southwestern Cattle Raisers Association (TSCRA), a 144-year-old organization. According to Adweek, the trade org hired The […].

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South Western Railway moves creative to St Luke’s

More About Advertising

South Western Railway (SWR) has confirmed the appointment of St Luke’s as its lead creative agency. The business moves from Engine after a three-way pitch with the AAR. SWR head of marketing Paul Bright says: “We were looking for an agency partner who understood our brand and could bring it to life amongst our customers. The post South Western Railway moves creative to St Luke's first appeared on More About Advertising.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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A New Collab Brings Top-Notch Opera Demand to Smartyads SSP

Smarty Ads

Opera, one of the major Internet browsers, has recently allied with SmartyAds SSP to set up a new, beneficial collaboration. So, what can we expect from this direct partnership? Opera gets access to the brand-safe, superior quality inventory available at SmartyAds SSP so that its advertisers can run efficient ad.

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Understanding different product roles in marketing technology acquisition

Martech

In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. However, there are plenty of different types of product roles out there, and they are certainly confusing at times. As with anything in life, there are variations from situation to situation.

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How To Rose? the Snoop Dogg Way

AdPulp

Wine marketing is oftentimes painfully boring. I’d rather watch paint dry than see a wine ad. Wine ads—like some winery tasting room staff—can be stuffy, talkative, and off-point. Thankfully, change is coming to the wine industry. In June, we reported on Elizabeth Banks and her connection to Archer Roose. Now, it’s Snoop Doggy Dogg’s turn. […].

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It’s Covid ad review time in the UK – Belong’s research hardly helps matters

More About Advertising

The UK government is reviewing its Covid-19 agencies: MullenLowe for creative, which is pitching against M&C Saatchi, and media agency Manning Gottlieb OMS which will probably end up pitching against everyone as the process is reported to be taking a year – which sounds a touch excessive. So far hundreds of millions have been spent. The post It's Covid ad review time in the UK - Belong's research hardly helps matters first appeared on More About Advertising.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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How The Telco Business Model Needs to Evolve

InMobi

As consumer demands become more pronounced and as digital services proliferate, today’s standard telco business model no longer works. But what products and services do telcos need to offer in order to stay competitive? Here’s why the standard core business model for telcos no longer suffices and how it should evolve. How Mobile Upended Telco Network Infrastructure Needs – And Business Models In the beginning, the primary – often the sole – purpose of telcos was to

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HBO Max leans into customer demand for enhanced digital experiences in stores

Martech

Following the long period of lockdown in 2020, many consumers (nearly half) were ready to get outside and into stores, according to a Snapchat study. But are they bringing with them higher expectations for in-store experiences? Marketers serving brands with a brick and mortar presence should be thinking about how to create hybrid digital/physical experiences (or “phygital,” as Uberall is now calling them ).

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Big Brothers Big Sisters of America Joins Our PSA Program

Mediavine

It’s been more than a year since Mediavine publisher Laurence Norah inspired us to launch our first PSA campaign and we’re moving full steam ahead with the growth of these initiatives. First of all, I’d like to thank all of you who have opted into one (or more) of our PSAs. It’s so rewarding to see not only causes that resonate with you, but also the effect your support has.

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Stormzy and Grey London take Very back to school in style

More About Advertising

The back seat of the bus is where the cool kids sit, and the star of this ad, kitted out by Very, is determined to claim that space at the start of a new school year. Stormzy’s ‘Big For Your Boots’ accompanies his triumphant march to the back, and there’s a humorous twist at the. The post Stormzy and Grey London take Very back to school in style first appeared on More About Advertising.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Understanding Android Users Worldwide

InMobi

There are now over 2.5 billion active Android users worldwide , with more than 3 million devices across the globe using this mobile operating system. How did the Android OS become more popular, what is the current state of the global smartphone market and how will the mobile market evolve? Let’s take a look. Key Stats On Smartphone Users and Android Devices Globally Over 70% of all mobile devices worldwide were running Android as of July 2021.

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Real Story on MarTech: Consider supply and demand chains for your marketing content

Martech

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. Could the same concepts apply for inputs and outputs from your martech stack? On the content side, I think the answer is “yes.” There’s a growing sense that meaningful content drives the kinds of effective customer experiences that now lie at the heart of digital transformation.

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Alfi research shows promising growth for programmatic advertising

Marketing Tech News

Half of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years. This is according to a survey by the Florida-based artifical intelligence (AI) advertising SaaS platform, Alfi. The research also found that, when asked to pick the three most important benefits of programmatic advertising, 94% of those asked.

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Uncommon launches a customer experience practice, led by ex-Lida CEO Jonathan Goodman

More About Advertising

Uncommon Creative Studio has shown that it’s more like a regular agency than it would have us believe, and is launching a customer experience division. Called the Practice, it is headed up by Jonathan Goodman, who joined Uncommon as a director last October and was previously a CEO of Lida, where he worked, both in. The post Uncommon launches a customer experience practice, led by ex-Lida CEO Jonathan Goodman first appeared on More About Advertising.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.