Fuel Lines

OCTOBER 3, 2019

Execution is the battleground that determines success or failure. For ad agencies that even have a new business plan, the majority fall short in its implementation. 66% of agency execs stated their new business hire was unsuccessful because the person lacked a methodology. - RSW/US New Business Survey Report Click To Tweet. How many annual planning meetings has your agency gone through to create a strategic marketing plan, only to have it fail in its implementation?

Agency 203

Agency Marketing 203

More About Advertising

OCTOBER 1, 2019

All that money going into the UK’s National Health Service (we keep hearing) is proving a boon for MullenLowe with one of the year’s biggest campaigns (at least in the number of ads produced.) This time it’s recruiting more male nurses on the brief sheet; apparently only one in ten nurses are male and they.

Agency 83

Agency Advertising 83

AdPulp

OCTOBER 2, 2019

I like to see business-to-business advertising that appeals to the person who will make the purchasing decision in decidedly human ways. Humor, for instance, is an underused approach in B2B. Circle K is helping to change the score with this campaign from Taylor, Nick Spooner director and Brooklyn-based production company. “My main marching orders were […].

Advertising 69

Advertising 69

Single Grain

OCTOBER 3, 2019

When you’re doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. That’s typically not going to happen. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Time is.

Click Through Rate 58

Click Through Rate Advertising Impressions 58

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Admixer

OCTOBER 3, 2019

On September 27, Admixer Technologies took part in the debut tech Moldova conference “Programmatic is simple”, organized by Admixer Moldova company. The venue was Tekwill center, where C-suits form Ukrainian and Moldovan technological companies were discussing digital advertising realities, innovations, and new technical capabilities for market players.

Advertising 52

Advertising Marketing 52

More About Advertising

OCTOBER 2, 2019

A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the profitability of OOH and Digital OOH (DOOH) campaigns as the medium achieves critical mass in terms of reach, audience and location.

Audience 70

Audience Finance Media Agency 70

Single Grain

OCTOBER 1, 2019

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. Where an SEO specialist might want long-form content and images with smaller file sizes, their CRO counterparts would be pushing for short, snappy text and large, beautiful pictures.

SEO 58

SEO Conversion Conversion Rate 58

Admixer

OCTOBER 1, 2019

In the era when people access the internet on the go, it’s natural that brands and advertisers want to reach out their audiences wherever they are. And, sure thing, keep their ads relevant. This is where location-based targeting step in. What is hyperlocal targeting? Location-based targeting, also called geofencing or hyperlocal, means serving ads targeted […].

Advertising 52

Advertising Ad Targeting Audience 52

More About Advertising

OCTOBER 2, 2019

Tesco CEO Dave Lewis – or “drastic Dave” as he doesn’t like to be known from his days at Unilever – is stepping down after five years. which will lead to some pretty fevered speculation about what he’s to do next. He is succeeded by Ken Murphy, chief commercial officer at Walgreens Boots Alliance. At.

Finance 64

Finance Agency Advertising 64

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth. LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago?

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

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Advertising

AdPulp

SEPTEMBER 29, 2019

Where do brands fit into the larger cultural landscape today? It’s a question that some brand managers and ad agency partners would rather not answer. At the other end of the pole, there is Diageo’s Johnnie Walker, which has a definitive answer to the non-rhetorical question. Let’s watch and listen… The spot was created by […].

Agency 52

Agency Food Marketing 52

All About Advertising Law

OCTOBER 3, 2019

Many in the industry are familiar with the following scenario. A young gamer, grinding tirelessly for untold hours perfecting her skill, honing her strategy, finally qualifies for an eSports tournament. For that gamer, the true hard work begins after qualification. She now has to try to convince her parents to agree to let her participate, which may include travel (though compensated) to a far off location.

Education 40

Education Entertainment Conversion Audience 40

More About Advertising

SEPTEMBER 30, 2019

Accenture is closing rapidly on its rivals in marcoms – the big ad holding companies – reporting $8.76bn in revenue from its Communications, Media and Technology practice in fiscal 2019, out of a total revenue of $43.2bn, 8.5 per cent up on 2018. CMT grew nine per cent in 2019. The CMT revenue puts it.

Communications 63

Communications Media Ad Tech Finance 63

InMobi

SEPTEMBER 30, 2019

Does this guy look familiar? How about this guy? Chances are good that either you or lots of people you know now have some sort of beard or facial hair. This may be great news to the beard aficionados among us, but it’s bad news for the makers of men’s razors. While men used to shave 3.7 times a month on average, that has recently fallen to 3.2 times a month, according to Gillette.

Marketing 52

Marketing Audience Ad Exchange Agency 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdPulp

OCTOBER 1, 2019

Yesterday, I published an article on LinkedIn called, “The Pursuit of Brand Truth Is The Real Work of Advertising Professionals.” This is how the article starts: Advertisers want to place their products and services in the best possible light. It’s a natural desire and a legitimate business concept. The problems start when brand managers think […].

Advertising 48

Advertising 48

All About Advertising Law

OCTOBER 1, 2019

Being able to advertise your product as “Made in the USA” can be a key advantage to marketers and is an attribute that is important to many consumers. Aware of this, the FTC has been on the watch for deceptive Made in the USA claims. Last week, the FTC held a workshop on “Made in the USA” claims to consider consumer perception of these claims and the need for any changes to the existing guidance provided by the FTC.

Manufacturing 40

Manufacturing Advertising Marketing 40

More About Advertising

OCTOBER 1, 2019

WPP has a new CFO in John Rogers from Sainsbury’s Argos where he was CEO. Rogers, a former Sainsbury’s CFO, served under overall J Sainsbury CEO Mike Coupe. At WPP he replaces group finance director Paul Richardson who had previously announced his retirement. What we used to call bean counters don’t usually get a mention.

Finance 58

Finance Agency 58

illumin

SEPTEMBER 30, 2019

We love this week’s chart because it features 4 brand new videos!! Most importantly, there are robots… and has anyone not seen that Boston Dynamics video yet because if you haven’t, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week’s chart and we bet it’ll be there for at least a few more weeks.

Video Ads 40

Video Ads Media Advertising Marketing 40

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But writing effective PPC ads requires a good understanding of the Google Ads network and some creativity.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

All About Advertising Law

SEPTEMBER 30, 2019

Supermodel Jelena Noura “Gigi” Hadid was not the first celebrity to be photographed by paparazzi and then to post the resulting photo to social media, nor was she the first to be subsequently sued for copyright infringement for doing so. Other celebrities, including Jennifer Lopez and, most recently, Victoria Beckham, have made news for the same situation.

Media 40

Media 40

More About Advertising

SEPTEMBER 30, 2019

BBH’s London CCO Ian Heartfield is to be the creative partner at adam&eveDDB co-founders James Murphy and David Golding’s new creative agency. the as yet unnamed agency is set to launch next May. Heartfield (left) was one of a number of contenders, many of them believed to be women, for what’s the hottest creative ticket.

Agency 58

Agency Advertising 58

illumin

OCTOBER 1, 2019

Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies that rely heavily on digital channels to package products and experiences for consumers. In case you missed it, we recently released complementary content to this playbook on the AW360 website here , that is an amazing precursor to this post.

Marketing 40

Marketing eCommerce Conversion Audience 40

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Single Grain

OCTOBER 1, 2019

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. Where an SEO specialist might want long-form content and images with smaller file sizes, their CRO counterparts would be pushing for short, snappy text and large, beautiful pictures.

SEO 108

SEO Conversion A/B Testing Conversion Rate 108

AdPulp

OCTOBER 3, 2019

Jodi Jacobson is the editor-in-chief of Rewire.News. She has some advice for the Democratic Party. Message to @HouseDemocrats & @SenateDems: Please get a competent communications strategist. You have before you the SIMPLEST to explain of innumerable crimes committed by this president & this administration and yet STILL you are screwing it up.

Communications 48

Communications Media Advertising 48

More About Advertising

OCTOBER 3, 2019

As we approach the end of the year it’s time executive departures – often announced over the holiday season when companies hope no-one will be looking – and Interpublic seems to have commenced an early start with changes at the top of FCB and Deutsch in the US. At FCB Chicago CEO Michael Fassnacht is.

Agency 56

Agency Finance Advertising 56

More About Advertising

OCTOBER 4, 2019

Churchill Insurance and Engine (WCRS as was) have sent sent their nodding dog – and Vic Reeves too presumably – to the rest home for brand icons and replaced him with Churchie, to show that with Churchill you can just chill (geddit). Doesn’t, um, go into detail about the insurance but maybe it’s not worth.

Agency 53

Agency Advertising 53

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

OCTOBER 4, 2019

BBDO seems to be the go-to agency for period-related campaigns. AMV in London has done well with its Essity “Blood Normal” and “Viva la Vulva” work, and now the New York office has created a gentler, but just as impactful campaign for Thinx, a “period proof” underwear brand. This ad imagines a world where we.

Agency 53

Agency Advertising 53

More About Advertising

OCTOBER 4, 2019

Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of US Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ complementing its existing and expanding suite of audience insights and campaign planning tools.

Audience 53

Audience Media Ad Tech Finance 53

More About Advertising

OCTOBER 3, 2019

Here’s a nice ad by Wieden+Kennedy for Sainsbury’s back in May, celebrating its 150th anniversary. There doesn’t seem to have been much since. In it they say something like: “150 years on and still more to do.” Too bloody right. Went into local busy Sainsbury’s this afternoon – before the post-school rush – and, in.

Retail 53

Retail Finance Agency Advertising 53

More About Advertising

OCTOBER 3, 2019

AnalogFolk has reshuffled at the top to bring on board Guy Wieynk, who recently spent four years as CEO of Publicis UK and Western Europe. Wieynk’s appointment to global CEO represents a speedy move to replace Ete Davies, AnalogFolk’s well-respected and high-achieving managing director, who moved to be CEO of Engine in the summer. Wieynk.

Ad Tech 53

Ad Tech Agency 53

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.