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MAY 24, 2019
BBC Breakfast literally stopped me in my tracks one morning last week. You would be forgiven for thinking that it was a breaking news story that caused me to spin around and stare at the screen, but no – the broadcaster was running a segment on the menopause – at breakfast time. A floor manager.
illumin
MAY 22, 2019
Week 2 of May puts Hulu on the top spot for the Most Viewed Video Ads chart. The campaign, for Hulu’s ad-free subscription, begins as one of the classic Old Spice ads with Isaiah Mustafa. However, in a comedic twist, it turns out that it is actually “a Hulu ad to tell you that you should get Hulu with no ads.” This is Hulu’s 10th spot on the chart in 2019, and their first time in the top spot since October 2018.
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AdGlow
MAY 24, 2019
On Wednesday, 22nd May we headed to Madrid's IFEMA for this year's Digital Enterprise Show. The event, currently on its 4th edition is currently the world's leading trade show dedicated to Digital Transformation and its relationship with business.
Admixer
MAY 22, 2019
Admixer is excited to join DigiTech Day Berlin 2019. The meetup is devoted to best practices of reaching target audiences within GDPR regulations. With the continued growth in programmatic from one side and GDPR coming into force from the other, advertisers and publishers experience new challenges in using data for building effective communication with their […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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MAY 23, 2019
Even Jamie Oliver isn’t immune to changing consumer trends To many it was a surprise that Jamie Oliver’s restaurant chain went into administration this week. But if you look at all the trends in this sector, it was, unfortunately, not surprising. When Jamie’s Italian launched in 2008 it immediately had a buzz, benefiting immensely from.
illumin
MAY 20, 2019
AcuityAds sponsored IDSD (SDX Interactive Day San Diego) last week to connect with brands, agencies and entrepreneurs in the marketing and advertising community. Leading trailblazers in brand, marketing, tech, and digital shared their inspiring stories that are shaping the future of our industry. We sat in with Michael D. Andrew, VP of Strategy & Growth at Salesforce, for his session “Building Brands in the Age of AI”.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
MAY 21, 2019
To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. It’s expected to reach three hours and 49 minutes by 2020.
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MAY 21, 2019
Matthieu Elkaim is CCO of Ogilvy Paris. Top Tips for Cannes Skittles – Broadway the Rainbow Skittles is impressive by its consistency through time. The brand constantly reinvents itself and challenges the conventions. This kind of brand gives value to ad agencies, as being able to make people pay to watch an ad is simply.
AdPulp
MAY 19, 2019
Google-owned YouTube is a wasteland, but like all wastelands, when you brush aside the layers of dirt and debris, you’re in the position to discover a gem or two. The video that follows may not meet gem status, but it is a find worth noting here. Tara Walpert Levy is VP of Agency and Brand […]. The post Just Google It: 7 Questions Every CMO Wants To Know appeared first on Adpulp.
Gods of Advertising
MAY 20, 2019
steffanpostaer.com. File this under long overdue: I finally redid my website portfolio, making it much easier to review and (hopefully) appreciate. Please take a look. If you’re looking for an exceptional copywriter and/or creative director for a project or pitch, or simply have a special writing assignment requiring a true professional, I’m your guy.
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MAY 22, 2019
Apple has been annointed Cannes Lions Creative Marketer of the Year for the first time. Cannes Lions MD Simon Cook says: “The company’s marketing and communications consistently showcases creative excellence. Apple Inc. has created a culture that drives marketing strategies that ensure that its customers are true ambassadors for Apple brands.” Apple VP of Marketing.
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MAY 21, 2019
Tenthavenue, the WPP Out of Home and experiential holding company based in New York, has gone in CEO Mark Read’s ongoing reorganisation of Sir Martin Sorrell’s rambling WPP empire. Tenth Avenue was headed by Rupert Day, then a rising star in WPP. WPP says: “As part of our wider plan to simplify WPP and make.
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MAY 21, 2019
Advertising seems to be a lot more fun in France than elsewhere, notably the dear old UK. Monoprix is promoting its fast check out service (via an app inevitably) so agency Rosapark is harking back to “Humankind’s first queue” (jumper.) You see so many UK ads boasting a star director (like the Co-op’s recent effort).
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MAY 23, 2019
To 76 Dean Street, Soho, where adam&eveDDB co-founders James Murphy (CEO) and David Golding (CSO) were departing for new pastures – specifically a year’s gardening leave but then a new agency. Among the pearls offered up was Murphy’s (or was it Golding’s) speculation that, while most of London adland is wondering who their creative partner.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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MAY 24, 2019
More Game of Thrones-type stuff, this time from Grimbergen Belgian beer which has a deal with Carlsberg. With rather more heritage than Dilly Dilly. Grimbergen is made by Norbertine monks who hail from 1128 (and whose abbey burnt down three times). The recipe for this potent brew (6.7 per cent alcohol) has been rediscovered and.
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MAY 24, 2019
Adam&eveNYC began with the Samsung account but we haven’t seem much to date (which doesn’t mean there hasn’t been any.) But now it’s in with a whopper, a global campaign for Samsung’s new QLED 8K TV (where do they get these names from?) ‘TV is Making History Again’ featuring the 1969 Apollo 11 moon landing.
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MAY 23, 2019
Alastair MacCallum (below), currently UK CEO of The&Partnership’s M/Six media agency in which WPP is a minority shareholder, is to be the new UK CEO of Kinetic. Kinetic is WPP’s Out of Home media planning and buying unit, the biggest such company in the world alongside Dentsu Aegis’ Postercope. He replaces Stuart Taylor who has.
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MAY 23, 2019
It’s quite brave of Carlsberg to tell us that the beer it’s been flogging in the UK all these years – probably the best beer in the world, ho ho – is crap but they are. Now they’ve been doing a bit of work and it’s OK, or so Mads Mikkelsen and agency Fold7 would.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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MAY 23, 2019
We may not love Amazon, although most of us use it, but it’s certainly been a boon for the creative agency business. Here’s Droga5 London again with its ‘great stories stay with you’ campaign for Amazon Prime, the star in its repertoire. This time a combo of outdoor (for the first time) and YouTube six-second.
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MAY 22, 2019
More Gallic flair, this time from the BETC Paris ingenuity factory for Lacoste. “Crocodile Inside” is the somewhat gnomic title. Don’t try this in what’s left of your home. Should engage a jury somewhere or other. Advertising that speaks for itself. MAA creative scale: 9.
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MAY 22, 2019
Vincent Kompany of Manchester City fame is back off to Anderlecht, where he started his career, as player-manager. Good luck to the estimable Kompany but he may find the dual role a touch taxing, as other famous names have before him. To make things even trickier Anderlecht, the long-time kings of Belgian football with 34.
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MAY 21, 2019
Everybody thinks the biggest advertising event of the year is the Super Bowl. With 98.2 million people tuning in, 30 second ad space sold for $5.25m. What could possibly top this? One word – Eurovision. Although historically regarded as a quirky continental curiosity, Eurovision has become one of the biggest opportunities for brands to connect.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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MAY 21, 2019
US creative high flyer Liz Taylor is the new CCO of Leo Burnett Worldwide (based in Chicago) and, just as significantly, US creative lead of owner Publicis Communications. Publicis Communications’ global CCO is Nick Law who joined a couple of years ago from R/GA. Publicis Communications’ other creative agencies include Saatchi & Saatchi, Publicis Worldwide.
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MAY 20, 2019
We thought Sir Martin Sorrell’s pay was yesterday’s news as he’s now ensconced at “better, faster, cheaper” S4 Capital. At WPP he controversially earned buckets including £72m in 2016. But now two shareholder advisors, Glass Lewis and ISS, are urging shareholders to vote against his potential rewards at S4’s AGM this month.
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MAY 20, 2019
The BBC is under the cosh in some quarters for its pursuit of ‘Yoof,’ notably through relentlessly plugging its new Sounds app. It’s showing all the games from the Women’s World Cup in France this summer and to plug it BBC Creative is getting down with a vengeance. Here’s the social film, directed by Georgia.
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MAY 20, 2019
The Co-op’s moved its creative business to Lucky Generals and the agency’s debut campaign seeks to unite the Co-op’s three main strands of business: food, insurance and death, sorry funeral care.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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MAY 23, 2019
D&AD has awarded its highest accolade, the Black Pencil, to three ad campaigns this year. Droga5 New York’s “The Truth is Worth It” for the New York Times won in the TV Commercial Campaigns category; Wieden + Kennedy’s “Dream Crazy” for Nike won in the Integrated category; and AMV BBDO’s “Viva La Vulva” for Libresse.
AdPulp
MAY 23, 2019
On Tuesday, 25 women in 20 cities filed sexual harassment complaints against McDonald’s with the US Equal Employment Opportunity Commission. Female McDonald’s employees have filed more than 50 sexual harassment lawsuits in the last three years. In the latest round of complaints, workers as young as 16 are accusing supervisors of serious misconduct, including attempted […].
More About Advertising
MAY 23, 2019
The global car industry’s in trouble so the biggest car manufacturers are trying all manner of wheezes to spark it into action. One of the problems is that people have finally wised up to the phenomenal depreciation of cars once they’ve been bought. So manufacturers are trying to win a bigger share of the used.
More About Advertising
MAY 22, 2019
Emma de la Fosse is chief creative officer of Digitas UK My tips for Cannes can be divided into two parts. We’ll continue to see a continuation of the trend towards brands taking a stance on moral or political issues and using them as a platform for advertising or PR. So expect Viva La Vulva.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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