More About Advertising

APRIL 27, 2021

When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser by 2022, two years seemed like a long time to prepare. However, that final cut-off date is fast approaching, and advertisers need to start looking for new solutions to engage customers in a personalised way. The post Xandr's Harvin Gupta: how can advertising evolve in a world without third-party cookies?

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illumin

APRIL 30, 2021

David Edelmen defined the consumer journey as “the sequence of touchpoints people have throughout their purchase, usage, and service experiences.” A well-developed consumer journey can greatly impact a customer’s experience and increase the likelihood of doing business with a brand. But, do your customers care about the “consumer journey”? Of course not!

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AdPulp

APRIL 30, 2021

For far too many years, ad people have been degraded, muscled by the data freaks, and minimized by consultants and in-house agencies. The Adverati went from being the brains of the marketing operation to the hands. And it cost the industry dearly. Therefore, I am glad to see this article on Campaign US that highlights […]. The post Indie Agencies with Strong Strategic Offerings Win, and Win Again appeared first on Adpulp.

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Lemonads

APRIL 29, 2021

2021 is the year where we all have stories to tell and lessons to share, right? This is the ultimate blogger time! But as you might be well aware, your time and your effort in writing cool informative articles can be monetized with affiliate marketing and we picked some of the cool ones for you to have in mind. You might have a super niche blog and your audience is very specific.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

APRIL 28, 2021

Formula E races take place in city streets, so that’s where Uncommon took its advertising shoot in this new spot for the brand, which was filmed in Mexico. The ad is meant to appeal to the next generation of racing fans by positioning the sport as a catalyst for change in the world. Henry Chilcott, The post Uncommon's campaign for Formula E celebrates the power of sport to move the world forward first appeared on More About Advertising.

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InMobi

APRIL 29, 2021

As the Covid-19 vaccine becomes more widely available and as states begin to ease restrictions, are Americans ready to go outside again for entertainment? To find out, we’ve been conducting consumer research since December 2020 through InMobi Pulse, InMobi’s mobile market research solution. According to the latest results from March and April 2021, while some adults in the U.S. are ready to go to the movies or sporting events, others are still hesitant.

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OpenX

APRIL 29, 2021

In our latest edition of Insights from the Buy Side , we had a chance to catch up with Amy Leung at TD Bank. We covered everything from the upcoming death of the cookie to the changing expectations consumers have around digitally engaging with a business, and how that has impacted TD’s marketing strategy. Check out the full interview below. Amy Leung SVP, Head of Digital Marketing Strategy at TD Bank.

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More About Advertising

APRIL 28, 2021

Merchant Gourmet, best known for its upmarket pulses and grains, has appointed Uncommon Creative Studio to grow the brand’s reputation for sustainable ingredients and high quality plant-based products. The growing popularity of vegetarianism and concern for the environment is seen as an opportunity for Merchant Gourmet to bring the brand to a wider audience.

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Buyer Advertising

APRIL 29, 2021

Help us collect feedback for Massachusetts Libraries! We’re conducting a survey of Massachusetts residents to learn how libraries can better serve your community. Please take a few minutes to complete this survey. Survey Link: [link] surveymonkey.com/r/ masslibraries.

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InMobi

APRIL 28, 2021

Apple is now officially enforcing its AppTrackingTransparency (ATT) framework, as iOS 14.5 is presently live. With this change, apps will be required to prompt users to explicitly opt in to having data about them collected and shared for advertising purposes. As a result of these changes, Apple’s device-level Identifier for Advertisers (IDFA) will be largely unavailable for most iOS app users.

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Advertising

PrograMetrix

APRIL 28, 2021

How Data Decentralization Will Shape the Future of Programmatic. The 2020s got off to a rocky start , but as some things languished, other trends gained ground far more rapidly than could have been predicted. One of those trends was an overarching societal and technological push toward decentralization. One of the primary catalysts for the decentralization trend has been a long-simmering distrust of the monolithic power structures that currently shape our society, from big banks to tech giants t

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More About Advertising

APRIL 27, 2021

Publicis Groupe has beaten WPP in a €2 billion media planning and buying shoot-out for the world’s fourth biggest global car giant, Stellantis. Stellantis (the name was chosen because it means “brighten with stars” in Latin) is the new name for the merged PSA and FCA car groups, which is headquartered in Amsterdam. Publicis previously. The post Stellantis chooses Publicis over WPP in €2 billion car pitch first appeared on More About Advertising.

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AdPulp

APRIL 28, 2021

Colombia is a nation rich in natural beauty and untouched places. Untouched by modern life and untouched by tourists. This is true, in part, due to decades of civil war in the country. Thankfully, on 23 June 2016, the Colombian government and the Revolutionary Armed Forces of Colombia (FARC) rebels signed a historic ceasefire deal. […]. The post Chevrolet Likes the Idea of Open Roads Into the New Colombia appeared first on Adpulp.

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UNI Digital Advertising

APRIL 26, 2021

The Google Ads Search Certification is a professional credential that showcases your understanding and mastery of Google Ads paid search campaigns. Since you’ve already successfully run a Google Ads search campaign – a little more study will prepare you to take this certification exam. Your final certification exam taken during finals week will use your non-UNI Google account – since you will keep that account after graduation.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Admixer

APRIL 27, 2021

On March 30, the Admixer team rolled out solutions that will help online publishers to save their advertising revenues after the elimination of 3rd-party cookies at the beginning of 2022. Yaroslav Kholod, Director of Programmatic Operations, Elena Podshuveit, Chief Products Officer, and Ivan Fedorov, New Businesses Director, presented Admixer solutions that will help the industry […].

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More About Advertising

APRIL 29, 2021

The Advertising Standards Authority amended or withdrew 36,491 ads in 2020, according to its latest annual report — a 346 per cent increase on the previous year. The dramatic uptick was mainly driven by the ASA’s use of tech-assisted online ad monitoring. Online ads inspired almost half of all complaints, up by four per cent. The post Advertising Standards Authority banned or amended three times more ads in 2020 first appeared on More About Advertising.

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Lemonads

APRIL 25, 2021

What is a Pay Per Lead Affiliate Program? If you are reading this article you most probably are new to the world of affiliate marketing , welcome! Whether you are a publisher or an advertiser, after reading this article you will understand what pay per lead Affiliate program (PPL) means and how you can benefit from using it in your digital strategy.

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UNI Digital Advertising

APRIL 26, 2021

The Google Ads Search Certification is a professional credential that showcases your understanding and mastery of Google Ads paid search campaigns. Since you’ve already successfully run a Google Ads search campaign – a little more study will prepare you to take this certification exam. Your final certification exam taken during finals week will use your non-UNI Google account – since you will keep that account after graduation.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Single Grain

APRIL 27, 2021

In marketing, sometimes the most seemingly simple tasks are actually among the more complex and impactful. Case in point: the domain migration. This critical task — typically used to update site structure, content, design or user experience — seems like it should have an easy solution. After all, the only thing that needs to change is the site’s domain name.

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More About Advertising

APRIL 30, 2021

Sarah Douglas has stepped down as CEO of AMV BBDO, for decades the UK’s biggest creative agency, after two years. The unfortunate Douglas (above) must have seen the axe looming – administered by choice or agency owners Omnicom we know not – for at least half that time. The final straw was surely the ghastly. The post AMV BBDO boss Douglas quits storm-tossed agency first appeared on More About Advertising.

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Lemonads

APRIL 25, 2021

Finding the best keywords is essential for your campaigns. The concept of starting a successful affiliate marketing website is pretty easy to understand, but this doesn’t make the process any less difficult. In addition to finding a specialty that suits your skillset, you also need to conduct affiliate marketing keyword research to supplement other parts of your promotion efforts.

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Paleo AdTech

APRIL 29, 2021

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. (They are archived here.) He interviewed a number of the key players in the industry about their experiences and committed write-ups to the Gartner blog. One of them (an interview with the mysterious ‘ Dr.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Single Grain

APRIL 29, 2021

Non-fungible tokens (NFTs), more popularly known as “Crypto Art”, is big business at the moment. Every organization is now trying to capitalize on the NFT craze to earn staggering amounts of money. Check out these examples… Pringles introduced CryptoCrisp, the world’s first virtual NFT flavor, on March 17, 2021. Now this digital asset is trending on Rarible (an NFT marketplace) for more than $2,000 : Pizza Hut launched the world’s first non-fungible pizza, which was sold on Rar

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More About Advertising

APRIL 29, 2021

UK fashion retailer River Island is still standing after lockdown – something to celebrate – and it’s launched the first campaign from new agency St Luke’s: ‘Unleash your vibe at River Island.” Can you unleash a vibe? Suppose you can. Anyway it’s lively effort, with nary a note of purpose. River Island – Unleash Your.

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Lemonads

APRIL 27, 2021

How to Start a Successful Niche Blog? You are wondering how to start a successful niche blog? You came to the right place. The combination of ultra-fast internet connections and widespread adoption of power has completely changed the way businesses advertise their products and services. Today, companies rely on affiliate marketers to help them forge a strong bond with their potential customers.

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More About Advertising

APRIL 29, 2021

Two newbies (to us), creative agency Hell Yeah! and media agency Squadron Venture Media have won another (relative) newbie, app-driven insurance company Cuvva. Cuvva, launched in 2016 by entrepreneur Freddy Macnamara, has so far gained a pretty substantial 450,000 customers. As with many insurance companies its online reviews are somewhat mixed. It began by offering.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

APRIL 29, 2021

“How do we evaluate the specialist contribution to OOH, in the UK and globally?” asks Barry Cupples, global CEO of the independent specialist Out of Home agency. “Our primary job is to be a flag bearer for our clients. It’s easy to forget in this business that they’re the important element. “But in the sense. The post Talon's Barry Cupples: reinforcing the value of the specialist model in Out of Home first appeared on More About Advertising.

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More About Advertising

APRIL 30, 2021

The catchweight contest between WPP and founder and former CEO Sir Martin Sorrell is entering round 37. Campaign’s sleuths have discovered (subscription required) from WPP’s annual report that Sorrell’s former empire will not pay out two final long term payments agreed when he left the company – as a “good leaver” – in 2018.

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More About Advertising

APRIL 28, 2021

Creativity is a traditional strength of the Out of Home medium, indeed one reason it’s arguably the oldest advertising medium. Posters offer an opportunity to reach masses of people with simple, compelling messages and some of the world’s great artists have turned their hand to them from time to time. The last century saw a. The post Barry Cupples of Talon: amplifying and extending the strength of Out of Home creativity first appeared on More About Advertising.

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More About Advertising

APRIL 29, 2021

Interpublic (IPG), owner of McCann, FCB, UM and Initiative plus a newish collection of data businesses, delivered solid Q1 numbers, the first under New CEO Philippe Krakwosky. First quarter net revenue was $2.03 billion (up 2.8% on 2020) with net income (profit) of $91.7 million, which shows how agency margins are being squeezed even at. The post IPG posts solid Q1 and forecasts 5-6 per cent for the year first appeared on More About Advertising.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.