Adweek
NOVEMBER 21, 2022
A virtual version of the Macy's Thanksgiving Day Parade will be held alongside the real one this year as a way to get younger, digitally savvy fans excited about the event. The department store is launching a scaled-down procession through the streets of an online world hosted on the OnCyber platform. The activation will also.
Fuel Lines
NOVEMBER 20, 2022
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. 1. Create a Niche.
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The Ad Tech Blog
NOVEMBER 23, 2022
Disclaimer: I’m not a financial expert, and I’ve worked only with a few Fintech startups. I’ve run into different positions regarding equity compensation: Founders who want to give you equity no matter what, with the goal of bringing down costs Founders who don’t like to share any piece of their company and want to retain ownership Engineers who don’t care about equity and would take a higher salary Engineers who would love to own a piece of the company, even if tha
AdExchanger
NOVEMBER 21, 2022
An interview withNicola MendelsohnVP, Global Business GroupMeta’s stock took a nosedive after the company reported its third-quarter earnings in late October. Less than two weeks later, Meta confirmed plans to. Continue reading » The post Nicola Mendelsohn, Meta’s Ad Chief, Claps Back At The Metaverse Critics appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 23, 2022
R/GA is closing its spacious Hudson Yards office in New York and San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night. As part of the restructuring, R/GA is moving away from its city model in the.
Smart Insights
NOVEMBER 24, 2022
What do you think is the best, i.e. most useful marketing model? Download our free RACE Growth System guide and learn the skills and techniques you need to boost your marketing strategy You may have noticed we're fans of using … The post Marketing models that have stood the test of time appeared first on Smart Insights.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 22, 2022
Editorial opinion byAllison SchiffManaging EditorAdExchangerJudge me if you will, but my go-to binge program on streaming over the past year has been “Criminal Minds,” a show about serial killers and. Continue reading » The post Can We Stop It With The Brand Safety Double Standard Already? appeared first on AdExchanger.
Adweek
NOVEMBER 23, 2022
Brands flocked to file trademark applications for the metaverse earlier this year. Now, the number of those applications is falling, causing some to herald the end of the gold-rush era. Between January and October, approximately 5,000 U.S. trademark applications for metaverse and virtual goods or services were filed, according to public filings, from brands including.
Martech
NOVEMBER 22, 2022
Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” Martech is simply a tool. Part of the argument is that the martech stack does not adequately serve the marketing organization or the business due to its complexity.
The Ad Tech Blog
NOVEMBER 19, 2022
I’ve heard many founders complaining that developers are not taking their work all the way to the finish line. In their own words: “ they confuse code complete with in the hands of the users. “ The new feature doesn’t resist any first test pass, “ it is like they are not testing their own code. “ What they don’t tell is how they are enabling developers to hide in scope creep.
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AdExchanger
NOVEMBER 23, 2022
A podcast interview withDavid CohenCEOIn early November, Elon Musk hosted an hour-long Twitter Spaces session about the future of advertising on the platform along with two (now former) Twitter executives, Continue reading » The post Thanksgiving Episode: Talking Turkey With IAB CEO David Cohen appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2022
Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business. The toy giant is launching an NFT marketplace within its direct-to-consumer ecommerce platform, Mattel Creations, this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like.
Martech Series
NOVEMBER 23, 2022
Utilizing data to get more leads and turn them into potential buyers via rich and personalized experiences has become every marketer’s priority in the ever-evolving digital landscape. Just as it stays on the top of your marketing to-do list, it is the top expectation of today’s customers. A study reveals that about 80% of customers are more likely to purchase with a brand if provided a smooth and personalized experience.
The Ad Tech Blog
NOVEMBER 25, 2022
Early-stage startups are great early adopters. They don’t have deep pockets, and they desperately need help. It doesn’t mean they are strange to fear. If you are providing a service, the question would be: have you done this before? If you are providing a product, they would ask: how many users do you have? So the chicken and egg problem arises: even if you give your product/service for free, there is always a cost for the customer to try it out.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 22, 2022
Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet there are still unanswered questions over how Netflix and other AVOD streaming contenders will successfully navigate brand safety for a highly sensitized market, writes Ken Weiner, CTO of GumGum. The post Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?
Adweek
NOVEMBER 23, 2022
With the rise of influencer marketing, more brands are converging online and using the unprecedented influence of creators to reach broader audiences. Sponsored ads amid user-generated content are transforming to a b-to-c relationship as prospects buy directly through social posts and platforms. Allison Ellsworth, co-founder, and chief brand officer of Poppi and TikTok star Larri.
Marketing Dive
NOVEMBER 21, 2022
Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.
The Ad Tech Blog
NOVEMBER 21, 2022
Developers are artists. It is not because they have ridiculous demands. It is because they need to be creative to get the job done. There are millions of options for architecture, technology, implementation, and testing for a simple problem. So they need to get creative. Sometimes founders and managers take creativity away. They tell engineers the “how” instead of the “why.” They keep the why to themselves with the intent to have leverage over engineers and send them on t
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
NOVEMBER 23, 2022
Advertisers are shifting their holiday campaign strategies this Black Friday and Cyber Week, moving down the funnel in response to economic headwinds. Prices are up, consumer spending is down and. Continue reading » The post Marketers Adapt Their Holiday Campaigns To The Chilly Economic Climate appeared first on AdExchanger.
Adweek
NOVEMBER 24, 2022
As many people with dyslexia can relay, the world isn't particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. Encouraging schools to allow teachers.
Marketing Dive
NOVEMBER 23, 2022
The department store is giving fans the opportunity to vote on an NFT balloon that will be made into a real-life balloon for next year’s event.
The Ad Tech Blog
NOVEMBER 24, 2022
Users logging out or deleting their accounts are usually the last thing startups worry about. It is hard enough to get users in the first place, “ why would we worry about the log-out screen or account deactivations? We will deal with that later. “ Good example : Facebook Ads in the logout screen was a brilliant move for Meta a couple of years ago.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
NOVEMBER 22, 2022
The US Hispanic population is growing by leaps and bounds. But TV advertisers are still throwing darts at the wall to reach them. TelevisaUnivision unveiled a Hispanic household data graph earlier this year, and Omnicom Media Group is the first agency to include the new graph in its identity solution for campaign planning and measurement. The post How TelevisaUnivision’s Household Graph Helps Reach Hispanic Audiences appeared first on AdExchanger.
Adweek
NOVEMBER 23, 2022
Software company Salesforce unveiled a #TeamEarth sustainability platform at the Super Bowl with brand advisor Matthew McConaughey advocating for business leaders to work on helping our planet rather than dreaming up ways to retreat to Mars or the metaverse. The company has partnered with the Academy Award-winning actor again ahead of Thanksgiving for "The March,".
Monetize More
NOVEMBER 20, 2022
Using Google AdSense to monetize your website or app traffic with display ads is one of the simplest & most effective monetization methods. However, although it’s a relatively simple concept, you need to understand some specifics for success. In this article, we’d like to show you how to start making money with Google AdSense. Keep in mind that we’ll only be focusing on AdSense and optimizing your ads.
Martech
NOVEMBER 21, 2022
The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. Sponsorship. 19 : World Cup tournament sponsors. $7.5 billion : Total revenues for event organizer FIFA. 7 and 69 : Tournament and team sponsors contacted by Bloomberg News based in places where human rights criticism was widespread — the U.S.,
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
NOVEMBER 21, 2022
Swaroop ReddyCIO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Swaroop Reddy, CIO at. Continue reading » The post The Psychology of Pandemic-Induced Shopping Behaviors appeared first on AdExchanger.
Adweek
NOVEMBER 20, 2022
A $180,000 image of a Taco Bell taco, an $800 virtual Pringles can, a $265 piece of Charmin toilet paper. In summer 2021, as prices of major cryptocurrencies swelled to record highs, it seemed like branded nonfungible tokens (NFTs) were inescapable and regularly commanding head-scratching sums. Crypto companies billed their digital ownership model as a.
Smart Insights
NOVEMBER 21, 2022
Looking to forecast your return-on-investment from digital media? Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you set budgets and define your goals If you're forecasting your digital media spend, … The post Average CTRs display and search advertising – 2022 compilation appeared first on Smart Insights.
Chief Martech
NOVEMBER 21, 2022
Ever see the miniseries From the Earth to the Moon ? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number of different component technologies, many each breakthrough innovations on their own.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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