Sat.Nov 09, 2019 - Fri.Nov 15, 2019

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Droga5 pays off for Accenture in big Kimberly-Clark win

More About Advertising

Is Droga5 the not-so-secret weapon that will propel Accenture Interactive into the global elite of creative networks? Kimberly-Clark thinks so anyway, moving the bulk of its worldwide baby and child care creative business out of WPP into Accenture and citing Droga5 as the clincher. Kimberly-Clark chief growth officer Alison Lewis, said of the switch: “Technology.

Finance 78
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Mobile's Role in Black Friday Holiday Shopping

InMobi

Mobile is the most prominent device in our lives, and the weekend after Thanksgiving is the biggest shopping time period of the year. How do these two true but unrelated statements connect? That’s what we wanted to find out. To uncover the truth about mobile’s role in shopping habits from Thanksgiving until the following Monday, we surveyed hundreds of people in and near the 10 biggest cities in the U.S. using InMobi Pulse.

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Ads.Cert: What Is It, and What It Has to Do with Ads.txt?

Smarty Ads

As new IAB standard popped in, many ad tech players need clarification on what is ads.cert in order to stop confusing it with previous IAB standard: ads.txt. There’s a shared opinion that ads.cert is an improved version of ads.txt. Indeed, it serves the same anti-fraud purpose but in.

Ad Tech 52
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Your Ego Will Lift You Up, But Eventually, There’s A Wicked Fall from False Heights

AdPulp

One of the first challenges a person faces in the advertising business is the need to grow a thick skin. Like yesterday. Sadly, it’s a lesson unlearned by way too many acting professionals, inside and outside of media, marketing, and advertising. According to Suzanne Pope, professor of advertising at Humber College in Toronto, Ontario, Canada, […].

Media 54
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Aussie retailer Myer wheels out the John Lewis approach before John Lewis

More About Advertising

Myer in Australia is rather like its version of John Lewis and it’s taken a leaf out of the John Lewis playbook with this year’s teary Christmas offering from Clemenger BBDO. To our young heroine it looks like Christmas is off because the family in going camping (camping!) but, of course, Santa has a way.

Retail 77
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App Onboarding Checks at InMobi

InMobi

Trust and transparency concerns have dominated ad tech headlines over the past few years, with the focus primarily remaining on traffic quality. As fraud continues to evolve, the need for a definitive strategy regarding advertising environments both from a brand safety as well as a user experience perspective has emerged. The term “brand safety” here refers to considerations, practices and tools to ensure that advertising does not appear in a context that is inappropriate for a brand.

Pop-Up 52

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Nature Needs Heroes and Your City Needs You

AdPulp

Why do urban artists wear Timberland? Could it be that Timberland works harder than most to appeal to young urban customers? In this new campaign from Timberland and their agency, Pereira O’Dell, the brand’s “Nature Needs Heroes” platform and commitment to a greener world is front and center. In an interesting twist, the campaign presents […].

Agency 48
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Publicis Groupe adds Nivea to growing list of wins

More About Advertising

When someone tots up the amount of new business won by the holding companies in 2019 – in the guise of ‘research’ no doubt – Publicis Groupe will likely be top with a number of, on the face of it, big wins and now there’s another: Nivea owner Beiersdorf. Publicis is setting up a bespoke.

Finance 67
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Building a Frictionless Consumer Experience Using Mobile

InMobi

As we’ve previously noted , most shoppers in India use a mobile device to make a purchase. The problem is that while consumers are quick to embrace mobile devices , brands are not. This can especially be pronounced during large-scale events such as Diwali, Christmas among others. Consumer Frictions on Mobile At all stages of the customer shopping journey, consumers report issues with the mobile experience offered by their favorite brands.

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How B2B Firms Can Acquire Leads with Programmatic Ads

Single Grain

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. To acquire high-quality leads, targeting needs to get as precise and specific as possible. For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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California Dreamin’ Is Still A Thing

AdPulp

Does digital advertising work as intended? Several loud, convincing voices say no. This is what Econsultancy says: “The fact that some of the brightest, most qualified minds in the industry are admitting that digital advertising’s supposed efficacy is more myth than reality isn’t likely to dent advertisers’ faith in digital ads. But savvy advertisers might […].

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Seven campaigns – one channel

More About Advertising

Talon opened for business in 2013. The Out of Home (OOH) market in the UK was worth less than £1 billion and digital just a fifth of revenues. The industry is now worth £1.3 billion and digital revenues are over half the market this quarter. Innovation was gaining traction but was isolated. And with over.

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What You Need for In-App Mid-Funnel Prospecting Campaigns

InMobi

This post is written by Ruby Ban, Lead Account Manager on InMobi's Demand team. Think about the classic marketing funnel. In the mobile in-app advertising space, we tend to focus a lot at the very top and very bottom of the funnel. If you want reach and awareness, there are a lot of options. And if you want app installs and downloads, there are also a lot of options.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

NEW & IMPROVED! This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Enjoy! Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? There are over 1.56 billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, b

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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There’s Value In Being Counted

AdPulp

Sadly, the question of who belongs in America hasn’t been settled yet. Presidents Tweet about it, talking heads flap their gums about it, and the Supreme Court rules on it. One thing that we do know for sure, Native peoples belong here. And the U.S. Census wants to make sure Native peoples are counted. According […]. The post There’s Value In Being Counted appeared first on Adpulp.

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Global advertisers split over “digital transformation” says new WFA report

More About Advertising

Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy – and the uncomfortable realisation that people don’t seem to be buying any more just because the internet supposedly makes it easier for the them.

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2019 Mobile App Monetization Trends [New Research]

InMobi

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? Last year, we surveyed dozens of app publishers, app development professionals and others in the mobile app advertising space to get their real opinion on in-app header bidding, mediation and many other topics.

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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Possible Moscow joins anti-plastic crusade for Greenpeace

More About Advertising

Here’s another effort to save the world – this time from the dreaded plastic – from Possible Moscow (still part of the WPP empire one presumes) for Greenpeace Russia. It’s an interesting spin on a hunting culture – with a neat twist. Possible creative director Artyom Filimonov says: “Despite the fact that all actual weapons.

Agency 61
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Ever-optimistic Arthur Sadoun praises ‘red hot’ Publicis

More About Advertising

Publicis Groupe CEO Arthur Sadoun (below) is arguably the most interesting character among the big ad holding companies head honchos and, fan or not, you have to say that he’s an enthusiastic and skilful communicator. Adweek’s Agency Spy has come across his latest internal memo to the troops, hymning a good year for new business.

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Isobel’s Jamie Williams: can it be Christmas all year round?

More About Advertising

Charles Dickens knew a thing or two about the power of Christmas. The season’s unique spirit transformed Ebenezer Scrooge from a miserable stingy businessman, who didn’t consider the feelings of other people, to a kind, generous and empathetic character. But it’s not just the time of year for giving.

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Wieden+Kennedy wins National Trust

More About Advertising

Wieden+Kennedy London has won the UK’s National Trust, described now as a “Conservation charity.” following a pitch. the National Trust, which manages historic buildings and places deemed on natural beauty, is 125 in 2020. NT brand and marketing director Mark Scott says: “We’re excited to have Wieden+Kennedy on-board as we head into an important anniversary.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Massive tech conference Web Summit, offers a glimpse of marketing’s future

More About Advertising

By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and the largest tech conference in the world. This year’s event pavilions were heaving with more than 70,000 global attendees, all clamouring to catch the next big thing as everyone from Amazon to Facebook to Huawei.

Ad Tech 58
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Star director Gondry helms HP’s bid to print Christmas

More About Advertising

You expect something special from Michel Gondry and Goodby Silverstein, teaming up for HP’s latest brave effort to persuade us all to use printers more. In this instance at Christmas when most people under 79 seem glued to their mobile screens. It is indeed a brave effort but begs some questions: like how much would.

Agency 58
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John Lewis readies Excitable Edgar for Christmas – will there be a hospital scene too?

More About Advertising

OK, it’s coming on Thursday (November 14) and features ‘Excitable Edgar,’ something to do with a door knocker. The John Lewis Christmas ad, that is. Meet Edgar. 14.11.19 #ExcitableEdgar pic.twitter.com/4H9YRCDMZJ — Excitable Edgar (@ExcitableEdgar) November 11, 2019 The Liverpool Echo reckons there’ll be a children’s hospital scene too, tear ducts at the ready.

Agency 58
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Adam&eveDDB aims high as it plumbs the watery depths of PlayStation’s ‘Death Stranding’

More About Advertising

PlayStation ads are coming thick and fast from adam&eveDDB – a campaign, thought they’d disappeared – and the latest is for PlayStation Pro and its ‘Death Stranding’ game (this is clearly not a game as in fun and games.) Directed by Frederic Planchon for Academy. Game campaigns need ideas as well as SFX and these.

Agency 58
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Loewe goes all Arts and Crafts for Christmas

More About Advertising

We haven’t seen much from the fashionistas so far this Christmas but here’s Spanish luxury house Loewe out of the blocks with a film by Nina Gantz through Blinkink. for its ready to wear and accessories collection, inspired by English Arts and Crafts Movement potter William De Morgan (I’ll have the vase please.) With an.

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Sainsbury’s takes a trip down Memory (Drury) Lane

More About Advertising

In its long stay at AMV BBDO Sainsbury’s used to go toe to toe with John Lewis at Chrstmas, most notably its Great War drama in 2014, celebrating the 1914 Christmas truce. It’s pushed the boat out a bit this time round with a Dickensian ramble through Victorian London courtesy of Wieden+Kennedy, tying in with.

Agency 58
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John Lewis Christmas ad: has its joint effort with Waitrose knocked it out of the park again?

More About Advertising

Before we try to answer that question, there’s one certainty about this year’s Christmas ads, winsome young redheads have taken over. Here’s another one in a medieval set (ditto above) with young dragon Excitable Edgar (more toy sales they hope) whose fire-breathing antics interrupt the Christmas festivities. No hospital scene as we surmised yesterday though.

Agency 55
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UK tax body’s retrospective rethink of charity advertising tax exemption threatens media agencies

More About Advertising

Something close to panic is breaking out in UK media agencies as they contemplate huge bills from tax collection body HMRC over ads placed in social media. Most charity purchases in the UK are VAT free (VAT is currently 20 per cent) but HMRC has ruled that, because ads in social medias are targeted rather.

Agency 55
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.