More About Advertising
MARCH 24, 2017
Dentsu Media employee Jiro Inao has committed suicide in Indonesia, through the pressure of overwork according to police. Inao, 48, was a senior manager. His family have refused an autopsy. Dentsu’s CEO in Japan resigned last year over a similar scandal. Dentsu has expressed its regret. Inao’s tragic end is another PR and reputational disaster.
Gods of Advertising
MARCH 20, 2017
The best thing about this mildly amusing parody of those “Real People/Chevy” commercials, which have been running endlessly on TV, is that it proves I’m not the only one who loathes the source material. And I do. Unreservedly. I’m not sure why I (and others) dislike these advertisements so much. On the surface they are but showroom testimonials. Hardly creative but hardly nefarious either.
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InMobi
MARCH 23, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Winning the Mobile Moments,” an event organized by TUNE on the eve of ad:tech in New Delhi, India.
MediaFuse
MARCH 21, 2017
In the early 2000’s, Supply Side Platforms (SSPs) came to the foreground. These SSPs helped publishers aggregate their ad network demand into one platform. In 2017, the rise of header bidding has left publishers with a highly advanced, yet familiar problem: how to efficiently manage multiple demand sources. If the concept of header bidding is unfamiliar to you, we suggest you view this article to learn more.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MARCH 21, 2017
I know we’re all supposed to haggle these days but if you go into a decent restaurant and say you’re only prepared to pay a tenner for the turbot then you won’t get any – and likely be shown the door. But clients have been doing this to agencies for years and most agencies deliver.
AdPulp
MARCH 20, 2017
Agencies are notorious for being the pauper’s child when it comes to promoting their own brand. But The PIA Agency, a woman-owned agency in San Diego, isn’t playing the avoidance game. “Our great country was built from brilliant minds and resilient souls from all over the world,” says David Clark, PIA’s executive creative director.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
MARCH 22, 2017
Criminal charges against six individuals allegedly involved in a telemarketing scheme targeting elderly people were brought today by the US Attorney’s Office for the Southern District of New York. According to the Complaint, the defendants contacted elderly consumers with business opportunities requiring nothing more than a simple cash investment.
More About Advertising
MARCH 21, 2017
By Michael Lee I recently posted who I thought were the best ever creative directors in advertising. One of those creative directors was Remi Babinet (below), the Chief Creative Officer of BETC in Paris. I have known Remi since the early ’90s when we were both part of EURO/RSCG’s (now HAVAS) Worldwide Creative Board. I.
AdPulp
MARCH 18, 2017
If you work in advertising, there’s simply no avoiding the PowerPoint deck. Sometimes it’s needed to present concepts or creative work, other times it’s a major player in a subject matter presentation. We’ve all seen the good, bad, and ugly of presentations. In his book, Mastering the Art and Science of Exceptional Presentation Design, author […].
More About Advertising
MARCH 23, 2017
March 26 marks Nike Air Max “Day” it seems (we thought it was Mother’s Day – how last year), marking the 30th birthday of the famous brand. So Benjamin Potter (left), co-founder and creative director of sports content specialist Clickon has kindly sent us what he deems to be seven of Nike’s most influential commercials.
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More About Advertising
MARCH 22, 2017
In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research – to be announced at Advertising Week Europe today – that purports to show that 62 per cent of advertisers are shifting towards stronger relationships with fewer suppliers and about 40 per cent have or are.
More About Advertising
MARCH 22, 2017
US agricultural giant Dole is launching its first UK ad campaign – through independent agency 101 – to support the launch of its new frozen fruit range, aimed at, among others, the burgeoning ranks of home smoothie makers. We might have expected some wholesome rural types traversing sunny fields in search of raspberries. Instead we.
More About Advertising
MARCH 20, 2017
Burger king has been chosen as the Cannes International Festival of Creativity as its Creative Marketer of the Year ( lots of “creative” here, if you haven’t got the message). No surprise there in the sense that there’s an element of Buggins’ Turn about these choices but Burger King is interesting all the same. One.
AdPulp
MARCH 19, 2017
Butler, Shine, Stern & Partners is one of the few ad agenices in America worthy of admiration. The reasons are many, and now we have a new one. Forced to defend the account once again, BSSP is walking away from BMW Mini after 11 years. According to Campaign, agency CEO , Gret Stern said: There […]. The post Used Mini Blowout In Sausalito: Act Now While Supplies Last appeared first on AdPulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
MARCH 23, 2017
As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the nonprofit that […].
AdPulp
MARCH 18, 2017
Wexley School for Girls won Best Of Show at the 2017 American Advertising Awards Seattle (still known as the ADDYs) for the following War Dragons spot. Ads for adventure-focused video games tend to stay pretty straightforward, which is partially why the dark humor and unexpected twists of this spot work so well. It’s also a […]. The post War Dragons And Wexley Emerge Victorious At The Seattle ADDYs appeared first on AdPulp.
More About Advertising
MARCH 24, 2017
On this week’s #MediaSnack (not that anyone in adland will see it, having decided to boycott of YouTube), Tom and David sink their teeth into the juicy story that won’t go away, the ‘scandal’ of Google allowing advertisers to be placed against extremist and unsavoury content. So, who is actually to blame? Well, it’s marketers.
More About Advertising
MARCH 24, 2017
It’s already a busy year for media agencies with clients on the warpath and the media agencies themselves in hot pursuit of Google and Facebook (we all love an enemy just when we need one) and it’s going to get busier with more big media reviews. They don’t come much bigger than AB InBev, the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MARCH 24, 2017
Virgin Media is taking the bull by the horns in its new campaign from BBH, claiming its fibre network is the fastest way to all the goodies on the internet and elsewhere, especially entertainment. So it has bunch of B-team “entertainers” (there are a lot of these around, maybe Super Heroes and the like are.
More About Advertising
MARCH 23, 2017
Do you ever remember any of those ads – and there seem to be more of them than ever – featuring bright young things jigging about in the cause of fashion or, more recently, the wonders of their latest mobile? Not very often we’d surmise (although we’re hardly in the target market), especially in the.
More About Advertising
MARCH 23, 2017
There’s no doubt which campaign would win the Extra Cheese award of the past decade – Mother’s for MoneySuperMarket (although Gio Compario for rival Comparethemarket might run it close). Mother’s last iteration had chaps in hot pants – which led to a touch of controversy so that had maybe run its course. This time it’s.
More About Advertising
MARCH 23, 2017
The 2016 UK Top 100 agencies league table was published recently and it reveals some of the changing landscape of the industry if you dig a bit deeper into the information. One overarching caveat prior to commenting, I fully recognise the league table is based on Nielsen’s analysis of media spend by client, and not.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MARCH 23, 2017
Green Flag, the breakdown recovery brand of Direct Line Group, has appointed WCRS to its £12m advertising business following a competitive pitch. WCRS has worked worked with DLG on the Churchill business for eleven years. Saatchi & Saatchi handles Direct Line. Green Flag moves from CHI which won it in 2010. Direct Line Group head.
More About Advertising
MARCH 23, 2017
We all thought the Sainsbury’s consolidated media account worth £115m – it now owns Argus too – had gone to The&Partnership’s m/SIX media agency with Sainsbury’s moving from Omnicom’s PHD and Argos from WPP’s Mindshare. T&P is 49 per cent owned by WPP and m/SIX (below) uses WPP’s GroupM for some of the media heavy.
More About Advertising
MARCH 22, 2017
Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX). In essence this buys and sells ad space through a combination of NASDAQ trading architecture and.
All About Advertising Law
MARCH 21, 2017
The ASA received 23 complaints from individuals believing that the game content for No Man’s Sky (“NMS”) was not the same as was advertised on Steam (Steam is an entertainment platform where, among other things, video games are advertised to Steam’s gaming community). The Complainants challenged a number of advertised NMS features including that: (1) the gameplay footage on Steam misrepresented the game; and (2) the in-game graphics did not match the advertisement.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MARCH 21, 2017
Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky News. He wants Google and Facebook to decide whether they’re “platforms” or “publishers” (publishers are legally responsible for their content of course) and to allow all their content, especially their inappropriate stuff, to be verified.
More About Advertising
MARCH 21, 2017
We’ve had one helping of BETC Paris already today with my friend Michael Lee’s interview with founder and CCO Remi Babinet (below). But that’s no cause for discrimination when it’s just produced what might be the most original DIY ad in years, for France’s Leroy Merlin. It’s school of IKEA (which I wouldn’t call a.
More About Advertising
MARCH 21, 2017
Was trying to find an ad with the late great Chuck Berry (one of the inventors of rock’n roll) in it. This is all I could come up with – for Diet Coke. ‘Strewth, what a waste. The agency should have been shot. Chuck could probably have handled that too, for the right money.
More About Advertising
MARCH 20, 2017
Will this be the year that the adam&eveDDB takes over the world as, to an extent, it has the UK? The agency, which has just opened in New York, has bagged Coty’s global Max Factor account against competition from incumbent Leo Burnett, Anomaly and CHI. Procter & Gamble sold Max Factor along with a gaggle.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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