Sat.Aug 28, 2021 - Fri.Sep 03, 2021

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Blair Enns: 12 Revolutionary Proclamations for Ad Agency New Business

Fuel Lines

How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free. . My friend, John Sharpe, has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor with an impressive resume. So when John tells me that he has just read one of the most influential business development books in his lifetime , he had my attention.

Agency 158
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Email marketers don’t have time for shiny new things

Martech

I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . One of those issues is the perennial “bright-and-shiny” disease. It can be just as contagious as you-know-what.

Marketing 133
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Now KP gives Butterkist to St Luke’s

More About Advertising

St Luke’s is hoovering up new business as rapidly as anyone this year and KP Snacks has given its Butterkist account to the agency in a pitch against two other roster agencies Iris and Engine. St Luke’s already handles Tyrrell’s, Popchips and KP Nuts brands. St Luke’s remit for Butterkist includes a new brand creative. The post Now KP gives Butterkist to St Luke's first appeared on More About Advertising.

Agency 116
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Media and Marketing Workers Enlist the Help of Labor Unions

AdPulp

Do unions and does unionization stand a chance of being adopted in the world of advertising, marketing, and media companies? “Unlikely,” is my instant gut-level response. But before the idea is rejected outright by me or by you, let’s spend a few minutes imagining a future where employees have much stronger footing and greater standing […].

Media 99
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Are Americans Still Shopping In Person?

InMobi

Back in May, we found that Americans were already shopping in person. At that point in time, vaccination rates were on the rise in the U.S. and many states had begun to ease restrictions first put in place in 2020. But now that the Delta variant is causing COVID-19 infections in the U.S. to rise again, are Americans now still willing and open to shop in person?

Retail 52
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Gartner: Marketing budgets slashed in 2021

Martech

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. Budgets were almost cut in half, falling from 11% in 2020 to 6.4% in 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. 29% of work outsourced to agencies has been brought in-house. .

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How To Stop Boring People and Make Your Presentations Sing

AdPulp

When you have an important presentation deck to make—and present—do you want to say all there is to know and impress the viewers with the depth of your research and knowledge on the subject? In your desire to make a good showing, did you weigh your deck down with text and graphs and lopsided thinking […]. The post How To Stop Boring People and Make Your Presentations Sing appeared first on Adpulp.

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Pinterest Bans All Weight-loss Ads: What Does This Mean for Health and Nutra Affiliates?

Lemonads

The most popular social media platforms in the world allow affiliates to develop superb campaigns and connect with audiences across the globe. But, these networks also have to adjust to consumer trends in order to stay relevant and retain the ability to forge these deep bonds. In some cases, the adjustments that networks make don’t always benefit affiliates, like Pinterest’s ban on weight-loss ads.

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Writing customer stories to improve team collaboration

Martech

For a long time, we’ve taken a very task-centric approach to marketing. While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a story format may be better for instilling the value of team collaboration. The story approach has been long used by agile software teams, and you may be familiar with the term “user stories.” User stories were created to get rid of heavy documentation and to spur a conversation with the team. .

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Publicis Groupe sets up ‘Team Lift’ for $200m Planet Fitness win in the US

More About Advertising

After a battle against Dentsu, WPP and Omnicom, Publicis Groupe has won the $200 million Planet Fitness brief and assembled a “Team Lift” to take the strain. It might sound like the latest instalment in the Marvel franchise, but it’s in fact the latest iteration of Publicis Groupe’s “Power of One” philosophy. Team Lift will.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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SXSW 2021 Now In Danger of Being ‘Canceled’

AdPulp

The lizard brains who occupy power in the Texas legislature are denying basic rights and freedoms to American citizens. It’s another key victory in their Culture War, which they’ve been fighting for how long now? Definitely since the 1960s. With the state legislature’s latest move to restrict access to abortions after six weeks, people who […].

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Google and Changes to Web Page Title Tags

EGC Group

Are you satisfied with the web page titles that are thoughtfully planned and written for your site? If you check and find that the wording has been altered—don’t panic. This is the latest change in the seemingly ever-changing world of Google: Generating updates to web page title tags.

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3 stages of SEO automation

Martech

The SEO industry has a large problem: an overwhelming lack of resources and available talent. This becomes more apparent at the enterprise level, where data sets are vast, dense, and complex, making it difficult not only to make sense of the data but to act on it. Not to mention the numerous SEO tools are advanced and great at pointing out issues to SEOs, but lack the ability to actually “do SEO.”.

SEO 123
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Havas wins all De Beers global media

More About Advertising

Havas Media Group has added De Beers Foverevermark to its global jewellery business. Forevermark was formerly handled by WPP’s Mindshare. Forevermark, launched in 2008, consists of ethically-sourced stones. This includes De Beers’ ‘Building Forever’ sustainability commitment. The business will be run out of Havas Media Group UK’s luxury international unit, which also handles other such.

Media 72
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Articles on BuiltIn.com Reach People Who Market Technology

AdPulp

To reach new and more readers, I started to send out articles for publication—articles that would have otherwise appeared in these pages. Technology-focused Built In has been kind enough to run two of my pieces, so far. Here’s the latest: RFPs Are a Waste of Precious Time. Here’s a Better Way to Hire an Agency. […]. The post Articles on BuiltIn.com Reach People Who Market Technology appeared first on Adpulp.

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Most Viewed Video Ads: Back to School 2021

illumin

The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. After the year(s) we’ve had, this throwback is much appreciated — by kids and parents alike. Kids basking in the return to […]. The post Most Viewed Video Ads: Back to School 2021 appeared first on AcuityAds Inc.

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How technology is enabling community marketing

Martech

“Community as a function of business and a function of practice has been a long time coming. It’s just maturing. You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands.

Marketing 121
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MullenLowe London team moves to 180 Amsterdam as ECDs

More About Advertising

Katrina Encanto and EJ Galang, who were global creative directors on Nutella, Dulux, Sloggi and several Unilever brands at MullenLowe London, have moved to 72andSunny Amsterdam as executive creative directors. They will work alongside newly promoted John Messum, who moved to the agency in January, and back in the 90s was head of art at. The post MullenLowe London team moves to 180 Amsterdam as ECDs first appeared on More About Advertising.

Agency 72
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Now on Spotify: Magically Delicious Sugar-Coated Grooves

AdPulp

General Mills-owned cereal brand Lucky Charms is in the entertainment business. I’m happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, “Magically Delicious,” which is now available across all major streaming platforms but promoted exclusively on Spotify.

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Most Viewed Video Ads: Back to School

illumin

The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. After the year(s) we’ve had, this throwback is much appreciated — by kids and parents alike. Kids basking in the return to […]. The post Most Viewed Video Ads: Back to School appeared first on AcuityAds Inc.

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Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Happy September! This is a big month for us and our readers. The MarTech conference is just around the corner, on Sept. 14 and 15. ( Free registration here. ) And even before that, our annual MarTech Replacement survey

Marketing 135
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Baileys goes to the movies with Hello Sunshine

More About Advertising

Maybe branded content really is on the way back. Reese Witherspoon’s Hello Sunshine company is behind a new series of such films for Diageo’s Baileys. A couple of weeks ago we had Balmain in collaboration with Channel 4. Witherspoon’s company has just been sold to investment giant Blackrock for $900m (gulp.) Here’s ‘Hound of Love’ The post Baileys goes to the movies with Hello Sunshine first appeared on More About Advertising.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Google Monetization Tools: Adsense, Admob, AdX – How to Choose product?

Admixer

Google is, without question, one of the pillars of the adtech industry. It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising. Google ad tools became the […]. The post Google Monetization Tools: Adsense, Admob, AdX – How to Choose product?

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Youtube Affiliate Marketing - Guide 2021

Lemonads

There’s a chance you’re already working with affiliate marketing and you are exploring new ways to increase your passive income, or you are completely new to this and you want to know-how are all those YouTubers making a living. Right? In any case, this article is made to show you what affiliate marketing is (in short) and how can affiliate marketing be used on Youtube.

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MarTech Replacement Survey finds marketing transformation is accelerating

Martech

Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. But it’s also clear that the pace of transformation is leading marketers to continually evaluate their tech stacks as platforms add features and new tools emerge that enable marketers to create, integrate and orchestrate better than before.

MarTech 130
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New Commercial Arts debuts for MoneySuperMarket with hard-hitting, money-saving ‘Super Seven’

More About Advertising

MoneySupermarket has been struggling somewhat of late, its recent campaigns – ‘Money SuperMaaaarket’ – driving some viewers to distraction. Now it’s back with a big brand refresh – new logo and brand identity – and a mission: to help Britain save, which should strike a chord as evil old inflation bites. High profile new(ish) agency.

Agency 64
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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The Real Story on MarTech: The case for Digital Asset Management

Martech

A picture tells a thousand words, right? Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. Too often they turn to outside agencies to recreate visuals at great expense, rather than figure out how to access all the diverse assets their firm has already created. While some of the most sophisticated enterprises have figured out how to effectively manage assets, some of you are just starting out on this journey.

MarTech 131
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The future of local marketing: Promote your business and convert customers for life

Martech

With a 98% open rate vs. email’s average open rate of 18%, it’s obvious that mobile continues to change our expectations and how we want to interact with businesses. You might assume that this only impacts e-commerce retailers or even big-box chains, but the fact is the same people who are trying—and preferring—these new options are coming into local businesses every day.

Marketing 119
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MarTech is less than two weeks away: Thursday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and not all brands are quite there yet. I hope you download and read our new MarTech Replacement Survey.

MarTech 119
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Mediavine open sources its WordPress theme framework

Martech

Trellis, the WordPress theme framework used by customers of ad management platform Mediavine, has been rolled out on the open internet for beta testing and is now available for purchase by any WordPress users. A theme framework is a template within which customized child themes can be developed. Trellis is already in use on over 1,000 sites run by publishers in the Mediavine network. 77% of these publishers are passing all three of Google’s Core Web Vitals (compared with 4% of internet sites ove

MarTech 118
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.