Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has

SEO 135

SEO Marketing Machine Learning CPC 135

More About Advertising

OCTOBER 22, 2021

Not just the Ad of the Week, maybe the ad of the year so far. ‘Open Spaces’ from Burberry and director line-up Megaforce and Riff Raff shows what’s possible with a combo of brilliant technique and a good simple idea that radiates belief in the product. Many agencies would try to weave a pretty complicated. The post MAA Ad of the Week: Burberry 'Open Spaces' by Megaforce first appeared on More About Advertising.

Agency 105

Agency Advertising 105

AdPulp

OCTOBER 21, 2021

In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf & Company (also known as KC Truth) in Minneapolis. Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended Art Center College of Design […]. The post Ad Chatter with Special Guest Robb Burnham of KC Truth appeared first on Adpulp.

99

99

All About Advertising Law

OCTOBER 18, 2021

The first rule of comparative advertising has always been that you can say pretty much whatever you want, as long as you don’t lie. But there is a new wrinkle—don’t threaten or stalk the competition. A recent Ninth Circuit decision in Thunder Studios v. Kazal has shed new light on the extent of protection afforded by the First Amendment to reprehensible and confrontational speech.

Communications 59

Communications Advertising 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

OCTOBER 19, 2021

Data has a cost. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it is activated, and even then, the payoff may not be immediate. Yet data is more valuable than gold. It can find customers, tease out their preferences, and convert those wants into sales. Data enables action.

ROI 132

ROI Conversion Impressions Marketing 132

More About Advertising

OCTOBER 19, 2021

Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels” and “ladders” (they seem to mean roughly the same thing but may not) have eluded me? Ignorance, obviously. But they do seem to explain a lot of what’s going on: “purpose” ads in the case. The post Are ladders and funnels the keys to today's advertising?

Advertising 104

Advertising Marketing Finance Media 104

EGC Group

OCTOBER 22, 2021

Customer privacy is the initiative of the moment for big tech, especially Apple. With every iOS update, there’s a new implication in regard to customer privacy—but a bigger implication to the marketing ecosystem.

Marketing 52

Marketing 52

Martech

OCTOBER 20, 2021

“Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at Samsung. This meant updating their support site experience during the pandemic, when many customers were working from home and using their cell phones more than usual.

SEO 115

SEO MarTech 115

More About Advertising

OCTOBER 22, 2021

Uncommon is reportedly challenging WPP in the last round of the British Airways pitch. Relative newbie Uncommon, a breakaway from WPP’s Grey in 2017, is an interesting choice by BA to challenge incumbent WPP’s team based around Ogilvy. BA, now owned buy International Airliners Group (IAG) is still regarded as one of the UK’s flagship.

Advertising 64

Advertising Agency 64

AdPulp

OCTOBER 19, 2021

“The owl has landed.” I like a provocative headline. And I like a print campaign that invites readers to know more (like this one from KesselsKramer). I also love a brand with great stories and a rich legacy. Kentucky Owl Bourbon was originally founded in 1879 but was forced to close during prohibition. The heritage […]. The post Stoli Group and KesselsKramer Invite You To Sip on THE WISEMAN appeared first on Adpulp.

Food 57

Food 57

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Smarty Ads

OCTOBER 22, 2021

Annoying ads and popups are so 2008. Audiences are tired of ads and the bad user experience that they bring. The pop-up creator even had to publicly apologize for having such a bad idea. The most common reason why users don't like certain sites is too.

Native Advertising 52

Native Advertising Pop-Up Advertising Audience 52

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. In other words, for marketers to make meaningful connections with potential customers, they have to make the most out of every engagement.

Marketing 112

Marketing GDPR CPA MarTech 112

More About Advertising

OCTOBER 22, 2021

The UK’s NHS seems to lurch from crisis to crisis no matter how much money is thrown at it. Now it’s running out of nurses as we head into another virus-ridden winter. MullenLowe, recently re-appointed to the main ad account, is back on the case, this time with a recruitment effort showing how a nurse. The post NHS back in the market for nurses with MullenLowe first appeared on More About Advertising.

Marketing 59

Marketing Advertising Agency 59

illumin

OCTOBER 22, 2021

September 15 – October 15 marks Hispanic Heritage month — a yearly observation to celebrate the history, culture and contributions of Hispanic Americans. As the second largest Spanish-speaking country behind Mexico, brands in the States recognize the importance of targeting and tailoring their messaging to this growing community. The Most Viewed Video Ads for Hispanic […].

Video Ads 52

Video Ads 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

OCTOBER 19, 2021

This article first appeared on The Drum VieON, the renowned Over the Top - Video on Demand app (OTT-VOD) from Vietnam, has partnered with InMobi to leverage the InMobi Exchange for increasing ad revenues while ensuring a seamless user experience. This association opens new avenues for VieON to deliver immersive creatives across the 4K image quality content on the app and for advertisers to reach their consumers via videos.

Fill rate 52

Fill rate Viewability Impressions Video Ads 52

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old mediums that are no longer of as much use. So as marketers, we need to be thinking constantly about, what are the channels today and what are the channels going to look like in the future?”.

Communications 111

Communications MarTech Conversion Search Advertising 111

More About Advertising

OCTOBER 21, 2021

Burberry goes its own way in ads under in-house CCO Riccardo Tisci and here’s another striking effort, this time with four-director outfit Megaforce and Riff Raff. Plonking four models in a seemingly unremarkable field may seem a stretch for two minutes plus of film but… “How did they do that?’ is a smart way to. The post Burberry defies gravity with new ad winner first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

AdPulp

OCTOBER 20, 2021

Most of today’s best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do. Now, brand experience is the name of the game. When a brand provides an experiential moment that […]. The post When Bahlsen Cookies Drop from the Sky, Good Things Are In Store appeared first on Adpulp.

Cookies 52

Cookies 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Smarty Ads

OCTOBER 19, 2021

Recently Google’s Product Manager for Chrome Extensions & Chrome Web Store, David Li, announced that the company would be shifting from Manifest V2 to Manifest V3 as of January 2023. While this update is going to significantly impact many extensions, ad blockers are the most vulnerable. Manifest V2.

52

52

Martech

OCTOBER 19, 2021

This week’s Marketoonist pokes fun at the many approaches marketers and their agency counterparts take in coming up with a creative game plan. Fishburne’s take: “Having been on both sides of the table, I think the quality of the marketing brief is one of the most significant factors in the quality of the resulting creative. Because most marketers give insufficient attention to the creative brief, this gives an advantage to the few that do.

MarTech 109

MarTech Agency Marketing 109

More About Advertising

OCTOBER 20, 2021

Marmite has become something of a fetish in the UK and now Camden Town Brewery, part of the mighty AB InBev empire, has repurposed an old Marmite ad -‘Marmite Kiss’ – for its new Camden Marmite Ale. Snogging loses its appeal for some some if the sticky condiment has been on the scene. From Draftline, The post Camden Brewery goes back to the present with Marmite first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Paleo AdTech

OCTOBER 19, 2021

Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite ) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., joining pioneering agency Modem Media/Poppe Tyson as an A.E. in the mid-’90s right as digital ads were getting started. (For more on Poppe Tyson, check out this episode.).

Ad Tech 52

Ad Tech Agency Media Advertising 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Adtelligent

OCTOBER 18, 2021

What are Core Web Vitals? Essentially, Core Web Vitals (CWV) is Google’s way to narrow down the factors that help to evaluate the quality of a website’s user experience. These new metrics include three variables: Largest Contentful Paint , First Input Delay , and Cumulative Layout Shift. 1. Largest Contentful Paint (LCP) stands for the website’s loading time and takes into account how quickly the written and media content is loaded.

SEO 52

SEO Header Bidding Mobile Search Non-Profit 52

Martech

OCTOBER 18, 2021

In a new report, “Outlook 2022: The US Digital Advertising Ecosystem,” the IAB spells out bluntly the changes in consumer expectations of advertising. As for traditional advertising, they are tired of it and especially when it manifests as interruptions to digital video consumption. Lower consumer tolerance and higher expectations of brands are impacting “the composition and size of audiences for ad-supported media and entertainment brands.” With the greatly increased ava

Advertising 107

Advertising Entertainment Cookies Audience 107

More About Advertising

OCTOBER 20, 2021

Usually run a mile from Halloween ads but US agency Red Tettemer O’Connell+Partners has produced a satisfyingly sour effort for Dietz & Watson, where even the bat (protected species, guys) gets it. Capicola, or gabagool as New Yorkers have it, was reportedly Tony Soprano’s favourite cured pork snack. For Halloween it’s become The Gabaghoul.

Agency 59

Agency Advertising 59

All About Advertising Law

OCTOBER 19, 2021

With the complexity of product safety requirements, the changing regulatory environment, and the ferocious plaintiffs’ bar, it is more important than ever for importers, manufacturers, and retailers to understand their obligation to comply with product safety laws and standards. In this recent webinar , Melissa L. Steinman , a partner in Venable’s Advertising and Marketing practice, explored current developments in product safety and warranty laws and examined common issues and pitfalls that

Manufacturing 52

Manufacturing Retail Agency Advertising 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Lemonads

OCTOBER 18, 2021

Setting up and running a successful CPA affiliate marketing site is a great way to generate revenue from wherever you are. That said, countless websites on the internet aim to monetize Affiliate Programs. To stand out, affiliates have to find creative ways to boost their visibility, engage users, and most importantly, boost engagement across the board.

CPA 52

CPA Affiliates SEO Fashion 52

Martech

OCTOBER 18, 2021

Some site owners with specific needs are moving from traditional CMS systems to hybrid and headless CMSs. Marketers are embracing the customizability of these systems. “I think there is a problem with tools like WordPress and Drupal and the kind of CMSs that are super popular becoming too bloated and too slow and too kind of just having too much code involved,” said Todd Zeigler, CEO of digital communications company Brick Factory, in his recent MarTech session.

Marketing 106

Marketing MarTech ROI Communications 106

More About Advertising

OCTOBER 19, 2021

Someone revealing hidden depths in a 30-second stroll around a supermarket almost certainly ain’t new but London agency Joint manages to breathe some new life into the formula (as is its wont) in a new brand campaign for snack Kettle Chips. There’s a simple point too: get people to experiment a bit and try the. The post Joint makes its point for Kettle Chips first appeared on More About Advertising.

Agency 59

Agency Advertising 59

Karola Karlson

OCTOBER 18, 2021

Disclaimer: While sharing suggestions that help brands sell more stuff, I am ethically against any eCommerce companies selling low-quality mass-produced products that people don’t really need. Think fast fashion, soulless beauty & lifestyle products, dropshipped goods, etc. Hang on to integrity and sell high-quality & authentic stuff. Ok, getting to the article now…. — How to get good results with your eCommerce Facebook ads?

eCommerce 52

eCommerce Video Ads Conversion Audience 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.