Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers.

Retail 137

Retail eCommerce ROI Machine Learning 137

More About Advertising

DECEMBER 31, 2021

“Let’s make 2022 a year of peace not war” says this film from NGO and healthcare prvider Emergency by Ogilvy Italia, dramatising the people forced to leave their homes through war and related factors (over 80 million in 2021 according to Emergency.) Directed by Igor Borghi. Emergency president Rossella Miccio says: “The dramatic images of.

Healthcare 84

Healthcare Advertising Agency 84

Advertising to Baby Boomers

DECEMBER 29, 2021

The Key to Marketing to Older People? Don’t Say ‘Old.’ New York Times By Corinne Purtill Dec. 8, 2021 … In contrast, longevity experts said, today’s most effective marketing campaigns focus on the specific needs a product or service addresses, and the lifestyle of the person buying it — ideally without explicitly mentioning age at all. Quiz : Who/What’s older?

Advertising 75

Advertising Marketing 75

AdvertiseMint

DECEMBER 30, 2021

Photo by Austin Distel on Unsplash. Optimized listings on Amazon are easily discoverable, have high click-through rates (CTR), have high conversion rates, and get more sales as a result. It sounds simple enough to start selling on Amazon , right? Wrong. 95% of Amazon sellers fail within the first 12 months. Product listing optimization on Amazon in 2022 requires a whole new set of strategies and tips to rank in search results. .

Click Through Rate 52

Click Through Rate SEO Conversion Rate Pop-Up 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. If a message is of real value to a consumer, however, it will be easy to tell based on the actions that follow from it.

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Cookies Retail Communications Conversion 124

More About Advertising

DECEMBER 29, 2021

Estate agents and romance are an unlikely mix -in ads anyway – so credit to upscale property firm Savills and agency Isobel for giving this unlikely scenario a New Year airing. In this case the plaintive suitor in question is a house, desperate for an offer. Fortuitous timing too as the UK airwaves are not, The post Isobel essays a new twist on romance for Savills first appeared on More About Advertising.

Agency 78

Agency Advertising 78

Digital Remedy

DECEMBER 30, 2021

Key Takeaways. CTV/OTT Will Continue To Lead The Digital Ad Space. As marketers continue to see diminishing returns on search and social, and a shifting privacy landscape within the duopoly (Facebook and Google) forces changes in media spend, growth marketers have begun turning to connected TV (CTV), not for branding, but for performance. There is plenty to be excited about for the future of streaming.

Advertising 52

Advertising Ad Space CPA Impressions 52

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. More streaming. While growth for some subscription services slow down, like for Disney+ , old standbys like Netflix see another surge.

Advertising 115

Advertising Ad Server Audience MarTech 115

More About Advertising

DECEMBER 29, 2021

You can see why agencies are queueing up to work for Amazon: not only has it more money than just about anyone else (it helps) but it lets its agencies have fun. Amongst other things, it doesn’t seem to worry too much about hits and misses – just move on. But the standard of work. The post Joint rewrites history for Amazon Prime first appeared on More About Advertising.

Agency 64

Agency Advertising 64

UNI Digital Advertising

DECEMBER 30, 2021

Now that you have spent a semester working hard to create content marketing content on your branded website, you will want to archive your WordPress content for future reference. Why Archive Your WordPress Content? There are many reasons to archive your WordPress site and its contents. The top three are: 1. Use in your Portfolio. Many employers hiring for content marketing positions will ask for work samples or writing samples to show that you can create content.

SEO 52

SEO Marketing Advertising 52

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Advertising

Smarty Ads

DECEMBER 30, 2021

The year 2022 is just around the corner — it means that ad tech experts all over the world are making quick recaps while trying to craft their own versions of how the future of advertising will look like. Contrary to pessimistic predictions made earlier, in 2021 overall digital ad.

Advertising 52

Advertising Ad Tech 52

Martech

DECEMBER 27, 2021

Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As the virtual ecosystem evolves, it won’t be limited to a single technology or walled garden. The rush to produce 3D experiences for consumers is already underway and set to mature in the coming year. Shubham A. Mishra, CEO and Co-Founder of codeless AI infrastructure tech company Pyxis One, calls out VR and AR as the “next big things.”.

ROI 142

ROI Retail Cookies Marketing 142

More About Advertising

DECEMBER 30, 2021

Apple’s iPhone 13 Pro gives you “Hollywood in your pocket” says this new campaign, plugging its “cinematic mode” that lets you highlight bits of your video like a film director would. At least that’s what I think it does. Directed by Jason Reitman and father Ivan. A rare excursion by Apple into humour but another.

Advertising 59

Advertising Media Agency 59

Digital Remedy

DECEMBER 28, 2021

No business activity is worth executing if it’s unable to keep or maintain your stead in the marketplace. This notion is why branding is adamantly used in the business world. Its ability to frequently benefit organizations is why 57% of U.S. companies view strengthening their brand as a leading business objective. To ensure branding efforts are working, tactics known as brand delivery and brand performance must be observed.

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Retargeting Marketing Viewability Audience 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

DECEMBER 30, 2021

A pretty good way to spot economic tectonic shifts is – the good old Super Bowl. As new companies, even whole industries, bob to the surface they raid their wallets to reach 100 million or so Americans as proof they’re on the map. Even at an estimated $6.5m for 30 seconds for this year’s Bowl. The post Crypto.com sign-up shows changing nature of Super Bowl first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

More About Advertising

DECEMBER 28, 2021

This one slipped the net before Christmas, an ambitious animated effort from above+beyond for Proper Chips, a B-Corp certified snack firm (they’re made from lentils.) We follow the fortunes of Alan the flying cowboy, as you do. Around 20 different artists contributed to the film, directed by Jack Brown. Proper creative director Becky Akers says: The post Above+beyond makes flying debut for Proper Chips first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

More About Advertising

DECEMBER 30, 2021

Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here by Stuart Smith. As merger rumours go, this one didn’t come much better. Omnipub. Or more probably Publicom. But let’s come back to that later. The idea that the world’s number two marketing services group, The post From the MAA Archive: Publicis Groupe and Omnicom in bn merger first appeared on More About Advertising.

Advertising 52

Advertising Marketing Finance Media 52

More About Advertising

DECEMBER 29, 2021

The biggest event in adland over the past few years was undoubtedly the ousting of WPP founder and long-serving CEO Sir Martin Sorrell in 2018. This followed an injudicious trip to Shepherd Market, a lively area of London’s Mayfair, then home to WPP. WPP has since revived somewhat and Sorrell has gone on to form. The post From the MAA Archive: Sorrell out as he quits WPP ahead of investigation findings first appeared on More About Advertising.

Advertising 52

Advertising Marketing Finance Media 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

DECEMBER 28, 2021

Are these the most famous names in modern advertising? They’re certainly contenders and their blasts from the pasts give an intriguing insight into what many see as the golden age of creative advertising. For Bogle and Bartle see links below this article. Sir John Hegarty is a member of the hugely talented group of UK. The post From the MAA Archive: BBH's John Bartle, Nigel Bogle and John Hegarty - our blasts from the past first appeared on More About Advertising.

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Advertising Agency 52

More About Advertising

DECEMBER 27, 2021

Desert Island Ads has been a feature of MAA throughout: disappointingly few clients over the years but Direct Line’s Piers Newson-Smith did his duty back in 2019. Piers Newson-Smith is head of brand and digital strategy strategy at Direct Line Group. He was the architect of Direct Line’s ‘Fixer’ repositioning and led Green Flag’s 2017.

Advertising 52

Advertising Agency 52

Martech

DECEMBER 27, 2021

Video meeting platform Zoom announced today that it has acquired assets from Liminal, a video production technology startup built largely off of Zoom’s SKD. Two Co-Founders of Liminal, Andy Caluccio and Jonathan Kokotajlo, will also join Zoom as part of the transition. Liminal’s solutions include their ZoomOSC and ZoomISO apps, which help connect Zoom with event control systems and hardware used for professional presentations in theaters, broadcast studios and other creative enterprises.

Communications 133

Communications MarTech Marketing 133