Smarty Ads
DECEMBER 29, 2022
The year 2022 is coming to an end. For many, it was difficult and full of hard decisions, but even in the most demanding times, there is room for development and creativity. Even in the most challenging years, there are reasons for joy and gratitude. Therefore, we want to say.
Adweek
DECEMBER 27, 2022
After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was the year that generative AI finally graduated into a full-fledged creative force. A host of realistic image generators led by research group OpenAI's Dall-E 2 made it easy for anyone to create lifelike visuals with.
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The Ad Tech Blog
DECEMBER 28, 2022
Electronic products can be designed in one place and manufactured in another. Software products are a different story. The design and development process could happen in multiple locations, at the same time, or asynchronously. Some startups might say they are a fully remote team; others would say they have the core team in-house and outsource maintenance and side projects overseas.
AdExchanger
DECEMBER 28, 2022
In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim to ears or eyeballs. Despite the buzz, however, retail media. The post Why 2022 Was A Year Of Reckoning For Retail Media appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
DECEMBER 27, 2022
This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.
Adweek
DECEMBER 28, 2022
One of this year's most resonant spots entered Adweek's 30 Best Ads of 2022 list at the last possible moment. In fact, it was so impactful that it shook up the original roster entirely, instantly solidifying its place in the top three. Apple's "The Greatest" was not only rousing and incredibly cinematic, it signaled a.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 28, 2022
Despite rising interest rates and inflation, 2022 kicked off with a wave of M&A … that turned into a trickle … and became a relative dribble by the end of. The post M&A In 2022: The Year Ad Tech Slowed Its Roll appeared first on AdExchanger.
Martech
DECEMBER 29, 2022
Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023.
Adweek
DECEMBER 29, 2022
By default, users may be able to see the people, Pages and lists another user follows on Facebook. However, users have the option to hide these items from others so they can't see them. Our guide will show you how to change who can see the people, Pages and lists you follow on Facebook.
Martech Series
DECEMBER 28, 2022
Native ads are those that you see at the bottom or those that show as part of a news page or webpage. Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. Global, national, and even local brands are discovering their power. That said, native ads are not suitable for all types of products and services.
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AdExchanger
DECEMBER 29, 2022
TV ad measurement looked for a new currency in 2022, but no one new has ascended the throne just yet. Alternate currencies took to the upfront stage this year, while. The post 2022: The Year Of TV Measurement Metamorphosis appeared first on AdExchanger.
Martech
DECEMBER 28, 2022
As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of my tiny, tinsel tree lights reflecting off my bay window. I have so much to be grateful for this holiday season, and if you are reading this, so do you! Besides the fact that those with access to the internet are better off than 99% of the rest of the world’s population, there are many other reasons to feel hopeful as the new year appr
Adweek
DECEMBER 29, 2022
Climate news is rarely cheery these days. The harm global warming is doing to the planet will take a lot of work to slow down and mitigate. With that caveat, we wanted to highlight a few of the bright spots from 2022 when it comes to the advertising industry's response to climate change. Because amid.
Martech Series
DECEMBER 29, 2022
The COVID-19 pandemic turned our world on its head, changing the way that we conduct our daily lives in nearly every aspect. The business world, specifically, took a hit as the way that employees communicate, travel, and attend events has not been the same since 2020. In a time when social distancing was the newest buzz-word and masks were the newest accessory, the shift to digital engagement began.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
DECEMBER 29, 2022
While cookies are still in play, publishers are using first-party data products to draw business from advertisers eager to test cookie alternatives, even as ad spending retracts due to persistent. The post After A Dark 2022 For Publishers, First-Party Data Is A Bright Spot appeared first on AdExchanger.
Paleo AdTech
DECEMBER 30, 2022
Brian Andersen is the Co-Founder — with Terry Kawaja — and the Head of Digital Marketing Investment Banking at LUMA Partners , a small but mighty I-bank that is the premiere boutique operating at the luminescent nexus of digital media and marketing technology. Founded in 2010, LUMA is the best-known bespoke advisory service in ad- and mar-tech, running the most alpha-rich congregations — the Digital Marketing Summit, or LUMA DMS; the highly liquid Cannes Blanc party; various di
Adweek
DECEMBER 28, 2022
Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was no picnic for brands. The picture darkens further when you toss in a labor shortage, ongoing supply chain issues and iffy consumer confidence. It's little wonder that ad spending was down for the fourth consecutive.
Martech Series
DECEMBER 28, 2022
Top cybersecurity trends for 2023, including advances in AI, the increasing importance of cloud security, and the rise of remote work and IoT vulnerabilities. As the world becomes increasingly connected and reliant on technology, cybersecurity remains a top priority for businesses and individuals alike. With the new year quickly approaching, it’s important to stay up-to-date on the latest trends and best practices in cybersecurity to protect ourselves and our organizations.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
DECEMBER 27, 2022
2022 will stand out as the year that AVOD took center stage. Ad-supported video viewership growth surpassed subscription-only streaming and overall streaming viewership overtook cable for the first time. But. The post AVOD Overtook The Streaming Wars In 2022 appeared first on AdExchanger.
Martech
DECEMBER 28, 2022
Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT.
Adweek
DECEMBER 29, 2022
The social media masses are on a constant mission to dismantle the digital hierarchy. Every time the wealthy capitalize on a trend to brandish their glamorous lifestyles, it is accompanied by a counter movement where an army of average Joes fight back by finding humor in the quirks of a modest lifestyle. The phrase "Things.
Martech Series
DECEMBER 26, 2022
UFANDAO is one of the first fundraising platforms in the world that allows to fundraise faster by inviting more friends to join in. Unlike other traditional fundraising platforms, UFANDAO is based on a mutual benefit principle and offers its members to raise funds and support others’ dreams at the same time. UFANDAO community is steadily growing thanks to its affiliate or follow-me utility driven ecosystem providing all its members with equal win-win fundraising environment.”— Oleg Rodionov, the
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
DECEMBER 27, 2022
Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant linear in buyers’ marketing strategies? Well, it’s more complicated than. The post With Digital And Linear Convergence, Advanced TV Will Soar In 2023 appeared first on AdExchanger.
Monetize More
DECEMBER 29, 2022
The start of the year is a good way to kickstart your new year’s resolutions. New webmasters are at an advantage with the wisdom that comes from seasoned experts in the ever-dynamic field of advertising technology. Whether your goal for the year is to accustom yourself with ad operations, maximize revenue, or both, here are some nice new year’s resolutions to help you get started with a bang. 1.
Adweek
DECEMBER 30, 2022
If you're feeling slightly out of breath and confused that the year is almost over, you're not alone--it felt like we packed 18 months into 2022. One reason is because the world looks so different from where we started in January. Crypto companies ruled the Super Bowl, but by November the entire industry was quaking.
Martech Series
DECEMBER 27, 2022
Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. 1. Google initiatives. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
DECEMBER 27, 2022
In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial intelligence (AI) also took on a bigger role in SPO. The post SPO Is Evolving Thanks To Direct Publisher Connections And A Push For Sustainability appeared first on AdExchanger.
Exchange Wire
DECEMBER 28, 2022
This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [.]. The post Open Web v Walled Gardens: Predictions for 2023 appeared first on ExchangeWire.com.
Adweek
DECEMBER 27, 2022
While fewer accounts changed hands this year compared to 2021, there were a number of significant moves. Interestingly, the big account changes can be categorized into the following groups: QSR, alcoholic beverages, automotive and retail. Of the ten accounts that made it into this story, Adweek estimates four are worth more than $1 billion each.
AdPushup
DECEMBER 24, 2022
As a publisher, you want to make sure your ad targeting is effective in order to maximize your revenue. But what are the pros and cons of different ad targeting methods? Read on to find out more. While shopping on an online platform, you checked out a pair of shoes. But didn’t purchase it and [.].
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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