Sat.Jan 29, 2022 - Fri.Feb 04, 2022

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4 key strategies for NFT brand launches

Martech

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. But there are also risks to venturing out in uncharted waters. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King.

Audience 130
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A Universal Call to Action: Get Back to Nature and Back In Tune

AdPulp

Creative people have been toiling away at their work-from-home desks for almost two years now. Sadly, many have not ventured outside. The impact of this unnatural stasis and social deprivation is starting to show in today’s advertising. For example, Busch Light is out with a new spot that is positively hallucinatory. It’s also a good […].

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VCCP ventures into the metaverse

More About Advertising

London agency VCCP is venturing into the metaverse with a virtual office inside a Roblox game. and very nice it looks too. A good way of showing your clients and prospects that you get these virtual thingies. Mind you, there’ve already been accounts of harassment and worse in the metaverse, which nobody seems to have. The post VCCP ventures into the metaverse first appeared on More About Advertising.

Agency 75
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Ninth Circuit Upholds California Net Neutrality Law

All About Advertising Law

Last Friday, the Ninth Circuit upheld California’s 2018 net neutrality law in the face of arguments that the law was preempted by FCC action. The court held that the FCC can’t preempt states since it gave up its own regulatory authority over broadband in its 2017 repeal of the federal net neutrality rules. According to the decision, key is the FCC reclassification of broadband internet service as an information service: “Only the invocation of federal regulatory authority can preempt state regul

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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4 ways to build a successful ABM strategy

Martech

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It was a global report,” she said. “It spanned across various countries, organization sizes, and sectors.”.

Cookies 121
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New Ad Chatter Episode Featuring Megan Averell of The Insight Inn

AdPulp

Research and strategy are the building blocks of successful marketing and advertising efforts, and no one knows it all better than Megan Averell, founder of The Insight Inn. gsdgsd In this 55 minute episode of Ad Chatter, Megan and I talk about: The importance of going out and talking to consumers “in the wild” How […]. The post New Ad Chatter Episode Featuring Megan Averell of The Insight Inn appeared first on Adpulp.

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Blockchain, NFTs, and Metaverse: The Future is Now

EGC Group

We’ve all read books or seen movies about what the future of civilization will be like. Whether sci-fi or space fantasy, the descriptions and images of what life will be like are dazzling. Well, the future may be closer than we think—if not already here. Consider the advancements of blockchain technology, NFTs (non-fungible tokens), and the emerging metaverse.

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Facebook finally hits a brick wall

Martech

The last few days have not been good for Facebook — or rather Meta, as we must learn to call the company. Shares fell almost 25% (and at time of writing have not recovered) after the announcement of disappointing revenue figures and the first drop in daily user numbers in the social media giant’s history. CEO Mark Zuckerberg took a personal hit of tens of billions of dollars.

MarTech 119
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Before You Change the World, (Subscribe and Read) Bloomberg

AdPulp

Gated content is valuable content. It seems that every media company under the Sun today wants to make this argument. Bloomberg.com, for instance, wants $290 for the first year of unfettered digital access, and then $415/year each year thereafter. Or you, dear web surfer, get nothing. These are some hefty tabs for news. Is there […]. The post Before You Change the World, (Subscribe and Read) Bloomberg appeared first on Adpulp.

Media 62
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Bayley joins new-style agency collective Harbour as production boss

More About Advertising

One of the spectator sports of the pandemic (for those of a chilly disposition anyway) was seeing who survived and who didn’t. Paul Hammersley’s Harbour was launched in 2017 as an “independent communications agency” collective in which clients “only paid for what they eat,” ie no AOR fees and the like. Made prefect logical sense.

Agency 64
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Download Venable’s Advertising Law Tool Kit – 10th Edition

All About Advertising Law

We are pleased to share with you the tenth edition of Venable’s popular Advertising Law Tool Kit. This annual resource compiles a broad spectrum of marketing-related topics, background information, and checklists into an easy-to-access guide, authored by some of the most experienced attorneys in the industry. Download this year’s Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement.

Marketing 113
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Borrowed Equity Is Not An Idea (But In This Case, It’s Effective)

AdPulp

Cheers is an American sitcom television series that ran on NBC from 1982 to 1993, with a total of 275 half-hour episodes across eleven seasons. For those of a certian age, the show’s theme song is beyond familiar, it’s iconic and instantly recognizable. A couple of notes from the tune and visions of Norm at […]. The post Borrowed Equity Is Not An Idea (But In This Case, It’s Effective) appeared first on Adpulp.

Food 57
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Scrooge Waitrose cuts free newspapers for members

More About Advertising

Talk about own goals. UK supermarket chain Waitrsose is canning its free newspaper (if you spend £10) to myWaitrose custmers, those with a membership card that gets you tiny savings on your pretty well-stuffed bill. It canned its free coffee to members in 2017: not that much of a surprise as it was clearly a. The post Scrooge Waitrose cuts free newspapers for members first appeared on More About Advertising.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Most Viewed Video Ads: QSR Sector 2021

illumin

COVID-19 transformed just about every industry in the wake of lockdowns and health concerns, but the QSR sector has managed to weather the storm and come out stronger for it. In fact, the industry is projected to see $119.2 Billion (USD) in growth between 2021-2025 (source: Technavio). Despite some supply chain issues and a labor […]. The post Most Viewed Video Ads: QSR Sector 2021 appeared first on AcuityAds Inc.

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Help us understand how marketing salaries and roles have changed: Take our survey

Martech

The COVID pandemic has accelerated change in marketing organizations at a pace not seen since the smartphone first launched. Digital has truly become the dominant experience for customers, stretching from how we buy things to how we work, learn and play. The result: boons for digital advertising, commerce, virtual events, content marketing and so much more.

Marketing 106
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How to Find Content Ideas

UNI Digital Advertising

As a content marketer, you’ll need to constantly come up with content ideas to build, maintain, and grow your audience. This article will give you a couple of tips and tools to help you brainstorm great content ideas for your website or channel. Use Google Intentionally When doing Google research to find content ideas, always pay attention to the “People Also Ask” section in the search results.

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Virgin Media O2 takes well-trodden skateboarder route

More About Advertising

Regular readers may have noticed that we’re not a fan of Virgin Media: its rickety old cable network breaks down constantly and its customer service is so bad it’s almost comical. They lie, for example, telling you they’re fixing things when they’re demonstrably not. Now merged with O2, Virgin is back on the airwaves with. The post Virgin Media O2 takes well-trodden skateboarder route first appeared on More About Advertising.

Media 59
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Digital Marketing: Best Trends for 2022

Adtelligent

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% by 2024. The industry keeps growing, so are the new demands and requirements. Behavioral advertising vs. contextual advertising .

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How Denny’s connects with customers through social media, sports marketing and updated digital experiences

Martech

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. As all eyes will soon turn to hoops in next month’s March Madness, Denny’s is partnering with Stanford junior forward Fran Belibi as part of its continued effort to showcase underrepresented athletes, as well as to celebrate the return of Denny’s Super Slam breakfast deal.

Media 106
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How to Find Content Ideas

UNI Digital Advertising

As a content marketer, you’ll need to constantly come up with content ideas to build, maintain, and grow your audience. This article will give you a couple of tips and tools to help you brainstorm great content ideas for your website or channel. Use Google Intentionally. When doing Google research to find content ideas, always pay attention to the “People Also Ask” section in the search results.

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MAA Ad of the Week: IKEA from Thjnk

More About Advertising

Advertising isn’t that difficult is it? You pose a problem and solve it with the product. Which is exactly what German agency Thjnk has done for IKEA with this compelling, but somehow good-humoured slice of angsty modern life, compounded by the joys of a European winter. IKEA to the rescue, complete with price shots, but. The post MAA Ad of the Week: IKEA from Thjnk first appeared on More About Advertising.

Agency 59
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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What Will The 2022 Spring CPG Season Look Like?

InMobi

For many consumer-packaged goods (CPG) brands and related retailers, spring is one of the biggest times of the year. Between spring cleaning, Easter, Mother’s Day, Tax Day and just the general warmer weather, consumers flock to purchase everything from confections and flowers to cleaning supplies, medications and much more. As consumers look to get started on their spring and early summer shopping, what should CPG brands and retailers expect?

Retail 52
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3 social media trends impacting marketing in 2022

Martech

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies. “Things are changing fast — things are incredibly complex,” said Mike Baglietto, the global head of market insights at market research company NetBase Quid, in a recent webin

Media 103
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Should Publishers Remove Ad Consent Pop-Ups?

Oko

Privacy legislation, like Europe’s GDPR, may have forced publishers to use consent pop-ups, but they are begrudging additions to most publisher websites. Even the best consent solutions are interruptive, unattractive, and intensely disliked by most users. Most of us wouldn’t need much excuse to remove them from our websites if they were no longer needed. […].

Pop-Up 52
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Publicis bounces back in 2021 with 10% organic growth

More About Advertising

Publicis Group delivered the goods in 2021 with organic revenue up 10% on Covid-battered 2020, up3% on the more meaningful 2019 including 5.3% in Q4. Data businesses Epsilon and Publicis Sapient were the standouts with 2021 performance at +12.8% and +13.8% respectively. Publicis is predicting between 4-5% overall in 2022. Uncle Arthur Sadoun (below) is.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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2022’s First Building Resilient Brands Summit

InMobi

InMobi launched this year’s first Building Resilient Brands summit – The Indisputable Magic of Mobile, India, 2022 , as a virtual free-for-all event. As a part of the summit, the industry’s brightest minds decoded insights on the mobile trends and opportunities, from our 2022 India Mobile Marketing Handbook , that will define the year ahead for India’s advertising ecosystem.

ROI 52
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IAB Europe agrees to change Transparency and Consent Framework for EU ad industry

Martech

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. The complaints, originally filed in 2019, related “to the principles of legality, appropriateness, transparency, purpose limitation, storage restriction and security, as well as to accountability.”.

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Federal Trade Commission Releases Online Customer Review Guidance

All About Advertising Law

It might be hard for some to imagine, but the Federal Trade Commission (FTC) is feeling groovy. This month, the agency released two guidance documents that track best practices to prevent consumers from being misled when marketers solicit and pay for online reviews and when review platforms feature online customer reviews. The new documents are like two sides of an old-school vinyl album.

Retail 52
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WPP lands another global win – coffee giant JDE Peet’s

More About Advertising

WPP has landed another big global deal following its Coca-Cola triumph last year, global creative for JDE Peet’s, which won’t mean much to many people but claims to be the world’s leading coffee and tea company. Amsterdam-based JDE’s brands include Jacobs, L’Or, Tassimo and Senseo. Operating from WPP’s Amsterdam Campus, a bespoke team will be.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.