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SEPTEMBER 13, 2016
Santander is claiming it offers a “Fresh Perspective on corporate banking” in a new campaign from Engine. Using a fresh photographic perspective on a whopping great transporter ship in Middlesbrough shipyard, shot by Andy Green using what are described as “state of the art drones.” Well it’s more interesting than the usual B2B stock shots.
Gods of Advertising
SEPTEMBER 14, 2016
Freelancing be dancing… Forgive the delayed post. In absence of full time employment, I’ve been working my ass off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and happy FTE’s the freelancer must work to get work before he can work. Ah, the hustle. It’s like the fisherman who has to both catch fish and sell them.
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InMobi
SEPTEMBER 15, 2016
In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever changing mobile tech industry. In this first edition, we sat down with Hussam Hammo , CEO and founder of Tamatem to learn more about the exciting gaming industry in the Arab world and middle east region where Tatatem is king.
All About Advertising Law
SEPTEMBER 16, 2016
The staff of the Federal Trade Commission’s (FTC) Bureau of Consumer Protection released a much-anticipated paper on lead generation on September 15, 2016. The 13-page report provides staff perspectives on the information covered at the FTC’s October 2015 workshop on lead generation, “ Follow the Lead.” Below are a few of the paper’s themes: The paper describes the mechanics of lead generation and how it functions in the modern economy, including such topics as: Wha
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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SEPTEMBER 15, 2016
US film and commercials director Alma Har’el (below) has launched Free The Bid, an initiative to ensure that at least one female director is included when an agency seeks triple bids on new projects. At present just under ten per cent of US commercials are directed by women. In Hollywood the figure is just seven.
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SEPTEMBER 13, 2016
McCann has promoted London and Craft UK production head Sergio Lopez to boss of its European production operations. Craft is McCann’s production arm. All the big agencies and holding companies are taking production more seriously now as clients squeeze margins and they try to reel back in production work that has gone outside to the.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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SEPTEMBER 15, 2016
Scotland’s media market, like all others globally, has been going through a period of massive transformation. The differences are strikingly clear to me now as I return after a seven-year hiatus spent working in Ireland. Digital, as we all know, is the key driver of this change, having fundamentally altered how businesses market themselves and.
More About Advertising
SEPTEMBER 15, 2016
Are the twin pressures of client demands for ‘transparency’ – which usually means lower prices – and a slow growth world economy finally hitting the big holding companies? Over the past decade the likes of WPP, Omnicom, Publicis Groupe, Dentsu and Interpublic have seemed to defy gravity in, mostly, delivering higher returns in the face.
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SEPTEMBER 16, 2016
More of us are travelling by train, but less happy about it seemingly. So a newish entity called the Rail Delivery Group is running a mixed media campaign from M&C Saatchi, plugging its £50bn plan to improve the railways. It features a nifty redesign of the old British Rail logo. This is all fine and.
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SEPTEMBER 16, 2016
On this week’s #MediaSnack Tom and David review news that P&G have hired a new global media director, pinching the impressive Gerry D’Angelo from Mondelez to lead their global $7.2bn media operations. Media is a massive business driver for P&G, accounting for more than ten per cent of total global sales, so it needs to.
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More About Advertising
SEPTEMBER 15, 2016
Omnicom’s new media agency Hearts & Science is opening in the UK with media planner Frances Ralston-Good (below) as its first CEO. She is currently chief strategy and innovation officer at Omnicom Media Group UK. Hearts & Science has stormed the US media world by winning Procter & Gamble and AT&T, worth a combined $6bn.
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SEPTEMBER 13, 2016
The UEFA Champions League kicks off tonight and who better to blow sponsor Heineken’s trumpet than two-time winner (With Porto and Juventus) Jose Mourinho, currently ensconced at Manchester United. Only problem being, of course, that Man U aren’t in it this season. Mind you, that’s why he got the job. Undeterred, here he is in.
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SEPTEMBER 15, 2016
Y&R global CEO David Sable has entered the lists about what agencies and business as a whole should be doing with a plea that the industry loses its obsession with the term ‘disruption’ and that real innovators should look elsewhere for inspiration. Speaking at Dmexco in Cologne, Sable (left) said in his “In An Age.
More About Advertising
SEPTEMBER 14, 2016
The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server, seemingly (at one point) with the connivance of Google and AppNexus, which both have their own whopper servers. The news was announced by third party ComboTag, yet another ad tech firm. You might wonder why.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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SEPTEMBER 12, 2016
Remember JWT communications boss Erin Johnson’s suit against former JWT CEO Gustavo Martinez over alleged sexist and racist comments and behaviour? It seems to have moved on a bit as a New York judge has refused JWT’s attempt to get the case thrown out on procedural grounds but that’s about it so far. Ad Age.
InMobi
SEPTEMBER 15, 2016
In this series of articles, we discuss some of our learnings along with a few examples that illustrate the biggest challenges with location data and also offer insights on how important accuracy is for us at InMobi. Here is the first part - Location Accuracy: Who can you Trust? Part 1/2 , in case you missed it. Detecting errors by comparing latitude/longitude country with IP country A request that comes with a latitude/longitude (henceforth, also referred to as lat/long) value will also typicall
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SEPTEMBER 14, 2016
McDonald’s has consolidated its US advertising into a new Omnicom entity, headed by DDB. Bad news for Leo Burnett in the US which had worked on the account for 35 years. Burnett in the UK has also handled McDonald’s for 30 years or so, just about since the golden arches made landfall in the UK.
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SEPTEMBER 12, 2016
Reading that McVitie’s is looking for a new global agency brought back memories of my tenure as Dorland’s “Agency Fireman” back before most of you were born. The agency’s most profitable account, McVitie’s, was about to exit, taking all those lovely fees that paid for management’s dining, wining, golfing and generally f **g around, somewhere else.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
SEPTEMBER 12, 2016
Here’s Virgin Holidays’ live streaming ad from AMV BBDO that made its debut on the X Factor on Saturday. Was it worth all the hoopla? Hard to tell really. Does this work better than stock footage? Was the rapidly reducing X Factor audience swayed because it was live? Apparently some of the rest of the.
All About Advertising Law
SEPTEMBER 12, 2016
Recently, there have been numerous cases dismissed because plaintiffs have treated the Telephone Consumer Protection Act (TCPA) like a business opportunity rather than as a consumer protection statute. Courts also have had to step in over the past several months to reign in plaintiffs’ counsel when it comes to their attorneys’ fees. Such is the case in a recent Seventh Circuit decision, where the court held that the TCPA does not shift attorneys’ fees or create common funds.
InMobi
SEPTEMBER 15, 2016
The InMobi Insights team is excited to release the Mobile Programmatic Insights from a buyer’s perspective. To better understand how brand marketers view the mobile programmatic space, we conducted an extensive survey, undertaken by a diverse group of over 180 digital marketers at brands, to track the usage and investment in mobile programmatic advertising.
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